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Work Day DComm Plan

The document outlines a communications plan to inform faculty and staff about a transition to a new financial and human resources system called Workday. It details various owned and paid communication outlets like email, websites, newsletters, and posters that will be used from February to July to effectively communicate the transition and functions of Workday.

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raj
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56 views15 pages

Work Day DComm Plan

The document outlines a communications plan to inform faculty and staff about a transition to a new financial and human resources system called Workday. It details various owned and paid communication outlets like email, websites, newsletters, and posters that will be used from February to July to effectively communicate the transition and functions of Workday.

Uploaded by

raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

It’s a New Day with

COMMUNICATIONS
PLAN

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


Goal & Target
• Goal
– To effectively communicate the transition of
financial and human resources systems to a
new streamlined and automated process.
• Target Audience
– The End User Experience Group (all faculty/
staff)

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


Workday Materials Available

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


FAU Workday Co-Brand

Sky  =  No  
FAU  Brand  
Limit  

It’s a New Day with


New  Day  =  
Workday  Brand  
New  Process  

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


Available Communication Outlets
• OWNED OUTLETS
– Workday Website
– FAU Homepage Navigation
– FAU Today (shuts down 4/1/15)
– MyFAU/Blackboard Web Banners
– Email Blasts
• HR Newsletter
• Faculty/Staff Targeted Email Campaign (3-4 Blasts)
– Campus Video Boards

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


Available Communication Outlets
• PAID OUTLETS
– Large Posters (for display on campuses) – NOT RECOMMENDED
• 200 posters (24” x 36”, mounted on foam core)
• $25/poster = $5,000
• Would require a large logistical effort to maintain

– Small Posters
• 200 posters (11” x 17”)
• $165
• Printed on 100# card stock

– Postcards (to be distributed via Campus Mail)


• 6,000 pieces (5” x 7”)
• Majority to be mailed, others for passing out
• $635
• No postage required

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


Important Communication Topics
• Understand target audience
• Define Workday’s functions that will be
utilized by all
• Communicate those functions through our
pipelines

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


Communication Timeline

FEB MAR APR MAY JUNE JULY

FAU Homepage Navigation    

FAU Today        

MyFAU/Blackboard                        

HR Newsletter                        

Faculty/Staff Eblast    

Campus Video Boards        

Posters                            
                           
Direct Mail                            

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


FAU Homepage Navigation

Add
‘Workday’
Link

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


FAU Today

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


MyFAU

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


HR Newsletter

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


Faculty/Staff Eblast

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


Campus Video Boards

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU


Paid Executions

Posters

Direct Mail

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

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