MODULE 4 – EMPOWERMENT TECHNOLOGIES 2.
Access control – allows users to work
collaboratively with one another; capable of
accommodating different users in a single
LESSON 1: PUBLISHING ONLINE project.
3. Scalable expansion – the capability to expand
• Online publishing – the process of publishing the Website by adding pages linked to the main
original content on the Internet which includes page.
building and uploading websites, updating the
associated webpages, and posting content to 4. Easily editable content – the ability of the
these webpages online; comprises personal, system that provides ease in changing the
business, and community websites in addition layout, texts, and elements of the Website.
to books and blogs. 5. Scalable feature sets – modules or plug-ins that
can be installed or referenced which contain
Uploading and Website Management Concepts functions not offered by the system itself.
• Website content management – a combination 6. Web standard upgrades – provide updates and
of processes and technologies that saves the new features on the software function.
creation, development, publishing, and
maintenance of Websites. 7. Workflow management – a facility that
accommodates parallel work for every content
• Content – refers to the information that the creator; changes and updates are only
Website offers which can be texts, images, published by the main administration.
videos, and audio files.
8. Collaboration – updates, layouts, and content
• Web content management system (WCMS) – can be retrieved and edited by the content
aids the management team in maintaining and creators; changes are noted so that other
managing the Website; includes software content creators can track every change done.
applications for the creation, editing, and
9. Delegation – a facility wherein restrictions and
publishing of digital Web content.
limited privileges can be set so that there is
control for updates and reviews before
• Administration tools – can be used as a
publishing.
maintaining platform for Websites without
requiring mastery in Web creation; a user- 10. Document management – a facility that tracks
friendly facility for checking, updating, and the flow of documents, from their creation to
maintaining a Website. reviews and revisions, and to archiving and
deletion.
Features and Capabilities for User Experience 11. Content virtualization – a function wherein a
Enhancement dummy Website can be edited and tested by the
1. Automated templates – ready-made forms content developer.
wherein the elements are read and applied 12. Content syndication – a facility to market and
automatically to new or existing content. disseminate the existence of the Website.
13. Multilingual – a function to accept multiple ▪ Google Analytics – an application offered by
languages for input and display; contains Google that provides a service that will let you
embedded functions that can translate a track and report traffic of Websites; launched in
Website into several languages. November 2005.
14. Versioning – allows the Website to be backward ▪ E-commerce platforms – an important
compatible, meaning that it will work in older application of Google Analytics and Web site
versions of the development tool. statistics that monitor the Web traffic to a page;
helps you identify different factors that help
Tools for Managing Web Content improve your online business.
▪ CMS Made Simple – a content management
Evaluation through User Feedback or Interaction
system that accommodates pages of texts and
photos; includes highlight features such as • Informal solicitation – the most popular method
news modules, a calendar of events, and photo of extracting suggestions and comments for the
albums. Website; can be simple as personally asking
▪ WordPress – a content management system visitors what suggestion they can provide in
that is best suited for blogs and sites that improving the Website.
accommodate a huge number of visitors or • Formal solicitation – built using specific rules
viewers; includes an e-commerce feature that is and protocols while the users are accessing the
useful for online stores and businesses. Website; usually composed of an organized
▪ Joomla! – a content management system that series of questions.
is best suited for Websites that require
membership. ▪ Google Plus (Google+) – a service developed by
Google initially as a social networking application;
o Community builder – an add-on that simplifies includes tools such as user profile, circles, stream, and
the intricate processes required for registration identity service.
and logging in.
▪ Google Forms – an extended tool of Google Sheets
that helps in creating forms, and, if published, can be a
Promotion, Traction, and Traffic Monitoring tool for soliciting answers to fields or questions
Methods and tips for attracting visitors to your Website provided in the form.
1. Use keywords in hyperlinks.
2. Make your navigation system search engine
friendly. LESSON 2: ANALYTICS AND MAINTENANCE OF ICT
3. Create a site map. PROJECTS
4. Fine-tune with careful search engine optimization
5. Submit your site to key directories. Updating Content and Maintaining Traffic to an ICT
6. Submit your site to trade organization sites and Project for Social Change
specialized directories.
7. Writer articles for others to use on their Websites Parameters for Updating Website Content
and newsletters. 1. Product updates. Announcements of new
8. Become part of a social media community. products will surely encourage new viewers and
9. Promote your site in online forums and discussion will certainly increase the number of visitors to the
lists. Website.
10. Ask visitors to bookmark your site.
11. Develop a free service. ▪ Products – items or services offered by the
12. Install a “signature” in your email program. Website.
13. Aggressively ask for email signups. 2. Discontinuation of a product. Viewers should be
informed that a certain product or service offered
▪ Site map – the outline of the Website. by the Website has already been phased out or no
▪ Directories – the “lookup table” of search engines and longer exists.
search applications.
▪ Email signature – a set of information about yourself
after an email message.
3. Change in prices. The change in prices should be • Hashtag activism – the most popular type of
announced on the Website so that customers will activism which uses a hashtag (#), a common
not be caught unaware when purchasing items on tool in most social media applications to tag a
your Website. certain post.
4. Company or organization news. This update
ensures that the viewers of the Website are aware
of what is happening to the company or
organization that owns the Website.
5. Feature addition. The features or content left out
upon the creation of the Website (due to time
constraints) can be included in the update or the
maintenance stage one by one when there is not
much work to do.
6. Link checking. Links are most prone to errors, and
that is why it is a must to check and maintain them
and the Websites or pages they are directed to.
Tools for Website Maintenance and Updates
▪ Composer – a free downloadable WYSIWYG
tool that is formerly part of Netscape and
Mozilla Web browsers.
▪ File Transfer Protocol (FTP) and FTP
Commander – a free downloadable tool similar
to a Windows Explorer application.
▪ Xenu’s Link Sleuth (Xenu) – a free package
application used for link checking.
▪ Tools for fixing and optimization of images –
tools that enhance and accommodate problems
relating to image quality, resolution, and
distortions.
▪ Tools for increasing the number of images –
thumbnail tools that can create albums and
collate images depending on categories.
Monitoring and Social Impact of Advocacies
• Social network advertising/social media
targeting – a term that describes online
advertising using social media and its
networking services; a method of using
information given by the networking site to
specifically pinpoint a certain group with
common demographic characteristics.
Internet Activism
• Internet activism/online activism – refers to the
use of ICT technologies to communicate faster
with different individuals and citizen
movements efficiently.
