To stand out from the competition, not only should your bike shop provide high-quality

services as well as products, but it should also rely on meticulously planned marketing
strategies that will eventually allow your bicycle business to flourish. A well-organized
campaign instantly builds your reputation with your customers. On the other hand, a poorly
done campaign wrecks it in no time. Therefore, it is crucial to think through your marketing
ideas and options. Nowadays, there are many ideas perfect for your bicycle business. Here
are a few that you ought to consider:

Customer comes first

Before we take drastic measures to advertise your bike shop, you need to put customers first.
Identify who your loyal customers are and what they need. If your customers prefer quality
over quantity, you need to offer the products that will satisfy their wishes. Keep in mind that
each customer is different, so you will have to be flexible. Offering discounts or giveaways is
a good way to start. For example, make a special discount for elementary students. Along
with bicycle maintenance, you can offer a bike makeover at a reasonable price for customers’
old bikes. Remember, the customer comes first.
In what media (TV, newspaper, etc.) should your firm advertise the product and why?

Connect via social media

Another way to find out what your customer wants is by using the power of social media.
Create an online page on Instagram, Facebook, Twitter as to advertise your bike shop. This is
probably the easiest and the most convenient way of online promotion. By posting important
announcements and photos, your page will attract the customer’s attention. In addition, the
customer can easily communicate the salesperson. Moreover, why not make an online contest
engaging the whole cyclist community? The winner gets a prize, while your bike shop builds
a reputation. A win-win situation.
Why should I buy it? What is the benefit to me?

Physical benefits of cycling

There are lots of physical benefits of cycling that can make it a great choice to your fitness
routine.

1. Improved cardiovascular health

As mentioned, cycling is a great form of cardio. A 2019 review published in the

journal Medicina concluded indoor cycling may improve aerobic capacity, or your
cardiovascular system’s ability to provide oxygen to your working muscles and use it
efficiently. And you do not need to pedal for hours to reap benefits: Even just 10 minutes of
cycling a day can boost your fitness level, according to the Mayo Clinic.

What is more, many cycling classes incorporate high-intensity interval training (HIIT), a type
of exercise that involves performing bursts of work at max effort followed by short periods of
rest. In addition to improving your heart functioning, HIIT can also increase your VO2 max
(how much oxygen you can use during exercise) and improve your blood pressure and insulin
sensitivity (how responsive your cells are to insulin), according to a 2017 review published in
the journal Sports Medicine.

2. Low-impact exercise

Cycling can be a great alternative to high-impact cardio workouts,

like running or bodyweight HIIT classes (which tend to involve jumping), because it is gentle
on your joints, tendons, and ligaments. This could make it a good option for people who want
an intense workout that is easy on their skeletal system. So, whether you are rehabbing an
injury, or just looking to introduce more low-impact activities into your routine, cycling
could be your solution. (Of course, if you have a history of injury or pain, check with your
doctor first before you start cycling to make sure it is a safe activity for you.)

3. Lower-body strengthening

It is no shocker that cycling is great for your lower-half. Your glutes, quads, hamstrings, and
calves are all activated when you pedal, and by dialling up the resistance on your bike, you
can increase the strength challenge on these muscles. According to a 2015 review, cycling
can build muscle and strength, though its likely not as effective at doing so as resistance
training, and may require a longer training period to achieve that.

4. Core strengthening

Your legs are not the only powerhouses in cycling. “The unsung hero of cycling classes is the
back and core,” says Qayed, explaining that proper cycling form involves engaging the
muscles in your torso so you do not hunch over the handlebars. Cycle often enough and you
will likely feel these muscles get stronger.

5. Improved posture

Cycling “definitely can help with posture,” says Qayed—if you practice good form, which, as
we mentioned, means sitting tall with a neutral spine (not arched or rounded) and pulling
your shoulders down and back (not hunching them up by your ears). By practicing solid
posture when cycling, you can help counteract the poor posture many of us fall into with our
sedentary work routines.

6. Better coordination

Many modern cycling classes are rhythm-based, meaning you pedal along and perform
choreography to a beat. With this type of riding, “coordination is huge,” says Qayed, who
notes her own coordination abilities have improved dramatically in the decade or so since she
started doing rhythm-based cycling.

7. Reduced risk of diseases

Like other forms of exercise, cycling regularly is linked to reduced risk of certain diseases
and conditions, according to a wide variety of research. A 2017 study, for example, found
that biking to work was associated with a lower risk of cardiovascular disease, cancer, and
premature death. And a 2016 study of Danish adults found that commuter and recreational
cycling was consistently associated with lower risk of type 2 diabetes.

Mental benefits of cycling

The benefits of cycling are not just physical—they can provide a mental boost to your day
too.

1. A mood boost

Many cycling classes—with their hyped-up music, darkened rooms, and motivational pep
talks and has a vibe. And pretty darn frequently that vibe can do wonders for your mood.
Because, lets be honest, it is hard not to smile when your sweating it out in a dance-club-like
atmosphere.

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Pedalling outside may similarly raise your spirits: A 2017 study found that people who biked
to work had a significantly lower risk of being stressed than people who commuted to work
another way. Of course, no type of exercise can fill in for actual treatment for mental health
conditions like anxiety or depression, but research does seem to suggest a solid psychological
benefit to it.

2. Increased mental toughness

Cycling intensely can build serious mental strength. By pushing through the discomfort of
feeling breathless and physically fatigued, you can build confidence and self-esteem that
spills over into other areas of your life. After all, following a hard cycling session, its easy to
think: Oh, man, everything else I do today is nothing compared to that butt kicking I just gave
myself, says Qayed.

3. Peaceful escape

The repetitive nature of cycling combined with music can be a “very meditative experience,”
says Pebbles. “You get to be one with your bike, and you get to really connect with your
body.” Entering this peaceful state, Pebbles adds, can be a great way to just get away from all
of whats going on in the world today.
Your bike shop website
As already mentioned, social media will come in handy for your online promotion because it
can reach many potential buyers. However, having your own bike shop website with a logo
will likely draw the potential customers’ attention, too. No matter how big or small your bike
business is, without an online presence, you are invisible. For that reason, it is crucial to put
your business online and keep the customers updated about the shop’s services or products.
With this, make sure you provide former customers’ testimonial so they can get a better
insight into your professionalism.
Put a spotlight on your business
Take advantage of content marketing and give a thought to making a guide or even an e-
book. By doing so, your audience can sign–up for your newsletter. This type of marketing
strategy is extremely popular nowadays. For a bicycle business, a good idea would be to help
the customers choose a good bicycle. Since there is a wide range of bikes to choose from,
with a guide you can help your customer make the right decision. Before purchase, many
customers usually prefer to inform themselves about bike models, its price or quality. By
giving them useful information, you can put a spotlight on your business.
Go green and ride
When it comes to bikes, there are many benefits. Along with being a perfect way to exercise
and get in shape, a bike is also an eco-friendly vehicle. Theres no better promotion than this.
Bring awareness to your community about health benefits of commuting by a bike. Get your
message across by writing blog posts on this topic or handing out flyers. Air pollution is the
topic that concerns the whole community. Just by getting on a bike, every person makes a
great impact on their environment. Sometimes, the best part of the job is giving something
back.
Riding together
As a bike business owner, you must be a riding aficionado. You may have competed in
several competitions; maybe you have even won a few. If you are still in your top shape, why
not mix business with pleasure? Think about starting a ride group. Consider using social
media e.g., Facebook or Twitter, to gather cyclists who will ride together every week or
month. As a result, not only will you surround yourself with people who rely on your
business, but assured to have fun and make some new acquaintances.
Perfect marketing strategies
As far as you can see, there are various marketing options to choose from. Pick those that will
help you stand out from the competition. To be on the safe side; consult your customer’s
demands and needs. Social media are another way to communicate. The best option is to
build your reputation with your own bike shop website. Put a spotlight on your business with
a guide or blog posts. Engage your business with the community and you will be rewarded.

What should be the main theme, or slogan, of such advertising?

Bikers mostly have the best love stories!
Live better. Ride a bike!
Life is a ride. Enjoy two wheels of freedom on the open road.