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Announcing the
Cisco Partner
Program
Developer role
We’re excited to launch the Developer role,
officially starting with you. This guide gives
you an overview, including:
- What to expect during the transition
- Eligibility criteria and benefits
- Registration and enrollment
- Limited launch information sessions
The Cisco Partner Program - Developer role
Who is the Developer role for? Announcing the limited launch of the Developer role
The Developer role is for partners that create unique solutions When we launched the Cisco Partner Program, we committed to transparency in the process,
using their products, software, and services, combined with preserving existing investments, and a simplified experience that minimizes disruption. Making
Cisco’s industry-leading technologies. Developers can further good on this promise, we will be focusing on helping partners in the Solution Partner Program
optimize and differentiate their solutions through DevNet transition into the Developer role first.
Specialization.
Beginning the week of November 29th, 2021, we will start inviting partners currently
enrolled in the Solution Partner Program to begin the registration and enrollment process
for the Developer role.
To expedite and streamline the enrollment process, we have mapped your existing eligibility
criteria to the Developer role's Select, Premier, and Gold levels. Your eligible level will be included
in the invite email.
• For additional details on the role visit the Developer landing page.
We are building a better Developer experience
When designing the Cisco Partner Program, we set out to Discover what's available for partners who join the Developer role
simplify the process for understanding the value exchange for
each of the roles and levels. This allows you to align your The Developer role offers a variety of benefits at each of the three levels which increase to match
business objectives with the right balance of incentives and investments made in your Cisco Developer practice.
benefits. The goal of this framework is to help you quickly
identify opportunities to grow, differentiate, and become more
profitable - all based on your eligibility.
Simplifying your benefits experience
For greater clarity, we have organized all partner benefits and
incentives under three objectives:
Summary of Developer role benefits
In addition to these highlights, we want you to explore all available benefits using the new Partner
Program Benefits Filter - a digital tool that identifies your benefits and incentives based on
eligibility.
You can access the Benefits Filter and manually select your role and level using the checkboxes
(see interface image) or use the links in the green box below to generate a curated view based
on your Developer level.
Select Developer Premier Developer Gold Developer
The real power of the Benefits Filter begins after selecting your role and level.
Located at the bottom of the benefits interface, in the "Use your benefits to:" section are three
filters that will sort your benefits according to three objectives:
• Build and differentiate your practice: Take advantage of a wealth of training and co-
creation opportunities.
• Market and generate demand: Find resources and support to up-level your marketing and
sales efforts.
• Grow your business and profit: Access financial incentives and promotions to help you
win throughout the customer lifecycle.
Partner Program Benefits Filter interface
Your benefits and incentives possibilities
The Benefits Filter is an excellent tool for understanding the full value of your partnership with Cisco and what you have access to when you become a Select,
Premier, or Gold Developer.
Here are some examples, the complete list that can be found with the Cisco Partner Program Benefits Filter.
As your Developer journey progresses use the filters to identify benefits, and incentives that align
with your business objectives.
We understand that your solutions are what set you apart, and getting them from the idea stage
to market in the shortest time is critical for success.
To make it easier to navigate your benefits and ensure you don't miss any opportunities as you
execute on your go-to-market strategy with Cisco, we are launching a completely redesigned
Solution Partner Program portal, called the Developer and Advisor Portal.
All Developers have access to the new portal - the place where you get developer work done.
The new Developer and Advisor Portal will replace the existing Solution Partner
Program Portal and is now live.
Partner Program Benefits Filter
Introducing the new Developer and Advisor Portal
Focus on customers and growing your business with the new Developer and Advisor Portal. The Contextual help and guidance will accelerate the workflow of all
intuitive interface and embedded logic streamline your ability to accelerate solution and services the members of your team, maximizing efficiency, quality, and
delivery and customer outcomes. If you have used the Solution Partner Portal in the past, the new consistency across projects.
Developer and Advisor Portal maintains historical data regarding solutions previously submitted as
well as the history of other user actions and the responses by Cisco contacts. Tailored to you
Smart logic recognizes your role and level automatically and
It also interfaces with the Cisco Partner Program Benefits Filter so you can maximize the benefits serves up customized views and recommendations. The tailored
of your partnership. experience continues and supports multiple collaborators
responsible for bringing your solution to market successfully.
Responsive to your journey
The new Developer and Advisor Portal interprets the activities
you initiate and those you complete, suggesting next steps for
you to consider to maximize your go-to-market potential.
Available Now - launch Developer and Advisor Portal
Preview the new portal experience (2m 54s)
Welcome to the Developer role, we are here to help
Take these steps for an efficient transition into
the Developer role:
1. Watch your email inbox
Partner Administrators of eligible Solution Partner Program
partners will receive a welcome email during the last week of
November, notifying you of the level you are eligible for and
instructions to apply.
2. Review registration and enrollment instructions
We encourage all eligible partners to join the Developer role during the early release to take
3. Watch the Developer and Advisor Information Session advantage of the enhanced support available and to complete the transition prior to general
recording. availability.
4. Complete registration and enrollment • All Solution Partner Program partners invited to join the Developer role must do so before
your FY22 anniversary.
5. Explore the Developer and Advisor Portal
• Solution Partner Program partners whose annual renewal is between November 1, 2021,
and January 31, 2021, have already received an automatic extension to March 31, 2021.
This ensures enrollment flexibility that meets your business needs.
• Need assistance? Email: developer-help@[Link]
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Get to know the
Developer role
- Eligibility criteria
- Benefits and incentives
Welcome Developers
We are assisting partners in the Solution Partner Program transition into the Developer role. To expedite and streamline the
application process, we have mapped your existing eligibility criteria to the Developer role's Select, Premier, and Gold levels.
Investing in Developers
The Developer role supports partners at every stage - from demo lab setup with NFR, solution testing, The Developer role follows you throughout your
promotion on the Ecosystem Exchange, GPL listing with SolutionsPlus, and GTM tools through practice evolution journey. As you invest and
Marketing Velocity. grow, you open up new opportunities to be
rewarded and recognized. Starting at Select, each
The benefits summary, outlined below, demonstrates our commitment to the developer community level of the Developer role gives partners access to
and the investments we are making in specific focus areas that support your differentiation, growth, increasing levels of financial incentives and co-
and profitability. selling opportunities.
Foundational support to all Developers includes
resources, tools, support, and training to enable
you to bring solutions to market and monetization
faster.
These include:
• DevNet
• Ecosystem Exchange
• Cisco Compatible validation
• Access to Not for Resale discounts
• Partnership branding
Wherever your Developer journey begins, we are
committed to your success.
Ecosystem Incentive Pilot and Co-Sell MDF incentives
On November 29, 2021, we will begin rebranding and transitioning the Ecosystem Incentive Pilot to Co-Sell MDF Incentives for the
Developer and Advisor roles. Which will continue to reward non-transacting partners for completing business development activities
or referring new business opportunities to Cisco.
Partners participating in the Ecosystem Incentive Pilot will continue to have access to incentives prior to joining the Developer role.
Once enrolled, Premier and Gold Developers will be eligible to earn MDF through the Co-Sell MDF Incentive.
Earning Co-Sell Activity MDF
Premier and Gold Developers are eligible to earn
Co-Sell MDF by selecting and executing a wide
variety of business development, technical
assessments, and demand generation activities.
We recommend that you align business objectives
to an activity that will have the greatest impact on
generating new leads and bookings.
The Co-Sell Activity MDF opportunity:
Earning Co-Sell Referral MDF
Premier and Gold Developers are eligible to earn Co-Sell MDF by referring new business to Cisco.
The Co-Sell Referral MDF opportunity:
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Developer limited
launch registration
and enrollment
Instructions for eligible partners enrolled in the
Solution Partner Progam.
Registration Instructions
Solution Partner Program (SPP) partners who are Direct Cisco Partners or with an active Indirect Channel Partner
Agreement (ICPA) will be able to bypass the partner registration process and proceed to enrollment.
Partners who are not Direct Cisco Partners or with no active Indirect Channel Partner Agreement (ICPA) can select to
register as a Reseller or a Non-Reseller.
Reseller Registration
• Link to initiate Reseller Registration: [Link]
• User Guide: [Link]
Non-Reseller Registration
• Please note that only applications submitted by active Solution Partner Program (SPP) partners will be allowed upon
successful review of company information.
• Link to initiate Non-Reseller Registration: [Link]
Non-Reseller Registration Instructions
Link to initiate Non-Reseller Registration: [Link]
Step 1: Confirm that you are the authorized signatory for your company, Step 2: Pop up screen appears to confirm your willingness to register as a Non-
click Continue. Reseller, click Continue.
Non-Reseller Registration Instructions
Step 3: You will be directed to Company Details page. Review the Contact
Information and Business Information pre-populated for you. If you need to edit
the company name and address, please use the PSS tool.
Step 4: Select your preference to receive Cisco communications, click Continue
Non-Reseller Registration Instructions
Step 5: You will be directed to the Compliance page.
Please complete the questionnaire, click Continue.
Note: Participation in this process will help Cisco more thoroughly understand
the operations and integrity of our Partners worldwide. We trust that you share
our values of transparency and integrity in all business matters. Participation in
this process is required and will help Cisco maintain our high ethical standards.
Failure to complete registration requirements will result in your application for
partnership being declined.
Step 6: You will be directed to the Agreement page.
Click “Click here to accept the agreement”.
You will be routed to an external DocuSign site to electronically sign the
agreement. Upon signing the process, you are routed back to Partner
Registration.
Non-Reseller Registration Instructions
DocuSign e-signature process
First time users to DocuSign are required to review the Electronic Record and
Signature Disclosure and Click the “I agree to use electronic records and
signatures” checkbox to continue. Click “Start” and scroll to the bottom.
Continue button is enabled, click to proceed.
Non-Reseller Registration Instructions
DocuSign e-signature process cont.
Click "Sign" Click on the “Adopt and Sign” button.
Non-Reseller Registration Instructions
DocuSign e-signature process cont.
Step 7: You will be directed to Submit page
Click “Continue”
Click on the “FINISH” button.
Partner Registration request submitted successfully.
Agreement sign process complete here.
Developer role
Enrollment Instructions
Log into the PMA Tool: [Link]/go/pma
1. Click on the “Apply to Programs” tab
2. Scroll down to Invitation Program and view the level you have been invited
to join in the Developer role.
3. Click on the “Apply” link which will open the Developer application
4. Scroll to the bottom of the application to the “Legal Document” section
5. Click on the blue “View Terms and Conditions” link. The Terms and
Conditions document will open in a popup window, to ensure popup
blockers are turned off
6. Once you have reviewed the Terms and Conditions, tick the box next to the
statement “I have read and agree to the Terms and Conditions”. Please note
the box will not allow you to accept the Terms and Conditions without
viewing the document in a popup window
7. Click “Next” and you will then be given the option to “Submit”
