Questionnaire
Determinants of E-Commerce Adoption by Small and Medium
Enterprises Registered with Chambers of Commerce and Industries
in Hazara Division
Part One: Profile of the Respondents
1. Age of respondent
a. 20 to 29 years
b. 30 to 39 years
c. 40 to 49 years
d. 50 years and above
2. Gender of respondent
a. Male
b. Female
3. Education level of respondents
a. Primary
b. Matric
c. Graduate
d. Post Graduate
Part Two: Profile of the SMEs
1. What is your experience in the firm?
a. 1 to 5 years
b. 6 to 10 years
c. 11 to 15 years
d. 16 years and above
2. What is your position in the firm?
a. Manager
b. Owner
3. What is the city of your SME?
a. Mansehra
b. Abbottabad
c. Haripur
Part Three: Factors influencing e-commerce adoption in SMEs
On the scale of 1 to 5, kindly indicate your level of agreement with the following statements:
1 is to Strongly disagree
2 is to Agree
3 is to Neutral
4 is to Disagree
5 is to Strongly disagree
Perceived Benefits 1 2 3 4 5
1. The adoption of e-commerce enhances
reduction of operation cost
2. E-commerce improves communication
with supplier and customer
3. E-commerce adoption leads to
development of new products and
increase in market share
4. E-commerce provides timely
information for decision making
purposes
Perceived Compatibility 1 2 3 4 5
5. E-commerce is compatible with our
business culture and values
6. E-commerce is matching with our business
technology infrastructure.
7. E-commerce based changes to business
structure and functions are compatible with
our firm
Cost 1 2 3 4 5
8. High cost of computer hardware has a
negative influence on e-commerce
adoption
9. The cost of internet connectivity is not
affordable for our firm
10. The training and maintenance cost for e-
commerce is high for our firm
Technology Readiness 1 2 3 4 5
11. Our firm has experience to deal with e-
commerce applications
12. Our firm has resources to adopt e-
commerce
13. Our firm is well equipped with skills and
knowledge to implement e-commerce
Firm Size 1 2 3 4 5
14. SMEs with higher cash flow and turnover
find it easier to adopt e-commerce
15. Adoption of e-commerce is affected by age
of a firm
16. E-commerce adoption has an effect on the
structure of our organization
Customer/supplier Pressure 1 2 4 5 6
17. Our suppliers and customers force us to improve our
communication and data sharing systems
18. Our customers influence us to use innovative
technologies for offering products and services
19. Our customers are pressurizing us to adopt e-
commerce
Competitor Pressure 1 2 3 4 5
20. There is a fierce competition between
firms/companies in our industry
21. Our customers have no difficulties to switch to
another company of similar product
External Support 1 2 3 4 5
22. The government support in the shape of grants and
loans encourages us to adopt e-commerce
23. There is adequate technical support from vendors for
adopting e-commerce
24. Technology vendors and government is providing
enough training to firms for e-commerce adoption
Owner Innovativeness 1 2 3 4 5
25. I have fresh ideas to solve old problems
26. I often risk doing things differently
Owner IT Knowledge 1 2 3 4 5
27. E-commerce requires considerable
level of IT skills and knowledge
28. The ability to configure, operate and
maintain a system is a critical success
factor and this depends on owner
29. Owners are comfortable with use and
application of e-commerce
30. The adoption of e-commerce depends
on the IT ability of owners
1 2 3 4 5
31. Owners familiar with ICT are supportive to
e-commerce adoption
32. Higher level of experience in computer
operations helps the owner in using
innovative technologies in the firm.
33. Higher familiarity of owner with ICT assist
in developing business technological
structure
34. Owner IT experience helps in developing
better relationship with customers and
suppliers through internet
E-commerce Adoption 1 2 3 4 5
35. Online sales have been carefully designed to
meet organization business requirement
36. SMEs in Hazara region have adopted e-
commerce system
37. Both suppliers and customers have positive
attitude towards e-commerce adoption
