Industrial Engineering Journal
ISSN: 0970-2555
Volume : 53, Issue 5, No.2, May : 2024
NOVEL PLATFORM FOR NEW-AGE SKILL BASED FINANCIAL CROWDFUNDING
APPLICATIONS
Ujjwal Kumar, Department of Electronics and Communication Engineering, JIS College of
Engineering, Kalyani, Nadia WB India,
Zia Tasneem, Department of Electronics and Communication Engineering, JIS College of Engineering,
Kalyani, Nadia, WB, India,
Sachin Kumar Dhuriya, Department of Electronics and Communication Engineering, JIS College of
Engineering, Kalyani, Nadia WB India,
Ankur Sarkar, Department of Electronics and Communication Engineering, JIS College of
Engineering, Kalyani, Nadia WB India
Raj Shaw, Department of Electronics and Communication Engineering, JIS College of Engineering,
Kalyani, Nadia WB India,
Vimal Anand, Department of Electronics and Communication Engineering, JIS College of Engineering,
Kalyani, Nadia WB India,
Mr. Anirban Ghosal, Assistant, Professor, Department of Electronics and Communication Engineering,
JIS College of Engineering, Kalyani, Nadia WB India,
Dr. Bikramjit Sarkar, Professor, Department of Computer Sc. & Engineering, JIS College of
Engineering, Kalyani, Nadia WB India,
Dr. Indranath Sarkar, Professor, Department of Electronics and Communication Engineering, JIS
College of Engineering, Kalyani, Nadia WB India,
Abstract
The world is full of individuals who are willing to make a difference, contribute to the betterment of
society, and help those in need. Traditional web-based fundraising applications have mainly focused on
monetary donations. Most funds operate on a grant model, where donors fund a project or build a project
without expecting a return. His tools are often not readily available. In this paper, we proposed the
EmpowerU website to address such issues. A unique feature of EmpowerU is its new rewards program.
Donors don’t just give money they also get some kind of reward that shows appreciation. For every
contribution, whether financial or technical, donors are rewarded. This award is a mark of appreciation for
their generosity and is an incentive for their continued contribution to the integration of artificial
intelligence Support models for the presentation of the project and support for the user.
Keywords— EmpowerU, Donation, Problem Statement, Methodology, AI assistance, Crowdfunding.
I. Introduction
EmpowerU is an innovative web technology platform that blends traditional crowdfunding with skill-
sharing components, incorporating artificial intelligence features. Effective communication with
stakeholders is crucial in the nonprofit sector [1] for building a strong reputation, securing financial
resources, and ultimately advancing an organization's mission. In a previous study [5], the research aimed
to enhance understanding of the practical and theoretical impacts of fundraising via community college
websites. This was achieved by conducting a field experiment on a webpage of an online donation platform
[10]. In our experiment, donors who completed an online transaction were studied to assess the influence
of incentives on fundraising willingness. Donors were assigned to one of three groups, where the
organization added either $0, $1, or $5 in the donor's name in return for sharing information. As nonprofit
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Industrial Engineering Journal
ISSN: 0970-2555
Volume : 53, Issue 5, No.2, May : 2024
organizations increasingly engage in international development, securing financial resources has become
pivotal [2] for determining their objectives and performance without profit-making motives. This study
analyzes the factors influencing donation intentions in response to nonprofit television fundraising
campaigns. It aims to streamline the donation process for donors, making it more effective [3] and efficient.
Findings indicate that social factors negatively impact donation intentions; individuals with higher social
standards are more inclined to offer direct assistance or donations rather than using online systems. Despite
the growing interest in crowdfunding, limited research has explored how requests are presented [7] on
personal fundraising platforms. Successful crowdfunding campaigns often leverage existing online social
networks rather than building community through the platform itself. This research introduces the "e-
Panti" web-based orphanage information system to facilitate donations [4]. Benefactors can access
orphanage profiles, orphan lists, activities, and donation procedures through this system. The system
received a user acceptance rate of 77.50% based on questionnaire results. The objective of this paper is to
examine the relationships nonprofit organizations establish [9] with their annual giving and major gift
donors, comparing the differences between donation levels. The study categorized donors into major gift
and annual giving donors, shedding light on the dynamics of the fundraising process. This paper analyses
the possibility of applying social marketing to civil society organizations to raise funds for their programs
and projects.[15] As a result, the organizational and program adjustment to the new conditions in their
environment as well as the implementation of the appropriate marketing strategy towards potential donors
from the business sector become major determinants of their business strategy In initiatives where
contributions are made through skills or finances, a common challenge is the lack of equitable rewards,
potentially demotivating participants and jeopardizing sustainability. Drawing on the authors’ extensive
experience, this book provides guidance that will enable readers to establish and maintain an efficient and
effective fundraising program.[14] Demonstrating that a strategic fundraising management plan is critical
for identifying areas of growth, the authors also clarify how it helps to leverage an institution's resources
and connections and ensure that time and budget are invested into the right activities. Faced with large
humanitarian emergencies like the earthquakes in Haiti and Japan, aid agencies have to decide how to
collect money for their relief work.[12] In this paper, we analyze impacts of this decision on donors, aid
agencies, and policy makers. To this end, we compare two prevalent fundraising modes using optimization
models: fundraising with the option of earmarking donations and fundraising without an earmarking
option. We study a form of threshold matching in fundraising where donations above a certain threshold
are topped up with a fixed amount.[13] We show theoretically that threshold matching can induce
crowding in if appropriately personalized. In a field experiment, we explore how thresholds should be
chosen depending on past donations. The optimal choice of thresholds is rather bold, approximately 75%
above past donations. With global labor shortages affecting charitable organizations, artificial intelligence
(AI) chatbots have been deployed to address this challenge [6]. However, the capabilities and limitations
of AI fundraisers warrant further investigation; results indicate that visual cues did not significantly
influence the relationship between chatbot emotional expressions and willingness to donate. In initiatives
where contributions are made through skills or finances, a common challenge is the lack of equitable
rewards, potentially demotivating participants and jeopardizing sustainability. Online donation-based
crowdfunding has brought new life to charity by soliciting small monetary contributions from crowd
donors to help others in trouble or with dreams.[8] However, a crucial issue for crowdfunding platforms
as well as traditional charities is the problem of high donor attrition, i.e., many donors donate only once
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Industrial Engineering Journal
ISSN: 0970-2555
Volume : 53, Issue 5, No.2, May : 2024
or very few times within a rather short lifecycle and
then leave. Thus, it is an urgent task to analyze the
factors of and then further predict the donors’
behaviors.
In this paper, the authors reported on a software
application that aims to identify a unique feature of a
banking system, namely its new reward system.
Donors not only provide funds, but they also get
paid. For every contribution, whether financial or
technical, donors are rewarded. These awards serve
as a mark of appreciation for their generosity and
motivate them to continue giving. This report
Figure 1: landing page examines various aspects of this web application,
examining its characteristics, usefulness, and impact
on society. It attempts to shed light on how EmpowerU is changing the landscape of giving and
empowering individuals to make a difference.
II. Technology and Methodology
The initiative understanding for the web application EmpowerU is elaborated in Fig.2. It explains the
outlook of the portal which are implemented in the application. This depicts the user journey on the
EmpowerU web application, focusing on
fundraising projects through user donations. Here's
an elaboration on the process:
Figure 1: Block Diagram representation of working
principle. Figure 3: Login sign up
UGC CARE Group-1, 138
Industrial Engineering Journal
ISSN: 0970-2555
Volume : 53, Issue 5, No.2, May : 2024
a. Home and Login:
Figure 1 shows that the user has arrived at the EmpowerU homepage. They enter their login credentials
(username and password) as shown in Figure 3 to access the functionality of the application.
Figure 2: AI assistance. Figure 3: Managing the portal.
b. AI Assistant Interaction (Optional):
As shown in Figure 4 after login, users are presented with the option to interact with the AI assistant. This
AI assistant can answer questions about the platform, guide users through use, and provide personalized
recommendations based on their interests
c. .Project Management:
Figure.5 shows that a user who wants to create a fundraiser can access the creation phase of the project.
Here they will provide information about their project, including a clear and concise project name, a
detailed description explaining the project’s goals, objectives and impact and the targeted amount of
funding required to complete work is included. An image link that visually represents the project (optional
but can significantly increase user engagement).
d. Problem Statement (Optional):
This step allows users to detail the specific problem their project is solving. They should be able to explain
the challenges they face following the steps shown in Figure 6(a) and how their project aims to solve them.
e. Project Viewing and Donations:
Once logged in, users can browse the various services listed on the platform. Project information, details,
funding goals, and progress indicators (amount of funds raised to date) may be displayed for each project.
Figure 4(a): Portals of donation and problem statement.
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ISSN: 0970-2555
Volume : 53, Issue 5, No.2, May : 2024
Users who find a project they want to support can donate directly through the platform. EmpowerU
provides secure payment gateways to ensure a smooth donation process.
f. Token of appriciation :
Users who actively contribute to open-source projects should be recognized and rewarded for their efforts.
By giving them a token of appreciation, we can
encourage them to continue contributing their
knowledge and encourage their growth in the open-
source community. Users can then redeem these
tokens to gain access to open-source contribution
courses to further enhance their skills and knowledge
In addition, skill contributions and… financial
contributions are included This provide a closed
system in which user contributions are directly
acknowledged and opportunities to gain valuable
Figure 6(b): Final result. knowledge They are rewarded.
III. Result and Discussions
While traditional web-based fundraising has changed the way organizations raise money, it is not without
its limitations. Forums like EmpowerU, which matches donors and accepts skills-based contributions,
represent the next step in fundraising growth. However, safety is a key area that needs to continue to be
addressed for continued improvement.
The Successful testing of the prototype is shown above in Fig. 6. (b) where complete project prototype is
demonstrated.
IV. Further Development Prospects
Integrating location filtering for personal interaction Our first goal is to integrate sophisticated location
filtering into our platform. The importance of place-based services cannot be overstated, as it connects
users with causes that match them locally and creates competition among providers In order to encourage
innovation and excellence, we will introduce a competitive element to our providers. Drawing inspiration
from successful events such as Google Summer of Code, we will be creating a series of challenging awards
that encourage our community to give their best .
V. Conclusion
While traditional web-based fundraising has changed the way organizations raise money, it is not without
its limitations. Platforms like EmpowerU that match donors and accept skill-based donations represent the
next step in fundraising growth. But safety is a key factor that needs to be addressed in order to continue
to improve and win this conference. Building a successful crowdfunding business requires careful
planning, management and incentives. By following the steps outlined in this guide you can increase your
chances of creating a strong campaign that attracts supporters and helps achieve targeted funding goals
Remember to tell a story Stimulate attention, show good users, offer rewards and engage with target
audiences A successful fundraising campaign that brings a proven project to life is an important step in
crowdsourcing creating a successful financial campaign to identify target audiences and create compelling
campaigns can lead to great results Start with proper market research and then focus on campaigns that
speak to the heart and direct attention to the background. With a well-crafted strategy and campaign, their
winning crowdfunding strategy can become a reality.
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ISSN: 0970-2555
Volume : 53, Issue 5, No.2, May : 2024
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