FundFlow

Your Financial Companion

 Content
● Overview
● Problem Statement

● FundFlow as a Solution

● Market Opportunities

● Features and Functionality

● Terminologies within FundFlow APP

● Success Metrics

● Timeline and Constraints

● Estimated Budget
● Resources
● Dependencies
OVERVIEW
FundFlow App is a comprehensive savings and investment app that empowers business owners, Non-business
owners, Students, Civil workers, Non-civil workers and anyone seeking to achieve financial wellness. However this is
also a valuable tool that caters for the sustainable and ethical spending practices of users.

This Web app is designed to be a financial companion by making users financial journey a seamless one also by
providing a wide range of features like;

- Savings plans - Investment plans -Expense Tracking -Business partnership

-AI Driven customer service -Reward system -Advanced safety measures

- Customization toolbox
Our goal is to not only help individuals grow their wealth but also provide personalized recommendations for vendors
aligning with their budget, fostering financial empowerment and making financial goals a reality.

With FundFlow App, users are able to;

- Save in 5 Different currencies

- Get profitable returns on Investment

- Track Expenses and transaction made offline or online

-Get a personalized discount based on the user's spending pattern

PROBLEM
STATEMENT
What problem is FundFlow solving?

The need for advanced fintech app features especially for the savings and investment app has grown in importance
for Nigerian-based organizations as the financial technology market continues to change.

Problem statement 1

In Nigeria, a prevailing challenge lies in the limited ability of individuals to effectively track their expenses and make
informed decisions aligned with proposed budgets. The absence of accessible and user-friendly tools for expense
management leads to financial inefficiencies, hindering users from achieving their budgetary goals. As a result,
individuals often struggle to maintain fiscal discipline, leading to unforeseen expenditures and compromised
financial plans.
Problem statement 2

The volatility and uncertainty surrounding the value of the Nigerian currency pose a formidable
challenge for individuals seeking financial stability and growth. Nigerian users, amidst fluctuating
exchange rates, express a growing desire to safeguard their savings in more stable foreign currencies
while simultaneously earning in those currencies. Existing financial instruments often lack the flexibility
and convenience required to facilitate seamless currency diversification, leaving users exposed to the
risks associated with the depreciation of the local currency.
FUNDFLOW AS A SOLUTION
The FundFlow Savings and investment App is poised at addressing the above problem statement
by;

- Offering a comprehensive financial tracking solution that empowers users in Nigeria to

effortlessly monitor and analyze their spending patterns, facilitating informed decision-making
aligned with proposed budgets for a more secure and sustainable financial future.

- Offering a financial solution that empowers users to save in foreign currencies and earn
income in a more stable and globally recognized monetary unit, providing a secure and
forward-looking approach to personal finance.
MARKET OPPORTUNITIES
 MARKET OPPORTUNITIES

-The market opportunity in Nigeria for an effective expense

This opportunity extends to a diverse range of users,
tracking and budget management solution is significant. With a
including investors, businesses engaged in international
population that increasingly values financial literacy and
trade, expatriates, and individuals looking to preserve the
planning, there is a growing demand for tools that can empower
value of their savings. The potential market also includes
individuals to take control of their expenses. The lack of widely
those who want to diversify their financial portfolios
adopted, user-friendly platforms in the country creates a gap for
beyond the volatility associated with the local currency.
innovative solutions that cater to the specific needs of users. The
FUNDFLOW App aims to fill this gap.
Validation: Through market research, we have observed
that there is a strong demand for an app that brings
- The market opportunity for a solution addressing the challenge
together these features, savings and investment in local
of currency value rate fluctuations in Nigeria is substantial. As
currencies and international currencies and effective
individuals seek financial stability and a hedge against currency
tracking and budgeting management.
depreciation, there is a growing demand for platforms that
enables users to save in stable foreign currencies and earn
income in those currencies.
FEATURES AND FUNCTIONALITY
 Core Elements
- Transparency guarantee: No hidden fees or surprises. Our product
- User Interface: Our product provide users with a simple
displays all costs upfront, including premiums and deductibles,
interface which is easy to interact with and helps them
navigate through the product. Unlike the clumsy and empowering you to make informed decisions with confidence.
muddled up interface people get on apps these days. Our
interface is like a digital friend explaining everything in simple - Rewarding Users: Strict compliance is encouraged. There is
and logical manner. monthly and yearly benefit and bonuses for users. As we help our
users save and invest their money, we also reward them handsomely
- Easy tracking: Log in into you account and monitor you for doing so.
investment without unnecessary complications. With our
easy tracking engine, users can easily monitor their - A.I Integration: Experience the power of AI integration as the app
investment growth and their money.
learns from your financial behavior. Receive personalized insights
and recommendations tailored to your unique financial situation.
- Customization toolbox: Unlike a one-size-fits-all method adopted by
The AI continuously adapts to changes in your income, expenses, and
other apps. Users can navigate between different investment options
market conditions to provide relevant advice.
specific to their needs. They can choose additional benefits, and see the
real-time impact on their investment.
- Integration with External Accounts: Link external bank accounts
and investment accounts seamlessly to centralize your financial
- Customer support: Get answers to your questions by speaking with an
information. This ensures a holistic view of your financial landscape.
expert through the Q&A section.
 Core Elements

- Easy and fluid performance: Transactions are encrypted to help protect users. Response time is around 100
milliseconds. Servers may not always respond within time frame, we have a responsive UI that displays spinner or
loading icon during data request to keep users informed.

- Security: with encryption algorithm in place to help ensure users' data is safe and not easily accessible by
unauthorized individuals. Backup and recovery steps to ensure data can be restored quickly and efficiently.

- Future Planning Tools: Explore tools that help you plan for major life events, such as buying a home or funding
education. The app provides projections and scenarios to assist in making informed decisions. It also helps to effortlessly
create and manage budgets with customizable categories. The app analyzes your transactions and categorizes them
automatically, helping you understand where your money is going. Receive timely notifications when approaching
budget limits.
TERMINOLOGIES WITHIN FUNDFLOW APP
- Premium: This is a chargeable option available for users who want
personal services

- Returns: The amount paid back on your investment.

- Interest: Money accrued on your savings.

- Expert : An online financial analyst.

Success
Metrics
User Engagement Number of active users, session duration, and frequency of app usage.

User Retention Percentage of users retained over a specific period, indicating app
stickiness.

Conversion Rate Percentage of app visitors who become registered users or subscribers.

Expense Tracking Accuracy Accuracy in categorizing and tracking user expenses against actual
spending.

Budget Adherence Measure of users staying within their budgeted limits, promoting financial
discipline.

Investment Portfolio Growth Percentage increase in users' investment portfolios over time.

AI Performance Accuracy of AI algorithms in providing personalized financial advice and

insights.

Customer Satisfaction User feedback, ratings, and overall satisfaction with the app's features
and services.

Security and Privacy Assurance of data security and privacy compliance to build trust among
users.

Market Share App's share in the market compared to competitors, indicating its
popularity.
TIMELINE AND CONSTRAINTS
Ideal launch date: February 6, 2024
 - Ads - N4,000,000

Estimated - Asset Management

License from SEC:
Budget N10,700,000

-CAC registration: N60,000

Total: N14,760,000
- Idea formulation and research
January 17 - 20, 2024

- Design and pre-development

Timeline
January 20 - 24, 2024

- Web App Development

January 24 - February 2, 2024

- Testing
February 2 - 5, 2024

- Finalization and Launch

February 6, 2024
RESOURCES
- Product Managers

- Product Designers

- Software Engineers

- Product design tools (Figma, sketch, [Link])

- Web app development tools (html, css, JavaScript, react, redux tool kit, [Link], expressjs, mongoDb)

- Product management tools (notion, Miro, Google suite)

- Collaboration and communication tools (WhatsApp, Google Meet, Google suites, Microsoft
PowerPoint)
 - Integration with a payment
processor API to process card
payments
DEPENDENCIES - Integration with API that
allows for connectivity to all
banks and mobile money
companies in Nigeria.