I.
General Company Description
Kangkong King chips is a micro business that specialize in the production of
delicious and affordable kangkong chips in the municipality of Lianga, Surigao del
Sur. The business offers a healthy, crispy and crunchy kangkong chips with a variety
of flavors and sizes of kangkong chips, all made from fresh and locally sourced
kangkong leaves.
Vision:
Kangkong King chips envision to become the leading provider of delicious and
innovative kangkong chips in our local community, known for our commitment to quality
and sustainability.
Mission:
Kangkong King chips is committed to:
To create high-quality kangkong chips using fresh, locally sourced kangkong
leaves.
To delight our customers with a wide range of flavors and sizes, all while
supporting local agriculture and promoting healthy snacking choices.
To foster a sense a sense of community and pride in the province of Surigao del
Sur through our products.
Provide a safe and healthy environment for the employee
Goals:
To increase profit during the business operation
To expand the business venture
Objectives:
The company aims to:
Increase the annual revenue by expanding the business venture by____
Introduce kangkong king chips to a wider audience by increasing brand
awareness through social media and online marketing.
Increase the net income by 20% per year.
Expand the business in the province of Surigao del Sur by establishing new
outlet for the business
Business Philosophy/Core Values:
The philosophy of the business is to promote and maintain a healthy and delicious
chips by having a good quality, healthy, services, and love, and this is reflected in the
core values.
Quality and Service- A business that handles customer needs, open for
comments, most importantly prioritize the customers in all situations.
Quality excellence- A business has to commit to producing the highest quality
kangkong chips through meticulous sourcing preparation, and quality control.
Innovation and Creativity- Embrace innovation to continually develop unique
flavors and packaging.
Healthy chips- The business assure that our kangkong chips is healthy. And
also the business prioritize the health of every individual who would buy our
kangkong chips.
Legal form of ownership:
Kangkong king chips is a partnership owned by Chessel R. Acebedo, Cherllan L.
Salinas, Emmalyn C. Ladaran, Noli A. Rosales, Areen jay Plano. The business will have a
startup capital ₱5,000 that will cover all start- up costs.
[Link] and Services
The kangkong chips have become the most affordable snack for students,
teachers, and individuals, so we offer a snack that has a benefit to their health.
Kangkong King chips is equipped with variety of flavors, affordable and healthy chips
that the students, teachers, employer and even the other individual will enjoy eating.
Kangkong king chips also offered a magic water.
Flavor
Barbeque
Kangkong Chips Cheese
Chocolate
Spicy
Drinks
Magic water
Gulaman Juice
Competitive Advantages
Kangkong King chips offers a delicious kangkong chips with a variety of flavors in
an affordable price. Our kangkong chips is made of fresh kangkong for superior taste
and quality, and offering unique flavor varieties that set them apart from competitors in
the healthy snacks market. The uniqueness of our business is that we offer a variety of
flavours and a discount to our customers.
Pricing Structure
Competitive pricing is the method that will be applied. The business will utilize
current market pricing to determine the price of the kangkong chips and services. It
offers Competitive pricing because it has a lot of businesses that are relevant to our
business here in Lianga S.D.S. This will help kangkong king chips adaptive to prices
and make sure that we are always at the top. This way, customers will know that we will
always offer the best price for value.
