CONTENT
WRITING
& BLOGING
HITESH SEGU DIGITAL MARKETING STRATEGIST
What is Content Writing
Content Writing is the process of planning,
writing and editing the website content
typically used for DM Purposes.
HITESH SEGU DIGITAL MARKETING STRATEGIST
A Simple Process - Content Writing
Creating an outline is a GREAT first step in the content writing process.
Outlines help your content come out better for two main reasons:
First: Outlines force you to put all your thoughts down in an organized way (rather than
writing everything off the top of your head). Which speeds up the writing process.
Second, Outlines usually lead to a much better structure for your content. That’s because
an outline lets you see your content from a “high level” that’s impossible to see as you’re
writing.
Plus, because you have an outline, your final content will hit all of the major points that
you set out to before you started writing.
HITESH SEGU DIGITAL MARKETING STRATEGIST
Where can we use content writing
Web content
Blogging
Social media
Ad and sales copy
Expert or industry writing
Creative writing
HITESH SEGU DIGITAL MARKETING STRATEGIST
Answer the following questions
1. Content writing is only about writing blogs and articles
True
False
Answer the following questions
2. Content is not important if you are making an ad on social media.
Just a picture is enough.
True
False
Answer the following questions
3. Among the reasons below, which one is not meant for content
writing
1. It is important to improve SEO
2. It is important to engage the audience
3. It is important to collect data from the target audience
4. It is important to provide useful information
Answer the following questions
4. We need to write content for videos before shooting them
1. True
2. False
Answer the following questions
5. Reels don’t need any content to be written. It is only meant for
bigger videos.
1. True
2. False
Content Writing - Writing a Killer content requires
A Strong Beginning
Communication Breaking of Content
Add Images / Video
With Statistical Data
Call to action
Creativity Conclusion
Research INTERNET
Through Using the RIGHT WORDS in the right place
Understand the SUBJECT/THEME/BUSINESS
Words Must PROOFREAD
HITESH SEGU DIGITAL MARKETING STRATEGIST
Where can we use content writing
ebooks Testimonials Comparison Sheet Faqs
Web content Blogging Video scripts Podcast titles
Social media ads Ad and sales copy Email newsletters White papers
Expert Writing News writing Keynote speeches Case studies
Creative writing Presentation Social media posts PDF documentations
Landing pages YouTube descriptions Video Script Product Descriptions
SMS & Whatsapp Review Response Technical Writing and many more..
HITESH SEGU DIGITAL MARKETING STRATEGIST
Why Content Writing is important
Helps build brand awareness
Researching content writing services
Better SEO Ranking
Content educates the audience
Higher conversion rates
Links from other esteemed websites
HITESH SEGU DIGITAL MARKETING STRATEGIST
Why Content Writing is important
Boosts social media strategies
Brand recognition
Customer retention
Optimize digital content
Create healthier relationships for business
Good content increases trust
HITESH SEGU DIGITAL MARKETING STRATEGIST
Steps to start Content Writing
Prewriting - Prewriting covers everything you do before
starting the rough draft. It includes the following activities:
creating an idea, brainstorming, researching, deciding on a
topic, planning
Tip: Keep a notebook of ideas or use writing prompts to get
started.
HITESH SEGU DIGITAL MARKETING STRATEGIST
Steps to start Content Writing
Drafting - Drafting occurs when you start to implement
your writing plan. It is the process of putting the ideas you
created or gathered into sentences and paragraphs.
Tip: Write. Just write. Don't pay attention to spelling and
grammar at this point.
HITESH SEGU DIGITAL MARKETING STRATEGIST
Steps to start Content Writing
Revising - It allows you to analyze more deeply the needs and
expectations of your audience. This is the phase where you
should refine your prose. Make everything concise, accurate,
and clear.
Tip: Consider your audience and the voice you will use.
HITESH SEGU DIGITAL MARKETING STRATEGIST
Steps to start Content Writing
Editing - Editing is the last stage of the writing procesS. You
check and edit the little things like spelling. mechanics, and
grammar.
Tip: Use an editing tool like Grammarly to help you easily
check possible errors.
HITESH SEGU DIGITAL MARKETING STRATEGIST
Do’s
1. Do Research Before Writing
2. Do Keep Editing and Proofreading
3. Do Learn and Implement SEO
4. Do Provide Value to the Reader
5. Do Focus on the Headline
6. Do Write Short Paragraphs
7. Do Keep Studying and Building Topical Authority
HITESH SEGU DIGITAL MARKETING STRATEGIST
Don’ts
1. Don’t Ignore Keyword Research
2. Don’t Plagiarize Content
3. Don’t Forget to Write Outlines
4. Don’t Write Repetitive Content
5. Don’t Write using Complicated Vocabulary
6. Don’t Copy Your Competitors
7. Don’t Write Inconsistently
HITESH SEGU DIGITAL MARKETING STRATEGIST
Use of Transition words
Transition words are words like 'and', 'but', 'so' and 'because'.
They show your reader the relationship between phrases,
sentences, or even paragraphs. When you use them, you make
it easier for your readers to understand how your thoughts
and ideas are connected.
HITESH SEGU DIGITAL MARKETING STRATEGIST
Use of Transition words
Relationship Examples
Adding information also, moreover, similarly, in fact
Contrasting ideas however, instead, in contrast, on the other hand
Comparing ideas similarly, likewise, by comparison
Showing result consequently, as a result, therefore
Summarizing in short, briefly, to conclude
Introducing examples for instance, for example, to illustrate
Introducing a time sequence first, next, previously, afterwards
Expressing an opinion unfortunately, undoubtedly, above all
HITESH SEGU DIGITAL MARKETING STRATEGIST
Types of Content Writers
Social media Blog Writer Technical Writer Website copywriting
Industry Expert
Ghostwriting Press releases Copywriting
Writer
Long-form content
SEO writing Business writing Creative writing
writer
Editorial writing Email marketing Academic writing Marketing writing
Product Description Report writers Scriptwriting Whitepapers
HITESH SEGU DIGITAL MARKETING STRATEGIST
AI tools for Content writing
HITESH SEGU DIGITAL MARKETING STRATEGIST
HITESH SEGU DIGITAL MARKETING STRATEGIST
THANK
YOU!
