SHAYANUL HODA
Business Analyst Enthusiast
Ghazipur, Uttar Pradesh • shayanulhoda26@[Link] • +91-9695078364 • Linkedin
PROFESSIONAL EXPERIENCE
OVKAY
Business Analyst Intern September 2023-Present
• Performing daily, comprehensive data analysis of orders and leads, uncovering critical insights for the
company's operations. n
• Leveraging SQL and Excel to compile and analyze data, resulting in valuable insights that significantly
enhanced organizational processes. Saw a 29% increase in orders.
• Conducted market research, resulting in the collection of over 500+ high-quality leads. Collaborating closely
with the digital marketing team to manage expenses effectively. Leveraged Power BI for detailed data
analysis.
• Communicating data-driven strategies to the analyst team and welcomed valuable feedback, fostering a
collaborative approach to business observations. Helped in making cost-effective marketing by 10%.
Business Analyst Intern June 2023-July2023
• Proficiently conducted exploratory data analysis (EDA) on 5 years' worth of Indian Railway bike shipment
data from various railway stations.
• Gained hands-on experience in leveraging a variety of analytical tools including SQL, Python, Excel, Tableau,
and Power BI to extract valuable insights from data.
• Demonstrated exceptional attention to detail by performing rigorous data-cleaning processes.
• Analyzed the cleansed data to derive actionable insights, with a focus on identifying over 10 potential target
locations and cities for future initiatives.
SPLICE LAMINATES PVT. LTD.
Data Analyst Intern March 2023-May2023
• Conducted market research and analysis, examining sales data to identify trends and patterns. Analyzed a
dataset of over 500 customer interactions to determine purchasing behaviors and preferences.
• Collaborated with the marketing team to develop a targeted campaign, resulting in a 20% increase in
customer engagement on social media platforms and generating leads for 3 major clients.
• Collaborated with various departments, such as sales, marketing, and production, to gather insights and
align strategies.
• Analyzed historical delivery data to identify problems. With data-driven route optimization, reduced delivery
times by up to 15%, resulting in significant cost savings.
ISOL FOUNDATION
Marketing Lead Volunteership (Part-Time) February 2023-February 2024
• Gettings leads and interested candidates for the International Conference of Diversity, Equity & Inclusion
(DEI) in the collaboration with University of Hyderabad.
• Collected 5000+ emails and invited them to participate in the Conference.
• Got 22%+ conversion among the recipients from all over the world.
PROJECTS
● Proficiently cleaned and presented Indian Railway Bike Shipment Data to OvKay with an impressive 96%
accuracy rate, enabling data-informed decision-making.
● Successfully conducted EDA for the Spaceship Titanic dataset, achieving a 79% predictive accuracy in
determining passenger transportation, showcasing strong data analysis skills.
● Skillfully conducted market research and analysis for UniCovergence Technology, pinpointing real customer
insights and contributing to substantial business growth.
● Text Analytics on ESG report of Apple 2022 and predicted the ESG report for 2023 with 73% accuracy.
EDUCATION
UNIVERSITY OF HYDERABAD Hyderabad, Telangana
MBA- Business Analytics 2022-2024
VEER BAHADUR SINGH PURVANCHAL UNIVERSITY Jaunpur, Uttar Pradesh
Bachelor of Arts 2019-2022
CERTIFICATIONS CERTIFICATES
Data Analytics with Python
Fundamentals of Visualization with Tableau
Introduction to Structured Query Language (SQL)
Business Analytics with Excel: Elementary to Advanced
Data Analysis and Visualization with Power BI.
TECHNICAL SKILLS
Data Analysis, Data Collection, Data Visualization, Market Research, Data Cleaning, Data Management, Statistics,
Regression, Classification, Competitive Analysis, Business Insights, Data Manipulation, Defining Requirements,
Extract, Transform, Load (ETL), Macros, Visual Basic for Applications (VBA), Business Process Improvement, Customer
Experience, Root Cause
SOFT SKILLS
Leadership, Team Management Problem Solving, Communication, Personal Impact, Decision Making, Quick
Learner, Attitude Change, Defining Requirements, Knowledge Acquisition
TOOLS
Python, Excel, Tableau, Power BI, SPSS, MySQL, PowerPoint
IMPORTANT ROLES
• Student Placement Coordinator of School of Management Studies
• Club Member at Analytics Club of School of Management Studies
