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SAP HANA K-Means for Customer Segmentation

The document describes generating customer data to segment customers into three groups for clustering analysis. It creates a table with 30 rows of simulated customer data across attributes like call duration, number of calls, SMS usage, etc. The data is designed to represent three segments: personal mobile users, small business users, and enterprise business users. It then defines table types in HANA for the customer data and KMeans algorithm parameters to perform the clustering.

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jefferyleclerc
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32 views3 pages

SAP HANA K-Means for Customer Segmentation

The document describes generating customer data to segment customers into three groups for clustering analysis. It creates a table with 30 rows of simulated customer data across attributes like call duration, number of calls, SMS usage, etc. The data is designed to represent three segments: personal mobile users, small business users, and enterprise business users. It then defines table types in HANA for the customer data and KMeans algorithm parameters to perform the clustering.

Uploaded by

jefferyleclerc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

3/14/24, 7:51 AM SAP HANA PAL – K-Means Algorithm or How to do Cust...

- SAP Community

So each row in this table will represent a unique customer. Now I need to fill it, but I do not have access to real data, so I
had to build my own dataset. I created 30 different customers (30 rows) that can be grouped in 3 segments:

Segment 1: From Customer ID 1 thru 10. In this segment customers usually have short calls. They originate or receive
a low number of calls. These customers call more in the evening, more often during the weekend and to mobile lines.
They send and receive a fair amount of SMSs. This segment could represent personal mobile users.
Segment 2: From Customer ID 10001 thru 10010. In this segment customers have an average call duration. They
originate or receive an average number of calls. They usually call during business hours and during week days. They
send or receive a small amount of SMSs. This segment could represent small business users.
Segment 3: From Customer ID 20001 thru 20010. In this segment customers usually have long duration calls. They
usually call during business hours and during week days. They usually call to mobile lines and they heavily use SMSs.
This segment could represent enterprise business users.

The resulting table looks like this:

[Link] -to-do-customer-segmentation-for-the/ba-p/12976696/page/2 5/39


3/14/24, 7:51 AM SAP HANA PAL – K-Means Algorithm or How to do Cust... - SAP Community

/* Table Type that will be used as the input parameter

that will contain the data that I would like to cluster */

DROP TYPE PAL_KMEANS_DATA_TELCO;

CREATE TYPE PAL_KMEANS_DATA_TELCO AS TABLE(

"ID" INT,

"AVG_CALL_DURATION" DOUBLE,

"AVG_NUMBER_CALLS_RCV_DAY" DOUBLE,

"AVG_NUMBER_CALLS_ORI_DAY" DOUBLE,

"DAY_TIME_CALLS" DOUBLE,

"WEEK_DAY_CALLS" DOUBLE,

"CALLS_TO_MOBILE" DOUBLE,

"SMS_RCV_DAY" DOUBLE,

"SMS_ORI_DAY" DOUBLE,

[Link] -to-do-customer-segmentation-for-the/ba-p/12976696/page/2 7/39


3/14/24, 7:51 AM SAP HANA PAL – K-Means Algorithm or How to do Cust... - SAP Community

"V006" DOUBLE,

"V007" DOUBLE

);

/* Table Type that will be used to specify

the different parameters to run the KMeans Algorithm */

DROP TYPE PAL_CONTROL_TELCO;

CREATE TYPE PAL_CONTROL_TELCO AS TABLE(

"NAME" VARCHAR (50),

"INTARGS" INTEGER,

"DOUBLEARGS" DOUBLE,

"STRINGARGS" VARCHAR (100)

);

/* This table is used to generate the KMeans procedure

[Link] -to-do-customer-segmentation-for-the/ba-p/12976696/page/2 9/39

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