SHARKS IN SUITS
MARICO OVER THE WALL
STORIES
Khadiza Abir Ahmed Sanjan
Job holder (Age:31) Sportsman, Age 22 College student, Age 17
I commute through public buses at least There are very few and easily As a student, I need instant skin care
twice a day. My skin gets oily and full of available and price lenient skin products that comes out in portalable
dirts. But currently available beauty product that catter to people like us packaging as carrying products with
products are too expensive. who’s skin is heavily exposed to sun me is also a hussle
and pollution
Scenario Analysis
▪ Dhaka is ranked as the ▪ With an average AQI of 370 ▪ 7 out of 10 people feels the
most polluted city in the necessity of an anti
world pollutant skin care line
Scenario
Analysis
▪ 50% people in Bangladesh suffer ▪ 56% of them skin diseases are
from skin problems once in their pollution related
lifetime
SURVEY
Competitor analysis
BIG IDEA
Parachute Shield
Parachute Shield is our suggested unisex anti-pollution skin
care line offers a defense against the pollution, urban dust,
microscopic particles and atmospheric gasses.
Market Opportunity
Local brands Market saturated with
predominantly focusing low quality products with
only on fairness. exorbitant pricing
02 Expected market rise
2.12 billion by
Customers inclining
towards a organic skin
2027(CAGR 8%) products
OUR PRODUCT LINE
Our initial anti-pollution skin product launch will
consists of 3 main dust and pollution fighting
products
• UV blocked sun screen (SPF 50)
• Dust Resistance Body lotion
• Hydrating face wipes
Urban Dust Block Sunforgettable
Type : Lotion Type : Sunscreen
Size: 150 ml Size: 200 ml
Price: 260- 280 Tk Price: 380- 400 Tk
Product Line
Cleanser Pro
Type : Organic Face Wipe
Size: 3 wipes per sachet
Price: 20 taka
Our Packaging
We aim to launch our new product line in two unique packaging
Premium packaging for upper class niche Small sachet packaging for making our product more
demographics who sees skin care as a fashion. portable and accessible for mass office going people.
Saturn is composed mostly of
hydrogen and helium
Marketing
Campaign at School Field Marketing
Our marketing campaign at school will One of our field marketing mode will include to put
be an initial mode of familiarizing our our banners and posters at public buses by which
product to mass people. We will hand everyday office goers commute through
over mini packages of our products to
college and university students and
give them an essence of our quality
product line that will save their skin
from dust particle
Marketing
OVC Digital Marketing
OVC will be an effective mode of We will brand our new skin care line on all
marketing by which people will be aware of printing and digital media and will also launch
our value as a brand. We can collaborate email and influencer marketing
with our SAF wining female football team
for TVC
TARGET AUDIENCE
Catered towards Region
35% 65%
40% Working Men Rural Urban
Sales Strategy
60% WorkingWomen
15% 25% 60%
20% Students
Neighborhood Cosmetic
Online
grocery Stores
Formula of Product
Made with a blend of potent antioxidants such as Vitamin C, anti
pollution skincare helps to counteract the free radicals in the air
and shield your skin against their damaging effects.
Face wipes Sunforgettable
UV Blocked SPF 40 sunscreen
40% Aloe Vera, 30% algae and
kelp and 30 % antioxidants and
natural oil that brings moisture in Our Sun-forgettable formulation
skin by fighting pollution will include zinc oxide, titanium
dioxide, vitamin B5, natural oil
and for SPF 40 formulation and
blue light protection we will use
octyle salicylate and mixture of
UrbanDust Block thereof.
SPF 30 dust block lotion will consist
of natural butter and oil, lotus
essence, glycerin, sodium hydroxide
as PH adjuster
Future Plan
• What Customer Wants
Financial plan
ROI
Yearly Estimated Finance Track Record.
1 year timeline before launching
Product
Development
Marketing (2 months)
Strategy
Strategic (4 months)
Planning
Product
(2 months)
launch
Campaign
( 2 months)
Sharks in Suits
Ihfaz Hassan Jafrin Rahman Sakif Ahbab
Thanks!
Do you have any
questions?
