Packing or Packaging

Packing
Packing is a part of packaging in which the
product is prepared for storage, transport,
handling and delivery by putting packaged
product in large cartons or containers. The
products are packed as per their nature. It
aims at preventing the product from any
damage and keeping them well organized and
easily carrying them during transit. 2
 Packaging
Packaging is a marketing technique of
placing products in attractive packages,
as per the convenience of the customers.
It covers all the activities of designing and
developing a suitable container, for the
product, so as to ensure its safety along
with the appearance.
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 Three levels of
Packaging
Primary Package
Secondary Package
Final Package

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 Three levels of Packaging

Primary Package
- The immediate cover, in which the
product is made available, which can be a
polythene wrapper, tube, etc.

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 Three levels of Packaging

Polythene wrapper
Tube

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 Three levels of Packaging

Secondary Package
- Apart from the primary
packaging, one more package is provided
to the product, to ensure its safety.

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Three levels of Packaging

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 Three levels of Packaging

Final Packaging
- Final packaging is mainly for
transportation and storage purposes.

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Three levels of Packaging

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Importance of Packing or Packaging

Protection
Preservation
Communication
Convenience
Branding
Compliance
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 Importance of Packing or Packaging

Protection
- Packaging helps to protect the
product from damage during transport,
storage, and handling. It protects the
product from external factors such as dust,
moisture, and temperature changes.
Protection can be accomplished by using
materials such as foam, bubble wrap, and
corrugated cardboard.
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 Corrugated cardboard
Foam

Bubble wrap

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 Importance of Packing or Packaging
Preservation
- Packaging helps to preserve
the product, keeping it fresh and safe to
consume. It is significant for food
products but applies to other items such
as pharmaceuticals or cosmetics.
Preservation can be achieved using
aluminum foil, vacuum sealing, or nitrogen
flushing.
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 Aluminum
Foil

Nitrogen
Vacuum Flushing
Sealing

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 Importance of Packing or Packaging

Communication
- Packaging is an effective way
to communicate important information
about the product to the consumer. It can
include information such as the
ingredients, nutritional value, and usage
instructions. Packaging can also be used
to convey a brand's message or to
promote special offers or deals. 16
 Importance of Packing or Packaging

Convenience
- Packaging should be designed
to be convenient for the consumer. It can
include features such as easy-open lids,
resealable packaging, or packaging that
can be easily recycled.
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 Importance of Packing or Packaging

Branding
- Packaging is an essential aspect
of branding, as it helps to create a visual
identity for the product. It can include the
use of colors, graphics, and logos.
Branding can also be used to
differentiate a product from its
competitors. 18
 Importance of Packing or Packaging
Compliance
- Packaging must comply with
all relevant safety, health, and
environmental regulations. It includes
ensuring the packaging is labeled
correctly and providing appropriate
warnings or safety information.
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Different packing or packaging
techniques and materials
Plastic Bags
Paper Bags
Jute or Cloth Bags
Bulk Bins or Containers
Pre-Packaged Boxes or
Pouches
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 Different packing or packaging
techniques and materials
Plastic Bags
Advantages: Durability, Moisture resistance,
Convenience
Limitations: Environmental impact, Potential
contamination

Paper Bags
Advantages: Sustainability, Breathability, Natural
appeal
Limitation: Durability, Limited moisture resistance
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 Different packing or packaging
techniques and materials
Jute or Cloth Bags
Advantages: Eco-friendly, Sturdiness
Limitations: Limited moisture resistance, Cost

Bulk Bins or Containers

Advantages: Reduced waste, Customizable quantity
Limitation: Accessibility
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 Different packing or packaging
techniques and materials

Pre- packaged boxes or Pouches

Advantages: Convenience, Product information
Limitations: Packaging waste, Limited
customization

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 Storage
-Is the preservation of products from the
time they are manufactured up to the
moment that they reach their intended
consumers. This is important in a
marketing cycle, as without proper
storage, especially for food items,
products may get damaged and unfit for
consumption.
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 Types of Storage
Pantry Storage
Refrigerator Storage
Freezer Storage
Mylar Bags
Dark, Cool Places
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 Types of Storage

Pantry Storage
- store quinoa in an
airtight container in a cool,
dry pantry away from direct
sunlight. Properly stored, it
can last for up to 2-3 years.

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 Types of Storage

Refrigerator Storage
- if you live in a humid
climate or want to extend its
shelf life, you can store quinoa in
the refrigerator. Place it in an
airtight container or resealable
bag to prevent moisture
absorption.
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 Types of Storage
Freezer Storage
- quinoa can be stored in
the freezer to prolong it shelf life.
Place it in an airtight container
or freezer bag, removing as
much air as possible to prevent
freezer burn. Frozen quinoa can
last for up to a year.
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 Types of Storage
Mylar Bags
- storing quinoa in
Mylar bags with oxygen
absorbers can extend it
shelf life significantly,
making it suitable for
long-term storage.
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 Types of Storage

Dark, Cool Place

- regardless of the storage method,
ensure quinoa is kept in a dark, cool
place to preserve its nutritional value and
prevent it from going rancid.

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Importance of Storage
Maintaining Freshness
Preventing Spoilage
Extended Shelf life
Preventing Nutrient Loss

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 Importance of Storage

Maintaining Freshness
- proper storage helps
preserve the freshness and
ensuring it flavor, texture, and
nutritional value overtime.
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 Importance of Storage

Preventing Spoilage
- storing correctlyprevents
spoilage due to factors like moisture,
humidity, pests, and exposure to
light, which can lead to mold growth
and rancidity. 33
 Importance of Storage

Extended Shelf life

- by storing properly you can
extended its shelf life, allowing you to
stock up on this nutritious grain and use
it over an extended period without
worrying about it going bad.
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 Importance of Storage

Preventing Nutrient Loss

- exposure to light, air, and
moisture can cause nutrient degradation.
Proper storage minimize these factors,
helping to retain it essential vitamins,
minerals, and antioxidants.
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 Transportation
-refers to the movement of
people, animals and goods
from one place to the other.

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Types of Transportation
Road Transportation
Rail Transportation
Maritime Transportation
Air Transportation

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 Types of Transportation
Road Transportation
- can be classified as
transporting either goods and
materials or transporting people.
The major advantage of road
transport is that it can enable
door-to-door delivery of goods
and materials and can provide a
very cost-effective means of
cartage, loading and unloading.
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 Types of Transportation
Rail Transportation
- is also known as train
transport. It is a means of
transport, on vehicles which run
on tracks (rails or railroads). It is
one of the most important,
commonly used and very cost
effective modes of commuting
and goods carriage over long, as
well as, short distances.
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 Types of Transportation
Maritime Transportation
- refers to a means of
transport where goods (or people)
are transported via sea routes. In
some cases, maritime transport
can encompass pre- and post-
shipping activities. For centuries,
mankind has used waterways to
transport merchandise and people.

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 Types of Transportation
Air Transportation
- which transports by air, by
means of aircrafts, airplanes, etc.
Allows the movement of people,
and goods. Aircraft are the fastest
means of transportation and
therefore the most suitable for
shipping products within the
supply chain that require fast and
agile delivery.

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 Importance of Transportation
Transport is a key component in the
distribution of goods within and beyond a
country’s borders.
Transport is a way to ensure stable prices
in different markets and It allows traders
to regulate the supply of goods at various
locations based on changing demand.
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 Importance of Transportation
Consumers enjoy the convenience of
getting their goods delivered right to their
homes and having a more
comprehensive selection of goods at
affordable prices.
It provides a steady supply of raw
materials for the industry.
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 Importance of Transportation
It promotes the inflow and discharge of
finished products, which contributes to
the growth of large-scale industries.
The highly developed transport system is
driving international competition and this
allows buyers and sellers of different
countries to have access to global
markets.

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 QUINOA


(Chenopodium
quinoa)

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 QUINOA
- is a flowering plant in the
chinopodium family. It is an herbaceous
annual plant grown as a crop primarily for
its edible seeds; the seeds are rich in protein,
dietary fiber, B vitamins and dietary minerals
in amounts greater than in many grains.

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 QUINOA
- comes from the Chenopodiaceae family
which includes sugar beet, beetroot and
spinach. It is relatively disease-free. The leaves
can be harvested and cooked like spinach. The
mature seed is collected and washed several
times to remove bitter tasting saponins and
cooked in the same way as cous cous.
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 History
- Quinoa has a majestic history among one
of the most powerful civilizations on the American
continent. It originated with the Incas in the
mountains of Bolivia, Chile and Peru. It’s been at the
forefront in these regions for 5,000 years. It was a
staple for the Incas and is still a prominent food
source for their indigenous descendants, the Quechua
and Aymara people. It was a sacred crop to the Incas
who called it the mother of all grains or chisaya mama.
The legend states that the Incan emperor would
ceremoniously plant the first quinoa seeds every year. 48
 Cultivating Quinoa
- The growing condition are in cool
climates with temperature ranging between
-8C during the night to 38C during the day. It
grows best in loam soil with good drainage
high organic matter content, moderate
slopes and average nutrient content. It
should be planted ½ to 1 inch in moist soil
with rows spaced at least 14 inches.
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 Harvesting Quinoa

- Quinoa planted in April-May you can

expect quinoa to start flowering in June.
Quinoa seed is ready to harvest when the
seed coat is barely dented by a fingernail.
Typically, plants are completely dry and the
leaves drop when the seed is mature.

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 Harvesting Quinoa
- It is often ready to harvest in August or
September. Most varieties of quinoa are
ready to harvest about 90-100 days after
planting.

- The moisture content of quinoa ready to

harvest typically ranges between 10% to 15%.
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 Type of Quinoa

White Quinoa
Red Quinoa
Black Quinoa
Tri Color/Rainbow Quinoa

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 Types of Quinoa
White Quinoa
- is easily visible due to its
light-colored texture and less
fluffy appearance. This type
of quinoa requires less water
to get cooked and even takes
less time to become fully
prepared. The white quinoa is
best to add inside salads,
vegan desserts, plant-based
burger patties, and more.
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 Types of Quinoa
Red Quinoa
- is derived from the flowering
plant Chenopodium quinoa in
South America. Uncooked red
quinoa seeds are oval, flat,
and crunchy. Once cooked,
they swell to form small
spheres that have a soft but
chewy texture. Although
known as red quinoa seeds,
these seeds can sometimes
be more brown or purple in
color. 54
 Types of Quinoa
Black Quinoa
- is a quick-cooking, grain-like
seed with a mild, nutty flavor,
fluffy consistency and a
pleasant bite. It is a visually
attractive, naturally dark colored
quinoa with the same great
flavor and complete nutritional
value as white quinoa.
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 Types of Quinoa
Tri Color Quinoa
- Tri-Color Quinoa is a blend of
organic white, black and red
quinoa, with a nutty flavor and
a fluffy yet firm texture. Quinoa
is an ideal addition to a vegan
or gluten free diet, bringing iron,
fiber and complete protein to
the table.
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 Products of Quinoa
Quinoa Vodka
Ready to Eat Salads
Instant Quinoa
Quinoa Applesauce
Quinoa Crisps
Quinoa Whiskey
Quinoa drinkable snacks
Quinoa Flour


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 Products of Quinoa

Quinoa Vodka

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 Products of Quinoa

Ready to Eat Salads

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 Products of Quinoa

Instant Quinoa

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 Products of Quinoa

Quinoa Applesauce

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 Products of Quinoa

Quinoa Crisps

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 Products of Quinoa

Quinoa Whiskey

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 Products of Quinoa

Quinoa drinkable snacks

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 Products of Quinoa

Quinoa Flour

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Reference:
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jqgEGMC4yNC4zuAEDyAEAAEBigILZ3dzLXdpei1pbWeoAgrCAgQQIxgnwgIHECMY6gIYJ8ICCBAAGIAE
GLEDwgINEAAYgAQYigUYQxixA8ICDhAAGIAEGIoFGLEDGIMBwgIKEAAYgAQYigUYQ8ICCxAAGIAEGL
EDGIMBiAYB&sclient=img&ei=8DfZdesIbSjg8UPtcK66AQ&bih=730&biw=1536#imgrc=kmvRXhUSaDs
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text=Importance%20of%20Transportation,locations%20based%20on%20changing%20demand.

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