PHIPPINE WOMEN’S COLLEGE
Amigos Birria, University Ave, Matina,
Davao City
BUSINESS PLAN
FRIED
RICE
In partial fulfillment for Entrepreneurship
Prepared by:
HUANG BRUCE
CATUBAY SHAMAH
MANGAYA-AY ANTHEA MAE
BIOLON KRISTAL
ADANG JHAFAR
BULAYBULAY,
JANE
Anino Louise
Gonzales, Ivun
Alcontin, Jhon Mico
DATE
December 20 2023
Table of Contents
Page
I. Executive Summary 1
II. General Company Description
Vision 3
Mission
Goal
Objectives
Business Philosophy
III. Products and Services
Description of Products/Services
Competitive Advantages
Pricing Structure
IV. Marketing Plan
Market Research
Economics (Industry)
Product/Features and Benefits Customers
Competition
Strategy
SWOT Analysis
V. Operational Plan
Production
Location
Personnel
Inventory
Suppliers
VI. Management and Organization
Organizational Structure
VII. Financial Plan
Start-up Costs and Capitalization Notes to
Financial Statements
References
Appendices
A. Survey Tool
B. Demand & Supply Computation
I. Executive Summary
The Fried Rice Restaurant main value proposition stands upon providing comfort
meal that our proposed concept of mixed fried rice will be having for the market. And
also, Our rice meals have different taste than the regular fried rice.
The menu features a selection of freshly made, tasty fried rice dishes that are
inexpensive since they are created with meat and veggies that are purchased locally.
The Fried Rice Restaurant is located infront of Philippine Women’s College of
Davao Gate 3 and additionally accessible across various internet platforms to ensure
everyone. To draw in as many students, The Fried Rice Restaurant will have a
welcoming and practical design. The community’s inhabitants, who represent a wide
range of socioeconomic backgrounds, will make up the demographic. It will have a
seating area that can accommodate multiple seating options, be trendy, and be family-
friendly. There will be a drive-thru at The Fried Rice Restaurant for customers who
prefer to take their food and beverages to go.
Innovativeness:
Fried rice serves handmade and locally sourced meat and vegetables , meaning that all
of the ingredients are low cost, vetted and safe to eat. Every fried rice dish is of
excellent quality, nourishing, and delectable, allowing them to savor every bite of it.
Social Impact:
Our product is comprised of inexpensive ingredients and can be sold to students at a
low cost, a large number of students can purchase it. Also, as students they are likely
to spend at least 50 pesos for their lunch because they have limited allowances. Our
product solves the problem of students who want different varieties in their rice meals.
Green Marketing:
The ingredients used to make our fried rice are fresh. Meat Ingredients are always
sourced from authorized stores and meticulously inspected before cooking,
guaranteeing the security of every client. The Fried Rice Restaurant uses to advance
an ecologically sustainable project environmentally friendly products both in our
service offerings and in the delivery of our goods to clients.
II. General Company Description
Vision:
To be the leading provider of authentic fried rice in our community, recognized for
our quality, variety, and commitment to customer satisfaction.
Mission:
Our mission is to serve delicious and authentic fried rice that brings joy to our
customers’ dining experiences. We are dedicated to using high-
quality ingredients and traditional cooking methods to ensure the
best taste and quality.
Goal:
Our primary goal is to establish a strong presence in the local food
industry and build a loyal customer base. We aim to
achieve consistent growth while maintaining our
commitment to quality and customer satisfaction
Objectives:
To serve a variety of fried rice options to cater to different customer preferences.
To ensure consistent quality in every dish we serve.
To provide excellent customer service that enhances the dining experience.
To achieve a steady increase in sales and customer base in the first year of operation.
Business Philosophy/Core Values:
We believe in the power of good food to bring people together. We are committed
to providing our customers with not just a meal, but a delightful dining experience.
We value authenticity, quality, and customer satisfaction above all else. We believe
that success comes from a relentless focus on innovation, execution, and
understanding our customers.
III. Products and Services
Description of Products/Services
Our Fried Rice is not just a dish, it’s a culinary experience. Designed to tantalize
your taste buds, our fried rice is a perfect blend of fresh ingredients, authentic flavors,
and a secret recipe passed down through generations. What sets our fried rice apart from
others in the market is our commitment to quality and authenticity. We believe in serving
food that we would serve our own family – nothing less. Every plate of fried rice that we
serve is a testament to our dedication to providing our customers with the best.
Competitive Advantages
Advantages:
1. Quality Ingredients: Using high-quality, fresh ingredients can be a
significant advantage. Customers appreciate good quality food, and this
can set you apart from competitors who may use cheaper, lower quality
ingredients.
2. Authentic Taste: If your fried rice offers an authentic taste that’s hard to
find elsewhere, this can be a major selling point. People often seek out
authentic experiences and flavors.
3. Variety: Offering a variety of fried rice options caters to a wider audience
and can give you an edge over competitors with a more limited menu.
Disadvantages:
1. Price: If your ingredients are high-quality and fresh, your price point
might be higher than competitors who use cheaper ingredients. Some
customers might choose a cheaper option.
2. Scale: If you’re a small operation, it might be challenging to produce
large quantities of food quickly. This could be a disadvantage if there’s a
high demand you can’t meet.
3. Brand Recognition: As a new business, you might not have the brand
recognition that established competitors do. It can take time to build up a
reputation and customer base.
4. Location: If your business is not in a high-traffic area, this could be a
disadvantage. Location is often key in the food industry.
Pricing Structure
What are the pricing, fee, or leasing structures of your products or services?
What pricing method are you using? Competitive? Cost plus? Etc.
1. Cost-Plus Pricing: This is the most straightforward pricing strategy. We
simply add a mark-up percentage to our costs to ensure a profit.
2. Competitive Pricing: With this strategy, we would set our prices based on
what our competitors are charging. If the average price for a plate of fried
rice in the area is ₱50, we might price our similarly to attract customers.
3. Value-Based Pricing: This strategy involves setting the prices based on the
perceived value of our product. If our customers believe that our fried rice
offers superior quality and taste compared to other options, they might be
willing to pay a premium for it.
4. Tiered Pricing: If we offer different types of fried rice (e.g., vegetable,
chicken, shrimp), we could use a tiered pricing structure. Basic vegetable
fried rice might be the cheapest option, with prices increasing for versions
with chicken, beef, or shrimp.
IV.Marketing Plan
Market Research:
It’s a staple for breakfast, lunch, to dinner, and sometimes even for snacks. No
proud Filipino will eat the country’s unofficial national dishes adobo and sinigang
without piping hot rice. So it was no surprise that netizens saw slander in describing
rice as “too ethnic”. (Merez, 2021)
Every time the Philippines grapples with a rice shortage or sudden increase in the
price of our primary grain, economists and nutritionists find one possible solution:
Reduce the Filipinos per capita consumption of rice. That is easier said than done.
The average Filipino eats rice three times a day, for breakfast, lunch, and dinner.
Between meals, the merienda dishes are based on—you guessed it—rice.
Only 80 percent of Filipinos depend on rice as their staple. In the Visayas and
Mindanao, meals are more often built around root crops, such as gabi (taro), sweet
potato (camote), and cassava (yuca). Grits (ground corn) and boiled green
bananas are likewise eaten on a regular basis. (Vanzi, 2023)
As rice is a staple food for Filipinos and is consumed at every meal of the day, we
provide a range of Fried Rice variations so that the students can experience a
variety of rice flavors.
Economics/Industry:
Industry trends
Trends overview
-Over the previous year, there
has been a -33.56% decrease
in social conversations about
fried rice.
-11.45% of eateries have fried
rice available.
-Fried rice is becoming more
and more popular as a snack.
-Fried rice is most commonly
consumed on a vegetarian diet.
Product/ Features and
Benefits:
We offer a range of Fried Rice
variations and the menu
features a selection of freshly
made, delicious fried rice
dishes made with locally
sourced meat and vegetables,
which accounts for the dish’s
low cost. In addition to
receiving a lot of benefits from
our fried rice dishes because
they contain certain fresh
vegetables, you won’t waste
money with our product.
Customers
It will target everyone but we have determined that the high school, senior high school,
and college levels are the markets since it’s close to the school . Given that fried rice is
more known in teenagers and adults, we used their age as a segmentation tool when
dividing up our target market. The ideal age range is between 16 and 22 years old with
both male and female genders because they prefer to eat a cheap product, and fast
delivery of the product.
Competition
Local Competitor:
What they offer?
New Davao Famous Restaurant
Product
In order to give our consumers more options than just one type of Fried Rice, we offer a
variety of Fried Rice varieties.
Price
Our Fried Rice have a cheap price that anyone can purchase it because it is solely
produced with inexpensive materials that are available at markets or retail stores.
Place
Our Fried Rice Restaurants is located in front of Philippine Women’s College of Davao
Gate 3. In this area students can go easily come because it is near from their school.
Since students don’t want to eat at places that are far from their schools, we also have
an advantage over other fast food or fried rice restaurants.
Promotion
We use social media to advertise our fried rice since, in this day and age, almost
everyone has an account on Facebook, Instagram, and numerous other platforms.
Therefore, all it takes to see our Fried Rice on social media is a quick scroll.
People
We started this business because one of our group members is good at making fried
rice, so we decided to take advantage of his abilities rather than hiring others to do it for
us. Our fried rice is different from regular fried rice since it requires patience and
teamwork to prepare.
Packaging
We made the decision to package using cardboard, because aside from it is
environmentally friendly, cardboard is also incredibly robust, which makes it the ideal
packaging material for businesses. This is why we chose to utilize it for packaging. It
assists in keeping moisture out of the product, which is crucial for goods that must
endure lengthy transit periods and for safeguarding food items.
Positioning
Our fried rice is different from other fried rice because we only use cheap ingredients, it’s
easy to serve, and it have a cheap price. Additionally, because our restaurant is close to
the school, students can easily get there.
SWOT ANALYSIS
V.Operational Plan
Explain the daily operation of the business, its location, equipment, people, processes and
surrounding environment.
Production (Process Flow):
Set expectations for the time it takes to prepare and serve different menu items.
Coordinate between the kitchen and front-of-house staff to ensure timely delivery of
food. Communicate any delays or issues to customers promptly and offer
alternatives or compensation if necessary. Train staff on handling cash, credit card
transactions, and POS systems. Ensure accuracy in bill calculation and provide
itemized receipts upon request
Location:
(Location provides access for the clients and suppliers)
Located in Sandawa Guillermo E. Torres St, Talomo, Davao City, Davao del Sur
Personnel
Greeting and Seating Customers: Train staff to greet customers promptly and warmly upon
arrival. Have a standard script for welcoming guests and offering assistance. Follow a
seating protocol to ensure efficient use of tables and minimize wait times.
Train staff on the menu items, ingredients, and preparation methods. Teach them to listen
attentively, repeat orders for confirmation, and ask clarifying questions if needed. Use
order-taking systems, such as handheld devices or order pads, to minimize errors.
Establish standardized recipes and portion sizes for consistent quality. Train kitchen staff
on proper food handling, cooking techniques, and plating presentation. Implement quality
control measures to ensure that each dish meets the restaurants standards.
Thank customers for their patronage and invite them to return.
Inventory – if applicable
Operations:
Operating hours:
Monday — Friday
9am to 10pm
- The restaurant reopens for dinner service.
- Kitchen staff prepare and cook meals for dinner. – Front-of-house staff take orders,
serve food, and provide excellent customer service. – Managers oversee operations,
address any issues, and ensure a pleasant dining experience. 10 pm onwards: Closing
Tasks
The restaurant stops seating new customers. – Kitchen staff begin cleaning and
sanitizing the kitchen area. – Front-of-house staff clean and reset tables for the next
day. – Managers handle cash register reconciliation, review sales, and close out the
days operations
Supplier
RICE VENDOR
Jean Ybañez ( Jean Rice retailer)
56 y/old
Bajada,carmilite road Davao city
PLASTIC VENDOR
Hiromi bajade ( Ikay store)
31y/old
New suity village
VI. Management and Organization
Organizational Structure:
The individual entrusted with managing the fried rice business should possess a
blend of culinary expertise and business acumen. It is important to find someone
who has a deep understanding of the food industry, particularly in the realm of Asian
cuisine and, more specifically, fried rice.
This person should be well-versed in different cooking techniques, flavor profiles,
and ingredients that contribute to creating exceptional fried rice dishes. In addition
to their culinary knowledge, they must also possess strong organizational and
leadership skills to effectively run the day-to-day operations.
Previous experience in managing a restaurant or food establishment would be
advantageous, as it would demonstrate the ability to handle inventory
management, cost control, staffing, and customer service. The chosen individual
should be able to strike a balance between creativity and financial prudence,
ensuring that the business thrives while maintaining high-quality standards.
Overall, finding someone with the right blend of experience, skills, and passion for
fried rice is vital to ensure the smooth and successful operation of the business on
a day-to-day basis.
V. Financial Plan
Our business aims to maintain a healthy balance between revenues and expenditures by
focusing on efficient operations and cost-effective strategies. We plan to reinvest a
significant portion of our profits back into the business to fuel growth and innovation. Our
financial strategy also includes maintaining a contingency fund for unexpected expenses. We
are committed to transparency and regular financial audits to ensure accountability. We also
plan to explore various funding options, such as investors and business loans, to support our
expansion plans.
A. Start-up Costs and Capitalization
Start-up Costs:
Capital Expenditures (enumerate) 5000
Start-up Expenses and Prepayments (enumerate) 2500
Contingencies (balancing figure) 2500
TOTAL START-UP COSTS. 10000
Capitalization:
Details here 10000
(Totals should be equal)
References
https://www.pids.gov.ph/details/too-ethnic-here-s-why-rice-is-
life-for-filipinos
https://mb.com.ph/2023/9/20/solve-the-rice-problem-eat-less-rice
https://tastewise.io/foodtrends/chicken%20fried%20rice
Appendices
Recipes: To cook a delicious friend rice. Here are
some tips of how to cook our delicious fried rice.
Prepare the ingredients to be used
Use the cold rice and start by cooking your rice.
Use oil or butter and put the garlic and onion.
Let the rice brown a bit in the bottom.
After that put the carrots, mushrooms, beans and
hams over the rice.
Then add the magic sarap or other seasonings.
Lastly. Wait a minute until it cook.
Ingredients list- Our ingredients are rice, oil, garlic,
onion, carrots, mushrooms, beans, magic sarap,
ham.
Nutritional information- Calories of rice: 242 calories
in which 88% comes of carbs,1% from fat and 7.2%
from protein. The fried rice have a Cholesterol 23 mg
total of 7%,Sodium 396 mg total of 16%, Potassium
88 mg total of 2%, The total of Carbohydrate 31 g
(10%), Dietary fiber 1.1 g (4%) The protein 4.7 g
(9%),Vitamin C (0%) Calcium (1%)Iron (3%) Vitamin
D (1%). The percent daily values may be lower or
higher it depends on your calorie needs.
