ONLINE COUNSELLING AND MENTAL

HEALTH SERVICES

(Submitted in partial fulfillment of the requirements for degree of MBA)

Submitted By: - Under the guidance of: -

Name of Student – Farhana Shakeel Dr. Vandana Pareek

Father's Name – Shakeel Ahmad Baba

Batch of 2023-25

LLOYD INSTITUTE OF MANAGEMENT & TECHNOLOGY

PLOT NO 11, KNOWLEDGE PARK-2, GREATER NOIDA-201306 (UP)

 ACKNOWLEDGEMENT

I would like to express my heartfelt gratitude to my college faculty and project

guide Dr. Vandana Pareek for their unwavering support and guidance
throughout the duration of this project. Their expertise, encouragement, and
mentorship have played a crucial role in shaping the project’s direction and
ensuring its successful completion.

I would like to acknowledge the college administration for providing us with the
necessary resources and facilities to carry out this project. Their constant
support and belief in our abilities have been instrumental in our project’s
accomplishment. Additionally, I extend my appreciation to my family and
friends for their continuous encouragement and understanding during this
challenging yet rewarding journey.

I extend my gratitude to LLOYD INSTITUTE OF MANAGEMENT AND

TECHNOLOGY for giving me this opportunity.

Thanking you

Farhana Shakeel
 CERTIFICATE

This is to certify that the project report entitled “ONLINE COUNCELLING

AND MENTAL HEALTH SERVICES” work done by Farhana Shakeel of 1st
Year submitted in partial fulfillment of requirement for the award of degree of
Master of Business Administration of Dr. APJ Abdul Kalam Technical
University, Lucknow during the session 2023-25.

External Examiner- Internal Examiner-

Co-Ordinator- Faculty Mentor-

Contents
Introduction.........................................................................................................................................5
Target Market......................................................................................................................................8
SCOPE OF INNOVATION..............................................................................................................10
Feasibility...........................................................................................................................................12
1. Financial Feasibility...............................................................................................................12
Table No. 1......................................................................................................................................14
2. Marketing feasibility.............................................................................................................15
3. Production feasibility.............................................................................................................17
Budget plan........................................................................................................................................20
Description.........................................................................................................................................23
USP (UNIQUE SELLING PROPOSITION)...................................................................................27
References...........................................................................................................................................30
Introduction
Mental disorders are characterized by a combination of abnormal thoughts,
perceptions, emotions, behavior, and relationships with others. Mental disorders
include depression, bipolar disorder, schizophrenia and other psychoses,
dementia, and developmental disorders including autism. According to World
Health Organization, depression is one of the leading causes of disability and
suicide is the second leading cause of death among 15-29-year-olds. In recent
years, there has been increasing acknowledgement of the significant role mental
health plays in achieving global development goals, as illustrated by the
inclusion of mental health in the Sustainable Development Goals.

The growing impetus of the market is attributed to factors such as increase in

prevalence of mental disorders and rising geriatric population. Mental health
conditions are increasing worldwide. Mainly because of demographic changes,
there has been a 13% rise in mental health conditions and substance use
disorders in the last decade (to 2017). According to the World Health
Organization, mental health conditions now cause 1 in 5 years lived with
disability. Around 20% of the world’s children and adolescents have a mental
health condition, with suicide the second leading cause of death among 15-29-
year-olds.

Approximately one in five people in post-conflict settings have a mental health

condition. Mental health conditions can have a substantial effect on all areas of
life, such as school or work performance, relationships with family and friends
and ability to participate in the community. Two of the most common mental
health conditions, depression and anxiety, cost the global economy US$ 1
trillion each year. Despite these figures, the global median of government health
expenditure that goes to mental health is less than 2%. Moreover, Covid-19
pandemic and the associated lockdown in countries across the globe have
further escalated the mental health disorders in Individuals.

Furthermore, rising geriatric population is also accelerating the market demand.

It is estimated that between 2015 and 2050, the proportion of the world’s
population over 60 years will nearly double, from 12% to 22%. According to
the World Health Organization, over 20% of adults aged 60 and over suffer
from a mental or neurological disorder (excluding headache disorders) and
6.6% of all disability among people over 60 years is attributed to mental and
neurological disorders. Prescription drugs, residential treatment, and outpatient
mental health treatment make up the majority of the costs for mental health
treatment. Therefore, the rise in cost of mental health programs is hindering the
market growth.

So, surging digitalization and growing smartphone & internet penetration are
expected to increase the utilization of mental health apps across the globe.
Further, Covid-19 have increased the chances of medical professionals and
patients adopting mental health apps. In addition, shifting trends from
traditional methods of care to patient-centric and personalized care are
supporting the adoption of mental health apps. Thus, growing investments in
digital mental health is projected to present a lucrative opportunity for market
expansion.

In today's fast-paced and digitally connected world, access to mental health

support has undergone a transformative evolution. Online counselling and
mental health services have emerged as a vital resource for individuals seeking
help with their emotional well-being. This innovative approach combines the
convenience of technology with the expertise of licensed therapists and mental
health professionals to offer a wide range of support and interventions, all from
the comfort and privacy of one's own space. Online counselling platforms
provide an accessible and flexible solution for those dealing with various mental
health concerns, including anxiety, depression, stress, relationship issues, and
more. This introduction explores the profound impact of online counselling and
mental health services, highlighting their benefits, effectiveness, and the
fundamental role they play in promoting overall emotional wellness.

With the potential to break down geographical barriers and eliminate the stigma
associated with traditional therapy, online counselling services have
democratized mental health care. Individuals can now connect with licensed
professionals regardless of their location, schedule, or mobility. Moreover, these
platforms offer a diverse range of therapeutic modalities, including video calls,
instant messaging, and virtual support groups, enabling users to choose the
format that best suits their needs. As we delve deeper into this subject, we will
examine the advantages and considerations associated with online counselling
and mental health services, explore the various ways technology is leveraged to
deliver quality care, and ultimately, underscore the significance of these
services in promoting emotional well-being and resilience in an increasingly
digital world.
Target Market
Mental health problems are common in India and if left untreated, they pose
serious and costly consequences such as associated chronic disease cost, loss of
productivity, increasing suicide rates with untreated or under-treated mental
illness being the prime cause of suicides. The target population for this app will
comprise people seeking mental or behavioral health counselling, ranging
mostly in the age group of 12 and over, both males and females, covered
through health plans, and much more. An informed consent would be taken
before beginning the counselling for any patient over the video conferencing. In
case of customers who are age 18 or younger, consent will be required from the
legal guardian.

An environmental scan conducted on behalf of BC campus identified a number

of needs regarding the target audiences for mental health and wellness
education and training. The following information outlines the particular needs
for each group.

All Students

The broad audience is all students; however, specific groups were identified for
whom a lack of resources is a key issue. International, Indigenous, and graduate
students make up these specific groups.

The most notable challenges for students are as follows:

• Finding the time and effort required to attend and “survive” school

• Mental load from uncertainty and external pressures

• Availability of resources that support different barriers

• Managing multiple demands

• Building day-to-day resilience (BC campus, 2020)

Faculty and Staff

The broad audience is all faculty; however, it was noted that frontline staff are
in most need of mental health and wellness education and training:

Qualitative interviews revealed that student mental health training for faculty
and staff was a gap particularly for sessional faculty and new employees.
Furthermore, they highlighted that educating faculty to support student mental
health in the classroom was an unmet need.

The environmental scan identified a lack of resources for the following specific
groups:

• TAs/lab assistants and sessional

• New hires

• Frontline staff (e.g., security, coaches, academic advisors, accessibility

assessment coordinators, department secretaries)

The most notable challenges for faculty and staff are as follows:

• Establishing a boundary of responsibility

• Mental load

• Clarity in role

• Clarity around what to do/who to contact if a specific situation arises (BC

campus, 2020.
SCOPE OF INNOVATION
The scope of innovation in online counselling and mental health services is vast,
with numerous opportunities to enhance and expand the existing landscape.
Here are some key areas where innovation can make a significant impact:

Telehealth Technology: Develop and refine telehealth platforms with advanced

features such as virtual reality-based therapy environments, AI-driven chat bots
for immediate support, and augmented reality tools for interactive sessions.

AI and Machine Learning: Integrate artificial intelligence and machine

learning algorithms to provide personalized treatment plans and predictive
analytics for early intervention in mental health issues

Mobile Apps: Develop user-friendly mobile apps that offer self-help tools,
mood tracking, and access to emergency resources, ensuring mental health
support is available at users’ fingertips.

Online Support Communities: Build safe and moderated online support

communities that enable individuals to share experiences and coping strategies,
fostering a sense of belonging and solidarity.
Security and Privacy Data: Innovate in cybersecurity and data protection to
ensure users’ sensitive mental health information remains secure and private
therapist.

Training and Supervision: Develop online training and supervision programs

for therapists to ensure they are well-prepared for virtual counselling, including
ethical considerations and digital communication skills.

Virtual Reality Mindfulness and Relaxation: Develop virtual reality

experiences aimed at mindfulness and relaxation, helping individuals manage
stress and anxiety.

Public-Private Partnerships: Collaborate with governments, healthcare

systems, and insurance companies to expand access and affordability of online
mental health services.

Innovations in online counselling and mental health services not only improve
the effectiveness of treatment but also enhance the accessibility and
affordability of mental healthcare. As technology continues to advance, the
potential for positive disruption in this field is significant, ultimately
contributing to better mental health outcomes for individuals globally.
Feasibility
1. Financial Feasibility: A number of factors affect the financial feasibility of
online counselling and mental health services, and the sector has grown
significantly in recent years. Here are some crucial things to remember:
(a) Market demand: Determine whether your target market has a need
for online counselling services. The need for mental health services
may rise as a result of greater public knowledge and acceptance of
these services.
For market study approximate cost will be: 50 to 60 thousand.

(b) Technology and platform costs: Analyse the expenses related to

creating and keeping an online platform. These covers developing
websites or apps, adding security features, and continuing upkeep.
For developing of platform, the approximate cost will be: 1 lakh.

(c) Regulatory compliance: Recognise the legal prerequisites in your

target areas for providing online mental health services. Adherence to
healthcare regulations may result in supplementary expenses.
The approximate cost will be: 20 thousand.
(d) Marketing and customer acquisition: Allocate funds for
advertising and customer outreach in order to get users to your
website. Think about collaborations, digital marketing tactics, and
other ways to raise awareness.
The approximate cost will be: 5 lakhs.

(e) Professional fees: Consider the fees of licenced therapists or

counsellors if you intend to work with them. Offering competitive
pay can aid in attracting skilled individuals to your platform.
The approximate cost will be: 3 lakhs.
(f) Scalability: Scalability should be considered when designing your
platform. You should be able to scale your infrastructure and support
services as your user base grows.
The approximate cost will be: 5 lakhs.

(g) Data security and privacy: Invest in strong security measures to

safeguard the privacy of user data. Compliance with data protection
standards is critical for establishing client trust.
The approximate cost will be: 1 lakh.
 (h) Partnerships and collaborations: Investigate collaborations with
healthcare providers, employers, and educational organisations to
broaden your reach and potential client base.
The approximate cost will be: 5 lakhs.

(i) Operational Costs: While online services reduce traditional

overheads like office space, there are ongoing operational costs to
consider. These may include licensing fees for software,
cybersecurity measures, and maintaining a responsive customer
support system. Regular updates to technology and platform
improvements are also integral to staying competitive.
The approximate cost will be: 1 lakh.

(j) Revenue models: Examine various revenue streams, such as pay-

per-session, freemium, and subscription programmes. To meet the
diverse needs of your clients, think about providing a range of
packages.
Approximately: 40 lakhs.

Here are the expenses spent in total in the given below table:
Market demand and Technology and 1 lakh and 50 thousand
platform cost

Regulatory compliance 20 thousand

Marketing and customer accusation 5 lakhs

Professional fee and scalability 8 lakhs

Data security and privacy 1 lakh

Partnerships and collaborations 5 lakhs

Operational cost 1 lakh

Total marketing cost 5 lakhs

Total production cost 3 lakhs

Total cost 29 lakhs and 70 thousand

Table No. 1
2. Marketing feasibility: The marketing feasibility of online counselling and
mental health services is crucial for attracting clients and building a
successful platform. Here are some key considerations:

(a) Target Audience: Clearly define your target audience. Understand their
demographics, psychographics, and the specific mental health concerns
they may have. Tailor your marketing messages to resonate with their
needs.

(b) Digital Presence: Establish a strong online presence through a user-

friendly website and/or mobile app. Optimize your platform for search
engines (SEO) to increase visibility and attract organic traffic.

(c) Content Marketing: Develop a content marketing strategy that

provides valuable information on mental health topics. This can include
blog posts, articles, videos, and infographics. Position your platform as a
reliable source of information.

(d) Social Media Marketing: Leverage social media platforms to engage

with your audience. Share relevant content, conduct live sessions, and
participate in conversations around mental health. Social media can also
be used for targeted advertising.
(e) Influencer Marketing: Collaborate with mental health professionals,
influencers, or individuals with a significant online following in the
mental health space. Their endorsement can lend credibility to your
platform.
(f) Online Advertising: Invest in online advertising campaigns, such as
pay-per-click (PPC) advertising on platforms like Google and social
media. Use targeted ads to reach specific demographics interested in
mental health and counselling.
(g) Email Marketing: Build an email list to nurture relationships with
potential clients. Send regular newsletters, updates, and personalized
content to keep your audience engaged and informed about your
services.
(h) Referral Programs: Implement referral programs to encourage existing
clients and professionals on your platform to refer new clients. Offer
 incentives such as discounts or additional sessions for successful
referrals.
(i) Educational Webinars and Workshops: Host webinars and workshops
on relevant mental health topics. This not only positions your platform
as an authority but also provides an opportunity for potential clients to
experience your expertise firsthand.
(j) Community Engagement: Establish an online community where users
can share their experiences, ask questions, and support each other.
Building a sense of community can enhance the overall user experience.

In total marketing feasibility cost for online counselling and mental

health services will be with an approximate value of: 5 lakhs.
3. Production feasibility: The production feasibility of online counselling
and mental health services involves assessing the technical and operational
aspects of delivering these services efficiently. Here are key considerations
for ensuring production feasibility:

(a) Virtual Infrastructure: Developing a reliable virtual infrastructure is

foundational. This includes robust servers, secure data storage, and
efficient communication channels. Ensuring the platform’s stability and
responsiveness is essential for seamless counselling sessions.
As mentioned in financial feasibility of our platform.

(b) User Interface and Experience: Designing an intuitive and user-

friendly interface is crucial for both counsellors and clients. A well-
structured and easily navigable platform enhances the overall user
experience, promoting engagement and accessibility.
(c) Appointment Scheduling and Management: Implementing an
effective appointment scheduling system streamlines the operational
workflow. Automated reminders, calendar integration, and user-friendly
interfaces for scheduling contribute to efficient session management.
(d) Resource Allocation: Efficiently managing human resources, including
counsellors and support staff, is vital. Optimizing counsellor schedules,
considering different time zones, and balancing caseloads contribute to a
productive and sustainable operation.
(e) Data Security and Privacy Compliance: Adhering to stringent data
security and privacy standards is non-negotiable. Implementing
encryption, secure transmission protocols, and complying with global
data protection regulations contribute to building trust with both clients
and counsellors.
(f) Control Measures: Establishing quality control measures is essential
for maintaining service excellence. Regular supervision, performance
evaluations, and adherence to ethical guidelines contribute to consistent
and high-quality counselling experiences.
(g) Emergency Response Protocols: Having well-defined emergency
response protocols is essential for production feasibility. Clear
procedures for handling crisis situations during virtual sessions,
including appropriate referrals and support, contribute to user safety.
(h) Monitoring and Evaluation: Implementing effective monitoring and
evaluation mechanisms is crucial. Regularly assessing user feedback,
tracking outcomes, and conducting internal audits contribute to the
continuous improvement of operational processes.
(i) Crises management and support: Online mental health services must
have mechanisms in place to address crisis situations. This includes
having protocols for identifying and responding to individuals in
immediate distress and providing appropriate support or referrals.
(j) Payment and insurance integration: The feasibility also depends on
the integration of online mental health services with payment systems
and insurance processes. This ensures that users can easily pay for
services, and those with insurance coverage can navigate the
reimbursement process.

In total production feasibility cost for online counselling and mental

health services will be with an approximate value of: 3 lakhs.
Budget plan
A budget plan for an online counselling and mental health service involves
considering various expenses related to technology, marketing, personnel, and
operational costs. Below is a general outline to help you develop a budget for
your online counselling and mental health service:

1. Technology Expenses:

Platform Development: Budget for the development or subscription costs of the

online platform for counselling sessions and communication.

Security Measures: Invest in robust security measures to protect client

information and ensure the confidentiality of sessions.

Software Licenses: Purchase licenses for any specialized software or tools used
in your counselling service.

2. Personnel Costs:

Counsellor Salaries: Allocate funds for paying counsellors and mental health
professionals.

Administrative Staff: If you have administrative staff for scheduling, billing,

and customer support, include their salaries in the budget.

Training and Development: Budget for ongoing training and professional

development for your counsellors.

3. Marketing and Outreach:

Digital Marketing: Allocate funds for online advertising, social media

marketing, and search engine optimization to attract clients.

Content Creation: Budget for creating engaging and informative content for
your website, blog, or social media platforms.
Partnerships: Consider budgeting for collaborations or partnerships with other
mental health organizations or influencers.

4. Operational Expenses:

Insurance: Include insurance costs to protect your business against potential

liabilities.

Telecommunication: Budget for internet, phone, and video conferencing

services.

Utilities: Consider costs related to electricity, water, and other utilities for your
office space.

Office Supplies: Include expenses for any necessary office supplies or

equipment.

5. Client Acquisition and Retention:

Promotions and Discounts: Allocate funds for any promotional activities or

discounts to attract new clients.

Customer Retention Programs: Budget for initiatives to retain existing clients,

such as loyalty programs or follow-up surveys.

6. Legal and Regulatory Compliance:

Legal Fees: Set aside funds for legal advice, contracts, and compliance with
healthcare regulations.

Licenses and Permits: Include costs associated with obtaining necessary

licenses and permits.

7. Emergency Fund:

Contingency Budget: Set aside a portion of the budget for unforeseen expenses
or emergencies.
8. Technology Maintenance and Upgrades:

Regular Maintenance: Budget for ongoing maintenance and updates for your
online platform.

Technology Upgrades: Plan for future upgrades and improvements to keep your
technology current.

9. Professional Memberships and Affiliations:

Membership Fees: Include fees for memberships in professional organizations

or affiliations that can enhance the credibility of your service.

10. Financial Management:

Accounting Services: If needed, budget for accounting services to manage your

financial records and tax obligations.
 PROFIT AND LOSS STATEMENT
Amount (in lakhs)
Revenue (assumed revenue) 40 lakhs
Cost of Goods Sold (server costs, 8 lakhs
platform cost)
GROSS PROFIT 32 lakh
Financial expenses:
1) Technology and platform costs-
1 lakh 50 thousand
2) Regulatory Compliance- 20
thousand
3) Marketing and Customer
Acquisition – 5 lakhs
4) Professional fee and scalability
-8 lakhs 29 lakh 70 thousand
5) Data security and privacy-1
lakh
6) Partnerships and collaboration-
5 lakhs
7) Operational Cost- 1 lakh
8) Operating\Production
Expenses- 3 lakhs
9) Marketing Expenses – 5 lakhs

Net profit before tax 2 lakh 30 thousand

Taxes (assumed tax rate:30%) 69 thousand
Net profit after tax 1 lakh 61 thousand
 BALANCE SHEET
(Amount in LAKHS)
ASSETS
-Current assets ( cash, accounts 40 lakhs
receivables)
-fixed assets (app development,
10 lakhs
server equipment)

Total assets 50 lakhs

LIABILITIES
-current liabilities (account payable, 15 lakhs
short term debt)
-long term liabilities ( long term
25 lakhs
loans)
Total liabilities 40 lakhs
Owners equity (total assets – total 10 lakhs
liabilities)
Description
Online counselling and mental health services encompass a range of digital
platforms and tools designed to provide mental health support, therapy, and
interventions over the internet. These services have gained popularity due to
their accessibility, convenience, and the increasing recognition of the
importance of mental well-being. Here's a comprehensive description:

1. Websites and Apps:

Online counselling services are often accessible through dedicated websites or

mobile applications. These platforms serve as a virtual space where users can
connect with mental health professionals.

2. Communication Modalities:

Text-Based Therapy: Users can engage in counselling through text-based

mediums, including messaging and chat. This asynchronous communication
allows individuals to express themselves in writing and receive responses from
therapists.

Video Conferencing: Real-time video sessions enable face-to-face interaction

between clients and therapists, fostering a more personal connection similar to
in-person sessions.

Phone Counselling: Some services offer counselling over the phone, providing
an audio-only option for individuals who prefer voice communication.
3. Types of Services:

Individual Counselling: Private sessions between a client and a licensed

therapist to address personal concerns, mental health issues, or life challenges.

Group Therapy: Online platforms facilitate group sessions where individuals

with similar struggles can connect, share experiences, and receive support from
both therapists and peers.

Crisis Intervention: Immediate support for individuals facing mental health

crises, often available through crisis hotlines, chat services, or emergency
response features.
4. Therapeutic Approaches:

Cognitive-Behavioral Therapy (CBT): Common therapeutic modalities, such as

CBT, are adapted for online delivery to help individuals identify and change
negative thought patterns and behaviors.

Psychoeducation: Online platforms may provide educational resources, self-

help materials, and tools to empower individuals in understanding and
managing their mental health.

5. Accessibility:

Global Reach: Online counselling breaks down geographical barriers, allowing

individuals worldwide to access mental health services without the constraints
of location.

24/7 Availability: Some platforms offer round-the-clock access, allowing users

to schedule sessions or seek support at any time.

6. Privacy and Security:

Confidentiality: Online mental health services prioritize client confidentiality,

adhering to ethical standards to protect user privacy.

Secure Platforms: Robust security measures, including encryption and data

protection protocols, are implemented to safeguard user information.

7. Scheduling and Flexibility:

Flexible Appointments: Online counselling provides flexibility in scheduling,

accommodating individuals with busy lifestyles or varying time zones.

No Commute: The absence of travel requirements makes therapy more

accessible and convenient for those who may face challenges attending in-
person sessions.
8. Diversity of Providers:

Specialized Practitioners: Online platforms often feature a diverse range of

mental health professionals with various specialties, allowing users to find a
therapist who aligns with their specific needs.

9. Cost-Effective:

Affordability: Online counselling may be more cost-effective for both clients

and therapists, as overhead costs associated with maintaining physical offices
are reduced.
USP (UNIQUE SELLING PROPOSITION)

Online counselling and mental health services offer several unique selling
propositions (USPs) that distinguish them from traditional face-to-face
counselling. Here are some key USPs:

1. Accessibility and Convenience:

Geographical Flexibility: Clients can access mental health support from

anywhere, overcoming geographical barriers. This is particularly beneficial for
individuals in remote areas or those with mobility constraints.

24/7 Availability: Online services often provide round-the-clock support,

making it convenient for individuals with busy schedules or those in need of
immediate assistance.

2. Anonymity and Privacy:

Increased Confidentiality: Some individuals may find it easier to open up about

their mental health concerns when communicating online, as it provides a level
of anonymity. This can be particularly appealing to those who fear judgment or
stigma associated with seeking help.
3. Cost-Effectiveness:

Reduced Expenses: Online counselling eliminates the need for travel, saving
clients time and money. Additionally, online platforms often offer a range of
affordable subscription plans, making mental health services more accessible.

4. Diverse Therapist Options:

Wider Selection: Online platforms allow individuals to choose from a broader

pool of therapists, increasing the likelihood of finding a professional who aligns
with their needs, preferences, and cultural background.

5. Flexible Communication Channels:

Text, Video, or Audio Options: Online services provide flexibility in

communication channels, allowing clients to choose between text-based
messaging, video calls, or audio sessions. This accommodates different comfort
levels and preferences.

6. Technological Tools and Resources:

Digital Resources: Online platforms often integrate tools such as mood tracking
apps, self-help resources, and educational materials that empower clients to
actively participate in their mental health journey.

7. Reduced Wait Times:

Quick Access: Traditional mental health services may have long waiting
periods. Online counselling platforms can offer quicker access to professionals,
addressing the immediate needs of individuals seeking support.
8. Continuous Support:

Regular Check-Ins: Online platforms can facilitate regular check-ins and

ongoing support, fostering a continuous therapeutic relationship that may be
more challenging in traditional settings.

9.Inclusivity and Cultural Competence:

Diverse Cultural Competence: Online platforms can strive to provide a diverse

range of therapists with cultural competence, ensuring that individuals from
various backgrounds can find professionals who understand and respect their
cultural nuances.

10. Customized Treatment Plans:

Tailored Approaches: Online platforms may leverage technology to collect and

analyses data, enabling therapists to create personalized treatment plans that
address individual needs more effectively.
References
1. (National Alliance on Mental Illness [NAMI], 2010)
2. AHC Media. (2013). Telepsychiatry program eases patient crowding in the ED,
expedites mental health services to patients and providers. ED Management: The
Monthly Update on Emergency Department Management, 25(11), 121. Retrieved
from http://www.ahcmedia. com/articles/63954-telepsychiatry-program-eases-patient-
crowding-in-the-ed-expeditesmental-health-services-to
3. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9015604/
4. https://www.betterhealth.vic.gov.au/health/servicesandsupport/referrals-and-access-to-
mental-health-services
5. https://telemanas.mohfw.gov.in/#/home
6. https://wfmh.global/
7. https://www.nih.gov/about-nih/what-we-do/nih-almanac/national-institute-mental-
health-nimh
8. https://expertbox.io/top-telehealth-platforms-for-therapists
9. https://www.linkedin.com/pulse/mental-health-market-segmentation-application-
consumption-aarohi-ma
10. https://opentextbc.ca/mhwframework/chapter/target-audience/