Mind Soul
Body
Presented To: Presented By:
Build 3 Team Diksha Singh
Keystone
Accelerator
Program
May
2024
Table of Contents
The Revolution 5.0 3
Keystone Introduction 4
Accelerator Culture in a Rainforest 5
Program(BKAP) Keystones 6
Program Overview 7
Program Design 8
Why Join us? 9
Selection Process 10
Measuring Impact 11
Measuring Success 12
Sales and Marketing Plan 13
Operations Plan 14
Being an entrepreneur is one of
the loneliest jobs in the world.
Inspiration 15
One must routinely put on a
brave smile, even in the hardest
of times, and remain calm, My skills 16
optimistic, and encouraging
with customers, investors, References 17
employees, and other partners
and colleagues. Having access
to a Rainforest of supportive,
skilled people―often means
the difference between success
and failure for struggling
entrepreneurs.
The Revolution 5.0
At the beginning of the 18th century, how the world does business and will do so centuries later was
being rewritten with the rules of the Industrial Revolution. Now a few centuries later the AI and
technological revolution 5.0 is in full force disrupting businesses. A new revolution is here! and this
revolution is faster, more democratic, and rampant owing to unprecedented speed of information
exchange within mankind( which has been the most important denominator for evolution till date)
Industry 5.0 emphasizes a triple-bottom-line of economic, environmental, and societal impact,
bringing ESG (Environment, Social and Governance) perspective and balance to what have often
been technology-led and economic-driven choices. It uses collaborative robots and artificial
intelligence to bring a human touch to the concept of digital transformation. The Economy 5.0 is
being rewritten on the principles of shared economy and moving towards experience from
commodities and goods. From here, it is up to us to navigate the current and generations to be the
real CHANGEMAKERS
Caring
Experience Sharing
Democratization
Creative
Economy 5.0
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Introduction
"Serendipity”, the elusive quality of chance encounters and
fortuitous timing, remains a cornerstone of Silicon Valley's
enigmatic allure. Its role in fostering innovation is difficult to
define yet undeniable, shaping the region's distinctiveness. While
elusive, Silicon Valley has adeptly harnessed serendipity,
systematically fostering it within its ecosystem to fuel
groundbreaking ventures and assert its dominance as a global
startup hub. This emphasis on fortuitous connections inspires
entrepreneurial zeal and a belief in boundless possibilities. The
rapid circulation of talent, ideas, and capital within Silicon Valley
underscores its unique productivity and innovation. It's not just the
components of economic production, but the dynamic interplay
between them that distinguishes Silicon Valley from other regions
worldwide."
While Serendipity itself cannot be engineered, an environment or
a “rainforest“ that is conducive to serendipity can be.
The faster talent, ideas, and capital—the three essential
components of innovation—are permitted to circulate throughout
human systems, the more productive they become. Not the
components of economic production, but rather the way the
components are mixed—are what matter most in explaining the
distinctions between extremely productive and innovative systems
like Silicon Valley and other regions in the world. Our minds are
tribal by nature. Our nature is to suspect those who are farther
away from us and to trust those who are closer to us. Strangely,
transactions between individuals who are most unlike one another
generate the highest economic value; So, human nature's inherent
biases result in significant transaction costs for society.
Rainforests like Silicon Valley can overcome these transaction
costs through a distinct set of social behaviours and ORGANIC
NETWORK OF KEYSTONE Organisations. These social behaviors
correspond to the mechanisms that are necessary to maximize the “The natural dynamics of such
free flow of talent, ideas, and capital in the network. People in natural ecosystems teach the
Rainforests are motivated for reasons that defy traditional optimistic principle of which
economic notions of “rational” behaviour. These behaviors,
we tend to despair in the
however, require that individuals rise above short-term selfishness
and focus on long-term mutual gain. The Rainforest theory human world: the more
therefore contradicts the notion that economic productivity is freedom in self-organization,
highest when the rational pursuit of selfish motives is greatest. the more order!”
The key factors driving the strength of human innovation
ecosystems are:
-diversity of talents
-trust across social barriers
-motivations that rise above short-term rationality
-social norms that promote rapid collaboration and
experimentation among individuals.
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Culture in a Rainforest
Culture in the rainforest is built on these mindset shifts
Predict & Repeat --> Learn & Adapt
Business Planning --> Business Modelling
Eliminate Risk --> Manage Risk
Never Fail -->Fail fast & cheaply
Outputs --> Outcome
Rules of the Rainforest
Rule#1 : Break rules and dream
Rule #2: Open Doors and listen
Rule #3: Trust and be trustworthy
Rule #4: Experiment and iterate together
Rule #5: Seek fairness, not advanatge
Rule #6: Err, fail and persist
Rule#7: Pay it forward
The Learning model
Learn by Doing
Event
Diversity
Cognitive Social Feedback
Appaisal Social Contract
Rules of Rainforest
Behaviour
Role Modelling
Peer-to-peer
interactions Emotion Social Trust
The Knowledge framework
Market Interactions
Physical/ Digital
Knowledge repository
Expert Interactions
Mental and Personal Implicit Learn by Doing
Development
Peer to Peer Interactions
Spiritual Development
Mentors Feedback Loops Role Model Interactions
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Being a Keystone in the rainforest
Keystones are the nodes connecting species in the rainforest. They create environments that
encourage unpredictable and serendipitous interactions between people. Keystone
individuals and keystone institutions/programs are the agents that do the work of Rainforest
culture. Keystone institutions in our startup “rainforests” serve as “virtual canopies” in the
Rainforests. The job of the keystone is to glue atoms together, not get stuck between them.
Build3 Keystone Accelerator Program aims to be that for “Bharat”!
In order to create the best ecosystem and thriving rainforest, we want to combine the diverse
and global lessons learned from the East and the West. We will not only provide the capital,
talent, network and ideas that are essential to the innovation ecosystem, but also create an
atmosphere in which entrepreneurs can align their internal motivations and actions in a way
that creates businesses that are profitable, sustainable, and impactful. We help
entrepreneurs better and strengthen themselves while giving them the fundamental building
blocks for growing their company through the use of powerful feedback loops and Rainforest
learning models. Our goal is to provide a comprehensive programme that is focused on impact
and sustainability and is in accordance with the present and tomorrow's future.
Examine the programme details to find out how this keystone accelerator programme can be
of assistance.
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Program
Overview
Build3, nestled in the heart of Goa is striving to be such a keystone organisation and build a
thriving rainforest ecosystem based on 1. Capability, 2. Community and 3. Capital;
We offer an impactful accelerator program to transform early-stage ventures into thriving,
sustainable businesses with a positive social or environmental influence. This program
equips founders with the tools and support to navigate their journey from ideation to scale.
As a keystone organisation, we believe that the best outcome happens when we just don’t
focus on the business but keep the founders as the central pillar. We believe that the
business alignment is directly proportional to the alignment of the mind, body and soul of
the team and in turn create more serendipitous environment for the participants. We are a
founder-first program and believe in being their sherpa on the hard path they have chosen.
Navigating External Ecosystem
We have a robust network of cross-
cultural capital and capabilities helping
our participants navigate the external
ecosystem faster and more efficiently.
We open our network from all sides to
ensure that our founders are able reach
the right people at the right time and
create efficient and sustainable
oucomes for their businesses.
Nurturing Internal Ecosystem
We help you become a better founder by helping you
align body, mind and soul/heart/intuition whatever you Mind Soul
may call it. We do this by working on building better
habits and focus on practical models of learning by
doing, peer-to-peer learning and by giving freedom of Body
choice and place using the hybrid model hence
increasing the bandwidth of founders to do and achieve
more.
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Program Design
B KAP curriculum details
B KAP is a 3 month, hybrid Program based out of Goa, India
Module -1 Module 0
Module 1 Module 2
Health and Capability
Real Building Scaling
Wellbeing Building
Guided Meditation exercise “Why” Team
– group or with a personal Breaking the Ice Culture Helping with finding
trainer (additional cost) Personal Journey Outsourcing vs in-house customers
Yoga/ Zumba / Dance Discovering Yourself Budgeting 1.B2B – Corporate connects
Workshops Creative Flow Business Model / Revenue 2. .B2C – Marketing
Confidence Coding Unlearning Model Gameplay
Public Personal SWOT MVP
Speaking/Networking Ikigai GTM [Link] Management
Workshops Aligning Mission, Vision, Customers [Link] Management
Flow workshops – Group art “Who” Content [Link] Managemen
therapy, pottery making etc Understanding Customer Monetisation
Creative Problem-Solving Consumer Journey Impact Coding B2G – Government support
group workshops (Mental Startup Ecosystem Players Setting up companies orgs
Health exercises) “What” Risk Assessment and
Embracing failures and Product Mitigation Business Optimisation
success MVP Slide Craft Number crunching
Roadmap
PMF Pitch deck Review,
Strategy and Business Business Fundamentals,
Model Team readiness, Product
ESG and SDG readiness
understanding Module 5 - M3- Demo Day
Measuring Impact Readiness - 1 week
“Where” [Link] day run-throughs
Understanding Market [Link]- what to ask and how
GTM to answer
KPI what? [Link] for Due
Competitive Analysis Diligence
“How”
Basic Building Blocks
Team Building
Fundraising Fundamentals
How to find and reach out
to investors
Projections and Valuations
Understanding Term Sheet
Compliance
Negotiation and Contracts
All modules will be overlapping and will run parallel. So, the gained explicit knowledge in the
capability building sessions can be converted into applied and implicit knowledge in the real
building and scaling module. (based on feedback from current cohort)
Networking module will run over weekends for more serendipitous meetings of the right people.
The program is designed to be hybrid so founders have the freedom to prioritise as per their
requirements but for some of the modules and networking events we prefer in person presence
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Why Join us?
Our Values
Empathy | Conscientious | Community
our values define the core of who we are and how e operate. We
are looking for value builders with alignment to the values of
empathy, conscientious and community.
Network / Mentor-matching &
demo day
Open | transparent | Exhaustive
We bring together the right people for you to network with
whether it be co-founders, investors, partners and peer networks
to navigate through the complexity of building sustainable
businesses. We also provide access to mentor of networks with
which startups can build long term relationships and use them as
personal sherpa on their journey
Building Blocks
Efficiency - Time, Space and Cost
We have partnered and in-house providers of
1. Sales and Marketing engine
2. Legal and Financial Advisors
3. Investement adviosry
4. Tech engine
5. Lead engine
6. Co-working spaces
You can use these building blocks to quicky ramp up your
business increasing your efficiency in terms of time, space and
cost
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Selection Process
Step 1: Long form,
Here we ascertain details about the team, idea/business and understand the
value fitment and commercial viability
Step 2: Online/ F2F Interviews
Here we verify and go deeper into details
Selection Criteria
Commitment Capabilties
Founder/Team
Idea/ Venture
Economic Viability Impact
Demo Day
The program ends with a demo day where each startup has a chance to raise investment
from Build3 and guest investors. Through the demo day, the startups will also have a
chance to raise funds from 25 lkhs to 2 cr onwards per startup from Build3 investors and
external well -know investors from the ecosystem
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Measuring Impact
The Global Impact Investing Network (GIIN) defines impact investing as “investments made with the intention to generate
positive, measurable social and environmental impact alongside a financial return”. Impact investing has disrupted the
classical doctrine which defines investment success only by its financial metrics over the project life and has begun to
attribute value to social and environmental factors.
IMPACT DIMENSION IMPACT QUESTIONS EACH DIMENSION SEEKS TO ANSWER
How important is the outcome
Investment Criteria
WHAT What outcomes occurs in period? to the people (or planet)
experiencing it?
How underserved are the
WHO Who experiences the outcomes? affected stakeholders in
relation to the outcome?
HOW MUCH How much of the outcome occurs - across scale, depth and duration?
What is the enterprise’s contribution to the outcome, accounting for what
CONTRIBUTION
would have happened anyway?
What is the risk to people and planet that impact does not occur as
RISK
expected?
Source : Impact Investing Leapfrog Framework
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Measuring Success
HOW DOES SUCCESS LOOK
How do we measure progress? What are the feedback loops?
LIKE?
Accelerator Program Success KPIs
#Startups Economic
NPS
Benefited Value Created
#Lives
Impact Value touched Startup
created positively success rates
Startup Success KPIs
Lives Revenue
Impacted “Economic Valuation IRR
value”
Employment Carbon Impact Risk
generated Footprint Assessment Assessment
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Sales and Marketing Plan
Ideal Customer Profile
Demographics: Early-stage startups and entrepreneurs from various industries, with a focus on
technology, energy, e-commerce, microprocessors, superconductors, automation, decentralisation,
drones, robotics, tourism, and sustainability(sectors can be handpicked for various cohorts)
Geography: Primarily India, with potential for international participants interested in the Indian
market like Bangaladesh, Srilanka, Pakistan etc. ( we can experiment around tier 2++ and also nearby
developing economies). We can choose the targets to create diversity and also specefically target
d=economises, locations with underdeveloped infra but rich pool of talent
Psychographics: Ambitious, innovative individuals with a passion for building scalable businesses.
They are likely to be tech-savvy, open to learning, eager to network and have willingness and courage
to take risks.
Marketing Strategy
Online Presence: Develop a professional website for the accelerator program, optimized for
search engines. Regularly update the website with program details, success stories of past
participants, and application deadlines.
Content Marketing: Create informative blog posts, case studies, and whitepapers on topics
relevant to startups, entrepreneurship, and Goa’s business ecosystem. Distribute this
content through social media channels, newsletters, and industry forums.
Social Media Marketing: Utilize platforms like LinkedIn, Twitter, Facebook, and Instagram to
engage with the startup community. Share valuable insights, event updates, and testimonials
to attract potential participants.
Partnerships: Collaborate with local, national universities and institutes, industry
associations, and co-working spaces to reach aspiring entrepreneurs. Offer guest lectures,
workshops, or discounts to their members to increase visibility and credibility.
Email Campaigns: Build an email list of interested entrepreneurs and send personalized
newsletters highlighting program benefits, success stories, and upcoming events. Implement
targeted email campaigns to nurture leads and encourage applications.
Paid Advertising: Invest in targeted online advertising campaigns on platforms like Linkedin,
Google Ads and Facebook Ads to reach a broader audience of startup enthusiasts. Experiment
with different ad formats and targeting options to maximize ROI.
Sales Strategy
Referral Program: Implement a referral program where past participants, mentors, and
partners can refer potential applicants in exchange for rewards such as discounts or exclusive
access to events.
Direct Outreach: Proactively reach out to promising startups and entrepreneurs through
email, phone calls, and social media messages. Tailor communication to highlight the specific
benefits and value proposition of the accelerator program.
Information Sessions: Host virtual or in-person information sessions where interested
individuals can learn more about the program structure, curriculum, and benefits. Provide
opportunities for Q&A to address any concerns and build rapport with potential applicants.
Networking Events: Organize networking events and mixers where entrepreneurs can meet
mentors, investors, and fellow founders. Encourage participants to share their experiences
and discuss their startup ideas, fostering a sense of community and camaraderie.
Build
Company 3 | Page
Name 13 x
| Page
Operations Plan
Pre-Accelerator Phase
Recruitment and Selection:
- Promote the accelerator program through marketing and sales channels outlined previously
to attract applicants.
- Review applications, conduct interviews, and select promising startups based on
predefined criteria such as innovation, scalability, and team strength.
Onboarding and Orientation:
- Welcome selected startups with an orientation session, providing an overview of the
program structure, expectations, and resources available.
- Assign each startup to a dedicated mentor and provide access to online learning materials
and collaboration tools.
Needs Assessment:
- Conduct a needs assessment to understand the specific challenges and goals of each
startup.
- Customize the program curriculum and mentoring sessions to address the identified needs
and maximize impact.
Accelerator Phase
Curriculum Delivery:
- Deliver a structured curriculum covering topics such as business model canvas, customer
validation, product development, marketing strategies, funding, and legal considerations and
as per final program design
- Combine online module along with in-person workshops, seminars, and masterclasses led
by industry experts, mentors, and successful entrepreneurs.
Mentorship and Coaching:
- Facilitate regular one-on-one mentoring sessions between startups and their assigned
mentors.
- Provide feedback, guidance, and support to help startups overcome challenges, make
strategic decisions, and achieve milestones.
Networking and Community Building:
- Organize networking events, meetups, and peer-to-peer learning sessions where startups
can connect with mentors, investors, and fellow founders.
- Foster a supportive and collaborative community that encourages knowledge sharing,
collaboration, and mutual growth.
contd..
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Company Name | Page x
Pitch Preparation:
- Offer pitch training sessions to help startups refine their value proposition, storytelling,
and presentation skills.
- Provide opportunities for practice pitches and constructive feedback to prepare
startups for the culminating demo day.
Post-Accelerator Phase (Beyond Month 3)
Demo Day:
- Host a demo day event where startups showcase their progress and pitch their
businesses to a panel of investors, corporate partners, and media representatives.
- Facilitate networking opportunities and follow-up meetings between startups and
interested stakeholders.
Continued Support:
- Offer continued support and resources to alumni, including access to mentorship,
funding opportunities, co-working space, and community events.
- Maintain communication channels and alumni networks to facilitate ongoing
collaboration, knowledge sharing, and ecosystem growth.
Impact Evaluation:
- Evaluate the impact of the accelerator program on participating startups based on
predefined metrics such as revenue growth, customer acquisition, funding raised, and job
creation.
- Collect feedback from startups, mentors, and other stakeholders to identify strengths,
areas for improvement, and opportunities for future iterations of the program.
Program Management and Logistics:
Venue and Facilities:
- Ensure Build3 Villa is equipped with meeting rooms, presentation facilities, high-speed
internet, cooling facilities/ monsoon safety(as per weather demands) and amenities for
participants.
- Ensure the venue complies with safety protocols and accessibility standards.
Technology Infrastructure:
- Set up and maintain an online platform for program communication, collaboration, and
content delivery.
- Provide technical support to participants to troubleshoot any issues and ensure smooth
program delivery.
Logistics and Administration:
- Coordinate logistics such as travel arrangements, accommodation, meals, and
transportation for in-person sessions.
- Handle administrative tasks including registration, scheduling, participant
communications, and documentation management.
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Company Name | Page x
Global Inspiration
Finding inspiration best accelerators from across the world
Social capital can multiply dramatically under the right circumstances and with the right leaders. One
excellent illustration of this is the CONNECT Springboard initiative (USA). Not only do mentors assist
entrepreneurs on Springboard, but their methods are also discussed. The foundation of Springboard is
the idea that it's simpler to offer counsel to someone than to persuade them to follow it. For this
reason, each Springboard mentor is paired with a team within the organisation for a few months in an
effort to foster trust between the mentors and the team. Entrepreneurs are more inclined to heed
mentors' recommendations when they have confidence in them. \
I have incorporated this in the program. Though it might feel operationally challenging but it can be
achieved by using the right matching algorithms and setting up 1 on 1meetings on bi-weekly basis. The
mentors can enroll on an hourly basis and can work out their own deals with the startups either in
terms of advisory equity or fees.
We see similar mechanisms at work in programs at organizations like the Larta Institute, TechWadi
and Endeavor -- they guide startups through a process that creates multiple relationships of trust
between the stakeholders. Trust is also created by transfer. We all know this is true in real life - A and
B are usually not friends, but introducing C can make them friends. The "halo effect" can be powerful
when establishing rainforests. People can be directed to join new tribes and we see this happening all
over the world. Entrepreneurs and innovators are increasingly behaving as if they were members of a
global tribe of innovators. For example, groups like TechWadi create mentoring connections between
Egyptian entrepreneurs and Silicon Valley mentors, creating a virtual rainforest based on cross-border
relationships halfway around the world. The unmistakable implication of such groups is that the
innovators involved are members of a new kind of global family.
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Aligning my skills and priorities
[Link]
Failure is a far better teacher than success
In my entrepreneurial journey, I've experienced two unsuccessful attempts to establish an
operationally active company and gather sufficient data to test my market hypothesis.
However, these experiences served as doorways to immense learning and personal growth.
I've gained a wide range of skills including B2B sales, digital marketing, product
management, coding, mathematics, and finance. My strengths lie primarily in technology
(product) and sales and marketing. My values revolve around freedom and empathy and I
find the teal approach to building startups quite exciting and would learn to be more
conscientious in my personal and professional life.
My priorities
My skills Learning
Knowledge building and learning curve in tune with the developments globally
Product Management- SAAS, Platform, Opportunity to steer the startup ecosystem in the right direction to create
Marketplace, AI etc maximum impact along with creating value for the consumers globally
Product roadmap and strategy Building
High tempo testing and Launch, Community: Building meaningful and Long-term relationships
Wireframing, UI-UX and Backend Architecture Money: Building financial stability
AGILE (SCRUM/KANBAN) Democratized Technology: Using technology to build a more equitable future
Stakeholder Management Product Growth Doing
B2B Sales and Business Development Learning to execute with more clarity and swiftly
Managing Product launches 0-1-10-10000+
structured thinking
Partnerships and Channel Expansion
Build efficient processes which drive maximum output in tune with the mind,
Product Marketing and Pricing,
body and the earth
Brand Building
Being
Business Process Optimisation and
Learn how to be more present
Transformation
Balance
Finding better balance in my personal needs, work and relationships
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References
Rainforest : Building the next Silicon Valley
This books insights have been used to make the project
including the rainforest frameworks, mental models etc
Additional References.
[Link]
[Link]
[Link]
[Link]
[Link]
and-do-well-at-the-same-time
Financial Modelling :
Done personally: Please refer to the below google sheets for details of the model.
PS, am not fully acquainted to build the model for VC Funds but i have tried and also
learnt a lot while building this
[Link]
hO6C1GVcedKQ0YQtqyVg_NnEWEsAE/edit?usp=sharing
Build 3 | Page 17
Build your
dreams
Its not about thinking outside the box
But, realising the box does’nt exist!
