Urban Commerce Analysis via Deep Learning
Urban Commerce Analysis via Deep Learning
Received October 1, 2019, accepted October 26, 2019, date of publication November 4, 2019, date of current version November 19, 2019.
Digital Object Identifier 10.1109/ACCESS.2019.2951294
ABSTRACT Urban commerce and its distribution have always been an important part of urban
research. However, most previous studies were based on statistical data and did not reflect real street
experience. Thanks to the Street View image and deep learning technology, researchers are able to carry
out large scale studies from real human visual experience. In this article, we aim at sensing the commercial
spaces in cities. In order to achieve this ultimate goal, deep learning is applied to process the raw data of
Street View image. We disassemble the goal into three tasks: firstly, obtaining all the Street View images
in a specific area; then classifying the Street View images according to the commercial facilities in it; and
finally creating a visualization of the detected data into a map. For the first task, we get the road network
coordinate information from the openstreetmap (OSM) website, set the sampling point on the road, and then
download the Street View images of the sampling points’ coordinate through the API provided by Baidumap.
For the second task, we adopt a two-level learning strategy rather than directly using Deep Convolutional
Neural Network for classification. For the final task, we choose the heat map as the expression of the results
and draw the map by the existing GIS software. Furthermore, the results from this study can be conveniently
combined with other data because of the use of street-network-based data structure. An application of this
method combines with street-network data, the calculation of a city’s 15-minute commercial service circle
coverage is also shown in this study.
INDEX TERMS Smart cities, urban commerce, deep learning, urban planning, street view image, object
detection.
I. INTRODUCTION Currently, the most common used data and tool for com-
Commerce is one of the most important feature of cities. mercial distribution analysis is Point-of-interest (POI) data
It can reflect many aspects of a city, such as economic and and Geographic Information System (GIS) software [6]–[9].
living conditions. For instance, Jacobs pointed out that small POI means a specific point location that someone may
business is an important node of street vitality [1]; different find useful or interesting in online maps, which often
researchers have proved the positive role of commerce for stand for stores, museums, hotels and so on [10]. However,
the community by different perspectives [2], [3]. Moreover, we face some imperfections in practices while using POI
the distribution of urban commercial space has always been data: (1) some small shops are not labeled as POI points;
an important part of commerce studies. Such researches have (2) many POI points suffer from wrong geographical coordi-
provided basic references for urban researchers, planners, nates; (3) the difference in POI data from different sources
policy makers and business sectors, especially retail compa- is significant; (4) the POI date are points on a Point on a
nies, to understand the condition of cities. As a kind of raw two-dimensional surface and do not contain enough informa-
data, it can also be combined with other data to conduct vari- tion to reflect the real world; (5) at the microscopic scale, POI
ous urban studies, such as wild birds distribution research [4], data is difficult to match with specific roads, and therefore
mechanism of urban development [5], etc. causing confusion for planners and policy makers to use it
accurately.
The associate editor coordinating the review of this manuscript and Recent years, the online map services such as Google Map
approving it for publication was Shiwen Mao . and Baidu Map [11], [12] provide an alternative data of POI
This work is licensed under a Creative Commons Attribution 4.0 License. For more information, see [Link]
VOLUME 7, 2019 162841
N. Ye et al.: Urban Commerce Distribution Analysis Based on Street View and Deep Learning
in their public GIS databases. They are called the Street the large-scale research which is difficult to achieve with
View image. They provide a service that virtually displays traditional methods.
the surrounding environment, with millions of panoramas
on the streets all across the city. In major cities, the Street II. RELATIVE WORKS
View service almost covers every single street. Thanks to the In the early stage, most of the urban business distribution
development of deep learning and public GIS databases, now researches are discussing the patterns of urban commer-
we have the raw data (Street View image API) and tools (deep cial distribution based on modernist urban planning ideas
learning) to carry out studies based on large scale Street View [20], [21]. Later, with the standardization and dataization
image. There have already been researches based on this data of urban management, there are studies based on regional
and method [13], [14]. However, there has not been any study statistical data with maps [22], of which the methodology is
on commercial space that is carried out by this method. advanced at that time. However, such research work is usually
In this paper, we aim at analyzing urban commerce distri- time-consuming and at low-precision, and not sufficient as
bution by Street View images. We collect the street network in a basis for specific construction and policy [Link] is
the range of central urban areas and download the street view because that most of the data is counted in unit of single
images via an open web API. For three cities in China (Hefei, administrative districts, and the granularity is too large for
Nanjing and Shanghai), we download around 400,000 Street practical reference. In recent years, with the growth of online
View images. All these images are used for analyzing. All map services, POI data has become a new raw data for
the images are classified by the commercial facility types. urban spatial distribution research [7]–[9]. These studies use
However, it is difficult to discriminate their categories by sim- POI data to perform detailed analysis of the distribution of
ply using the DCNN models (like in Liu et al.’s paper [13]). commerce in different cities. Moreover, Yang, et al. (2019)
To solve this problem, we choose signages as our initial iden- also try to fix the problem that POI data could not match with
tification target and analytical reference. The signages, which the street network. In our paper, we use Street View image
often stand for shops [15], play significant roles in modern based on street network to solve the problem of mismatch,
commerce. The work by Tsai et al. [16] shows that finding and realize the sensing of commerce distribution base on the
the signages of shops using Street View images is possible. feelings of human vision.
Therefore, we design a two-level learning method for image Urban researches based on deep learning and Street View
classification. In the first step, we choose an algorithm which image have gained more and more attentions in recent years.
is based on a regional convolutional neural network (faster- Researchers used Street View images to study about the
RCNN [17]) for object detection of signages. Faster-RCNN cities and communities as early as 2011 [23]. In this study,
performs well on some common data set (PASCAL VOC the artificial evaluation method is used to compare the sim-
[18], COCO [19]). For each image, detected signages will ilarity between street view photos and field surveys, and the
constitute a distribution. The characteristic of signages distri- feasibility of street view images for urban studies is studied.
bution varies from one commercial facility types to another. Generally, urban research has the characteristics of big data,
Therefore, it is possible to classify images by this method. high repetition, high similarity rate, and wide spatial range.
In the second step, for each image, signage distribution Traditionally, a lot of field research need to be done as data
information classified by the first step is converted into a source, and as a result, it is time-consuming and laborious to
fixed dimension. We name this process as data reconstruction complete such work. Online big data and machine learning
which will generate the new format of data for each image. provide a tool for researchers to get rid of the massive repet-
Then, the images are classified by a Random Forest classifier itive works. With the improvement and maturity of machine
trained by new format of data. In addition, the heat maps of learning technology, urban research scholars have begun to
cities are drawn by the total classification results. We also use deep learning for ultra-large-scale researches and other
verify our heat map with the results of other researchers. tasks that were difficult to achieve in the past. For example,
By all these steps with the more advanced algorithms, we aim Liu et al. [13] use the Street View images to research the
at a higher accuracy of the image classification and higher building condition all across Beijing. They use the images
efficiency of the total workflow than existing researches in that are perpendicular to the direction of the road as the
this field. research object, and then make their own data set and analyze
Our innovation is summarized as below: it with the advanced DCNN model at the time. Moreover,
- By using and modifying deep learning technology in a Kang et al. [14] develope a building type discriminating
traditional research field, which is urban (commercial) spatial technique, which is based on Street View images and remote
distribution, a cross-boundary research is achieved. sensing data, for urban analysis. Wang et al. [24] comprehen-
- By using the two-level learning mode of object sively analyze a variety of data including Street View image,
detection and classification, the recognition accuracy is to study the impact of greening on residents’ stress and health
improved. from a physiological-psychological-social multivariate per-
- A new commercial sensing method based on the sim- spective. In addition, the Long Ying team in Tsinghua Univer-
ulation of human visual perception is realized. The highly sity has been doing long-term urban researches based on big
efficient feature of deep learning technology helps to achieve data. They use the Street View images to study Shanghai’s
2) IMPLEMENTATION DETAILS
We use the SMVPY-OD for training. 70% of the images are
used for training, 10% of images are used for validation, and
FIGURE 4. Flowchart of the signage detection algorithm. 20% of images are used for testing. The proposed algorithm is
implemented using Keras [31] with Tensorflow backend [32]
in Python 3.6. The weights in Conv1 to Conv5 are initialized
with the ImageNet [33] pretrained VGG-16 model, and all
total number of shop sign and signboard are 2917 and
the other layers are randomly initialized. Compared with the
1385 respectively).
four-step strategy in the original faster-RCNN implementa-
tion, this end-to-end joint training is more efficient. Each
C. OBJECT DETECTION mini-batch has two images. The number of region proposals
The purpose of this step is to find the signages in each per image for training is 128. We adopt the SGD and set the
image. We observed that almost 100% of commercial estab- base learning rate to 0.001, and then reduced it a factor of 10 at
lishments (shops, shopping centers, restaurants, hotels, etc.) 10000 iterations. The network executed total of 20000 itera-
have signages in their vicinity, and large commercial estab- tions. During training, we also use data augment operations
lishments often set up multiple signages. Although some such as flip, pan, contrast adjustment, etc..
non-commercial organizations also set signages, the number
of these organizations is rather small. Therefore, our recog- D. IMAGE CLASSIFICATION
nition target is the signages of commercial establishments. Based on the object detection module, we got two types of
In this paper, ‘‘signage’’ ‘‘signboard’’ and ‘‘shop sign’’ only boxes which contained the signages for each image. Due to
refer to the signage of commercial establishments. the fact that Street View images of different roads are taken
For the depth model of object detection, yolo [28], ssd [29] from different distances to the street facade. The images did
and faster-RCNN [17] are commonly used. In this study, not share the same field of vision. Some have small vision
the detection object signages are of small size so the field because they are taken near the facade while some have
faster-RCNN is applied. large vision field when they are taken far away. Therefore the
commercial condition of the street could not be shown simply
1) NETWORK ARCHITECTURE by counting the number of boxes in the images. Additional
The VGG-16 [30] model is adopted as the pre-training model information are necessary to classify the images.
for the network. As shown in Fig.4 an input image was pro-
cessed by the convolution blocks (Conv1-Conv5) to produce 1) DATA RECONSTRUCTION
feature maps. We remove the last pooling layers (pool5). In order to train the classifier, we need to convert the infor-
The next part is a region proposal network [17] analyzing mation of the boxes in each image into a fixed dimension.
the feature maps and proposing candidate signages regions. For one image, we record the information of shop sign and
It estimates the probability of signage/non-signage on a signboard respectively. We record the number and coordinate
fixed set of anchors on each position of the feature maps. information of boxes, and calculate the mean, variance, and
Meanwhile, the position and size of each anchor obtained median of the boxes’ width and height. For the image that
by bounding box regression are fine-tuned. After investi- no box is detected, all data will be recorded as 0. After this
gating the sizes of the bounding-boxes for signage, we use process, one image will be converted into a 23-dimension
three anchor scales (64,128,and 256) and three anchor ratios data.
(1:2, 1:1, and 2:1) in this study.
The feature maps and the signage proposals are sent to a 2) CLASSIFICATION
region of interest (Roi) pooling layer afterward, which will SMCPY is used to train the classifier. Similarly, 70% of the
turn all feature maps in proposal into a fixed size (7×7 in this images are used for training, 10% of images are used for
study). These feature maps are fed into two convolution lay- validation, and 20% of images are used for testing. All the
ers, Conv6 and Conv7. We replace the 4096D fully-connected images are firstly processed with the faster-RCNN to produce
layers in original VGG-16. Conv6 consists of 1024 7 × 7 the reconstracted data. And then, we try Random Forest (RF)
filters with zero padding and stride 1. Conv7 consists of 1024 [34] and Xgboost [35] as classifier. We use sklearn to realize
1 × 1 filters with zero padding and stride 1. The 1024D the program. For RF, we set 300 subtree, using information
feature vector in Conv7 are sent to two FC layers to predict gain as critic and the max depth is 8. For Xgboost, the max
D. VERIFICATION OF ACCURACY
We find one commerce distribution analysis papers for
each of these three cities as the benchmark for verification.
Although these studies differ from the POI data in terms of
accuracy and actual visual perception, the rough structure in
FIGURE 8. Commerce distribution map of Hefei. city scale should be consistent.
Hefei: Two core business districts and three secondary
sampling density of the Street View images provided by the business districts can be observed. This is consistent with the
online map provider. commerce distribution characteristics of Hefei City described
in the research results by CHENG, et al (2019) [7].
C. HEAT MAPS AND ANALYSIS Nanjing: It is obvious that the Xinjiekou is an absolute
According to the results of classification, we draw the heat single-core commerce area and radiates to other directions
maps of the three cities as shown in Fig.9. Since ker- except the northeast, which is blocked by Yangtze river. This
nel density analysis actually counts the number of points result is consistent with Yang’s, et al. (2019) [9] research
within a certain range and clusters according to their spatial results on the overall commerce structure of Nanjing.
Shanghai: The Puxi area is almost entirely covered by produces a result of commerce distribution of a city, which
high-level commercial areas except for the central east por- can be used as input data in other urban researches, we could
tion, while the Pudong area has no core business area except find a large research field after this.
Lujiazui. This is consistent with the results of the Shanghai Here is a list of some major following usage scenarios
Commerce Distribution Study by Huang and Du (2018) [8]. in our vision: (1) Calculation of accessibility of commercial
It should be pointed out that the existing urban commerce facilities; (2) Researches on urban spatial structure character-
distribution results based on POI data have larger granularity istics based on commerce distribution. If combined with other
and low fineness. In the three papers used as benchmarks, data, it can provide a wider range of application scenarios, for
the results of the other two papers were rough in contrast. exmaple: (3) Combining residential area location, population
In these papers some location information of the business distribution and other data to study urban commercial cov-
district described in their heat maps does not accurately erage; (4) Combining mobile phone signaling data to study
march with the streets or even the blocks. This reinforces that the interaction between commercial facilities and people;
our two-level learning method has high precision and res- (5) Combining POI data to determine the hidden commerce
olution in term of classifying commerce features/analyzing distribution of the city; (6) Based on the frequency of street
commerce distribution patterns. view map update, dynamic monitoring of urban business
changes may be achieved.
E. POSSIBLE APPLICATION OF THIS METHOD IN URBAN For example, a business accessibility analysis is conducted
PLANNING PRACTICE for Hefei City. The commerce accessibility of various parts
As a large-scale, programmable city-scale analysis tool, of the city is analyzed based on road network data and our
the application potential of the research methods applied in business point level data, with the Network Analyst feature
this study can be foreseen in the fields of smart cities, urban in ArcGIS. Here we refer to the relevant requirements of the
planning or construction management. Since this method 15-minute living circle, in which the residents can reach the
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