REFLECT
Journey Within
BRIDGING THE GAP WITH AFFORDABLE
THERAPY SOLUTIONS
Team- Sri Aurobindo College
Tanmay Gupta
Yogesh Sharma
PROBLEM
India leads the world in teenage suicide.
The suicide rate among young adults (18-34 years old) in India is the highest in the world.
(WHO)
70% of employees reported feeling stressed at work, with 50% experiencing symptoms of
depression. (2020 Delloite report)
REASONS
Academic Taboo/
Social Pressure Unaffordability
Pressure Lack of Awareness
SOLUTION
Accesible Education Solving Self Assesment
Therapy Services & Awareness Affordability & Peer Support
Increase the availability and Mental Health literacy and Addressing affordability is Peer groups offer a
accessibility of mental health awareness through critical to ensuring equitable supportive environment where
services, including educational programs in access to care for all individuals can share
counseling, therapy, and schools, colleges, workplaces, individuals in need. experiences, receive empathy,
psychiatric care, especially in and communities. This Prioritizing affordability and reduce feelings of
rural areas where there is a includes teaching about initiatives is imperative to isolation. Interacting with
shortage of mental health mental health, reducing fostering inclusive access to peers can provide validation,
professionals stigma, and promoting help- essential mental health encouragement, and practical
seeking behavior. support for all. coping strategies
MARKET RESARCH
TAM (Total Addressable Market)
In India, the mental health app market was valued
at USD 148-248 million in 2021. It is projected to
reach USD 594-993 million by 2030, growing at a
CAGR of 15.5%.
SAM (Serviceable Addressable Market)
60% of college students and 48% of office
employees are suffering from mental issues.
Total - 50million + users
SOM(Serviceable Obtainable Market)
Assuming a conservative penetration rate of
2%, the SOM is:
Total SOM: 1 million users
REVENUE MODEL
B2B Revenue Model
This targets corporate clients looking to purchase mental
health solutions for their employees.
Pricing:
Per employee per month rate: Rs. 500
Program setup fee: Rs. 20,000
Projected monthly revenue from 5 companies with 100
employees each:
Per employee fee: 100 x Rs. 500 = Rs. 50,000 per
company
Total from 5 companies: Rs. 250,000
One-time setup fee per company: Rs. 20,000 x 5 = Rs.
100,000
Total projected monthly B2B revenue: Rs. 350,000
The B2C model focuses on affordability for individuals
while the B2B model offers customized corporate
packages, providing diversified revenue.
USP (UNIQUE SELLING PRICE)
Affordable Therapy Comprehensive Mental Health Personalized
Sessions Resources Self-Assessments
24/7 Online & Community Engagement &
In-Person Support Peer Groups
PROCEDURE
Forge partnerships with
companies, schools, and
Design a sleek user colleges to offer mental
interface and Implement health solutions.
Implement scalable
security protocols.
solutions for employee and
Conduct testing to ensure
student well-being
flawless performance programs, enhancing
across diverse devices organizational
and platforms. effectiveness and morale.
Research & Therapist Quality
Development Network Assurance
App B2B
Development Integration
Recruit a network of Establish stringent
Collaborate with
licensed therapists.
leading mental health protocols for ongoing
Provide training on
professionals. platform's features
monitoring and
Develop cutting-edge & guidelines. evaluation of our app's
Integrate our performance and user
AI algorithms to power
therapists network feedback.
our chatbot feature seamlessly with our
app's scheduling
LEAN CANVAS MODEL
Key Partners Key Activities Unique Value Customer Customer
Proposition Relationships Segments
Onboard licensed
counselors.
Mental Health Develop and maintain
Affordable and User-friendly app
accessible mental interface
Profesionals the app platform.
health counseling Regular updates and
Establish partnerships
Tailored for both educational content on
with educational
students and corporate mental health
institutions and
employees Personalized counseling
companies.
Convenient and sessions
confidential virtual College and
sessions University students
Colleges and Universities Key Metrics
Number of users Channels
Session frequency
User satisfaction App store distribution
Partnerships Collaborations with educational institutions and HR
established Social media marketing
Corporations for employee Word of mouth through satisfied users
wellness programs Campus Ambassadors Corporate employees
Cost Structure Revenue Streams
Counselor partnerships and compensation Subscription-based counseling plans for individuals
App development and maintenance Corporate partnerships offering employee packages
Marketing and promotional activities In-app advertisements for relevant mental health products/services
Customer support services
SWOT ANALYSIS
WEAKNESSES
STRENGTHS Limited Initial Budget
Affordability and Accessibility Dependency on Counselor
Diverse Revenue Streams
Credible Counselor Network
Comprehensive Services
S W Availability
Competition with Established
Services
Potential Stigma
OPPORTUNITIES
Growing Mental Health Awareness THREATS
O T
Corporate Emphasis on Employee
Regulatory Challenges
Well-being
Market Saturation
Technology Advancements
Economic Downturn
Collaboration with Educational
Institutions
COMPETITOR ANALYSIS
Major Competitor's YourDost Wysa
Partnership with 100 colleges and 200+
600 Experts & 2000 daily sessions
Market Status corporate institutes.
10K+ Downloads
10 Million + Downloads
Affordability Positive Impact
Comprehensive Services Accessibility
Strengths
Anonymity Personalization
Positive Impact
Lack of Human Interaction
Limited therapist availability.
Limited Scope
Weakness Potential reliance on self-help resources.
Technical Limitations
Lack of transparency on therapist qualifications
Lack of Continuity of Care
Product/Service Limited Features, while Reflect provides features such as Provides only AI integrated, WHile reflects
Comparison AI driven chat support and discussion forums. provides human touch and therapy sessions.
FUTURE ROADMAP
Expansion of Therapist
Network:
Continuously recruit and onboard licensed
therapists and counselors from diverse
backgrounds and specializations.
Implement ongoing training programs to ensure
therapists stay updated with the latest therapeutic
techniques and best practices.
Explore partnerships with mental health
institutions and organizations to expand the reach
of the therapist network.
THANKYOU
Presentation by-
Tanmay Gupta
Yogesh Sharma
