Rhetoric: Ethos, Pathos, Logos
Vocabulary Review
Perceive:
Perspective:
Point of view:
Message:
Rhetoric: Ethos, Pathos, Logos
Describing an Image:
Useful language
This is a photo taken by________________ for_______________
It was taken on________________
The photo was taken in ____________________
This is a illustration was made by________________ for_______________
It was used on________________
In the foreground you can see_____________
In the background you can see________________
The mood of this image is___________
_____________ is a metaphor for_______________
The purpose of this photo is to show________________
Discussion:
Useful vocabulary:
Appeal - to make something attractive or interesting. This book appeals to people who
love comedy.
Persuade: to cause someone to believe something
Rhetoric - the art of persuading or the use of language to appeal to an audience
What was the last thing you read in the news?
I read an article in ________ about….
Why did you read it?
I read it because…
How do news articles appeal to you?
I usually read articles because…
How do you know you can trust an article?
I usually trust an article because…
How do you persuade (get people to see things your way)?
I can persuade people by…
Rhetoric: Ethos, Pathos, Logos
Video 1: Watch the video a first time
Ethos, Pathos & Logos
Which do you think is the purpose of the video?
a. To persuade us to use ethos, pathos and logos
b. To explain the concepts of ethos, pathos and logos
c. To teach us ancient philosophy
Video 2: Watch the video again and complete the following statements
1. ____________ is an ancient philosopher who created the Three Appeals for
persuading people.
2. The Three Appeals are: _______________ , __________________,
________________
3. _____________ is when you appeal to someone’s trust in a person
4. _____________ is when you appeal to someone’s emotions
5. _____________ is when you appeal to someone’s logic
6. When appealing to ethos, a speaker or writer tries to appear ____________,
knowledgeable and well meaning.
7. When appealing to pathos, the speaker or writer could be appealing to both
positive or _______________ emotions.
8. When appealing to logos, writers and speaker will often use
__________________ and ________________.
9. True or false, speakers and writers usually only use one of the Three Appeals.
10.
Look at the following paragraph:
Rhetoric: Ethos, Pathos, Logos
Imagine this: a small dog sits in a dark, cold garage. His hair is matted and dirty; he is
skinny and weak from going days without food. There is no water for him to drink, no
person to give him love and no blanket to keep him warm at night. While this might be a
hard scenario to imagine, it is not an uncommon one in America today. According to the
Humane Society of the United States, nearly 1,000,000 animals are abused or die from
abuse every year. As a veterinarian with 30 years of experience, I have seen how even
one incident of abuse can affect an animal for the rest of its life. As a society, we need
to be more aware of this terrible problem and address this issue before it gets worse.
What are they trying to persuade us to do?
Highlight an example of appealing to Ethos, Pathos and Logos
A Closer Look at Pathos:
What are some common emotions and values that we feel or have?
patriotism/nationalism tradition anger fear pity
pride concern religion
Try to match the word to its definition
1. Love or care for one’s country _______________
2. Feeling where you have displeasure or are upset with someone or something
__________
3. A system of beliefs and faith in a god or gods ______________
4. Caring about something ______________
5. Confidence and concern for oneself ______________
6. To have concern for someone else's feeling or pain ______________
7. The feeling of being afraid ______________
8. Something that has usually been done, or has been done for a long time
______________
Examples of values and emotions:
Rhetoric: Ethos, Pathos, Logos
patriotism/nationalism tradition anger fear pity
pride concern religion
”I am an intelligent person that understands how the world works”_________________
“I love my country. I think that it is the best place in the world” _________________
“I think it’s really important to care about people” _________________
“I feel so bad for them. I wish they didn’t feel so much pain” _________________
Rhetoric: Ethos, Pathos, Logos
“I care about my god and know that he is watching” _________________
“I am very scared” _________________
“I feel very upset” _________________
Appeals to Pathos often try to find a link between an emotion and their values
What emotion or value are the following statements appealing to:
“Every intelligent person knows that buying an iphone is the best decision.”
This statement appeals to pride. The listener has pride in themselves, so may feel like
they should buy an iphone
Rhetoric: Ethos, Pathos, Logos
“God has told me that if we truly believe then we must vote for Jenny Williams.”
This statement appeals to___________________________________________
This person values__________________ so they may feel like they
should___________________________________________________________
“If we don’t close our borders, terrorists will come for your families.”
______________________________________________________________________
______________________________________________________________________
“Every day 12,000 cats die of Feline AIDS. They suffer in every action and leave this
world alone.”
______________________________________________________________________
______________________________________________________________________
“They steal from you, they lie to you, they hurt, so what are you going to do?”
____________________________________________________________________
____________________________________________________________________
“We have always eaten meat. My father ate meat, and my grandfather ate meat. Why
can’t we eat meat?”
____________________________________________________________________
____________________________________________________________________
“If you want our blessed country to fall, then vote for Esme.”
____________________________________________________________________
____________________________________________________________________
Look at the following essay. What does the writer want us to do?
Choosing a vegetarian lifestyle makes sense for a healthier and kinder world. As a
doctor and dietician for 15 years, I have seen the harm caused by eating meat both
physically and as a society.
Rhetoric: Ethos, Pathos, Logos
Imagine a world where our food choices show empathy for all living beings. Going
vegetarian means choosing kindness, reducing the suffering of animals. It's about
feeling good, knowing that our choices make the world a more compassionate place.
Studies show that a vegetarian diet has health benefits. It's linked to lower risks of heart
disease, diabetes, and certain cancers. Plus, choosing plant-based foods is generally
better for the environment. So, going vegetarian isn't just good for us, but it also makes
sense for the planet.
In short, going vegetarian is a smart and compassionate choice. It's about ethics,
kindness, and logical health and environmental benefits. Let's think about how our food
choices can make a positive impact on our health, the well-being of animals, and the
Earth.
Whenever a person is trying to persuade someone, to get someone to believe them or
have a similar opinion, we appeal to the concepts of ethos, pathos and logos. Look at
the sentences below. Write E for Ethos, P for pathos, or L for logos next to the
sentence.
1. _____ appeal to emotion
2. _____ appeal to logic
Rhetoric: Ethos, Pathos, Logos
3. ____ show the writer’s credibility and authority
4. ____ to evoke certain emotions to make them feel the way the author wants
them to feel
5. ____ to appeal to the audiences’ sense of reason
6. ____ the reader must know if the writer is qualified to comment on this issue
7. ____ the author makes clear, logical connections between ideas, and includes
the use of facts and statistics
8. ____ a writer can communicate their authority by using credible sources;
choosing appropriate language; demonstrating that they have fairly examined the
issue (by considering the counterargument)
9. ____ authors make deliberate word choices, use meaningful language, and use
examples and stories that evoke emotion
10. ____ “As a teacher of English for over twelve years, I know how to get learners to
use the language.”
11. ____ “How long can we wait as we watch these children suffer?
12. ____ “75% of academic journals are published in English”
