JOURNAL OF TELECOMMUNICATIONS, VOLUME 2, ISSUE 2, MAY 2010

104

Holographic Projection Technology: The

World is Changing.
Ahmed Elmorshidy, Ph.D.

Abstract--This research papers examines the new technology of Holographic Projections. It highlights the importance and need
of this technology and how it represents the new wave in the future of technology and communications, the different application
of the technology, the fields of life it will dramatically affect including business, education, telecommunication and healthcare.
The paper also discusses the future of holographic technology and how it will prevail in the coming years highlighting how it will
also affect and reshape many other fields of life, technologies and businesses.

—————————— ——————————

1 INTRODUCTION
WHAT IS HOLOGRAPHIC PROJECTION?

Holographic projection is the new wave of 3D holographic projection is a rapidly growing

technology that will change how we view things in the technology. With every business desperately trying to
new era. It will have tremendous effects on all fields of get their product to stand out from the competitors, 3D
life including business, education, science, art and hologram advertising and promotion is fast becoming
healthcare. To understand how a holographic projector an eye catching success. Thanks to the latest in HD
works we need to know what a hologram is. projection and CGI technology, 3D holographic
Holography is the method we use to record patterns of projection has transformed itself from its basic
light. These patterns are reproduced as a three- Victorian origins into a futuristic audio visual display
dimensional image called a hologram. While used by the likes of Endemol (Big Brother), Coco-Cola
Hungarian physicist Dennis Gabor invented the and BMW. With almost limitless holographic
hologram in 1947. Today’s new technology provides possibilities, from life like humans to blockbuster style
some outstanding advantages to not only everyday special effects, as well as the continual advances in
consumers but also large business corporations and technology, 3D holographic projection has a bright
governments. [10] future ahead. [15]
Three-dimensional holographic projection A holoprojector will use holographic technology to
technology is loosely based on an illusionary technique project large-scale, high-resolution images onto a
called Peppers Ghost, and was first used in Victorian variety of different surfaces, at different focal
theatres across London in the 1860s. Pepper's Ghost distances, from a relatively small-scale projection
was typically used to create ghostlike figures on stage. device. [13] With many of the latest big budget cinema
Hidden from the audience's view, an actor dressed in a releases being available in 3D, and everyone talking
ghostly costume would stand facing an angled plate of about the 3D future of television, many eyes are
glass. The audience would be able to see the glass, but starting to focus on 3D 1hologram projections without
not the actor directly. [11] the glasses! [15]

______________________________
2 IMPORTANCE AND NEED OF
Dr. Ahmed Elmorshidy is with Gulf University for Science and
Technology, Kuwait. Address: Gulf University for Science & HOLOGRAPHIC PROJECTION
Technology Block 5, Building 1, Mubarak Al-Abdullah Area/West
Mishref, Kuwait
Dr. Elmorshidy is also affilicated with Claremont Graduate
The interest in 3D viewing is not new. The public
University, California, USA. has embraced this experience since at least the days of
stereoscopes, at the turn of the last century. New
excitement, interest, and enthusiasm then came with
the 3D movie craze in the middle of the last century,

© 2010 JOT
http://sites.google.com/site/journaloftelecommunications/
JOURNAL OF TELECOMMUNICATIONS, VOLUME 3, ISSUE 1, APRIL 2010

followed by the fascinations of holography, and most In other aspects of 3D display technologies, such as
recently the advent of virtual reality. Recent the hardware needed for viewing, the broad field of
developments in computers and computer graphics virtual reality has driven the computer and optics
have made spatial 3D images more practical and industries to produce better stereoscopic helmet-
accessible. The computational power now exists, for mounted and boom-mounted displays, as well as the
example, for desktop workstations to generate associated hardware and software to render scenes at
stereoscopic image pairs quickly enough for interactive rates and qualities needed to produce the illusion of
display. At the high end of the computational power reality. However, most voyages into virtual reality are
spectrum, the same technological advances that permit currently solitary and encumbered ones: users often
intricate object databases to be interactively wear helmets, special glasses, or other devices that
manipulated and animated now permit large amounts present the 3D world only to each of them
of image data to be rendered for high quality 3D individually. A common form of such stereoscopic
displays. [2] displays uses shuttered or passively polarized
Until currently, holographic data disks and eyewear, in which the observer wears eyewear that
holotechnology drives were just a matter of research. blocks one of two displayed images, exclusively one
They were too costly and clumsy to use to be consumer each for each eye. Examples include passively
marketly feasible. However, recent improvements in polarized glasses, and rapidly alternating shuttered
the availability and cost reduction of lasers, digital glasses.
cameras, and optical encoding substances are helping While these approaches have been generally
to turn the long-expected potential of holographic data successful, they have not met with widespread
storage into a commercial reality. The first holographic acceptance because observers generally do not like to
information disks were marketed consumer marketly wear equipment over their eyes. In addition, such
in the past year. Thus far, these holographic disks are approaches are impractical, and essentially
still very costly and only Holographic Read Only unworkable, for projecting a 3D image to one or more
Memory (HoloROM) is out. Nonetheless, rewritable casual passersby, to a group of collaborators, or to an
holographic disks should come out in the next couple entire audience such as when individuated projections
years. Further, manufacturing costs will decrease as are desired. Even when identical projections are
product volume grows. This is the same configuration presented, such situations have required different and
of improved product advancement and affordability relatively underdeveloped technologies, such as
that happened after CDs and DVDs were first conventional autostereoscopic displays. Thus, a need
launched. [9] still remains for highly effective, practical, efficient,
Modern three-dimensional (”3D”) display uncomplicated, and inexpensive autostereoscopic 3D
technologies are increasingly popular and practical not displays that allow the observer complete and
only in computer graphics, but in other diverse unencumbered freedom of movement. Additionally, a
environments and technologies as well. Growing need continues to exist for practical autostereoscopic
examples include medical diagnostics, flight 3D displays that provide a true parallax experience in
simulation, air traffic control, battlefield simulation, both the vertical as well as the horizontal movement
weather diagnostics, entertainment, advertising, directions. [2]
education, animation, virtual reality, robotics, A concurrent continuing need is for such practical
biomechanical studies, scientific visualization, and so autostereoscopic 3D displays that can also
forth. The increasing interest and popularity are due accommodate multiple viewers independently and
to many factors. In our daily lives, we are surrounded simultaneously. A particular advantage would be
by synthetic computer graphic images both in print afforded if the need could be fulfilled to provide such
and on television. People can nowadays even generate simultaneous viewing in which each viewer could be
similar images on personal computers at home. We presented with a uniquely customized
also regularly see holograms on credit cards and autostereoscopic 3D image that could be entirely
lenticular displays on cereal boxes. [2] different from that being viewed simultaneously by
There is also a growing appreciation that two- any of the other viewers present, all within the same
dimensional projections of 3D scenes, traditionally viewing environment, and all with complete freedom
referred to as “3D computer graphics”, can be of movement therein.Yet another urgent need is for an
insufficient for inspection, navigation, and unobtrusive 3D viewing device that combines
comprehension of some types of multivariate data. feedback for optimizing the viewing experience in
Without the benefit of 3D rendering, even high quality combination with provisions for 3D user input, thus
images that have excellent perspective depictions still enabling viewing and manipulation of virtual 3D
appear unrealistic and flat. For such application objects in 3D space without the need for special
environments, the human depth cues of stereopsis, viewing goggles or headgear. In view of the ever-
motion parallax, and (perhaps to a lesser extent) ocular increasing commercial competitive pressures,
accommodation are increasingly recognized as increasing consumer expectations, and diminishing
significant and important for facilitating image opportunities for meaningful product differentiation in
understanding and realism. [2] the marketplace, it is increasingly critical that answers
JOURNAL OF TELECOMMUNICATIONS, VOLUME 3, ISSUE 1, APRIL 2010

be found to these problems. Moreover, the ever- holographic film without the need of special glasses.
increasing need to save costs, improve efficiencies, By using film with holographic properties and creating
improve performance, and meet such competitive custom 3d computer medical animations Tres3d is able
pressures adds even greater urgency to the critical to create a holographic illusion. This process enables
necessity that answers be found to these problems. [2] the audience to view the 3d medical animations with
the illusion of depth.
“Holographic Projection and 3d Imaging is nothing
new to most of us. We all remember the first few 3d
movies that required those silly paper glasses, picture
3 APPLICATION OF HOLOGRAPHIC
a boardroom filled with top executives wearing them. I
PROJECTION guess, that's why the technology never truly caught
on.”
With the use of the latest HD projectors, CGI Noted David Gonzalez, President of Tres3d Computer
animation, specialist HD film techniques and special Medical Animation Studio (medical illustration studio)
effects created in post production, Pepper's Ghost [17]
technology has been upgraded to the 21st century. Conceptual medical illustrations and education
Instead of a real object or person's reflection appearing illustration medical produced by Tres3d makes the top
on a plate of glass, high definition video and CGI list of many conceptual medical illustration companies
animation is beamed directly onto a specially providing high quality 3d medical graphics. 3D
designed, chemically treated transparent film via a illustration medical renders from the development of
high power HD projector. Although much more high quality models. Medical illustrator specialists
expensive, this modern approach results in a much from Tres 3d can create and render of any scientific
clearer, believable hologram projection. [15] visualization, illustration medical for high resolution
In August 2009, Endemol, the producers of the print collateral. Human anatomy illustrations, medical
famous reality TV show Big Brother, working together graphics and conceptual medical illustration. 3d
with activ8-3D holographic projections, beamed visualizations through mechanism of action
housemates' friends and families into the house to illustrations. [14]
deliver messages of support and encouragement. The Conceptual medical illustration companies do not
messages were pre-recoded using HD cameras and use global illumination technology when rendering 3d
specifically angled lighting. A stage was rigged inside illustration medical. Tres 3d provides the most realistic
the Big Brother house task room, compiling of a HD renders available by using simulated natural light
projector, media player, lighting, and audio sources. Education illustrative medical are reviewed by
equipment. Each housemate entered the room in turn Specialists on each 3d medical MOA. We have worked
and took a seat in front of the stage. On cue, the for companies like Johnson & Johnson, Glaxo Smith
housemate’s family member or friend was beamed into Kline and Unilever. Our clients and work speak
the stage before delving their message. Although the volumes of our professionalism and high quality 3d
hologram displays were difficult to judge on 2D graphics and medical artwork. Tres3d produces flash
television screens, the event was hailed as a great animation that loads quickly, DVD's to educate and
success, evoking brilliant reactions from the train more effectively. Stills can be generated from
housemates which made for great TV. [15] each MOA method of action video for print materials.
In January 2009 Coco-Cola gave a holographic sales For 3d illustration medical campaigns of 3D conceptual
conference presentation in Prague for over 800 people. medical illustrations models would be produced. [14]
Senior directors of the company were beamed into the A 3D holographic projection demonstration can be
stage as 3D holograms before giving a presentation seen at The Movieum of London Museum, located in
about how the Coco-Cola brand has evolved over the Westminster, England. The company behind it, activ8-
years. The content of the presentation was also in the 3D holographic projections, are showcasing their large
form of 3D holographic projections. The centre piece scale show and event holographic display, their
was a giant 3D hologram Coco-Cola branded spinning medium and small size exhibition and retail hologram
clock, representing the progression of time. A displays, as well as motion capture and interactive
showcase of previous Coco-Cola bottles, logos, and systems. For a free demonstration visit their website
labels amongst other objects were also projected as 3D www.activ8-3d.co.uk or send an email to info@activ8-
holograms to create Prague's first 3D holographic 3d.com [15]
projection display. [15] Real people can be filmed giving a speech, dance or
3D Medical Animation Studio - 3d medical presentation, for example, and then be projected as 3D
illustrations, has the capability of displaying 3d holograms. [7] Holographic special effects can be
medical animations through holographic displays added in post-production to make a lifelike person
including the option of interactivity. beam into the room, Star-Trek style, or have their
Medical simulations company Tres 3d is pushing the product appear and spin above their head at the click
boundaries of traditional MOA's (method of action) by of their fingers.
creating holographic/3d animations to be viewed on In August 2009, Endemol - the producer of Big
JOURNAL OF TELECOMMUNICATIONS, VOLUME 3, ISSUE 1, APRIL 2010

Brother - working with Activ8-3D beamed housemates' people can be filmed giving a speech, dance or
friends and families into the house to deliver messages presentation for example, and then be projected as 3D
of support and encouragement. The messages were holograms. Holographic special effects can be added in
pre-recorded using HD cameras and specifically post production to make a life-like person beam into
angled lighting. A stage was rigged inside the Big the room, Star Trek style, or have their product appear
Brother house task room, comprising a HD projector, and spin above their head at the click of their fingers.
media player, lighting, and audio equipment. Each [8]
housemate entered the room in turn and took a seat in Bill Gates, Chairman of Microsoft Corp, made a
front of the stage. [7] virtual appearance at the “World Congress on
In January 2009, Coca-Cola gave a sales conference Information Technology 2008”, where he was
presentation in Prague for more than 800 people. reproduced on stage as a holographic simulation. The
Senior directors of the company were beamed into the size of the projection was 4.6m and appeared in front
stage as 3D holograms before giving a presentation of the audience of around 400 at the Kuala Lumpur
about how the Coca-Cola brand has evolved over the Convention Centre. Apparently, the holographic image
years. The content of the presentation was also in the was very realistic and the crowd was impressed with
form of 3D holographic projections. The centrepiece the results. Gates stated during his speech that, “There
was a giant 3D hologram Coca-Cola branded spinning are one billion people (in the world) who have a
clock, representing the progression of time. A personal computer each but there are five billion
showcase of previous Coca-Cola bottles, logos, and others who don’t. Microsoft also wants to reach these
labels among other objects were also projected as 3D people.”
holograms. [7] After the flurry of 3D TVs we’ve seen over the past
One can find many potential uses of holotechnology week or so, we’ve kind of got accustomed to the
information systems in the general area of interactions technology, but in China researchers have pushed
and imaging. "HoloCams" will use holotechnology those limits of 3D to another new level, we may still
information storage and retrieval to store and virtually not be so ready for. The researchers in China have
display 3D visual worlds. Holotech computer graphic developed what they call the largest 3D holographic
interfaces and interfaces, such as gesture interpretation display. Measuring 1.8 × 1.3 m2 the screen is touted to
systems, will allow considerably more natural be perfect for a great viewing experience with its
communication between a person and computer than continuous natural 3D image production. The 3D
can be done with present day two- dimensional image holographic display with the help of 64 digital cameras
projections and keypad/mouse. Holotech imaging within is able to capture 3D images and with 64
with temporal gated pulses will enable clear watching projectors it is also able to recreate those images by
of things surrounded by light refracting matter such as projecting them on a holographic functional display
body fluid or translucent atmospheres. Among the screen at various angles. Because size of the
hindrances to widespread commercialization of magnification depends on the projector’s ability and
holographic applied science is the price of integrated the camera array, there is no limit here on the
storage, processing, and display equipment, but prices holographic display, it can be used to create 3D images
of liquid crystal displays and digital camera chips are in any size, and still retain a high-quality image. The
dropping. We are probably on the verge of widespread goal of the research team is to commercialize the
consumer marketization of holographic applied display, but until then they expect to optimize the
science. Sub-page toward lower cost holographic data system and develop the requisite applications,
storage covers additional useful information. [13] software etc. [3]
With the use of the latest HD projectors, CGI In the area of marketing, holographic marketing or
animation, specialist HD film techniques and special "holopromotion" is the application of holotechnology
effects created in post production, Pepper's Ghost science to three-dimensional, high- resolution
technology has been upgraded to the 21st century. advertising. Multiple aspects of product marketing and
Instead of a real object or person's reflection appearing purchasing might be put togetherd in bidirectional
on a plate of glass, high definition video and CGI holograms that both draw people's attention and sell a
animation is beamed directly onto a specially product in real time. Holographically interactive
designed, chemically treated transparent film via a booths and vending machines that can project
high power HD projector. Although much more consumer-responsive images several times their size
expensive, this modern approach results in a much will occupy much less space than traditional kiosks
clearer, believable hologram projection. [8] Due to the and vending machines. The site on
modern approach of projecting CGI animations and telecommunications and holographic technology for
pre-recorded footage, almost anything is possible. The more holotech information. [10]
“blank canvas” approach is often adopted, creating a Many holographic information storage systems
storyboard only limited by imagination. The have a beam splitter that splits a laser ray into two
storyboard can then be handed over to a CGI rays. One ray, known as the object beam, goes through
animation team who can make it come to life using the a Spatial Light Modulator (SLM), like a LCD, that
latest 3D software such as Maya or 3ds-Max. Real imprints data into the ray. The object ray intersects the
JOURNAL OF TELECOMMUNICATIONS, VOLUME 3, ISSUE 1, APRIL 2010

second ray, known as the reference ray, inside groups, plus another dozen individuals representing
optically sensitive recording media -- especially a the vendor community. San Jose was jolted by an
photopolymer. The intersection of these rays, called an earthquake, informed De Beer. 'But we are fine, as you
interference pattern, is a holographic image that is can see.' The 250 spectators nodded. Cisco's
recorded in the media. When a reference beam is Telepresence has become `cuter', as Chambers put it,
shown into the storage media at the same angle and with holographic meetings replacing video
wavelength used to store the holographic image, then conferencing in the near future. Cisco and Musion
the holographic image is recreated and the information Systems will be marketing this as part of Cisco's
configuration may be extracted and changed into Telepresence range of video conferencing products.
electronic pulses. Data on holographic storage disks Three-dimensional holographic conferencing will first
are expected to last as long as 50 years, while data on be used at large expositions and conferences, and
magnetic tape can erode in under a decade. For these would later trickle down to enterprises. Over time, it
reasons, uses for which archival durability is critical might even be used at home. Your grandmother could
may increasingly switch from tape to holodisks. virtually walk into a living room and talk to you - her
Linked page shape flexibility for holographic data image travelling over seas and countries over the
storage also may be of interest to you. [10] Internet. A teacher could face 50 students and give a
Holographic technology is already being used to lecture complete with expressions and body language.
projection television images onto a solitary pane of The possibilities of this decidedly realistic application
glass, giving the appearance of an image floating in are numerous. [5]
mid-air. As the technology advances, true holographic Cellphones can use holographic technology in
television will likely project three dimensional images several ways. First, holographic technology allows the
in mid-air without the need for a two dimensional projection of an image that is several times the size of
projection surface. Investigators at research the projecting device without a projection screen.
laboratories are working on applied science that could Second, this technology can allow virtual keyboards or
make holographic televisions (holovisions) that project other input devices that are larger than the device. One
moving, 3D pictures beyond the constraints of the can find many potential applications of holographic
device. True animated holography applied science lets data systems in the general area of interactions and
people see travelling, three- dimensional pictures imaging. "HoloCams" will employ holotechnology
without the need for special glasses. One means of information recording and playback to store and
creating animated holographic pictures is to send laser project three-dimensional perceptual environments.
light through a lithium niobate waveguide wrapped in Holotech computer image projections and interfaces,
piezoelectric material. A modulator converts video such as gesture recognition systems, will facilitate
impulses into vibrations of the piezoelectric material much more natural human-and-computer interaction
that, consequently, alters the patterning of the light than is feasible with present day two- dimensional
beam going through it. When this ray is projected into displays and keyboard with mouse. Holographic
a translucent volume, it creates a 3D moving image. imaging with temporal gated pulses will enable high-
holographic technology and microelectronics deals resolution views of things embedded in translucent
with these concepts as well. [11] material such as body fluid or translucent
Holograms are created by a pattern of overlapping atmospheres. There is novel news at broad band
peaks and troughs from the intersection of two rays of sensory communication that may also be useful. [12]
wave-synchronous laser light that come from dividing In a recent development, with the use of 3D
a laser source. Among the rays is known as the Holographic projection technology, apple has stated in
reference beam and the other is known as the signal a patent application they are they working on a
ray. In holographic data storage, the signal ray cutting-edge model for a display that would use three-
contains information configurations that are written dimensional technologies. This seems relevant due to
into optically sensitive media. The pattern of the fact that most recent developments in computer
overlapping peaks and troughs formed by the interface technology are starting to use this science in
intersection of these two beams contains the anything from entertainment to medical diagnostics.
information and is imprinted into the optically The effects of 3D technologies are immense in that
sensitive media. That pattern, and therefore that human optics is adjusted specifically for three
information, can be retrieved later on by shining a dimensional environments, so their use in practical not
reference laser ray into the media at the same angle only in industry but for virtual reality applications as
that was used to burn the image. The site holographic well. The pressure is on for manufacturers to
data storage process provides additional information. implement this technology in products that would
[11] provide for the critical need for realistic holographic
The launch of Cisco’s On-Stage TelePresence optics. What is surprising about the system is that it
Experience, created by integrating Musion 3D does not require the use of a 3D headset, instead uses
Holographic Projection technology with Cisco autostereoscopic technology that adjusts as the viewer
TelePresence, was the result of an incredible effort on changes positions. In their patent they include the in-
the part of 25+ Cisco employees across a half a dozen depth structure of the 3D rendering engine, and of
JOURNAL OF TELECOMMUNICATIONS, VOLUME 3, ISSUE 1, APRIL 2010

course how the observer would interact with the image of the largest virtual 3D video hologram ever to appear
recognition abilities. [15] in a single unit retail outlet - the projection of a full size
Advertisers have been dreaming about three- Toyota Auris® family car spinning midair, complete
dimensional video for half a century and marketing with a life size human test driver. The groundbreaking
pundits have been predicting its coming for years. The projection, which dwarfs all previous in-store
applications for this technology are virtually limitless, holograms, launches on January 18th for 4 weeks at the
but one thing is certain holographic technology Bluewater shopping centre in Kent with Philips 3D
captures the attention of those that see it. plasma screens featuring at 7 other sites nationwide.
360BrandVision™ introduces the only systems in the The project was undertaken on behalf of Toyota GB in
world that can display suspended holograms that can collaboration with creative agency Brandwidth
be seen 360 degrees and in any lighting environment Marketing and video production house Square Zero.
for live events and entertainment. [18] [20]
-- You have to see it to believe it. Advertisers have Musion® Eyeliner™ is a new and unique high
been dreaming about three-dimensional video for half definition video projection system allowing
a century and marketing pundits have been predicting spectacular freeform 3-dimensional moving images to
its coming for years. The applications for this appear within a live stage setting. Eyeliner brings
technology are virtually limitless, but one thing is dramatic, previously unseen 21st century video film
certain holographic technology grabs the attention of effects to the live set mediums of stage, AV - artistic
those that see it. 360BrandVision™ currently offers the performances, conference or trade show presentations,
only systems in the world that can display suspended retail displays and large scale out of home digital
holograms that can be seen 360 degrees and in any signage. [20]
lighting environment for live events and The Musion installation is the main focal point of a
entertainment. [18] unique series of in-store audio-visual experiences for
On CNN election night "What people saw was the the launch of Toyota's new car, the Auris. Creative
illusion of a life-size, video hologram that was created agency Brandwidth Marketing together with leading
using post-production special effects. HD cameras and retail design consultant John Whittle were
video software can be used to convincingly create a commissioned by Toyota to design and build a unique
hologram that can be seen on television monitors, but retail theatre concept stores as a pivotal launch
not in real life", said Aaron Adjemian, promotion for the Auris family hatchback car - a model
360BrandVision's VP of marketing. "360BrandVision's seen by many as a serious challenger to the Ford Focus.
revolutionary Cheoptics360™ display systems actually The video presentations also include Philips WOWvx
let you create the illusion of 3D holographic video Intelligent 3D stereoscopic lenticular plasma screens
images suspended in midair." [18] provided by Musion Licensee partner Dimensional
Another day, another patent, and if it was any Studios. Both video mediums are able to present
company other than Samsung you could ask why compelling virtual 3D images without the need for
they’re concentrating on so much future tech instead of audiences to wear polarizing framed spectacles. [20]
pushing phones for today out of the door. However Last year, Cisco and Munsion Systems performed
Samsung had dozens of cellphones on show at the the world’s first real time 3D holographic telepresence
Mobile World Congress, and so I suppose feel quite video presentation. In other words, two men interacted
justified playing around with 3D holographic displays; live on a stage. But one was physically present in India,
these would take advantage of the advances in rear- and the other was a life-size 3D holographic projection
projection technology to not only produce a handset from California. Telepresence allows you to create live
far thinner than is currently possible with traditional “in-person” experiences by combining
LCD panels but, by using a 3D hologram screen onto telecommunications with advanced imagery. And
which the images are projected product, models that when that imagery is 3D holographic technology, the
show depth in addition to height and width. [19] experience is truly remarkable. Businesses use
The so-called “panel-type waveguide” is a telepresence for meetings, and hospitals use it for
refracting platter that spreads the projection out onto training. But the areas of public speaking and
the display surface; it could be made in non-traditional presentation telepresence offer the greatest
shapes and sizes, giving manufacturers far more opportunities for churches. Obviously, this technology
flexibility in cellphone design. [19] is very expensive, but perhaps one day it will quite
Musion Systems have installed the UK's first 3D - affordable. For the latest on telepresence technology,
Eyeliner™ Holographic projection system to appear in visit Telepresence Options. According to ZDNet, by
a retail mall as part of the new Toyota retail concept 2010 we will have holographic handsets that place 3D
store launched at Bluewater Shopping Centre. Visitors imaging capabilities in the hands of millions. [4]
can see a full sized car rotating in mid-air.
London, UK (PRWEB) January 30, 2007 -- Musion
Systems, the projection technology behind the seminal
video holograms of Sir Richard Branson, Madonna and
virtual band Gorillaz, this week completed installation
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4 FUTURE OF HOLOGRAPHIC television on one's cellphone is in vouge now, but who

wants to watch TV on a 2" screen? If it were possible to
POJECTION
project a large picture from a cellphone onto a nearby
3D holographic projection technology clearly has a wall, that would transform the use of cellphones for
big future ahead. As this audio visual display visual media. Also, storing data three-dimensionally
continues to get high profile credibility, we are likely with holographic storage has interesting notes on this
to see more companies advertising their products or holotechnology topic. [10]
marketing their business in this way. Whether it be In the areas of telecommunications and instruction,
large scale, big budget product launches or smaller remote conferencing and distance education
retail POS systems, they are likely to become a technologies featuring 2D screen pictures will evolve
common feature in the advertising world. [15] into three-dimensional, engaging holographic
The holographic projectors that are under projection systems. Holographic applied science is,
development will be able to be much smaller and even now, being used for "HoloCells" (holographic cell
portable than image projectors that rely on phones that record and play three-dimensional, real
conventional, incoherent light beams. Ultimately, time pictures of the communicating parties that may be
holographic projectors may become sufficiently small viewed from different angles). The site three-
to be incorporated into future generation cell phones. dimensional medical imaging also provides
Holographic techniques are being used for three- information on these topics. [11]
dimensional (3-D) rendering of medical pictures A holographic memory device that can hold up to
including MRI and CT pictures. Medical several gigabytes could compete with flash memory
holotechnology imaging can enable doctors to test the for several usages. It would be a boon to handheld
insertion of medical instruments into an artificially machines especially smart phones and PDAs. Future
constructed, three-dimensional version of the surgical versions of smart phones may use holotechnology
field before the operation. An array of micro- mirrors, applied science for both memory and display
whose movements are controlled by computer, may be functions. For memory, holotechnology information
used to divide and focus an array of laser beams to recording and playback can greatly increase the
make moving, three-dimensional holographic pictures memory capacity of phones. For display, holographic
of internal anatomic features. [9] projection can show pictures that are not constrained
Holographic projectors will be able to render sharp by the small size of a mobile device. The prospect of
projected images from relatively small projection watching TV on a mobile phone is in vouge now, but
devices (e.g. cell-phones) because they do not require who wants to watch television on a 3" diagonal screen?
high intensity, high-temperature light sources. If it were possible to project a large picture from one's
Investigators at companies and universities are cellphone onto the wall nearby, that would transform
working toward applied science that could make the use of cellphones for visual media. Linked page
television with holographic projections (holovisions) media for holographic data storage also has different
that can project moving, three-dimensional pictures information on this topic. [11]
outside of the screen. Genuine holographic motion Holographic applied science can also create new
picture science lets people see travelling, three- methods for three- dimensional visual contact from
dimensional images absent special glasses. One means computing systems to human beings. This starts with
of creating animated holotechnology images is to send screen displays with improved 3D projection qualities
laser light by means of a lithium niobate waveguide and then improves to mid-air, three- dimensional
covered by piezoelectric material. A modulator computer projections that do not require a screen.
converts video impulses into vibrations of the Similar holotech coverage at holographic technology
piezoelectric material that, in turn, alters the and navigation may be of interest. [12]
configuration of the light beam going through it. When Design is central to applied science, new product
this ray is shone into a translucent volume, it creates a development and model building, building design and
3D travelling image. Two and three dimensional construction, pharmaceuticals, biologicals, and
interference patterns presents some alternative nanopharmacology, biochemistry and modeling at the
perspectives. [10] molecular scale, biomedical technology and
A holographic memory device that can store as prostheses, the apparel industry, the fine arts, and
much as five gigabytes could replace flash memory for other areas as well. Holotech applied science can help
many usages. It would be a boon to handheld design for: manipulation of 3D models of molecules or
machines like PDAs and smart phones. Next biological structures; assembling electronics; and other
generation smart phones may use holotechnology design-related tasks. Linked page 3D imaging using
applied science for data storage and display projection. micro-mirror arrays also deals with these technologies.
For memory, holographic information recording and [12]
playback could significantly increase the memory The quantity of realized and potential usages of
capacity of phones. For display, holotechnology holographic science in the area of interpersonal
projection can show images, unconstrained by the tiny interactions is also increasing quickly. A holographic
size of a handheld device. The idea of watching camera (holocam) records and conveys radial three-
JOURNAL OF TELECOMMUNICATIONS, VOLUME 3, ISSUE 1, APRIL 2010

dimensional real-time pictures from a central point holograms, but, he can't see it being ready for the
using holographic applied science. A holoviewer market in the next ten years. "It's one thing to
projects these images for viewing in another location. demonstrate something in a lab but it's another thing
Holocams and holographic viewers will probably be to be able to produce it cheaply and efficiently enough
integrated into internet access, television, and cell to distribute it to the mass market," Lawrence said. Yet,
phones in the next ten years. New telecommunication there are reasons to be optimistic that more resources
networks built on holotechnology science may be will be channeled into developing this technology
developed with uses in both personal and business more quickly.
interactions. Holographic science may also enhance the The Japanese Government is pushing huge financial
transferral speed and channel capacity for interactions and technical weight into the development of three-
systems based on fiber optics. To continue on related dimensional, virtual-reality television, and the
topics, see also holographic communication between country's Communications Ministry is aiming at
humans and computers . [12] having such technology available by 2020.
At the present time, DVDs and CDs are still the Peyghambarian said there are no major sponsors of the
main formats for mobile information storage media for technology at present, but as the breakthroughs
music, video, and information. These traditional data continued, he hopes that will change. [16]
storage media store information as distinct bits on the
surface of the recording medium and the medium
should be spun around to recover the information. The REFERENCES
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JOURNAL OF TELECOMMUNICATIONS, VOLUME 3, ISSUE 1, APRIL 2010

studio.com/index.php?mod=Static&id=holographic
Farmingdale, New Jersey 0772
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62.htm

Dr. Ahmed Elmorshidy received his Ph.D. in Management of

Information Systems (MIS) in 2004 from Claremont Graduate
University, Claremont, California, U.S.A. previously he has
earned an MBA in 1995 and an M.A. in Computer Resources and
Information Management in 1994 from Webster University, St.
Louis, Missouri, U.S.A. Dr. Elmorshidy’s B.S. degree was in
business administration from Alexandria University, Egypt. Dr.
Elmorshidy taught at several academic institutions including
Alexandria University, Webster University, Claremont Graduate
University, National University, and currently at Gulf University for
Science and Technology in Kuwait. Dr. Elmorshidy’s research
interests are focused on online information systems and the
effect of new and disruptive technologies on the field of MIS
(Management of Information Systems). Dr. Elmorshidy is member
of IEEE organization and in is the Association of Information
Systems (AIS).