FASHION CATALYST HASSAN NADEEM 387

CLIENT BRIEF GLOBAL ANALYSIS

PIFD (PAKISTAN INTITUTE OF FASHION AND DESIGN) 0 20 40 60

CHINA
It was in 1994 that affiliation was established with the
US
Ecole de La Chambre Syndicale de La Couture
Parisienne originally developed by the French INDIA
Federation of Fashion Designers in 1927. JAPAN
BILLION DOLLARS
Intensive consultations were held to draw out a BRAZIL
comprehensive four-year curriculum that would not only GERMANY
prepare the students for the
UK
local demands but also empower them to meet global
standards.
PIFD aims to be a specialist design institute, catering

LEADING COMPANIES
to the demands of the

WHY FASHION INSTITUTE?

industry.
Its goal is to provide a comprehensive design
FOCUS AREA
education that focuses on the 0 20 40 60
• Skilled Artisans and relationship between the designed product and the
NIKE
• Craftsmanship consumer.
• Textile Industry It aims to be the platform from which individuals can GUCCI
pursue challenging career BILLION DOLLARS
• Fashion Education and Talent options in the field of design. LOUIS VITTON
• Global Recognition SUSTAINABILITY CLIMATE ENERGY
• E-commerce and Social Media RESPONSIVE EFFICENT ADIDDAS

Influence

FASHION INDUSTRY
PAKISTAN’S FASHION INDUSTRY
Fashion Designing:
Fashion design is an art of the application of design and aesthetic or
natural
beauty to clothing and accessories.
Fashion design is influenced by cultural and social latitudes, and has
varied over
time and place.
Fashion design is a form of art dedicate to the creation of clothing and
other
lifestyle accessories.
Modern fashion design is divided into two basic categories:
Haute couture and ready-to-wear. The haute couture collection is
dedicated to certain
customers and is custom sized to fit these customers exactly. Ready-to-
wear collections
are standard sized not custom made, so they are more suitable for
large production runs.

POPULATION
POPULATION Pakistan Fashion Timeline:
(66.2 MILLION DOLLARS) (86.9 MILLION Fashion in Pakistan has been diverse in various
DOLLARS) times and it developed amid this period. It has its
own ascent and falls however for the present, it
LABOR FORCE LABOR FORCE
has changed a ton. We have diverse times even
(30.5 MIILION DOLLARS) (42 MIILION DOLLARS) before the introduction of Pakistan. Late 40's and
FRANCE GERMANY afterwards the introduction of Pakistan sees its
DOMESTIC VALUE OF
DOMESTIC VALUE OF
FASHION own fashion industry. The way of life of a nation
FASHION has a significant effect on the social qualities and
(86.9 MILLION
(43.3 MILLION DOLLARS)
DOLLARS) way of life of its subjects. Design divas have
EMPLOYMENT IN EMPLOYMENT IN
consistently concurred that Fashion and culture go
FASHION FASHION as an inseparable unit. Individuals endeavor to
340,000 340,000 remain "in fashion" and they are for the most part
impacted by mainstream culture, which
is an impression of social powers and political
elements.

• In 2024, the revenue in Pakistan's Apparel market is estimated to be US$5.81bn.

• This market is projected to have an annual growth rate of -2.23% (CAGR 2024-2027).
• Looking ahead, the volume in the Apparel market is expected to reach 1.9bn pieces units by 2027.

2022 2023 2024

Yearly Budget Yearly Budget estimated Budget
5.96 Billion Dollars 6 Billion Dollars 5.8 Billion Dollars
(Apparel) (Apparel) (Apparel)

LITERATURE REVIEW
Ethical Fashion: Architecture & Fashion: CASE STUDY (LOCAL)
Fair Labor Practices: Ensure fair wages,
safe working conditions, and workers' PAKISTAN INSTITUTE FOR
rights are respected throughout the FASHION DESIGNING (PIFD)
supply chain. INSTITUTIONAL BUILDINGS
Slow Fashion: Lahore , Pakistan
Quality Over Quantity: Emphasize Architects: Hbib Fida Ali
Area : 8 acres (32516 m2)
durable, timeless designs that withstand
Year : 2008
trends, reducing the need for frequent
replacements.
Local Production: Support local artisans REPETITION OF COURTYARDS
and manufacturers, reducing the carbon REPETITION OF COURTYARDS ALL WITH
CORRIDORS WITH NO EXPERIENCE
ALL CORRIDORS AROUND, MAKES THE
footprint associated with long-distance SPACE BORING. PLUS WATERBODIES ARE PLAIN CORRIDORS WITH
transportation. NOT IS USE AS ITS NOT GOOD FOR THE NO EXPERIENCE MAKE
Limited Editions: Create exclusive, ENVIORNMENT. THIS SPACE BORING.
REPETITION OF
limited-edition collections to discourage WINDOWS MAKES IT ALL
mass production and overconsumption. DRY. AND EACH
DEPARTMENT HAVE

Sustainable Fashion: SAME RESPONSE.

In response to the environmental and

ethical challenges posed by traditional COURTYARDS CORRIDORS
fashion practices, the paradigm of
sustainable fashion has emerged. This MATERIAL & SOCIAL FACTORS
holistic approach encompasses ethical CONSTRUCTION
considerations, circular economy
principles, and a conscious effort to
mitigate the industry's ecological footprint.
FORM & DESIGN
Conscious Fashion: FUNCTION INSPIRATION

Eco-Friendly Materials: Prioritize the

use of sustainable fabrics such as HERE ARE SOME EXAMPLES IN WHICH THE RELATIONSHIP BETWEEN
organic cotton, Tencel, and recycled INSPIRATION AND DESIGN CAN BE SEEN BETWEEN ARCHITECTURE AND
EN

fibers. FASHION.
TR
AN

A PLACE FOR FASHION CAN BE INSPIRED FROM A FASHION TECHNIQUE

CE

Low-Impact Dyes: Opt for COURTYARDS ENTRANCE AUDITORIUMS

environmentally friendly dyeing THAT CAN BE IMPLEMENTED IN THE ARCHITURAL STYLE OF THE BUILDING.
THE BUILDING ITSELF DEPICTS OF ITS PROGRAMS. STUDIOS
processes to minimize water pollution
and resource consumption. OFFICES
Minimal Packaging: Implement Fluidity: TOILETS
packaging practices that use minimal Fluidity, in the context of concrete AUDITORIUM
and eco-friendly materials to reduce mixtures, refers to the inherent
waste. AUDITORIUM
property of the material to flow LESS GREEN A ROUND SHAPED AUDITORIUM DOES
uniformly and densely within a CONCLUSION SPACES
NOT FULFILLS ALL THE NEEDS OF THE
CAMPUS. MOST OF THE SPACE IS NOT
mold-board, influenced by both • NO GREEN SPACES. EVEN UTILISED DUE TO ITS FORM.
self-weight and mechanical • NO SPACE FOR FASHION WALK IS COURTYARD HAVE NO
vibration. This characteristic of AVAILABLE. EXPERIENCIAL SPACES.
• SPACES FOR EVENTS ARE NOT AND THE CAMPUS ITSELF
fluidity serves as a foundational DONT REALLY INCLUDE
AVAILABLE.
i n s p i rat i o n fo r d e s i g n i n g t h e • SPACES GIVES VIBE OF A ANY GREEN SPACE WHICH
architectural forum of the building. HOSPITAL. IS A DRAWBACK.
Waste Reduction: The concept of fabri c fl u i d i ty • SPACES FOR INTERACTION ARE
becomes a guiding element, REALLY GOOD.
Zero-Waste Design: Implement design influencing not only the overall • LARGE WINDOWS ARE ADDED TO
strategies that minimize fabric waste during PROVIDED TO USE NATURAL
aesthetic of the structure but also LIGHT.
the production process.
Take-Back Programs: Initiate programs that serving as a central research aspect. • AUDITORIUM WITH HUGE SPAN
allow consumers to return old garments for This exploration extends to the IS USED FOR EVENTS.
recycling or repurposing.. creation of a transformable facade,
where the lines derived from fabric
fluidity contribute to shaping the
persistent and dynamic essence of
the building's forum.