School of Agribusiness Management SABM

College of Agriculture, Rajendranagar

Report of Summer Internship Programme

Name of the student: [Link]

ID. No. : RMBA /2022-02

Name of the Organization:

KHETHARI AGRITECH PVT LTD
a, Idea, Incubation cell, ICAR-NAARM,
Rajendranagar mandal, Hyderabad,
Telangana 500030

Professor Telangana State Agricultural University, Rajendranagar, Hyderabad-

500 030
 School of Agribusiness Management
College of Agriculture, Rajendranagar
SABM

Report of Summer Internship Programme

Name of the student : [Link]

ID. No. : RMBA /2022-02

Name of the Major Advisor with Designation : Dr. B. Raghavender , Founder & CEO
Name of the Company Advisor with Designation: [Link] , Professor & Head ,SABM,CA, R’nagar

Name of the Organization:

KHETHARI AGRITECH PVT LTD
a, Idea, Incubation cell, ICAR-
NAARM, Rajendranagar Mandal,
Hyderabad,Telangana 500030

Professor Telangana State Agricultural University, Rajendranagar, Hyderabad-

500030
 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to the founder of

KHETHARI AGRITECH PVT LTD, “DR. B. RAGHAVENDER”for their able guidance and
support in completing my Summer Internship successfully. I would also like to
extend my gratitude to our Head of the Department "Dr. P. Radhika" for providing
me with all the facility that was required.

DATE:
28/12/2023
[Link]
RMBA/2022-20
 CONTENTS

1. Industry Profile.
2. About the organization
a). Vision, mission and objectives of the firm
b). Organization structure (Reporting levels, number & levels of employees, wage
structure, facilities to employees, HR policies)
c). Product profile (Product lines, branding, SKUs etc).
d). Production aspects (Location, machinery, processes involved, raw material
procurement, quality parameters for outputs & inputs, quality standards adopted)
e). Marketing aspects of the firm (Target markets, products targeted to each market,
distribution of the products, promotion of the products, marketing strategies,
market share product wise, major competitors, market trends for last 3 years).
f). Financial aspects of the firm (Analysis of balance sheet of the firm, pricing of the
products, comparison with competitors pricing, investment pattern)
3. Constraints the firm faces (in all functional areas)
4. Government policies relevant to the sector.
5. Professional ethics and conduct of employees in the organization
6. Research & Development activities of the firm. (Future projections, Expansion, product
diversification, new products in the pipe line, patents if any)
7. CSR activities of the firm.
8. PESTLE analysis of the firm.
9. Work done in the organization and key learnings.
10. Photos of student working in the organization
11. Annexures:
 Balance sheet of the firm
 Company brochure
 Advertisements etc in print media

Note: 1. The report should be typed neatly in Times New Roman font, font size 12.
2. Relevant figures and graphs should be included.
3. An Acknowledgement thanking the firm for providing an opportunity should be included after
the title page.
4. The report should be paper bound
5. Each aspect of the content should be started in a fresh page.
1. INDUSTRY PROFILE.

Company Name : KHETHARI AGRITECH PVT LTD

Company Status : Active.
RoC : RoC- Hyderabad.
Registration No : 164819.
Company Category : Company limited by shares.
Company Sub Category : Non-govt company.
Class of company : private.
Date of incorporation : 15 July 2022
Age of Company : 1years, 6months.
Director : [Link].

KHETHARI AGRI TECH (OPC) PRIVATE LIMITED is a 1.6 Years old company,
incorporated on 15 Jul 2022. It is classified as Private (One Person Company) Unlisted
Indian Non-Government Company. Its authorized share capital is ₹1,00,000.00 ( ₹1.00
Lakhs) and its paid up capital is ₹10,000.00.

KHETHARI AGRI TECH (OPC) PRIVATE LIMITED's unique Corporate Identification

Number (CIN) is U52110TG2022OPC164819 and its registration number is 164819. It is
registered at RoC-Hyderabad.

The company is registered with email address RAGHU3758@[Link] company is

incorporated with the address PNO- 38WP; 43EP; LECTURERS COLONY; BODDUPPAL;
Hyderabad; Telangana; 500098; India.
2. ABOUT THE ORGANIZATION:

A) VISION :

• To become a trusted partner in smart and innovative farming solutions.

MISSION:

• To build India's largest agricultural ecosystem with an integrated supply chain, real-
time information, and advanced technologies.

OBJECTIVES OF THE FIRM:

• To improve the efficiency and sustainability of agriculture by leveraging the latest

advancements in technology.
• To provide farmers with greater access to information and resources, which will enable
them to make more informed decisions and increase their productivity.
• To create a more environmentally-friendly farming practices by reducing waste, conserving
resources, and improving soil health.
• Committed to using technology to drive positive change in the agricultural sector.

B) ORGANISATION STRUCTURE:

Number of Employees:
•There are 7 employees in total .They are CEO,SME,Project manager, Marketing officer, sales officer,
Business Development Executive ,Attender.

Wage structure:
 • Salary is paid based on employee performance, experience and travelling
allowances of Rs 3/- per km is paid to marketing employees.
• Bonus is paid every year to all the employees at the time of Dussehra
Festival.

Facilities to employees:

• There are certain facilities provided by the company to their employees

like medical insurance facilities, Bonus, Dearness Allowances.
• Four wheeler maintenance is given to the employees based on their level
of position in the organization.

HR Policies :
• HR Policies followed in the organization are :
o Performance Appraisal
o Recruitment Policy
o Leave Policy
o Promotion Policy
o Termination Policy
Level of Employees:

CEO

Business Marketing Project Sales

SME Development Manager Officer
Executive Officer
 C) PRODUCT PROFILE:

• It have diversified varieties of Bio inputs. It also provide advisory services to

the farmers to help them choose the right product for their farming

• Product line :
Different products offered under company are:

Sl. CATEGORIES PRODUCTS

No.
1 Bio Insecticides Attack, Beats, Kick, Killer, Knock out Nano, Neem oil and Thunder.
2 Bio Pesticides Amulya, Anoka, Rakshak, Shoot and Tricho power.
3 Bio Stimulants Cytokine, Espresso, Plant stimulant and Pro food.
4 Bio fertilizers Azo power, Bevarin, Bio NPK, Bio Orthocide, Biovitaz, Black gold
(Humic liquid), Bloom, Grow more, Grow rich series [Link], Humic
Acid granules, Liquid K-Power, Nema power, NPK, PACI-N-POWER,
Phospho power, Prudhvi -NPK, Rise up, Seaweed granules, Spreader,
VAM POWER and DAP Granules (RICH PHOSPATE).

5 Growth Promoters Heart (Humic acid 12%), KNASSA, Sree shakti and Talent.
6 Nutrients Bio Boron, Micronutrient mixture and Zinc Agriila.
7 Farm equipment’s Manual sprayers, Battery sprayers, Power sprayers, HTP
sprayers, Brush cutters, Weeders, Castor thresher, Mulching sheet, Leaf
blower, Mist blower gun, Paddy Reaper, Pole pruner PP-786, Hedge
trimmer HT-600, Earth auger with 63 CC 2 stroke, Tarpaulins, Vermi
Beds, Pheromone traps, Delta Traps and lures,
Sticky traps and Fruit fly Trap.
 PICTURES

Neptune Electric Brush Cutter Water Pump Honda Honda Power Tiller

Neptune Manual Sprayer Neptune Power Sprayer Neptune Battery Sprayer

Admor Knapsack Sprayer Honda Knapsack Power Sprayer Drum Seeder

Honey Bee Box Pheromone Traps Sticky Trap

Fruit Fly Trap 7 Star Beauveria Bassiana

Azo Power K Power Bio NPK NPK ([Link])

Zinc Sulphate Calcium Nitrate Micro Nutrient

Amulya Agro Kill Anoka Tricho Power Shoot

Branding :
A brand is a product, service or concept that distinguishes from other products so
that it can be easily communicated and marketed.
Khethari Agri Tech pvt ltd has registered the brand name of products.

Logo :
 SKU :
• There is no stock keeping unit available,but foe tarpaulins there is stock keeping
unit available.

D) PRODUCTION ASPECTS:

Location
R&D location :
Rajendranagar

E) Marketing aspects of the firm

Target markets: Telangana
Andhra Pradesh
Karnataka

Major Competitors:
• Bighaat
• Agribegri
• Farmkart
• Agrostar
• Agrim
• AgriPari

Promotion & Marketing Strategies:

• Developed a strong online presence through a website and active social media accounts.
• Partnering with other companies to expand reach and resources.
• Creating educational content on the benefits of agri tech to educate and promote the
products.
• Collaborating with influencers or key opinion leaders in the agricultural industry.
• Implementing targeted advertising to reach potential customers.
 Distribution of products :

• The Distribution of products involves selling the products to the dealers or FPO’s or
Government agencies or Private agencies or farmers through online booking and they are
delivered based on the orders.

F) FINANCIAL ASPECTS OF THE FIRM:

Pricing of products:

[Link] PRODUCT CATEGORY PRODUCT NAME PRICE

1 BS-13 Premium 3379/-
2 BS-25 2593/-
3 BATTERY SPRAYER PBS-13+ 3425/-
4 VN 25/CK 25 2703/-
5 VN 21/CK 21 2703/-
6 NF 767 (B)-4 11066/-
7 VN-708 (AL)-2 7872/-
8 POWER SPRAYERS NF-608 (AL) -2 8502/-
9 NF-999(GX-25 Honda engine) 21488/-
10 AD more -4 stroke 9700/-
11 SAMSON GX 35-4 Stroke 10168/-
12 HTP 45 Gold plus 2 cocks 5080/-
13 HTP SPRAYERS HTP 80 Platinum 9554/-
14 HTP-22 Sliver 4375/-
15 HTP-20 Gold 5313/-
16 Back Pack Brush Cutter BC-520 8673/-
17 BRUSH CUTTERS BC-99 with 4 stroke 26945/-
18 Electric BC-120E with 1200W 7743/-
19 On wheel BC-520W with 52 CC 2 stroke 11114/-
20 WEEDERS Mini NC-100 37414/-
21 NWD-178 with Diesel engine 77079
22 NC-41E 15529/-
23 NWD-173F 60955/-
24 Heart 495/-
25 GROWTH PROMOTERS KNASSA 890/-
26 Sree shakti 450
27 Talent 225/-
28 BIO FERTILIZERS Azo power 530/-

29 Bevarin 900/-

30 Bio NPK 731/-

31 Bloom 878/-
32 Cytokine 500./-
33 BIO STIMULANTS Espresso 700/-
34 Plant stimulant 1350/-
35 Pro food 600/-
36 Amulya 1040/-
37 BIO PESTICIDES Anoka 750/-
38 Rakshak 1800/-
39 Shoot 1235/-
40 Attack 1539/-
41 Beats 1227/-
42 BIO INSECTICIDES Kick 1130/-
43 Killer 1130/-
44 Knockout nano 1300/-
3. CONSTRAINTS OF THE FIRM:

• Lower market share when compared to the competitors.

• High competition from other private companies and startups.
• Less awareness towards organic inputs.
• Diversification of target customers are completely different.
• Climate constraints like intermittent rains.
• Government regulations like licensing.
• Limited number of employees working in the organization.
• There is no separate department for HR.
4. GOVERNMENT POLICIES:

Startup India-

Startup India is an initiative launched by the Government of India in 2016 to promote and support
entrepreneurship in the country. The program provides a range of resources, including funding,
incubation, mentorship, and training, to help startups get off the ground and grow. It aims to create an
ecosystem that fosters innovation and job creation, particularly among the youth. The program offers tax
exemptions, funding up to Rs 10 lakh, and is open to entrepreneurs from any field who want to start a
business in India.

Standup India

Stand-up India is a government-backed initiative launched in 2016 to promote entrepreneurship among

women and minorities. It provides financial support and training to help these groups set up their own
businesses. The program offers up to INR 10 lakh in collateral-free funds to first-time entrepreneurs who
are looking to start a business in sectors such as manufacturing, services, and retail. The scheme also
provides training and mentoring services to help the entrepreneurs succeed in their ventures.
5. PROFESSIONAL ETHICAL AND CONDUCT OF EMPLOYEES IN THE
ORGANISATION

• Honesty and Integrity

• Respect and Non- Discrimination
• Fairness
• Responsibility and Professionalism
• Compliance
• Anti- Corruption
• Compassion
• Confidentiality
6. R &D ACTIVITIES OF THE FIRM

In future the company is planning of expansion to :

 Organization is planning to expand their target markets and explore new markets.
 Organization is working on Product Diversification.
 Organization is planning to expand their product line.
 Organization is planning to connect with corporate companies which are taking up CSR
activities related to agriculture where it can increase its business.
 Organization is planning to launch services related to soil testing and satellite based
services through uberization model.

Future Projections:
• Future Projections of Company is to earn revenue of about 8 Crores in 2025
Expansion:
• In future, Company wants to enter into soil testing services,satellite based services and
pooling custom hiring centers to provide services related to farm machinery.
Product Diversification:
• There are more than than 370 products the company is offering.
New Products:
 Chemical pesticide –Biophyton ,currently its under testing,waiting for approval of the
product.
7. CSR ACTIVITIES:
• Currently Company is not involved in performing any kind of Corporate Social
Responsibilities (CSR) Activities.
8. PESTLE Analysis of the firm:

PESTLE Analysis is a strategic tool that evaluates the political, economic, social,
technological, legal, and environmental factors that could impact a business. In the case of a
startup in the organic agri-inputs sector in India, here is a PESTLE Analysis:

 Political factors :
• Political factors determine the extent to which a government may influence the
economy.
• Political factors include tax policies, Government policies like licensing (Storage
point, Address of company, processing plant, office) with time period of 5yrs which
should be renewed accordingly.
 Economic factors:
• Economic factors include determinants that impacts a company.
• It includes inflation rates of any economy would affect the purchasing power of
farmers.
 Social factors :
• Social factors include social environment of the market, cultural trends, buying trends
of the farmers.
• Buying trends include demand for the inputs
 Technological factors :
• Technological factors include innovations in technology that affect the operations of
the company.
• It involves Research and development activities to develop
and product diversification
 Legal factors :
• Legal factors include laws that affect business environment in a country .
• It involves labour laws- Payment of Bonus Act 1965 where 8.5% is paid every year
on Dussehra.
• Minimum Wages Act 1948 – Payment of minimum wage to the employees , Travel
allowances and Dearness Allowance(DA).
 Environmental factors:
• Environmental factors include all those that influence or are determined by the
Surrounding environment.
• It involves climate, recycling procedures, carbon footprint, waste disposal.
• It also includes Corporate Social Responsibility (CSR) activities where company is not
Performing such activities right now.
9. WORK DONE IN THE ORGANISATION:

 Keenly observing and comprehending the intricacies of diverse operations and activities
conducted within the firm, fostering a holistic understanding that contributed to
heightened professional acumen and enhanced organizational efficiency.
 Systematically analyzed and interpreted the dynamic landscape of price concessions,
contributing to a comprehensive understanding of strategic pricing mechanisms that
fortified the company's market positioning and customer satisfaction.
 Identified the custom hiring centers available in Telangana, prepared an excel sheet,
contacted them for business collaboration
 Spearheaded an in-depth analysis of Corporate Social Responsibility (CSR) initiatives
within the agricultural sector, meticulously documenting and synthesizing comprehensive
insights into the impactful activities undertaken by leading corporations.
 Crafted a compelling dossier highlighting the innovative CSR endeavors of agricultural-
focused companies, showcasing their commitment to sustainable practices and
community development, and distributed this insightful document to key stakeholders.
 Leveraged effective communication skills to initiate meaningful dialogue with corporate
entities, reaching out via professional and persuasive emails to facilitate engagement on
their CSR strategies in the realm of agriculture.
 Successfully established a platform for collaborative discussions on enhancing and
expanding socially responsible initiatives within the agricultural landscape.
 Pioneered a strategic market reconnaissance during my tenure as a Business
Development Intern, meticulously pinpointing custom hiring centers across Telangana,
curating a comprehensive Excel sheet to streamline valuable data.
 Proactively initiated outreach initiatives, orchestrating impactful communications to these
identified centers, fostering symbiotic partnerships and positioning our company for
collaborative business endeavors in the vibrant Telangana market.
Key Learnings:

 Learning about employee levels in organization.

 Learning about the functional areas in which organization operates.
 Learning about the marketing strategies followed.
 Learning about the promotional strategies followed.
 Learning about how company trying to expand the existing business
 Learning about financial statement analysis.
 Learning about the effect of Government policies.
 Learning about the Distribution strategies.
 Learning about the recruitment policies followed.
 Learning about inventory policies management.
 Learning about the sharing of profit margins among different people involved in
Supply chain.

Suggestions:

• Increasing promotional activities.

• Increasing awareness about the product by conducting seminars, Field
visits, Field Meetings.
• To conduct training sessions to employees on Marketing and Promotional Strategies.
• Increasing promotions through Pamphlets, Publicity Boards, and Posters.
• conducting village meetings.
10. PHOTOS AS WORKING IN ORGANISATION
11. ANNEXURES

PROFIT AND LOSS STATEMENT

BALANCE SHEET 1st April 2022 – 31st March 2023.
COMPANY BROCHURE