Scribd
Upload
113 views3 pages

Haldiram Snack Buying Trends

The document contains a survey about buying patterns and preferences towards snacks, especially those from Haldiram. It asks demographic questions and questions about snack purchasing frequency, factors influencing brand choice, preferred products, consumption occasions and reasons. It aims to understand customer satisfaction and get suggestions for improvements.

Uploaded by

mehrotragungun11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
113 views3 pages

Haldiram Snack Buying Trends

The document contains a survey about buying patterns and preferences towards snacks, especially those from Haldiram. It asks demographic questions and questions about snack purchasing frequency, factors influencing brand choice, preferred products, consumption occasions and reasons. It aims to understand customer satisfaction and get suggestions for improvements.

Uploaded by

mehrotragungun11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A STUDY OF BUYING PATTERN TOWARDS NAMKEEN WITH

TOPIC -
SPECIAL PREFERENCE TO HALDIRAM

DEMOGRAPHIC INFORMATION

Q1. AGE GROUP


 BELOW 18
 18-22
 22-26
 26 AND MORE

Q2. GENDER
 Male
 Female
 Transgender

Q3. MONTHLY INCOME


 Below 50000
 50000-100000
 100000-150000
 150000 and more

Q5. WHAT IS YOUR LIVING STATUS


 Living with family
 Living without family

Q6. . How often do you purchase snacks from Haldiram's?


a) Daily
b) Weekly
c) Monthly
d) Occasionally
e) Never

Q7 . What factors influence your decision to choose Haldiram's snacks over other brands?
a) Taste
b) Brand reputation
c) Variety of products
d) Pricing
e) Availability
f) Others

Q8. Which Haldiram's snack products do you purchase most frequently?


a) Namkeens (e.g., Aloo Bhujia, Chana Choor)
b) Sweets (e.g., Rasgulla, Gulab Jamun)
c) Ready-to-eat meals (e.g., Samosas, Paneer Tikka)
d) Bakery items (e.g., Cookies, Cakes)
e) Others

Q9. Do you tend to buy Haldiram's snacks for personal consumption, as gifts, or for other
purposes?
a) Personal consumption
b) Gifting
c) Both
d) Other

Q10 . How do you usually become aware of new snack products from Haldiram's?
a) Television advertisements
b) Social media
c) In-store promotions
d) Word of mouth
e) Others

Q11. On a scale of 1 to 5, how would you rate the quality of Haldiram's snacks compared to other
brands?
a) 1 - Poor
b) 2 - Fair
c) 3 - Average
d) 4 - Good
e) 5 – Excellent

Q12 . How likely are you to try new or limited edition snack products from Haldiram's?
a) Very likely
b) Likely
c) Neutral
d) Unlikely
e) Very unlikely

Q13 . Do you tend to purchase Haldiram's snacks more during certain occasions or seasons? If yes,
please specify.
a) Festivals
b) Parties/Get-togethers
c) Traveling
d) Special promotions/offers
e) Others

Q14 . How satisfied are you with the pricing of Haldiram's snacks compared to their quality and
quantity?
a) Very satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Very dissatisfied

Q15. What improvements or new offerings would you like to see from Haldiram's in the snack
market?
a) Healthier snack options
b) More innovative flavors/varieties
c) Eco-friendly packaging
d) Lower prices
Q7. MOST PREFERRED TYPE OF SNACK
 Home made
 Branded
 Local snacks
 Others

Q8. FREQUENCY CONSUMPTION OF SNACKS


 Once a day
 Twice a day
 More

Q9. TYPES OF PACKET YOU BUY THE MOST


 Small
 Medium
 Large
 Other

Q10. SNACK IN BETWEEN REGULAR MEALS


 Yes
 No

Q11. FROM WHERE THEY BUY


 Shops
 Malls
 Online
 Others

Q12. REASONS FOR SNACKING


 Snacks are tastier
 To have change in mood
 Snacks are convinent
 Others

You might also like