Community Mobilization for Health Care
Community Mobilization for Health Care
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egional Office for the Eastern Mediterranean
ORGANISATION MONDIAlE DE LA SANTE
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TECHNICAL PAPER
CONTENTS
page
Executive summary
1. Introduction ............................................................................................... . 1
8. Recommendations ..................................................................................... . 11
References.. . . .. . .... . ... . .. . . .. . . .. . . .. . ... . . .. . . .. . .. . . .. . ... . ... . ... . . .. . ... . .. . . ... . .... . ... . ... . . ... . . . 13
EM/RC44/S
EXECUTIVE SUMMARY
1. INTRODUCTION
The health for all movement based on primary health care as the main vehicle of
delivery stresses the principles of equity, intersectoral coordination, appropriate technology,
political commitment and community involvement, which is at the heart of the health for all
movement. Community mobilization concerns the "all" of health for all; in other words,
health for all can only be achieved by involving everyone. Indeed, it is sometimes claimed
that the outstanding evolution in the thinking as promoted by health for all was the notion of
community involvement as the outcome of community mobilization and organization.
When Member States of the Eastern Mediterranean Region endorsed the concept of
health for all based on primary health care they accepted its principles, strategies and
priorities, which are based on community involvement. Since the Declaration of Alma-Ata
on primary health care in 1978 the world has changed; developments have taken place
which affect primary health care and health for all and which highlight the importance of
community mobilization. Such changes include an increase in overall life expectancy, a shift
in epidemiological patterns, with more and more chronic diseases that require long-term
care and follow-up, increases in the costs of health care, aging populations, and rapid
urbanization with a shift towards nuclear families. Such changes have effects on health
delivery and health care, inviting more home health care and consequently greater
community involvement. Health indicators have undergone a shift, from measurement of
disability, morbidity and mortality towards measurement of quality of life. Such a
measurement is broader than a measurement of health status; community mobilization and
involvement are vital to making this measurement work and to achieving a better quality of
life.
All these changes and challenges illustrate the overall environment which influences
the relation between the health care system and the community at large. This means that the
context in which the health services function is predominantly determined by the community
and, therefore, community mobilization can contribute to creating a conducive environment
for health for all to be achieved.
The components of community mobilization are determined by the national and local
social, political and economic circumstances, and by the expectations, needs and abilities
prevailing in the locality. It is essential to see the components as a continuum of community
organization, mobilization and involvement.
the community to influence health care delivery, through its physical, social, economic, and
spiritual potential. This has tremendous effect on health systems and therefore it is clear that
with such potential the community should be involved in all aspects of health care.
term development approaches. The experience gained and methodologies developed so far
in community development show the strong links between health and development.
Health is one of the most important parameters in determining quality of life. People
are the most important assets in the fight to attain better health for themselves. Major
achievements in health status were brought about when simple and appropriate
technologies, such as oral dehydration therapy, were introduced because people were
themselves the main actors concerned. The role of communities in the health sector needs to
be reviewed in order to further improve community management of health programmes.
Community mobilization is basically about helping people to help themselves.
By this is meant not only the physical infrastructure but also the human,
organizational and managerial structure, together with the norms, knowledge and practice
of the system. The scope of primary health care development is wide and complex and
extends beyond the mere medical arena to involve many other partners whose potential
should be tapped prudently to achieve sustainable health for all. Primary health care
addresses a wide range of health determinants, such as poverty, illiteracy (especially among
women), increased population growth, unemployment, migration from rural to urban areas,
drug addiction, environmental issues and epidemics. Existing primary health care systems do
not take these health determinants into account and therefore require reorientation.
Community mobilization can play an important role in this and in making the primary health
care system effective in tackling the determinants. Once community mobilization is well
established the primary health care infrastructure will be equitable, sustainable, adequate,
continuous and transparent.
d) Integration
A community has a comprehensive view of itself and its needs. The priorities of the
community usually extend over several levels of bureaucracy and several sectors. There is
now more awareness of the importance of integrating health into overall development. The
forms of integration are various and may concern organizational or technical aspects, or
operational delivery of services. An example of where community involvement can support
integration is in addressing the integration of the notion of cure into that of overall well-
being, which includes health promotion and protection as well as improvement of the quality
oflife of individuals and communities.
between health service and community. The era of independence of health care from the
community is gone. Now, health care is striving to attain user (community) satisfaction; this
is a step in the right direction. The community usually has multiple individual interests as
well as a common one. Through community involvement it is possible to reach a balance
between the interests of individuals and of the community.
It is increasingly being recognized by the countries in the Region that health care is
an expensive service that warrants serious consideration, analysis and review with regard to
the current policies of health care financing. The need to reduce the cost of health services
has never been greater than at present. The role of government as the sole provider
responsible for health care is now shifting more towards that of a coordinator, evaluator and
broker. Health financing is shifting from the public sector as the main provider of health
services to involving the private sector, through mixed financing schemes.
Various approaches are being explored to provide alternative forms of health care
financing, covering all its aspects-preventive, promotive and curative-but, which are at
the same time affordable. Community mobilization can provide for a sustainable financing
system such as income-generating schemes, revolving funds and schemes centred on
religious foundations. Indeed, the primary health care concept was evolved in response to
the need for an affordable health care system based on community collaboration and
participation which enhances self-reliance.
The second evaluation on implementation of the Global Strategy for Health for All
showed that there is an acquired attitude of considering the State as responsible for
providing the totality of health services. The evaluation also showed that:
a) diverse organizations such as women's organizations are more and more involved in
health affairs;
b) ad hoc mobilization in support of some programmes, such as immunization and training
of traditional birth attendants, have been instrumental in making health care accessible;
EMlRC44/5
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The basic development needs (BDN) approach, which has been adopted by
12 countries of different social and economic circumstances in the Region so far, aims at
improving quality of life for communities and individuals through a comprehensive
development process planned and managed by the community itself
Basic development needs is based on a triad: organization of the community;
building up its capacity; and mobilizing its potential and resources to ensure self-reliance
and self-management. Basic development needs shifts the focus on to community leadership
and sustainability and away from short-lived interventions. With BDN programmes and
initiatives the accessibility of and coverage with health care services increases, and
morbidity and mortality decrease. It has also accommodated concepts such as poverty
alleviation and "healthy villages" and enriched them with a community methodology which
puts harmony and balance into social and economic development. This is what is sometimes
called "development with a human face".
People are the key element in this change process. They decide upon the change,
design it, manage it and carry it out. In turn, this increases each individual's perception of
"self', and each individual's perception of the community'S own identity.
The organization of the community may take a variety of forms. An important and
standard form is a village or area development committee which is a body selected or
elected by the community representatives. The committee is responsible for liaison between
government sectors and nongovernmental organizations on the one hand and the community
on the other hand. It should have some control over all development inputs and channel
EMlRC44/S
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them towards the identified priority areas. The committee, as an organized body, ensures
that local activities are sustained. Mobilization of the community becomes easy and is built
into local activities. Community mobilization is sustained from within the local committee
structures and by leaders in the community.
The term "community health workers" covers a long list of local terms used for
community-based health care providers in the Region. The range of activities carried out by
these workers depends on the social and cultural circumstances of the community and the
links between the community and the health system. Experience with community health
workers in the Eastern Mediterranean Region has been evolving since long before the Alma-
Ata conference on primary health care in 1978. Some countries have embarked on training
community health workers as extension agents to increase accessibility and coverage by
health care. Other countries have focused on traditional health workers, such as traditional
birth attendants, hakeem and local healers. Tapping such traditional resources means that
use is made of community-based workers who are already accepted by the community and
have long been familiar with it. One of the main functions of community health workers is to
motivate and mobilize the community. The proper orientation, continuing training and
support of these community health workers are essential to ensuring that they are able to
carry out their functions in this regard. Four regional examples exist which are relevant.
Other countries have sought to mobilize the community through volunteers, mainly
part-time workers who are traditional or trained health workers, and sometimes activists,
often women, who are members of unions or nongovernmental and other philanthropic
organizations. Volunteers may come from a variety of backgrounds and interests but they
are basically prime movers in their communities. The primary health care centres usually
provide technical support to the volunteers, as is the case in the Islamic Republic of Iran. In
Oman the community is mobilized in various health programmes through community
support groups. In Pakistan thousands of community health workers are being trained at
first-level health facilities to provide care and to liaise with their communities so as to
ensure their involvement in health matters. This is a national initiative which focuses on
deprived rural and slum areas.
These and other similar community health workers form a base from which to
initiate community mobilization.
EMlRC44/5
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Other entry points are the economic principles in Islam, such as zakat, waqf and
sadaqat. The Church has similar entry points and a rich tradition in providing community
support within its constituency. There is a wealth of historical experience in the Region
which can be used.
b) Focus on the conceptual, social and spiritual dimensions ofprimary health care
Primary health care should not be restricted to or equated with medical care only.
This is a severe hindrance to primary health care and health for all, the more so in our
Region which is very rich in values and principles that favour solidarity, equity, social
justice, community partnership and human integrity and dignity. The fact that the primary
health care approach is endorsed by all Member States and that it has now been operating
for some nineteen years should give us an opportunity to maximize the primary health care
principle of community mobilization. Home health care as an example of community
mobilization can support the movement of health for all based on primary health care.
Professional associations, individuals and charitable societies can also be partners in
mobilization of the community.
Quality health care is an important attribute of any public health action. The quality
health care approach recognizes that client or customer satisfaction is a vital aspect of the
health care system and the most important indicator of quality. Now we have an opportunity
to make use of the present interest in quality by both health professionals and community
members to highlight elements of community involvement which are built into quality health
care. Raising public awareness of the importance of quality of care will lead to the forming
of public opinion on the subject and, in the long run, will ensure the involvement of the
community in health issues.
d) Investment policies
A variety of options are currently being debated as possible ways and feasible
mechanisms of introducing a cost-recovery system and other means of generating funds for
the health sector. Options include the involvement of the private sector, health insurance
policies, out-of-pocket, cost-sharing and co-payment systems which directly involve
communities. Community mobilization can be promoted as a strategy to ensure the cost-
effectiveness of health for all. This can be achieved through greater transparency of health
administrations and participation of the community in health decisions, which will result in
more appropriate and acceptable health services thereby avoiding waste. There is a
consensus among development planners that investment in the social sector, including health
care, is as productive as the industrial sector when regarded over a longer perspective, and
that the products, in the form of human development and a healthy population, can be
projected as being marketable just as can industrial products. The best investment is in
people. The introduction of health financing policies requires well studied and well designed
norms and rules which regulate the application of procedures for payment for health care.
Through community mobilization such norms and rules can be refined, agreed upon and
applied. It is important that the State and community both have a role in monitoring the
quality of health for all.
TABLE 1. Ranking scale for assessing the progress of community mobilization
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minority, an imposing ward works independently of social leadership of an initiative variety of interests in "0
chairman, health staff interest groups independent CHL community and controls ~
assuming leadership; or VHC CHL activities .j>.
is not heterogeneous
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v.
Organization VHC imposed by health VHC imposed by health services, but VHC imposed by health VHC actively cooperates Existing community
services and inactive has developed some activities services, but is fully active with other community organizations have been
organizations involved in creating
VHC
Resource Small amount of resources Fees for services. VHC has no Community fund-raising Community fund-raising Considerable amount of
mobilization raised by community. No fees control over use of money collected periodically, but community periodically and VHC resources raised by fees
for services. VHC does not is not involved in control of controls use of funds or otherwise. VHC
decide on any resource expenditure allocates the money
allocation collected
Management Imposed by health services. CHL manages independently with VHC is self-managed but VHC is self-managed and CHL responsible to
CHL supervised by health some involvement of VHC. has no control of CHL' s involved in supervision of VHC and actively
staff only Supervision by health staff only activities CHL supervised by VHC
8. RECOMMENDATIONS
and its guidelines should be prepared by a group of experts. Countries may wish to plan
for the design, conduct, documentation and dissemination of the inventory in the 1998-
1999 budgets.
3. Religious scholars should be encouraged to study the potential economic resources that
might be used in support of community mobilization, such as zakat and waqf and those
that are available in the catchment areas of mosques and churches.
6. Ministries of Health are advised to develop and impart training programmes for health
personnel, especially executives and managers at district level to strengthen their
capabilities in communicating with communities and developing partnership with them.
9. WHO should support intercountry activities and consultations to develop guidelines and
strategies to enhance community mobilization in support for health for all.
EMlRC44/5
page 13
REFERENCES
3. Primary health care. Report of the International Conference on Primary Health Care,
Alma-Ata, 1978. Geneva, World Health Organization, 1979 ("Health for All" Series,
No.1).
4. Report of the Interregional Meeting on Strengthening District Health Systems Based
on Primary Health Care, Harare, Zimbabwe, 3-7 August 1987. Geneva, World Health
Organization, 1987 (unpublished document WHO/SHS/87.13, Rev. I).
8. Evaluating the implementation of the strategy for health for all by the year 2000.
Common framework: third evaluation. Geneva, World Health Organization, 1996
(unpublished document available from the Division of Health Situation and Trend
Assessment).
9. Community action for health. Background document for Technical Discussions, Forty-
seventh World Health Assembly, May 1994. Geneva, World Health Organization, 1994.