Traditional vs.

Digital marketing

Benefits of Digital Marketing over

Traditional Marketing
Traditional marketing was a thing only because digital marketing did not
exist. Of course traditional marketing has its own pros over digital
marketing, but we will come to that later.
Here are 11 reasons why digital marketing wins the traditional vs. digital
marketing battle.

1. Reduced cost
Newspaper ads, television ads, and the likes cost a lot. Online advertising
on the other hand is something even young entrepreneurs can afford right
out of some saved up money.

They can have a startup thanks to the cheap cost price for online
marketing. This in turn helps expand the scope of marketing across
boundaries of age and finance.

2. Real time result

With traditional marketing, you have to wait for weeks, sometimes even
months before the boosts start to turn up. In this battle of traditional vs.
online marketing, online marketing wins again owing to its quick results.
You can see everything in real time including:

• Number of visitors.
• Most active time of the day.
• Conversion rates.
• Bounce rates.

When you have the result handy in real time, you waste no time taking
action.

3. Brand development
Digital marketing vs. traditional marketing statistics can be measured but
one thing these statistics don’t take into consideration in comparison to
online advertising vs. traditional advertising is the brand image the online
advertising gives rise to. This is mainly because with the limited space and
frequency of advertisements with traditional marketing, digital marketing
clearly wins this category.
You can have a whole website instead of a column on a newspaper page.
You can put forward things to people whenever you want once you own a
blog or a Page on social media. With this space, you can create a
consistent image for your Company. This is something one advertisement
aired on the radio or posted in the newspapers cannot give you. And will
also help in branding your business.

4. Non-intrusive
People buying the newspaper do not buy it for the ads in it. People listen to
the radio for music and the weather forecast. Not to forget the radio is a
dying concept already. People buying magazines for the contents list which
does not include the ads. So, it is safe to say, traditional advertising mostly
goes ignored.

With online advertising on the other hand, you can choose whether you
want to see it or not. It is not shoved into your face, apart from the
annoying popup ads of course. You can choose to ignore that email as long
as you want. You can choose to opt out of social media discussions on a
particular brand page. You can also target interested audience as the social
networking sites keep a tab on what you look for on the internet. Hence, in
the battle of traditional vs. digital marketing, digital marketing seems to be
the candidate that will know how to intrigue people and not annoy them.

5. Higher exposure
Now, you can’t claim that a television ad or an advertisement on every
newspaper in town is going to cover the majority of the population. Any
means of traditional advertisement is limited to a certain locality.

Whereas online advertisement reaches out to the entire world so you are
missing out on nothing.

6. Higher engagement
With traditional marketing, you cannot really interact with your target
audience. You need to wait out for the responses to come in before you
can plan your next step. This is a long and tedious process.
Online marketing allows you to engage your audience in real time. You can
chat and discuss a lot about your brand or Company with the actual
audience immediately. Yes, this demands more engagement from your side
too. You need to be prepared to invest that much time or a public relations
team into the marketing budget.

7. Quicker publicity
Very much due to the real time results of online marketing, you get instant
publicity. If you don’t, you at least instantly know that this particular ad isn’t
working for you.
Traditional vs. digital marketing is an almost unfair comparison here
because the former has no scope to deliver in this regard. Whereas with the
latter, there is a chain reaction of shares and comments helping you reach
a new audience and earn a new visitor every nanosecond.

8. Non-Interruptive
Audience can choose to skip Ads. Online advertising vs. traditional
advertising have some lesser discussed but crucial differences. For
example, the option of choice of ads. With traditional marketing,
flyers are handed to you when you are rushing to board that bus. A
television commercial comes up on repeat cutting right through a
really interesting plot twist of your favorite TV show.
Whereas, online marketing will offer you the choice of time and media.
Also, you cannot opt to receive a newspaper without ads. You can always
skip online ads if you are not interested.

9. Good For All Stages Of Fields

There are certain matters in which online advertising takes precedence
with due course in the battle of traditional marketing vs. digital marketing.

You don’t have to worry about the size of your business and staff to reach
the maximum potential of your online presence and advertising. With
traditional advertising, smaller businesses are at disadvantage. Virtual
expansion does not require large number of real people handling things.
 10. Easy analytics
With online marketing you instantly know what is working for you and what
isn’t via Google Analytics. You can measure the inbound traffic, bounce
rate, conversion rate, profit, and the general trend of interested audience, all
in real time.

This helps people using online marketing stay a big step ahead of people
relying on traditional marketing.

11. Strategy Refinement

The very point of getting results and the analytics in real time is to be able
to catch up in real time. When you know how things are going down, you
will have a chance to improve them from bad to good and good to better.
With traditional marketing, a host of negative feedback won’t bother you
much because your business might already have gone down the drain by
the time you receive them.
Online advertising vs. traditional advertising statistics help you find out
what is working for you and what is not. You get the online statistics
almost instantly via Google Analytics and make the necessary
readjustments. Traditional statistics would be too late to make any
concrete strategy refinement on time.

Advantages of Traditional Marketing

There are some aspects where traditional marketing win some rounds of
the online advertising vs. traditional advertising battle. Though few, here
they are.

1. Target Local Audience

You can air an ad on a certain channel, and send out flyers to some chosen
parts of the city, to keep things focused on the target audience.
With traditional marketing, you are not wasting resources into the sea of
possible targets.

2. Materials are for keeps

The best thing about traditional marketing is that things are tangible and
securable. With the virtual data of online marketing, all you can have are
screenshots, which you can lose again.
Unless, of course, you save them on Cloud but who does that! The biggest
win for traditional advertisement in the online advertising vs. traditional
advertising battle is the hardcopy of materials that the audience has
access to. This tends to make them remember the product or service
better than what they saw once while browsing the internet.

3. More personal
Though you can totally use your blog or social network Page to create a
brand image, and interact a lot with the audience, it remains virtual. Real
and personal approaches make people want to take something more
seriously.

This is why door to door promotion and handing out flyers followed by a
quick discussion on the road will never become obsolete. Of course in
some parts it already is, but a comeback of these traditional modes of
advertising is inevitable.

4. Simpler process
Let’s not forget there are still people who are not comfortable with the
internet, and yet others who are not even familiar with the idea.
This reason is why even if digital marketing wins the traditional marketing
vs. digital marketing battle, it can never completely overthrow traditional
marketing means.

Verdict
Now that we know what the speculation regarding traditional vs. digital
marketing revealed for us, we can agree that online marketing wins.
However, traditional marketing is still indispensable for the audience that is
itself still traditional. So, a smart blend of traditional vs. online marketing,
enabled by a good analysis of online advertising vs. traditional advertising
statistics, will get your brand where you want it to be.