MEDICOP: penetrating the Baler product market with the Medical
Cop Kit [a business and product proposal]
A business product proposed to the Senior High School Department of
Aurora National Science High School as a requirement for completion in
Entrepreneurship
Oreña Richard Mark S.
Pasinabao, Johnny Jr., P.
Rivera, Jego Vladimir, H.
Soriano, Kylle Shaera S
Torres, Alyssa Ashley L.
Yambot, Romiah Joyce L.
12-Johnson
January 28, 2022
EXECUTIVE SUMMARY
The Objective
The objective of launching MEDICOP is to offer immediate attention to an ill or
injured person on the spot, rather than to treat them. While you wait for complete medical
attention, first aid can help keep the situation from getting worse. It will assist us in dealing
with an emergency at any time. You will be more prepared to assist your family members
if they are injured if you have these essential supplies.
The Goals
The goals of the MEDICOP medical kit are the following:
1. To assist the injured
2. To promote recovery
3. To prevent an injury from getting worse
4. To avoid death
5. To introduce a cheaper version of the medical kits circulating in the market
6. To introduce a much more convenient version of the medical kits circulating in the
market
PRODUCT DESCRIPTION
Brief Description
MEDICOP - The Medical Cop Kit The product chosen by the group is medical kit
bags as the business product. In this time of the pandemic, people are isolated inside their
houses, obeying the rules and regulations of this new normal way of living. For that reason,
disasters such as earthquakes, fire, and typhoons are inevitable and can threaten people's
lives. Medicop is a product aimed to assist people in these trying times. It was named how
it is for the reason that from the words ‘medical’ and ‘cops’, it does its purpose of being in
service to be concerned with our health. The medicop kit bag contains the following: mask,
micropore tape, instant cold pack, elastic bandage, emergency blanket, antiseptics wipes,
thermometer, triangular bandage, scissors, tweezers, safety pins, first aid manual,
emergency contact information/ medical information for family members, gloves, and
adhesive tapes
Market Trends and Variation
At the moment, people have stopped traveling and exploring due to the pandemic.
Now that the opening of various tourist spots is approaching, many people are becoming
visitors to our town. Many people love adventure and travel but there are still accidents.
The entrepreneurs thought that this is a great opportunity to sell this kind of product that
may help everyone.
Mockups
a. Logo
b. Social Media Channels
In terms of marketing business, the entrepreneur will use the following media platforms:
1. Facebook;
2. Instagram; and
3. Twitter;
c. Website
The entrepreneurs will create and develop a website in Wix which serves as an order
page for them anytime and anywhere. Also clicking on this link will help them reduce traffic sites
because this site is efficient and convenient for all consumers who will go to the order page.
MARKET ANALYSIS AND STRATEGY
A. DEMOGRAPHIC
1. Quantity and Market Value- these two are important with regards to the number
of populations and the marketing value of each product.
B. POTENTIAL CUSTOMERS
1. Persons who live in the Region of Aurora and to the following towns: Baler,
San Luis, Maria, Dipaculao with the age of 18 and above.
2. Tourists
3. Any person/professional who has a low to high income.
C. STRATEGIES FOR MAKING SALES
1. Be nice to customers
2. Inform customers about the products feature
3. Post the products on social media platforms
4. Tell and show the biggest benefits of the product
5. Give assurance to customers
6. Give quality and effort to the product and make consumers patronize it
D. PRIMARY MAIN POINTS
To offer and serve customers the cheapest yet the most convenient medical kit
which they can use anytime anywhere.
E. PLATFORMS
1. Facebook;
2. Instagram and;
3. Twitter
MARKETING AND SALES PLAN
A. PRODUCT
This product is a medical kit with a set of safety equipment with supplements inside
which provides an easier way of bringing it anywhere at any time so consumers won’t find
anything to put safety equipment and supplements on. This will provide the cheapest, most
efficient, and most convenient medical cop kit to bring in any events and occasions outside the
consumers will go.
B. PRICE
a. The net price of each MEDICOP KIT is:
1. 10 Php for KN95 mask;
2. 35 Php for Elastic Bandage;
3. 40 Php for Micropore Tape;
4. 50 Php for Instant cold pack;
5. 45 Php for Emergency Blanket;
6. 35 Php for Pack of Antiseptic Wipes;
7. 80 Php for Thermometer;
8. 45 Php for Triangular Bandage;
9. 15 Php for Scissor;
10. 5 Php for Tweezers;
11. 15 Php for Safety Pins;
12. 10 Php for a Pair of Gloves;
13. 35 Php for Adhesive Tapes;
14. 75 Php for Medicop Kit Bag;
15. 2 Php for First aid manual; and
16. 1 Php for Emergency contact information.
C. PLACE
Region of Aurora in the Town of Baler
D. PROMOTION
The product will be seen and promoted through the use of social media that will
be seen in pages for a better look for consumers satisfaction in the following social media
platforms:
1. Facebook;
2. Instagram and;
3. Twitter
E. STRATEGIES FOR MAKING SALES
1. Be nice to customers
2. Inform customers about the products feature
3. Post the products on social media platforms
4. Tell and show the biggest benefits of the product
5. Give assurance to customers
6. Give quality and effort to the product and make consumers patronize it
F. COMPANY VERSUS COMPETITION
This product aims for people to have a convenient, efficient, and cheap medical cop
kit that they could bring anywhere and anytime. This product will serve consumers so that
anywhere they go they are prepared for what will happen. The safety is in their hands
because they can bring this, unlike other medical kits that are only seen in specific places
in need.
G. PRODUCTS AND SERVICES IN FRONT OF YOUR TARGET AUDIENCE
1. Give customers assurance and quality with the product
2. Check the needs of the consumers
3. Let the audience give feedback about the service and products
4. Make the best out of the product for them to buy it again
5. Communicate to the audience in a proper manner
6. Capture the trust of the audience so they can promote the product to another
consumer
COMPETITIVE ANALYSIS
POSITIVE FACTORS & NEGATIVE FACTORS
INTERNAL STRENGTH
FACTORS
· Packaging-well packed and covered.
· Price-cheaper than branded ones.
· Equipment-reliable & convenient.
WEAKNESSES
· Popularity and of other known shops and brands.
· Popularity- less known and less popular.
· Quality of Product- better offerings of other shops and expectations of
consumers.
EXTERNAL OPPORTUNITIES
FACTORS
· Area Growth- population in the target areas is increasing with a high
potential of expanding the business branches.
THREATS
· Unprepared for the number of customers- poor quality of product and
inconvenient service can encourage customers to never return.
· Competition- known market areas that have loyal customers and who
buy regularly.
Management and Organization
Enterprise Name: MEDICOP
Tagline: “Anywhere, Everywhere, You are Handled With Care"
Address: Baler, Aurora
Product Name: Medicop
Company Logo:
Vision: Medicop is one of the helping tools that will help society. The manufacturer uses top-
quality ingredients to satisfy every customer.
Mission: Our products aim to provide a helpful first aid kit to give benefits to everyone. Through
different accidents, MEDICOP will provide safety.
Key Personnel: Entrepreneurs of the company
Workforce and Support Personnel: Production Assistant, Sales Personnel, Cashier,
Organizational Chart
Ownership: corporation
Capitalization: Php 30,000
Compensation and Incentive: Minimum wage based on a daily rate as provided by law.
External management Support: Parents, Friends, Entrepreneurship teachers, and Marketing
instructors will be tapped as an advisory council.
NEW PRODUCT DESCRIPTION
This chapter of the business proposal aims to provide marketing analysis for the new
product development of the products from Medicop.
Executive Summary
1) Brief Description
This is a medical kit that includes a set of safety equipment as well as supplements,
making it easy to take it with you anywhere at any time because there is nothing to put the
safety equipment and supplements on. For any gatherings or occasions outside of the
consumer's home, this will be the most cost-effective, efficient, and convenient medical
cop kit.
2) Product Details
The Medical Cop Kit as the business product, the group chose medical kit bags.
People are sequestered inside their homes during this time of the pandemic, following the
laws and procedures of this new way of life. As a result, natural calamities such as
earthquakes, fires, and typhoons are unavoidable and can put people's lives in jeopardy.
Medicop is a product that aims to help individuals get through these tough times. From the
word 'medical' and 'cops,' it was given its name since it serves the aim of being in service
to care for our health.
A) Net Content
i. The net content/weight of each medical kit bag
1. 5pcs mask
2. 1pc bandage
3. 1pc gauze pad
4. 1pc instant cold pack
5. 1pc elastic bandage
6. 1pc emergency blanket
7. 1pc antiseptics wipes
8. 1pc thermometer
9. 1pc triangular bandage
10. 1pc scissor
11. 1pc tweezers
12. 1 bundle safety pins
13. 1pc first aid manual
14. 1 adhesive tape
15. 1 pair of gloves
B) The net price of each box:
1. 600 per medical kit bag
3) Product Quality
To avoid problems, the team will conduct quality assurance checks, such as
verifying and ensuring that the equipment is in good working order and that it is well
wrapped. To provide the finest customer service, precise quality assurance criteria will be
applied during this procedure, and each product will be reviewed. The product's equipment
is guaranteed to be of good quality. Customers' expectations will be met when it comes to
the product.
4) Product Mockup
Target Market
This product aims to provide consumers with a simple, cost-effective medical cop
kit that they can take with them everywhere and at any time. Consumers will be able to use
this product to ensure that they are prepared for anything that may occur wherever they go.
In contrast to previous medical kits that are only seen in specific regions in need, this is in
their hands because they may bring it with them.
The company’s primary target market:
• Persons who live in the Region of Aurora and to the following
towns: Baler, San Luis, Maria, Dipaculao with the age of 18
and above.
• Tourists
• Any person/professional who have a low to high income.
Operating Plan
Purpose of the Product
The medicop company will offer a cheaper and much-packed version of medical
kits circulating in the market, the medico’s medical kit will cost 600 pesos or 12 dollars.
Medicop’s medical kit aims to avoid death and to prevent an injury from getting worse.
The product will be more convenient than the ones circulating in the market.
Product’s Unique Feature
Medical kits are known for being pricy and sometimes incomplete. Medicop will
be cheaper and will have the complete materials that are needed for a medical kit this
include the following: Kn95 mask, elastic bandage, micropore tape, Instant cold pack,
emergency blanket, Antiseptic wipes, thermometer, Triangular bandage, scissor, tweezers,
safety pins, gloves, and adhesive tape. These materials are packed in a lightweight pouch
bag.
Material and Sources
Materials Sources
Kn95 mask Trusted online supplier
Elastic bandage Trusted online supplier
Micropore tape Trusted online supplier
Instant cold pack Trusted online supplier
Emergency blanket Trusted online supplier
Antiseptic wipes Trusted online supplier
Thermometer Trusted online supplier
Triangular bandage Trusted online supplier
Scissor Trusted online supplier
Safety pins Trusted online supplier
Pair of gloves Trusted online supplier
Adhesive tapes Trusted online supplier
Lightweight pouch bag Trusted online supplier
Process and Control
The medicop can be ordered through social media platforms and websites, once the
order is confirmed they will proceed to fill up the delivery or pick-up details then proceeds
to payment methods, medicops will also be available through physical stores across Aurora
province.
Distribution
The medicop will use different kinds of strategies like advertising online by creating
an official Facebook account and an official website where people can order online.
Medicop would operate online and through physical stores would start accepting orders
and customers around Aurora province.
Regulatory and other compliance issues
Medicop will be legally registered, NBI clearance, Business permit, and a certificate
from the Department of Health will be prepared as evidence for the safety of the product
and the customers.
FINANCIAL PLAN
[Link]-operating Expenses
Raw Materials Needed Qty Unit Cost Total Cost
KN95 Mask 250 5/pc 750.00
Elastic Bandage 50 35/pc 1 750.00
Microscopic Tape 50 40/pc 2 000.00
Emergency Blanket 50 45/pc 2 250.00
Antiseptic Wipes 50 35/pack 1 750.00
Thermometer 50 80/pc 4 000.00
Triangular Bandage 50 45/pc 2 250.00
Scissors 50 15/pc 750.00
Tweezers 50 5/pc 250.00
Safety Pins 600 15/bundle 750.00
Pair of Gloves 50 10/pair 500.00
Adhesive Tape 50 35/pc 1 750.00
Instant Cold Pack 50 50/pc 2 500.00
First Aid Manual 50 2/pc 100.00
Emergency Contact Information 50 1/pc 50.00
Business Permit 1 3,700 3 700.00
Business Registration 1 300 300.00
Medicop Kit Packaging 50 75/pc 3 750.00
Total Pre-operating Expenses 29 150.00
II. Projected Sales
DAILY SALES
Particular Qty Price Total VAT 12%
Medicop Kit 40 600 24,000 2 880.00
Daily Sales 24,000 2 880.00
Total Sales 21 120.00
MONTHLY SALES
=number of sales x days of operation
= 21 120.00 x 23
= 485, 760.0
ANNUAL SALES
5,829120.00
PROJECTED SALES
YEAR 1 YEAR 2 YEAR 3
5 829 120.00 5 969 018.88 6 112 275.33
Note: 2.4% projected rate of increase in sales in the next two years
DAILY SERVICE REVENUE
Particulars No. of Clients Amount Total
Professional Fee 45 50 2,250
III. Projected Expenses
Expenses Amount Annual (12)
Cost of Raw Materials 30,000.00 360,000.00
Salaries 75,000.00 900,000.00
Utility Expenses 10,000.00 120,000.00
Misc. Expenses 10,000.00 120,000.00
Total Expenses 1,500,000.00
PROJECTED EXPENSES
YEAR 1 YEAR 2 YEAR 3
1,500 000.00 1,522,500.00 1,545,337.00
Note: 1.5% increase in the Expenses for the next 2 years
IV. Projected Income
Projected Income Statement Y1 Y2 Y3
Sales Service Revenue 5 829 120.00 5 969 018.88 6 112 275.33
Less Expenses 1,500 000.00 1,522,500.00 1,545,337.00
Net Income Before Tax 4,329,120.00 4,446,518.88 4,566,938.33
Less: Tax (30%) 1,298,736.00 1,333,955.65 1,370,081.50
Net Income 3,030,384.00 3,112,563.23 3,196,856.83
PROJECTED INCOME
YEAR 1 YEAR 2 YEAR 3
3,030,384.00 3,112,563.23 3,196,856.83
