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Aroundthetree Collection en Aroundthetree 0 Cat97bc58a0

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0% found this document useful (0 votes)
52 views68 pages

Aroundthetree Collection en Aroundthetree 0 Cat97bc58a0

Uploaded by

bmassey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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®

N A T U R A L D E S I G N
AROUNDtheTREE

AROUNDtheTREE is a proudly Portuguese brand, is an

ambitious project of a team who believe in the values

of cultural and Portuguese traditions giving them a

new interpretation through the design of unique pie-

ces. The main legacy is the family connection of this

team to one of the greatest icons of Portuguese de-

sign of the 50’s, the chair from Gonçalo Rodrigues dos

Santos, which still remains the main image in Portu- DESIGN THAT SPEAKS FOR ITSELF
guese emblematic outdoor spaces. No less important

is the cultural heritage and passion of this young team.

The industry’s treatment of cork and wood combine

advanced technology with ancient methods, all with

the purpose of sourcing the exclusive materials. The-

se two heritages make AROUNDtheTREE an original

brand that is distinguished for having the perfect com-

bination of the two elements in their DNA, design and

nature.

All the designs of AROUNDtheTREE has patents.

Since April 3rd 2014, you can find AROUNDtheTREE

represented by PORTUGUESE ROOTS at MUDE

(Portuguese National Museum of Design).

AROUNDtheTREE won the award, Silver Award 2014

by A’Design Awards with the Portuguese Roots Chair.


WOOD
A high quality wood product could last a lifetime.

Wood is a material that’s simple to use, to maintain and to

repair.

The richness of wood gives our home interior a feeling

of comfort and joy. Wood blended with other materials,

makes it more beautiful and useful and we can’t imagine

a better blend then cork… it just feels natural! After all,

cork is the outer bark of a special variety of oak tree. To

emphasize this fusion, we use natural oils to reveal all the

organic beauty of wood and at the same time enable it to

“breathe”.

You can feel it and smell it!


CORK
• 33% of the world’s total area of cork oak forest is concentra-
ted in Portugal!
• It takes 45 years to harvest the first high quality cork
• Cork trees can be harvest every 9 years (producing around 45
KL of good quality cork).
• It can be harvest around 16 times during its life.
• A cork tree lives between 150 to 200 years!
• A cork tree can reach 25 meters height.
• The scientific term for cork oak tree is “Quercus Suber L”
• The main characteristics of cork are: lightness, impermeability
to liquid and gases, compressibility, elasticity, insulator
(thermic, acoustic, anti-vibrant), doesn’t burn in live flame, higly
abrasion resistant.
• Each cubic centimetre of cork contains around 40 million cells
and each cell is filled with gases similar to air!

The Cork is unique, from the outer bark of the evergreen cork
oak (Quercus suber). The life cycle of cork, as a raw material,
starts with the extraction of the bark from cork oaks. The so-
-called harvesting or stripping, which is carried out during the
most active stage in the annual growth of the cork occurs from
mid-May or early June to the end of august. But it is, above all,
a material that is one hundred per cent natural, recyclable and
reusable, essential qualities in a more environmentally friendly
and less polluted modern society.
THE HISTORY
The history of this chair goes back to the post-war era, the late forties (40’s), to a

time of master craftsmen, in which Gonçalo Rodrigues dos Santos, founded of a

small weld shop in Lisbon. Proud of his art and labor, a true all-rounder producing

at the time a variety of products such as juice extractors, shoe heels, etc … and at

a certain point, chairs. Master Gonçalo Rodrigues dos Santos . The leap towards

the chairs production came from his tube bending invention, a machine that he

maintained hidden at all times and only on weekends would he perform his lonely

tasks in an effort to keep his secret safe. In those days, and according to master

Serafim’s testimonies, ergonomics were

based on workers opinions who after every model’s completion were asked to

sit down and evaluate its comfort.

Whenever unanimity was achieved, the final model was found and it was then,

back in 1953, outside the “Café Lisboa” in the Avenida da Liberdade . It was

in the late sixties that the Gonçalo chair reached its peak. After 1974, the year of

the Portuguese revolution, and the disappearance of master Gonçalo Rodrigues

dos Santos, a new revolution arose, one of plastic and counterfeit. It is now to us, a

new generation of “believers”, who have learned from the very best, the responsi-

bility of honoring and to continue to add value, material and history, to one of the

greatest national icons. The eager to value such patrimony, establishes itself by

the hand of Alexandre Caldas, who at age 15, entered the world of Furniture and

Soraia Rangel degree in marketing and advertising and completely in love design .

History repeats itself… but this time…

with a totally different will… to show out chair to the world!...

Designed by Alexandre Caldas


WWW

PORTUGUESE

R O O T S
The most remarkable portuguese chair

design in the world since 1953

Reborn in Wood and Cork

PAT ENT BY

AROUNDtheTREE
The Most Remarkable Portuguese Chair

design in the world

since 1953

AROUNDtheTREE proudly presents its new Portuguese Roots Chair, inspired by its original 1953

model, from Gonçalo Rodrigues dos Santos.

On top of its exclusive design in solid wood and natural oil, that provides this model with a unique

and classy finish, we also add a main element of comfort, durability and impermeability from the

natural cork fabrics. Like the Portuguese Roots Chair, all parts are made by an experienced team that

combines handmade methods and state of the art technologies.


The Portuguese Roots Design History is unique. The chair is it self a storyteller as well. 60 years latter is also a tribute to those

how create great products without knowing, that what they were doing was pure and good design. With this idea came the

knowledge of the Portuguese arts and traditions. We also are a sustainable Country and for that reason the wood and cork

where bound together. this project represent people, culture and a country. It was time to tell a story, and what might be bet-

ter then trough design ?


LIMITED EDITION
LIMITED EDITION again inspired by a Portuguese tradition. The Portuguese TILES, their tradition and their technique. Portu-

guese ROOTS Chair and Table hand-painted with the original technique of painting on tile. For five centuries, the tile holds a

prominent position among the Portuguese decorative arts. Although throughout its history has suffered multiple influen-

ces, it has developed in Portugal very unique characteristics. Therefore, this collection is itself a tribute to our traditions.

MORE THAN A CHAIR ...


...a PIECE OF ART !
MUDE
(PORTUGUESE NATIONAL
MUSEUM OF DESIGN)
NEW VERSION

From this angle, we can appreciate the

perfection of the original lines 1953,

though reborn, it remains inalterando its

essence.
S E E D
A seed always carries hope and like a strong idea, their growth
depends on our willingness and dedication to make it happen.

PAT ENT BY

AROUNDtheTREE
With a simple but a strong design, the seed is lighter being cons-
tructed from natural ash wood. It presents an upholstered seat
with high density foam inside and cork fabric for finish.

SEED CHAIR
NATURAL AMERICAN WALNUT

NATURAL CORK FABRIC


SIMPLE, ELEGANT AND COMFORTABLE

Each project has its own identity

Hotel Evolution by Sana Hotels


You can choose the wood, the color of wood,
SEED CHAIR
fabric and finishes. Each piece is a custom piece 100% BEECH WOOD WITH

for each client and each project. ANY COLOR & BUREL FABRIC

EXCLUSIVITY! This is how we like to work.


N E S T
WINGS

Some people say that the search for happiness is


nothing more than a quest for safety. Whatever your
life’s adventure could be, we always end up feeling safer
when we’re comfortable. Our own nest on our own chair.

PAT ENT BY

AROUNDtheTREE
Everything is designed to be comfortable,
that is why we take the cork up to the arms
to make you feel even more comfortable.
On a true nest it is natural to feel comfortable.
You can relax and feel secure by its surrundings.
On it, you can relax and fly wherever you like.
In a Nest, its interior must be careful and
enjoyable. the choice of material that
surrounds us are very important , and
once again, the nature presented us with
natural materials like cork ( 100% natural
Bark ) and Burel ( 100% Wool) .

NEST WINGS CHAIR NEST WINGS CHAIR


NATURAL AMERICAN WALNUT NATURAL ASH WOOD AND 100% BEECH WOOD

AND 100% BEECH WOOD & BUREL FABRIC NATURAL CORK FABRIC
NEST WINGS CHAIR

NATURAL AMERICAN WALNUT

NATURAL CORK FABRIC

Of all joints involved in wood construction, the commitment is


always o make its final design simple and unobtrusive , hiding
such complexity as much as possible ...
N E S T
It is the game of contrasts between flowers, fruits and leaves,
which we quite often find amazing in nature.
A world of possibilities that takes us into the creation of
more or less strong and simply combinations .

PAT ENT BY

AROUNDtheTREE
NEST CHAIR

NATURAL AMERICAN WALNUT AND NATURAL ASH WOOD

NATURAL CORK FABRIC


D E S I G N T HAT S P EA K S F O R IT S E L F
It’s our craftsmen masters finish that proudly
stands a flag on final product perfection

What if we graft a Walnut tree with an Ash tree ? Here are some of our
desires, that brings us to a natural and organic creative process, with
surprising results. mix them and be amazed .
L E A F
When the time comes to make difficult decisions, it’s ea-
sier to choose when simplicity surrounds you, allowing
yourself time to focus on what is really important. This is
the reason why we don’t want any noise or disturbances
distracting you with this
model.

PAT ENT BY

AROUNDtheTREE
Sometimes all we can see of a
chair is its back and it is for this
reason that when designing a
piece we think of everything.
This is one of those chairs that
can transform a space with only
the simplicity of its lines.
ALL OF OUR DESIGN IS DESIGNED TO CONTRACT

RESTAURANTS

HOTELS

OFFICES

HOME
BRANCH
And the most original designs are not always supported by
the most arduous work. Sometimes, originality shows itself
in the simplest form, an error
becoming something positive and beautiful.

PAT ENT BY

AROUNDtheTREE
branch stool

NATURAL AMERICAN WALNUT

AND NATURAL CORK FABRIC


S E E D
STOOL
Remember the seed chair? their growth depends on our
willingness and dedication to make it happen ? now imagi-
ne it growing higher !

PAT ENT BY

AROUNDtheTREE
seed stool
NATURAL AMERICAN WALNUT AND NATURAL CORK FABRIC
HORSE
STOOL

Inspired by Nature and all envoriment .......

PAT ENT BY

AROUNDtheTREE
LOCUST WORKING DESK

The design can be inspiring for those who deal with it in a day-to-day use . In this case
, the comfort and the organization frees us for the creative process, while is functio-
nality tries to be unobtrusive and restrained , without harming the environment that
surrounds it. Without great effort , its user can easily reach everywhere and access
the tools of work …

PAT ENT BY

AROUNDtheTREE
The fact of being higher in the back create a slope which allows a better reading and writing. This difference combined

with the 48 degree tilt of the front drawers, creates an illusion of thickness that completely eliminates the viewing of all

the front storage when we are standing at it . The inner hole in one leg carries internal electric power cable that allows

to plug peripheral electrical appliances in the center console, eliminating the cables from the outside .

LOCUST WORKING DESK


in Natural American walnut
100% in WOOD
The construction of the legs in an “ X “ mode , confers an extreme
stability without further lockups, since the locking is already part of
the design.
Also the way the top trapdoors are designed conceals the hinges,
making imperceptible the way they open and close.
We don`t think only about exterior design when we do it , but

in all dimensions of their use. that’s why we inject electrical

power in LOCUST veins.


100% Wood In and Out
ROLY POLY
Roly Poly table is the proof that through design we can create lightness and
simplicity even when the products are heavy .

PAT ENT BY

AROUNDtheTREE
ROLY POLY DINING TABLE
in Natural American walnut
100% in WOOD
TOTALLY HAND MADE
YOU CHOOSE THE SIZE YOU WANT
MORPHEUS
functionality table

ELEGANCE

EXCLUSIVITY

UNIQUE

PAT ENT BY

AROUNDtheTREE
PORTUGUESE

R O O T S
THE MOST REMARKABLE PORTUGUESE TABLE

DESIGN IN THE WORLD SINCE 1953

REBORN IN WOOD

PAT ENT BY

AROUNDtheTREE
In 1953, a year that witnessed not
only the birth of the ROOTS CHAIR
but also the arrival of a landmark in
design, a square tripodal tabletop,
Portuguese ROOTS TABLE. This fea-
ture was introduced with a purpose:
to bypass the fairly uneven Portu-
guese traditional pavement.Roots
Chair, all parts are made by an expe-
rienced team that combines hand-
made methods and state of the art
technologies.
Renewed today for an indoor use,
but the solution functionality still
has its room. It bonds with the 1953
ROOTS CHAIR, and it’s still going…
SUN TABLE
STALK
TABLE

STALK Table for Hotels and Restaurants

with SEED chair and LEAF chair


NEST TABLE
SPIDER
LAMP

It was not just an aesthetic concept of building a spider shaped

lamp which in itself would be interesting, but also exploit the

potential that the species itself could bring to this object. It was

from this assumption that we quickly realized that our spider

could carry the light into many places creating a dynamic space

and different light according to their localization.

In a table it becomes visible down the ceiling becomes more

imposing, whereas in a corner of the house reveals itself more

friendly and discreet framing the light in different ways.

PAT ENT BY

AROUNDtheTREE
Is probably one of the best inspirations that
AROUNDtheTREE had through nature either by design or by
functionality.

With a closer look at everything around the trees, we found


that it’s the little things , like insects and plants that give life
to our forests. There is a universe of giants, rich in interaction
that Holds us the admiration and inspires us to bring into our
homes a little bite more of that world to warm them up…
FINISHES
NATURAL BEECH

NATURAL ASH

W O O D NATURAL AMERICAN OAK

NATURAL AMERICAN WALNUT


C O R K CRAFT RAINBOW CRAFT TECKTONIC RISK

hand made f a b r i c s

The cork fabrics are very special, feels somewhat like suede, but are natu-
rally water resistant, inert, light weight, impermeable to liquids
and gases, vibration damping and resistant to wear and temperature
changes. WAKE ZEBRA TOASTED GRANNY PINION
The cork fabrics are naturally hypo-allergenic, anti-microbial and anti-fun-
gal. All our patterns are made from natural cork without artificial colo-
ring. The different patterns are achieved only with a combination of dif-
ferent bonding and cutting of the cork.

PORTUGUESE PORTUGUESE PORTUGUESE MESCLA


SIDE WALK SIDE WALK SIDE WALK
BROWN DARK BROWN
B U R E L
f a b r i c s
Burel is an artisanal Portuguese fabric made entirely from wool and comes from
the mountain regions of Portugal. After being carded, the wool is transformed into
a mesh. The mesh is then twisted in the spinning process and turned into thread.
The thread is then woven into a fabric, which is then transformed into bunting at
the loom. The bunting is then submitted to a pounding process and other proces-
ses, until it is finally transformed into burel. Burel is a very resistant and versati-
le fabric that has evolved from being used for capes and coats for rainy, snowy
or cold days up in the mountains, to now being incorporated in new ideas and de-
sign solutions, accompanied by a vast range of textures, patterns, and colours.
TECHNICAL DETAILS

PORTUGUESE ROOTS SEED LEAF SEED STOOL HORSE STALK

W i d t h : 40 cm W i d t h : 51 cm W i d t h : 51 cm W i d t h : 60 cm
W i d t h : 40 cm W i d t h : 38 cm
D e p t h : 49 cm D e p t h : 46 cm D e p t h : 48 cm D e p t h : 60 cm
D e p t h : 40 cm D e p t h : 49 cm
H e i g h t : 73 cm H e i g h t : 90 cm H e i g h t : 90 cm H e i g h t : 75 cm
H e i g h t : 80 cm H e i g h t : 86 cm
P a c k a g i n g : 55W x60D x 80H P a c k a g i n g : 55W x60D x 100H P a c k a g i n g : 55W x60D x 100H P a c k a g i n g : 65W x65D x 80H
P a c k a g i n g : 60W x45D x 90H P a c k a g i n g : 45W x60D x 90H
1 piece /package 1 piece /package 1 piece /package 1 piece /package
1 piece /package 1 piece /package
W e i g h t : 5,5 kg W e i g h t : 6 kg W e i g h t : 6 kg W e i g h t : 11 kg
W e i g h t : 6 kg W e i g h t : 6 kg

NEST WINGS NEST BRANCH


SUN PORTUGUESE ROOTS NEST
W i d t h : 71 cm W i d t h : 52 cm W i d t h : 40 cm
W i d t h : 80 cm W i d t h : 60 cm W i d t h : 60 cm
D e p t h : 60 cm D e p t h : 55 cm D e p t h : 40 cm
D e p t h : 80 cm D e p t h : 60 cm D e p t h : 60 cm
H e i g h t : 75 cm H e i g h t : 74 cm H e i g h t : 45 cm
H e i g h t : 75 cm H e i g h t : 75 cm H e i g h t : 45 cm
P a c k a g i n g : 80W x65D x 85H P a c k a g i n g : 60W x60D x 80H P a c k a g i n g : 45W x45D x 55H
P a c k a g i n g : 85W x85D x 80H P a c k a g i n g : 65W x65D x 80H P a c k a g i n g : 65W x65D x 55H
1 piece /package 1 piece /package 1 piece /package
1 piece /package 1 piece /package 1 piece /package
W e i g h t : 6,5 kg W e i g h t : 6,5 kg W e i g h t : 4 kg
W e i g h t : 9 kg W e i g h t : 8,5 kg W e i g h t : 5,5 kg
TECHNICAL DETAILS

SPIDER LAMP

LOCUST
Simplicity and Functionality
W i d t h : 30 cm
D e p t h : 23 cm
H e i g h t : 14 cm W i d t h : 150 cm
P a c k a g i n g : 35W x30D x 20H
1 piece /package
D e p t h : 80 cm
H e i g h t : 76 cm is the ultimate
W e i g h t : 1 kg P a c k a g i n g : 160W x90D x 85H
1 piece /package
W e i g h t : 90 kg

sophistication.

ROLY-POLY

W i d t h : 200 cm
D e p t h : 100 cm
H e i g h t : 75 cm
P a c k a g i n g : 220W x120D x 90H
1 piece /package

W e i g h t : 120 kg
BELIEVERS
When you find a good idea, you always need someone who be-
lieves in it to make it work. So what more can we ask, when the
believers are the ones who came up with the idea?
AROUNDtheTREE is made of true believers, Soraia Rangel with
proven experience in Marketing and Advertising and Alexandre
Caldas with 25 years of experience in furniture and design in-
dustryIs this know-how and the love for nature, that causes our
commitment in creating pieces that breathe and feel nature in
a most sustainable way. With the drive and the respect we have
for nature, our goal is to embrace the Portuguese traditions and
culture.

For us AROUND the TREE is not just a brand, but a badge we


wear with honor. And we want to continue to believe that this
love and respect are the foundations that allow us to innovate
and always give the best of ourselves to our customers.

All the BEST

Soraia Rangel Alexandre Caldas


founder & believer designer & believer

FROM PORTUGAL TO THE WORLD


PORTUGAL
www.aroundthetree.eu

[email protected]

AROUNDtheTREE

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