Chapter 1

THE PROBLEM AND ITS SETTING

Background of the Study

Hawkins (2017) stated that the definition of

beauty has been shaped by society’s standards instead of

what people actually look like. It signifies that the

society sets up expectation of how we define beauty by

manipulating beliefs of people to recognize that body

shape, skin, color, race, ethnicity or Anglicized

features are what makes a person distinguish their beauty

instead of what people actually look like in reality.

This makes people believe that the beauty that they see,

especially in films, is something that they need to

attain in order to be considered as attractive.

Japan, Spain, and America have invaded the

Philippines, leaving fascination impact on its culture

and people. According to Rondilla (2009). The Filipino

fascination with lighter skin can be traced back to the

three Centuries of Spanish oppression, which was

subsequentive followed by American influence. As

Mandaraog (2014) explains fair skin has long been

preferred in American and Spanish societies, as it is

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associated with wealth and social status. This difference

for fair scompiexions to perceive lighter skin as more

desirable than darker skin. Additionally, during that

time having a curvier figure was considered attractive,

as it represented affluence and social standing. These

notions of beauty and societal expectations were shape by

the colonizing countries and have a profound effect on

how Filipino women and their appearance are perceived.

Overtime attitudes over women have evolved, and in

twenty.

The Researcher conduct this study because some

of us experience this kind of situation, we experience

losing confidence in ourselves because of what we saw on

social media. The importance of our study is that they

can avoid such thoughts. The Researcher chose this so

they know that beauty does not based on social media. The

very reason why we conduct this study is to make them

realize that they don’t need to change or change

themselves to fit on what social media set as a standards

because we are all beautiful in our own way

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Theoretical Framework

Cultivation implies those exposed to media

interpret social realities according to how such

realities are portrayed in the media. Cultivation theory

is a communications and sociological framework which

posits that long term expure to media shapes how to

consumers of media perceived the world as well conduct

themselves in life. (NABI&RADDIE, 2008)

According to George Gerbner's theory

cultivation is what influence television has on viewers

because of different things they [Link] George

stated there's a bad effect to the [Link] addition

since everything is exposed on social media people tend

to adopt what they see and apply it in their personal

life.

Social comparison theory was first popularize

by psychologist leon festinger in [Link] propose that

there is a primitive arive within individuals to compare

themeselves with others on order to evaluate their own

opinions and abilities.

This theory shows that social comparison became

one of the habits that most people do in order to compare

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themselves with others so they can evaluate but it's also

acceptable for some because it is one of the ways that

strengthens bonds as well as it insures the uniformity of

within a social group Leon Festinger clearly states that

social comparison theory is about how we compare in every

individual's the significance of this theory in our

research it's that we can deeply dig into the study of

comparison in society

Denis Dutton developed a Darwinian theory of

beauty. according to these theory,the experience of

beauty is one of the ways that evolution has of arousing

and sustaining interest in order to encourage us towards

making the most adaptive decisions for survival and

reputation. to illustrate artistic beauty, which More

frequently than not is deemed the result of a cultural

conditioning, dutton offeres us the pear. shaped "hand -

axes" associated with early humans, first found in france

Denis Dutton's Darwinian theory of beauty

suggests that the experience of beauty is a product of

evolution, serving to arouse and sustain our interest in

making adaptive decisions. It's not just a result of

cultural conditioning. Dutton uses the example of pear-

shaped hand-axes found in France to illustrate how even

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functional objects can possess artistic beauty and

influence our perceptions and choices.

STATEMENT OF THE PROBLEM

This research aims to analyze comments from a

documentary beauty|ducumentary on societal beauty

standards [Link] aims to answer the question

[Link] does the netizens view social media beauty

standards?

Scope and delimitation

This study will focus on analyzing of comments

on the documentary beauty|documentary on sociatal beauty

[Link] study will only analyze 100 comments

stated in English or Filipino with no emojis or number in

the comment.

Significance of the Study

This study seeks to provide valuable insight

in to the psychological well being of both genders in the

context of social media.

To the students, it provides valuable insight into to the

challenges they face in maintaining positive self

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perception. By understanding the factors that effect

their confidence levels,this research can contribute to

promoting student well being and mental health.

To the school ,they can create safe and inclusive

environments that foster positive body image,self

acceptance, and a healthy sense of self [Link]

recognizing the specific challenges face by grade 12

students,school can implement targeted interventions and

educational program to support their psychological and

emotional well being.

To the parents, they can provide guidance to parents and

guardians in understanding the impact of social media

beauty standards on the confidence of their adolescent

children. Armed with this knowledge, parents can engage

in open and supportive conversations, educate their

children about media literacy, and provide emotional

support. This guidance can contribute to fostering a

positive self-concept and resilience among grade 12

students.

To the community, it can raise awareness within the

community about the influence of social media beauty

standards on adolescent confidence. Community members,

including parents, guardians, and local organizations,

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can become more informed about the challenges faced by

grade 12 students and actively engage in promoting

positive body image and self-esteem. Community support

can enhance the well-being of adolescents and foster a

culture that values diverse beauty ideals and promotes

confidence.

To the future researchers, you should focus on

understanding ad promoting diverse representations of

beauty. Including different body types, ethnicities,

ages, abilities and gender identities.

Definition of Terms

SOCIAL MEDIA - any digital technology that allows people

to share ideas information and thoughts via online

communities social media provides students with multipile

ways to connect virtually with others

(family/peers,teachers,members,internets group,and even

stranger).

BODY IMAGE - is a combination of thoughts and feelings

that you have about your body.

FAIR SKIN - a lack of pigmentation which result in a

lighter color

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BEAUTY STANDARDS - are often difined in terms of

hairstyles skin color and bodysize.

SELF ESTEEMS - It's based in our opinions and beliefs

about our selves which can feel difficult to change.

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 CHAPTER 2

REVIEW OF RELATED LITERATURE AND STUDIES

Local Study

Fadi Yamout (2019), in her study , Titled,

BEAUTY STANDARD EXPLORING CULTURAL PERCEPTIONS AND

PRACTICES IN THE PHILIPPINES, discusses that a local

study conducted in 2018 that explores the cultural

perceptions ad practices related to beauty standard in

the Philippines. Through focus group discussions, the

study examines the beliefs, values, and attitudes of

Filipinos towards physical appearance and their efforts

to conform to society’s beauty ideas. The study found

that while there is a strong emphasis on physical

attractiveness I Philippine culture, attitudes towards

beauty standards are diverse and are influenced by a

complex combination of societal, cultural, and individual

factors. The study highlights the importance of

understaning the various cultural perceptions and

practices related to beauty standards in order to promote

positive majority of out self-esteem and body image among

Filipinos.

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FOREIGN STUDY

Abie Besman (2018), in her study, titled, “THE

CHANGE OF BEAUTY STANDARD, A KOREAN WAVE PHENOMENON,

discusses that our survey revealed that majority of of

our female respondent is dissatisfied with the looks,

especially with their faces (56%). However, this is not

applied to male respondent, only 36% of male respondent

is dissatisfied with their faces, 64% answered they feel

comfortable with their looks. Despite this fact, only 32%

of female respondent who want to change their appearance,

68% do not want to change their looks. The reason of this

answer is if they change their looks is against God’s law

or contrary to their belief (67%), the other reason is

expensive (3%), mocked by people (1%) and afraid of

medical procedures (17,5%). The same reason also revealed

from male respondent, 58% male respondent do not want to

change their looks, 53% believe that changing their looks

is against God’s law or contrary to their belief

Therefore, the result was mixed in between Asian and

western standard. Not so sharply-pointed and big nose,

plumped cheek and smooth jaw is preferable as

Indonesian’s origin. The western influence was reflected

in the eyes and lips. Korean influence was reflected in

round and defined jaw.

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Synthesis of the Studies

This local study explores the cultural perceptions

and practices with regards to a beauty standards in the

Philippines. Through group discussions, the beliefs, values,

and attitudes of Filipino was examined to know their efforts

that confirms to society's beauty ideas. The study found that

while there is a strong emphasis on physical attractiveness in

Philippine culture, are attitude towards beauty standards are

diversed and are influenced by a complex combination of

societal, cultural and individual factors.

Local Literature

Chonx Tibajia (2018) in his article titled What

is Filipina beauty in the digital age? discusses the

evolving concept of beauty in contemporary society,

emphasizing the significance of acceptance and individual

expression. The author highlights the transformative role

of social media platforms, particularly Instagram, and

how it has revolutionized the perception and application

of aesthetics. The advent of smartphones equipped with

advanced camera capabilities has played a crucial role in

this paradigm shift. Previously, the notion of beauty was

confined to imperfections, with little awareness of the

potential for visual enhancement and control afforded by

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digital platforms. The act of transferring photos from

traditional cameras to Instagram was once regarded as

deceitful, as it deviated from portraying an authentic

representation of real life. However, as technology has

progressed, allowing for greater manipulation and

creative expression, cosmetic and surgical advancements

have provided individuals with tools to augment their

appearance in both the digital realm and real life.

Foreign Literature

Mavis Henriques, Debasis Patnaik (2020) in

their article, Titled, SOCIAL MEDIA AND IT'S EFFECTS ON

BEAUTY, discuss, that beauty is concerned with physical

and mental health as both are intimately related. Short-

term decisions to alter one's body structure irrespective

of genetic, environmental, occupational and nutritional

needs can leave medium - and long- term effects. This

chapter analyzes the role of social media and its effects

on the standards of beauty. The researchers have

summarized the literature on how image social media

affects individuals negatively, in pushing them to engage

in life threatening beauty trends due to social

compliance and acceptance in society. The aim was to

review social networking sites impact on perception of

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standards of beauty and never unrealistic trends gaining

popularity that could alter opinions and also cause harm

to individuals in the long run. This is ana emerging area

of research that is of high importance to the physical

and mental health in the beauty, health and hospitality

industry with the latter being manifested in depression,

anxiety and fear of non- acceptability and being seen as

a social gauche.

Synthesis of the Literature

By analyzing the data which has been collected

from 311 respondent, it can be concluded that there is no

major change in beauty values which are believed by the

citizen of City of Bandung. Long before the infiltration

of Korean Wave to Indonesia, western civilization has

already taken place in the community, which can be seen

on how the respondent response to the questionnaire.

Majority of the respondent choose straight-edged nose,

round eyes and oval shape face which are the main

characteristic of "beautiful" in the western cultural

standards. Mavis Henriques and Debasis Patnaik (2020)

discuss in their article "Social Media and Its Effects on

Beauty" how social media negatively affects individuals

by pushing them towards dangerous beauty trends for

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social acceptance. They highlight the importance of

considering physical and mental health when making

decisions about altering one's appearance. The

researchers emphasize the impact of social networking

sites on beauty standards and the potential long-term

harm caused by unrealistic trends. Overall, the study

emphasizes the connection between beauty, mental health,

and the influence of social media.

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 Chapter 3

RESEARCH DESIGN AND METHODOLOGY

This study will be conducted to analyze comments

from a documentary posted on YouTube on on June 3, 2017.

This study focuses on the opinions of netizens on the

documentary as reflected in their comments posted. A

total of 100 comments will be analyze. the researcher

will use self made criteria to filter out comments to be

used in this study.

Research Design

In order to satisfy the aim of this study, a

qualitative type a research was employed, specifically,

latent-content analysis. Qualitative research involves

collecting and analyzing non numerical data (e.g, text,

video, or audio) to understand concepts, opinions or

[Link] can be used to gather in. Depth insight

into a problem or generate new ideas for research. In

addition, latent content analysis applies

deeper,interpretive analysis that seeks to infer

underlying meaning from the words or phrases the

researchers choose to analyze.

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Locale of the Study

This study will be completed by the researcher

in the vicinity of Oriental Mindoro National High School,

specifically located at J.P Rizal Street, San Vicente

East, Calapan City, Oriental Mindoro, Philippines.

However, due to the nature of this study as a reflected

in the research design and will be discussed in the

participant/respondent of the study, he setting where the

data will come from cannot be specified exactly.

Participants of the Study

The respondents of this study will be the

netizens who commented on the documentary titled

Beauty/Documentary on Societal beauty standards which was

posted on YouTube last June 3, 2017. A total of 100

netizens will be used in this study.

Sources of Data

This study will use data from the internet

particularly the comments from the netizens users on the

documentary titled Beauty/Documentary on Societal beauty

standards posted on YouTube last June 3, 2017 .A total of

100 comments will be used in this study.

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Research Instrument

Research Instrument The researcher will a self-

made criteria for this [Link] criteria is shown below

CRITERIA

Language This study will only include comments stated in

English or Filipino.

Number This study will only analyze 100 comments

Structure There shall be no other characters except

letters and punctuation.

Data Gathering Procedure

The researcher will look for a video posted on the

internet and will analyze the comments on the video that

the researcher intentionally searched for as this

reflects the societal issue that the researcher intended

to study.

Data Analysis

This study will employ the process of Latent

Content Analysis wherein, the researchers will do the

following step. First is to identify units of meaning,

next is to label units with a code, then group similar

codes into a category, and lastly to describe related

categories with a theme.

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fbclid=IwAR0AsNRIzAjl9fSaEx02YLUuouUIEsRrV1F2XoNFPfvWkoeS

7UaKMqShadA

[Link]

at-the-european-arts-forum-2015/?

fbclid=IwAR1EnyZdl1UjQ9DbR6ErjIyAZ22QaVOIFkspximZsQ-

kcZgUgy9dmM1Hr8w#:~:text=Denis%20Dutton%20developed%20a

%20Darwinian,decisions%20for%20survival%20and

%20reproduction

[Link]

94-007-0753-5_2740?

fbclid=IwAR0x91X6lBLOP2SfHV6THfpCEGDIjch3i9rsGwth-

fjiq7Gv4rb7q8te8nM#:~:text=Social%20comparison%20theory

%20(SCT)%20is,achievements%2C%20and%20abilities%20of

%20others

[Link]

from=t&fbclid=IwAR0AsNRIzAjl9fSaEx02YLUuouUIEsRrV1F2XoNFP

fvWkoeS7UaKMqShadA

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influences-beauty/?

fbclid=IwAR1H7wpcI4Oe34PScCZqxpzEjrfqUD2yYSxd_Bhba0ivcnVC

qDuXFXA7X1I#:~:text=Beauty%20is%20in%20the%20eye,of

%20perfection%20worth%20the%20price%3F

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