Indian Institute of Management, Sambalpur

Master of Business Administration

Organization Analysis

Of

Submitted to
Prof. Nilesh Khare

By:
Section A
Group 4

Dolly Parmar 2023MBA020

Janhvi Singh 2023MBA030

Sakshi Maheshwari 2023MBA059

Ramanjit Sahoo 2023MBA317

Vaishnav K V 2023MBA073

Robert Panda 2023MBA054

Manasvi Bhatnagar 2023MBA041

Uvais binu usman pm 2023MBA072

Vaishnav namboothiri 2023MBA074

On
25th February 2024

1
 Executive Summary

India's burgeoning foodtech market, rife with competition, presents both challenges and opportunities
for Zomato. Leveraging its brand recognition and diverse offerings, Zomato must solidify its delivery
dominance through cost optimization and expansion to Tier-2/3 cities. However, growth lies beyond
traditional delivery. Zomato's acquisition of Blinkit unlocks the hyperlocal delivery potential, while
offering cloud kitchen solutions strengthens restaurant partnerships. Integrating fintech for seamless
transactions fosters user convenience and attracts investors. Prioritizing sustainability resonates with
environmentally conscious consumers and aligns with Zomato's social impact initiatives. Achieving
sustained profitability remains a key challenge, necessitating operational optimization and exploration
of new revenue streams, all while balancing growth with financial stability. By executing these
multi-pronged strategies, Zomato can solidify its leadership position, navigate the competitive
landscape, and achieve sustainable success in the evolving foodtech ecosystem.

Table of Contents

Executive Summary………………..…………….………………...…...…………..………....(i)

1. Introduction……………………….…………………………….………………………...4
1.1 Overview of the Indian Food Delivery Business………………………………………4
1.2 Brief History of Zomato…………….………………………………….……...……….4
1.3 Mission and Vision of Zomato…….……..……………….……………………...…….4
2. Industry Analysis…………………………………………………………………............4
2.1 Dominant Economic Indicators…………………………..………...………………….4
2.2 Market Size and Market Growth Rate…………………………………………………4
2.3 Scope of Competitive Rivalry…………..……………………………………...………5
2.4 Customers…..…………………………..………...…………………………………….5
2.5 Degree of Vertical Integration…………..……………………………………...……....5
2.6 Market Entry and Exit Analysis….……..……………………………………...………5
2.7 Technology and Innovation….…………..……………………………………...……...5
2.8 Product Characteristics…………..……………………………………………...……...5
2.9 Economies of Scale………….…………..……………………………………...………6
2.10 Experience Curve……….….…………..……………………………………...….......6
2.11 Relative Power of Other Stakeholders.…………..……………..……………...…......6
2.12 Key Success Factors in the Indian Food Delivery Industry.…………………...…......7
2.13 Porter’s Five Forces Analysis….…………..……...…………………………...……..8
3. Firm (Internal Analysis)…..………………………………………………………..……8
3.1 Zomato’s Strategy Analysis…………………………………………………….……..8

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 3.2 Assessing Zomato’s Strategy: A Nuanced Look………………………………….…9
3.3 Zomato’s Resource Base, Core Competencies, and Distinctive Competencies………9
3.4 Zomato: Challenges, Opportunities, Strengths & Weaknesses……..…………....…..10
3.5 Major Leadership and Management Issues Faced by Zomato…………………...…..10
3.6 VRIO Analysis………………………………………………………………….……11
3.7 Value Chain Analysis…………………………...……………………………….…...11
4. Strategic Recommendations……………………....……………………………………12
4.1 Major Problems Faced by Zomato………………………………..……………...…..12
4.2 Growth Strategies………………………………………………………………….…12
4.3 Strategic Acquisitions of Regional Players…………………..………………….…...12
4.4 Profitability Strategies…………………...………………………..……………...…..12
4.5 Competitive Differentiation Strategies………………………………..……………...12
4.6 Evaluation of Strategic Options………………………………..……………...………12
4.7 Recommendations…………………...………………………..……………...…...…...13
4.8 Strategic Analysis…………………...………………………..………....………...…..14
4.9 Financial Analysis…………………...…………………...………..……………...…..14
4.10 Risks and Mitigation…………………...………………………..………....………..14
4.11 Specific Recommendations for CEI…………………...……………….………...….14
5. Conclusion………………..………………………………………………………………14
6. Exhibits…………………………………………………………………………………...15
7. References…………………………………………………………….…………………..17

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 1. Introduction

1.1 Overview of the Indian Food Delivery Business

● In 2023, the Indian food service market was worth $36.3 billion, and it's expected to grow at a
compound annual growth rate (CAGR) of 24.32% until 2032.
● Key reasons include more people having smartphones, more people living in cities, and people
who want convenience.
● Smaller companies like Domino's, KFC, and Deliveroo are also in the mix, but Zomato and
Swiggy are the big two.
● During the pandemic, cloud kitchens popped up, but they only did delivery and didn't offer
eat-in choices.

1.2 Brief History of Zomato

● It began in 2008 as FoodieBay, a website for reviewing restaurants.

● In 2014, it changed into a website where you can order food online and have it delivered,
bringing rivals like Runnr and Uber Eats (India) to reach more people.
● Dealt with a number of problems, such as worries about making money and protests from
service partners.
● When it went public in 2021, the IPO was a big deal.

1.3 Mission and Vision of Zomato

Mission: "To become the go-to platform for discovering great food and connecting people with
amazing restaurants."
Vision: "To empower local restaurants and contribute to creating a thriving food ecosystem."

2. Industry Analysis

2.1 Dominant Economic Indicators

2.1.1 Consumer Spending and Disposable Income

According to World Bank data, India's disposable income rose 8.2% yearly from 2011 to 2021.
KPMG's investigation shows that only 8% of meal delivery service consumers are from tier-3 and rural
locations, indicating huge untapped potential.

2.1.2 Smartphone Penetration

According to Statista, India will have around 650 million smartphone users in 2023, making it the
second-largest smartphone market globally. Smartphone use has helped food delivery apps like
Zomato and Swiggy grow.

2.2 Market Size and Market Growth Rate

Global e-commerce dinner delivery reached $136 billion in 2021 and will reach $200 billion by
2025.India was the top meal delivery market in 2021 with over 400 million online food orders.Market
leaders are Bangalore, Mumbai, and Hyderabad, with higher smartphone adoption and earnings.Apps
are growing in smaller cities and towns worldwide.

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2.3 Scope of Competitive Rivalry

With over 80% market share since 2018, Zomato and Swiggy dominate.Swiggy and Zomato govern
Bengaluru, Mumbai, and Delhi NCR. Competition is higher in smaller cities.UberEats failed before
leaving India, while Foodpanda has less than 5% market share.Fleet, technology, and marketing costs
are high for new entrants. Zomato and Swiggy's networks block entry.However, app deployment
simplicity and minimal fixed assets encourage specialised players to disrupt specific regions.

2.4 Customers

2.4.1 Restaurants
Local and national eateries use delivery apps, like McDonald's and Domino's.Higher participation rates
are seen in casual dining, fast service, cafés, sweet shops, and bakeries, which can draw more
customers without providing seating. Restaurants profit from greater customer base, orders, and
targeted marketing. Platform commissions are excessive.

2.4.2 Consumer Demographics

Urban millennials 25–35, early technology adopters with disposable income, dominate.Due to
convenience and reductions, students buy much.More males eat out than women, thus they use
more.Tier 1 cities order most everything. Services will be offered to smaller sites to reach more clients.

2.5 Degree of Vertical Integration

In the past 2-3 years, Zomato and Swiggy expanded their Indian delivery fleets.Once using Runnr and
Shadowfax, Zomato and Swiggy now distribute most orders through their own partners.Vertical
integration is motivated by customer experience, peak-hour reliability, delivery expense control, and
profit margins. Smaller companies still use third-party logistics to cut costs.

2.6 Market Entry and Exit Analysis

Food delivery company Zomato has both attractive and daunting e-commerce prospects and
challenges. Despite competing with established networks, it must invest heavily in distribution
infrastructure, technology, and brand recognition to establish itself. Managing licencing and customer
trust is complicated. Asset disposal, personnel responsibilities, and contractual commitments
complicate market exit. Regulatory compliance, especially user data privacy, is difficult. Market
circumstances and buyer interest determine exit feasibility and value. Zomato must consider these
aspects when joining or leaving the market.

2.7 Technology and Innovation

Modern technologies that improve convenience, efficiency, and personalisation are revolutionising
food delivery. The possibilities are infinite, from AI-powered recommendations for your favourite
dishes to pizza drones flying above traffic. Restaurants use demand-based pricing, and AI chatbots
answer questions and handle problems.Biodegradable packaging and electric vehicles promote
sustainability.

2.8 Product Characteristics

Zomato helps you find meals using restaurant menus, images, ratings, and reviews. Personal
recommendations and curated collections help users discover new places. Safe payment and delivery

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options simplify ordering, and advanced filters help consumers choose restaurants that match their
interests. Group ordering, loyalty rewards, and Zomato Gold enhance user experience.
2.9 Economies of Scale
Several strategies make Zomato successful. First, its network effects generate growth when users and
restaurants join. AI investments decrease costs and streamline operations. In "Hypercity," Zomato uses
cloud kitchens and its own delivery infrastructure to boost delivery speed and reach. Restaurants and
users gain from Gold Membership customer loyalty. Zomato uses data analytics to forecast demand
and efficiently distribute resources, cutting costs and increasing sales. Such methods help Zomato
grow and profit.
2.10 Experience Curve
The experience curve, learning curve, or cost curve shows how a company's per-unit cost reduces as it
produces more. Experience boosts efficiency, saving money. This movement is driven by economies of
scale, learning by doing, and technology.The experience curve benefits Zomato through network
effects, data-driven optimisation, and technological innovation.

2.11 Relative Power of Other Stakeholders

2.11.1 Restaurants and Food Partners

Zomato depends on restaurants and food partners to provide a diverse range of cuisines and menu
options.

2.11.2 Delivery Partners

Zomato needs to ensure fair compensation and provide a supportive working environment to retain
delivery partners and maintain the efficiency of its delivery network.

2.11.3 Customers
Customers held significant power as they drive demand and dictate the success of Zomato's platform.
Zomato needs to prioritize customer experience, address feedback, and offer incentives.

2.11.4 Regulatory Authorities

Regulatory authorities hold power through the enforcement of laws and regulations that govern the
food deli ni very industry. That is why compliance with regulations related to food safety, labor
practices, and data privacy is essential for Zomato's operations.

2.11.5 Investors and Shareholders

Zomato needs to demonstrate financial stability, strategic growth initiatives, and profitability to satisfy
investor expectations and maintain shareholder confidence.

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2.11.6 Competitor Analysis

2.12 Key Success Factors in the Indian Food Delivery Industry

2.12.1 Customer Experience

● Convenience: Seamless ordering, fast delivery, and efficient tracking are crucial.
● Variety: Offering a wide range of cuisines, restaurants, and dietary options attracts diverse
customers.
● Value: Balancing competitive pricing with attractive promotions and loyalty programs is key.
● Quality: Maintaining consistency in food quality, packaging, and hygiene is essential.

2.12.2 Operational Efficiency

● Delivery Network: Building a robust and scalable network of delivery partners is crucial.
● Restaurant Partnerships: Strong relationships with diverse restaurants ensure customer
choice and profitability.
● Technology: Utilizing innovative technology for order management, logistics, and data
analytics is vital.
● Cost Management: Optimizing operations and logistics to maintain profitability is essential.

2.12.3 Market Differentiation

● Unique Value Proposition: Offering differentiated services, like hyperlocal deliveries or
curated experiences, stands out.
● Marketing and Branding: Building a strong brand identity and targeted marketing strategies
attract customers.
● Data and Analytics: Leveraging data to understand customer preferences and personalize
offerings is key.
● Sustainability: Integrating eco-friendly practices like packaging and electric delivery can add
value.

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2.13 Porter’s Five Forces Analysis

3. Firm (Internal Analysis)

3.1 Zomato’s Strategy Analysis

3.1.1 Business-Level Strategy

● Food Delivery: Continue to be the industry leader by providing affordable prices, effective
delivery, and a wide range of eateries, including cloud kitchens and fast commerce choices.
● Online Grocery Delivery: Make a stronger presence by emphasizing speedy transactions, a
larger selection of products, and fresh produce.
● Dining Out Reservations: Make advantage of your user base to promote the growth of
restaurant reservations and provide exclusive offers, experiences, and table management
resources.
● Financial Services: To boost convenience and customer engagement, integrate financial
services like Zomato Instant Credit and look for new collaborations.
● Content and Hyperlocal Marketing: Constantly interact with users through influencer
relationships, gamified experiences catered to local tastes, and personalized content.

3.1.2 Corporate-Level Strategy

● Strategic Partnerships & Acquisitions: Actively pursue strategic partnerships and targeted
acquisitions in various verticals (grocery, logistics, fintech, etc.) to expand offerings and reach
new user segments.
● Technology Investments: Invest heavily in AI, data analytics, automation, and blockchain
technology to personalize user experiences, optimize delivery logistics, and ensure platform
security.
● Sustainability Initiatives: Implement eco-friendly packaging, partner with sustainable
restaurants, offset carbon emissions, and promote responsible sourcing practices.
● Governance & Transparency: Prioritize responsible corporate governance, data privacy
measures, and transparency in business practices to build trust with stakeholders.

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3.1.3 International Strategy
● Selective Expansion: Prioritize cautious expansion into markets with similar demographics
and food cultures, considering regulatory and operational hurdles.
● Localized Approach: Deeply adapt platform features, partnerships, marketing strategies, and
content to each new market, prioritizing local language, preferences, and culinary trends.
● Leverage Global Learnings: Utilize successful approaches and technology developed in the
Indian market to accelerate growth in new markets.
● Compliance & Regulatory Focus: Prioritize compliance with local regulations and build
strong relationships with local authorities to facilitate smooth operations.

3.2 Assessing Zomato's Strategy: A Nuanced Look

3.2.1 Positives
● They recently announced their first quarterly profit in Q3 FY24, and revenue has increased
dramatically year over year.
● Additionally, the Gross Order Value (GOV) is increasing steadily.
● They've effectively entered new markets with Blinkit (rapid commerce) and Hyperpure
(grocery delivery).

3.2.2 Negatives/Concerns
● The business continues to lose a lot of money overall and has substantial cumulative losses
● Profitability stays low, indicating difficulties in attaining long-term financial success.
● The stock price has fluctuated and is now trading below the initial public offering (IPO)
price.

3.2.3 Overall
● The approach is making progress, especially in terms of diversification and revenue
development.
● Profitability is still a major concern, though, and maintaining sustainable margins and
enhancing financial performance are necessary for the plan to succeed in the long run.

3.3 Zomato's Resource Base, Core Competencies, and Distinctive Competencies

Resource Base Core Competencies Distinctive Competencies

Financial - Robust funding from investors - Ability to secure significant funding

Resources - Capital for acquisitions and expansions - Efficient use of financial resources

Technological - Advanced food delivery technology - Proprietary technology for order

Capabilities - User-friendly app and website management
- Innovation in technology

Data and - Data-driven decision-making - Predictive analytics for demand

Analytics - Customer behavior analysis forecasting
- Personalized user experience

Market Presence - Global presence in various countries - Established brand identity

- Large user base and restaurant network - Diverse market penetration

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3.4 Zomato: Challenges, Opportunities, and Strengths & Weaknesses

Challenges Opportunities

● Intense competition ● Expansion into new markets

● High operational costs ● Focus on sustainability

● Diversification of services
● Profitability concern

Strengths Weaknesses

● Wide reach ● Reliance on discounts

● Brand recognition ● Operational challenges

● High competition dependence

● Diverse offerings

3.5 Major Leadership and Management Issues Faced by Zomato

Category Specific Issues

Market Competition - Intense competition with other food delivery platforms

- Price wars and discounting strategies

Regulatory Challenges - Navigating and complying with local regulations

- Dealing with changing food safety and hygiene standards

Technology and Innovation - Keeping up with technological advancements

- Adapting to changing consumer preferences

Supply Chain Management - Ensuring timely and efficient food delivery

- Managing relationships with restaurants and partners

Customer Service - Handling customer complaints and issues

- Ensuring a positive user experience

Financial Management - Balancing profitability with competitive pricing

- Managing cash flow and financial stability

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3.6 VRIO Analysis

3.7 Value Chain Analysis

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 4. Strategic Recommendations

4.1 Major Problems Faced by Zomato

● Increasing competition from Swiggy and new entrants in metro markets

● High customer acquisition costs
● Low penetration in Tier 2/3 cities and rural markets
● Unable to meet the surge in demand during festive seasons
● Narrow focus only on food delivery segment
● Reliance on Restaurants
● Low profitability and negative cash flows

4.2 Growth Strategies

● Expand to Tier 2/3 cities by tapping into the large untapped customer base
● Invest in vernacular language support for better engagement
● Hyperlocal delivery model for smaller regions
● Zomato should forecast demand, incentivize delivery partners, scale up delivery fleet capacity
through temporary staffing and partnerships to meet heightened order volumes during
upcoming festive seasons

4.3 Strategic Acquisitions of Regional Players

● Innovative Marketing: Emphasize convenience, joy and aspirational aspects of food delivery
in communication.
● Vertical Integration: Vertical integration, such as owning its own delivery fleet or investing
in food production facilities, can help Zomato streamline its operations and reduce its
dependence on third parties.

4.4 Profitability Strategies

● Enhance technology and logistics for operational efficiency

● Renegotiate commissions with restaurant partners
● Cross-sell advertising and data analytics offerings to restaurants
● Develop additional revenue streams like grocery and medicines delivery

4.5 Competitive Differentiation Strategies

● Leverage superior technology and analytics

● Focus on customer experience - UI/UX, personalized engagement
● Integrated ecosystem beyond just food delivery
● Strategic partnerships with other consumer platforms

4.6 Evaluation of Strategic Options

● Growth in Tier 2/3 cities provides large addressable market but higher acquisition costs
● Profitability levers offer steady gains but don't address competitive threats
● Building an integrated platform differentiated on experience aligns with long-term vision

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4.7 Recommendations

4.7.1 Focus on Profitability

● Dynamic Pricing with AI: Use dynamic pricing models that are powered by AI to change
prices based on real-time demand, user preferences, and what competitors are giving.
● Subscription Services: Add premium subscription levels with extra perks like faster delivery,
discounts, and rewards for being regular customers.
● Cost Optimisation in Delivery: use algorithms to find the best routes, work with various
delivery fleets to get the best prices, and look into other ways to deliver packages, like using
drones or self-driving cars.
● Personalized Advertising: Work with hyperlocal businesses to include personalized ads in
their apps based on customer data. This will help you make more money.

4.7.2 Drive Customer Engagement

● Personalized Suggestions: Use advanced suggestion engines that look at the user's likes,
dislikes, dietary restrictions, past orders, and area to give them very relevant choices.
● Gamification and Incentives: Use game-like features like points, badges, and leaderboards to
get people to use your app and take part.
● Building a Community: Create a feeling of community through curated content, partnerships
with influencers, and user-generated reviews. This will make people more likely to stick with
your platform.
● Live Streaming and Interactive Features: To improve the user experience, look into live
streaming features for food quizzes, cooking lessons, or restaurant promotions..

4.7.3 Strengthen Partnerships

To get businesses with higher profit margins to work harder, set up tiered commission systems that are
based on order value, busy times, or delivery distance.
● Delivery Partner Management: Use reward systems and metrics that are based on
performance to keep delivery staff motivated and draw new ones.
● Financial Services Integration: Work with fintech companies to offer easy-to-use payment
methods, credit choices, and loyalty programmes all within your app. This will make things
more convenient and get people more involved.
● Sharing and Working Together with Data: Look into forming partnerships to share data
with relevant parties, like restaurants and logistics providers, to improve operations and find
new growth possibilities.

4.7.4 Cautious International Expansion

● Market Study and Analysis: Do in-depth market study to learn about the specifics of the
target international markets' cultures, competitors, rules, and consumer tastes.
● Phased Approach: Start by focusing on places with similar demographics and food cultures.
As you gain experience, slowly move on to more diverse areas.
● Strategies for Localization: For each new market, change the platform's features, marketing
campaigns, and material to fit the local language, tastes, and food trends.
● Partnerships for Regulatory Compliance: Work with legal and regulatory experts in your
area to make sure your business runs smoothly and follows all laws.

4.7.5 Embrace Sustainability

● Biodegradable Packaging: To help the earth, use packaging materials that break down
naturally or can be composted.
● Electric Vehicle Integration: Work with delivery partners who use electric cars and give them
incentives to do so for environmentally friendly deliveries.

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 ● Food Waste Reduction Programmes: Work with restaurants and NGOs to set up donation
programmes and programmes that reduce food waste.
● Carbon Offset Programmes: Help carbon offset programmes make up for the pollution that
delivery activities cause.

4.8 Strategic Analysis

● The Indian food delivery market is projected to grow rapidly from $7.5B currently to $12.5B
by 2025 based on rising incomes, urbanization and smartphone penetration.
● Zomato is well positioned to capture a significant share of this growth by leveraging its strong
branding, platform capabilities and data-driven insights.
● The recommendations for growth, profitability and competitive differentiation strategies will
enable Zomato to tap into underpenetrated markets, enhance customer experience and build a
differentiated platform.
● Strategic acquisitions of hyperlocal players will accelerate growth in Tier 2/3 cities in line with
the overall expansion strategy.

4.9 Financial Analysis

● Revenue can grow by 30% over next 2 years by increasing orders from metro markets and new
Tier 2/3 city expansion.
● Profitability improvements driven by commission renegotiation, cross-selling and operational
efficiency will help achieve breakeven.
● Pursuing selective growth balanced with profitability focus will ensure steady gains in revenue
and market share while maintaining positive unit economics.
● Building an integrated food + grocery + medicine delivery platform will provide revenue
diversification and increase customer lifetime value.

4.10 Risks and Mitigation

● Execution challenges in rolling out vernacular and hyperlocal models

● Potential for higher regulatory scrutiny of market position
● Mitigate through phased rollout, partnerships and compliance framework

4.11 Specific Recommendations for CEO

● Pursue ‘Mini Zomato' hyperlocal model for Tier 2/3 cities

● Invest in regional language support and curated offerings
● Build integrated convenience platform with food at the center
● Limit discounting, focus on profitability improvement
● Develop vision of most affordable and joyful platform in India

5. Conclusion

To stay ahead in India's booming foodtech race, Zomato must leverage its delivery dominance while
expanding into hyperlocal services like Blinkit. Partnering deeper with restaurants, offering cloud
kitchen solutions, and integrating fintech for seamless transactions can further diversify its offerings.
Prioritizing sustainability and social impact alongside profitability will resonate with customers and
investors alike. By executing these strategies effectively, Zomato can solidify its leadership position
and navigate the competitive landscape towards sustainable success.

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 6. Exhibits

Exhibit 1: Source - Statista Consumer Insights Global as of January 2024

Exhibit 2: Gross order value of Zomato from the second quarter of financial year 2021 to second
quarter of financial year 2022(in billion Indian rupees)

Mar 23 Mar 22 Mar 21 Mar 20 Mar 19

Operating revenue 4,707.40 3,611.00 1,713.89 2,336.35 1,159.14

Total Revenue 5,506.90 4,108.50 1,845.82 2,485.76 1,350.47

Profit/Loss Before Tax 117.20 -1,097.80 -886.01 -2,451.18 -570.53

Profit/Loss For The 116.90 -1,098.00 -886.01 -2,451.18 -570.53

Period

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Exhibit 3: Extract of P&L account of Zomato(in Rs Crores): The table highlights the fact that
though the revenue increased year on year from March 2019 - March 2023, profitability still remains a
major concern for Zomato. (Data source: www.moneycontrol.com)

Exhibit
Exhibit 4:Size of the online food delivery market across India from 2020 to 2023, with estimates
until 2026 ( in billion U.S. dollars)

Exhibit 5: Most popular food delivery companies across India as of April 2023(Source:
statista.com)

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 7. References

1. M. (2024, September 2). Zomato Profit & Loss account, Zomato Financial Statement &
Accounts. Zomato Profit & Loss Account, Zomato Financial Statement & Accounts.
2. Analysis of Zomato’s Business Model, Strategies, Growth and Expansion in Multiple Countries
| PDF | Strategic Management | Economies. (n.d.). Scribd.
https://www.scribd.com/document/430614513/GROUP-2-ZOMATO-pdf
3. Shastri, A. (2022, November 25). In-Depth Business Model of Zomato - Updated in 2024 |
IIDE. IIDE. https://iide.co/case-studies/business-model-of-zomato/
4. Dagale, N. (2020, October 7). Porter’s 5 Force Analysis: Indian Online Food Delivery
Business. Medium.
https://medium.com/@nikhildagalemet/porters-5-force-analysis-indian-online-food-delivery-b
usiness-445d600b43b8
5. Top 7 zomato.com Alternatives & Competitors. (2024, February 14). Semrush.
https://www.semrush.com/website/zomato.com/competitors/
6. P., & P. (2023, June 30). Zomato Introduces Open Food Trends Data Analysis Platform To Aid
Restaurant Partners. Outlook Business & Money.
https://business.outlookindia.com/news/zomato-introduces-open-food-trends-data-analysis-pla
tform-to-aid-restaurant-partners-news-299304
7. Foodservice in India. (2020, March 1). Marketline.
https://store.marketline.com/report/foodservice-in-india-4/
8. Introducing Zomato Food Trends: Data Insights for All. (n.d.).
https://blog.zomato.com/introducing-zomato-food-trends-data
9. Statista. (2023, September 12). Online food delivery market size in India.
https://www.statista.com/statistics/744350/online-food-delivery-market-size-india/
10. ICICI Direct. (n.d.). Zomato IPO Review.
https://www.icicidirect.com/mailimages/IDirect_Zomato_IPOReview.pdf
11. Companies Market Cap. (n.d.). Zomato market cap.
https://companiesmarketcap.com/zomato/marketcap/
12. Feedough. (2023, September 27). Zomato statistics & facts: User counts, market share,
financials & more. [invalid URL removed]
13. Wikipedia. (2024, February 24). Zomato. https://en.wikipedia.org/wiki/Zomato
14. Hilden, M. (n.d.). Key success factors in the food and beverage industry.
https://www.hilden.in/key-success-factors-in-food-and-beverage-industry/

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Contribution of Each Group Member

1) Sakshi Maheshwari
a) Introduction: Drafted the introductory section of the project, likely providing
context and background information.
b) Data Collection: Did research using Marketline and Statista to gather relevant data
and insights for the project.
c) Content Creation: Ensured the originality of the content through plagiarism checks
and potentially utilized AI tools for further refinement.
d) Presentation Development: Played a key role in crafting slides 2, 4 (Along with
Robert Panda), and 14 ( Along with Vaishnav KV), likely contributing to the
structure, content, and visual elements of these slides.

2) Sruthi Suresh
a) Firm (Internal Analysis) : Did thorough research and analysis of Zomato on the
following topics : Zomato’s Strategy Analysis - Business-Level, Corporate-Level, and
International Strategy, and Assessing Zomato's Strategy: A Nuanced Look.
b) Report Formatting : Formatted and compiled the entire report - numbered the
different sections and looked after line spacing, font type and size, highlighted and
underlined headings and important points, and converted the references in APA
format.
c) Table of Contents : Made a detailed table of contents with page numbers and
sections.
d) Presentation Development : Played a major role in crafting, designing, and
structuring slides, including slides 9 and 10 - Zomato's Strategy Analysis and
Zomato's Resource Base, Core Competencies, and Distinctive Competencies.

3) Janhvi Singh
a) Firm Analysis: Researched, brainstormed and worked on the following topics: Resources
base, core competencies and distinctive competencies; Challenges, Opportunities, and
Strengths & Weaknesses of Zomato, Leadership & Management issues, VRIO analysis and
Value chain analysis.
b) Research and analysis: Analyzed several websites and sources such as moneycontrol.com,
statista.com to find data related to profitability, future prospects for Zomato
c) Presentation development: Played a leading role in presentation designing and making
specifically making the slides 11, 12 and 13.
d) Conclusion and executive summary: Designed and prepared the conclusion and the
executive summary for the report

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4) Manasvi Bhatnagar
a) Industry Analysis - Relative power of other stakeholders, Competitor Analysis and Key
success factors in Indian Food Industry.
b) Research and analysis: Analyzed several websites and sources to find data related to Zomato
and all the competitor brands ( Swiggy, Dunzo, Rebel foods, Dominos).
c) Presentation - Completely made the slides of - Competitor Analysis, Relative power of other
stakeholders, Key success factors in Indian Food Industry and also did the complete
Ideation and Creation of front page.

5) Dolly Parmar
a) Industry Analysis:Analyzing Zomato through Porter's Five Forces framework provides
insights into the competitive dynamics of the online food delivery industry through
diagrammatic representation.
b) Data collection: Marketline and Statista were used in the research process to collect
pertinent data and insights for the industry study project.
c) Research and analysis: found information about industry profitability and capacity utilization
by analyzing a number of websites and other sources, including moneycontrol.com and
statista.com. These topics were also covered in the powerpoint presentation slides.
d) PPT Contribution: Made slides of Porter five analysis and also in other slides and also
explained capacity utilization and industry profitability analysis.

6) Ramanjit Sahoo:
a) Firm Analysis : Worked on the industry Analysis Part of the project on market exit and entry
analysis,Technological innovations, Economies of scale, product Characteristics, and
experience curve
b) Presentation: Helped in content creation for industry Analysis part in Presentation
Analysised different websites and data bases ,and helped in data collection and analysis.
7) Vaishnav KV
a) Industry Analysis: Industry analysis considering various factors influencing the industry as a
whole.
b) Recommendation: Developed strategic recommendations and ensured cohesive integration of
team findings.
c) Presentation Development: Played a key role in crafting slides 14 ( Along with
Sakshi Maheshwari), likely contributing to the structure, content, and visual elements
of these slides.

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8) Uvais binu usman pm
a) Industry Analysis: Industry analysis considering various factors influencing the industry as a
whole.
b) Recommendation: Developed strategic recommendations and ensured cohesive integration of
team findings.
c) Analysised different websites and data bases ,and helped in data collection and analysis

9) Robert Panda
a) Presentation Development: Played a key role in crafting slides 4
b) Presentation: Helped in content creation for industry Analysis part in Presentation
c) Analysised different websites and data bases ,and helped in data collection and analysis.

10) Vaishnav Namboodri

a) Recommendation: Developed strategic recommendations and ensured cohesive integration of
team findings.
b) Analysised different websites and data bases ,and helped in data collection and analysis

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