1.

Question 1
You are preparing a Microsoft Power BI report for a presentation at Adventure Works, and it will be
displayed on a widescreen. You’re discussing with a colleague about how to adjust the Report page
properties for this format. Your colleague asks, “How can we adjust the Report page properties to
suit a widescreen format?” What would be your response?
1 / 1 point
Set the Page Information to Widescreen Presentation.
Adjust the Canvas Settings to a 16:9 layout.
Use a gradient for the Canvas Background.
Adjust the Canvas Settings to a 4:3 layout.
Correct
Correct! The 16:9 layout is well-suited for widescreen presentations as selecting the 16:9 layout will
ensure your report fills the screen properly.
2.
Question 2
After a recent presentation at Adventure Works, a junior analyst approached you, curious about the
vibrant colors and differentiated visuals in your Microsoft Power BI report. Eager to learn, they ask
about the primary objective behind the conditional formatting you applied. How would you explain it
to them?
1 / 1 point
To enhance the readability and user engagement of visualizations.
To highlight important data points for analysis.
To provide immediate insights into data trends.
To simplify data interpretation for end-users.
Correct
That’s correct! The primary aim of conditional formatting in Power BI is to improve the readability and
engage users. It allows you to customize visualizations based on different data criteria, making your
reports more accessible and visually appealing.
3.
Question 3
After launching a new Microsoft Power BI report at Adventure Works, you're conducting training
sessions for various departments. During a break, a colleague from the finance team voices her
struggles with a chart that's sorted by both Time and Revenue. Hoping to engage the whole group in
a problem-solving exercise, you frame her issue as a question. How can you adjust the report to sort
the data only by the Time variable?
1 / 1 point
Remove the Revenue field from the Sort by option in the settings.
Change the chart type to one that only supports single-variable sorting.
Select Time as the primary sorting field.
Apply a filter to remove Revenue data.
Correct
That’s correct! In a data visualization dashboard, the settings typically allow for multiple sorting
criteria. By removing the Revenue field from the Sort by option, your data will be sorted solely based
on the Time attribute, making it easier to analyze trends or patterns over time without the
interference of revenue figures.
4.
Question 4
A junior analyst approaches you, asking for advice on Microsoft Power BI visualization types. You
pause, deciding to flip the question: What should data analysts primarily consider when selecting a
type of visualization in Power BI?
1 / 1 point
The availability of engaging visual animations.
The aesthetic design and visual appeal to stakeholders.
The level of effort and expertise required to create the visualization
The type of data and insights they want to communicate
Correct
That’s correct! Data analysts must carefully select the correct type of visualization to effectively
communicate the right insights. For example, pie charts are appropriate for displaying parts of a
whole, while line graphs are more suitable for displaying trends over time.
5.
Question 5
During your lunch break at Adventure Works, you overhear a debate among your data analyst
colleagues about chart types in Microsoft Power BI. You step in with a query. Area charts, a
commonly misunderstood chart type, serve a specific purpose in visualizing data. What is the
primary utility of an area chart in Microsoft Power BI?
1 / 1 point
To show part-to-whole relationships over time or across categories
To compare fewer than ten categories in a vertical orientation
To compare large quantities or categories
To display exact numbers in a comprehensive manner
Correct
That’s correct! Area charts are essentially line charts but with color or texture filling the area beneath
the line. They help to show how individual segments contribute to an entire dataset either over time
or across categories.
6.
Question 6
You've been brought in as a data analyst for a firm that's looking to analyze its sales patterns over
time and determine how their performance varies across different global regions. Which types of
visualizations in Microsoft Power BI would be best suited to help you analyze and compare the sales
data? Select all that apply.
0 / 1 point
Bar or column chart
Pie chart
Line chart
Correct
That’s correct! A line chart excels at displaying sales data over time. This kind of visualization can
make it easier to identify both upward and downward sales trends, key for strategic planning.
Scatter plot
This should not be selected
Not quite. Please review Explore business report types.
7.
Question 7
You're at a Microsoft Power BI meetup with data enthusiasts from different industries. As you
discuss the functionalities of Power BI's Report Editor, a question arises about where users can
effectively manage the display of their data through filtering. Which area allows you to apply and
modify filters for your visualizations?
1 / 1 point
Fields pane
Filters pane
Report Canvas
Visualizations pane
Correct
That’s correct! The Filters pane allows you to set and modify persistent filters for your visualizations
at various levels.
8.
Question 8
Imagine you're working on a crucial report in Microsoft Power BI for Adventure Works and you want
to use the ribbon in the Report Editor. What task can you perform directly from there?
0 / 1 point
Publishing the report to Power BI service
Customizing the colors and labels of the visuals
Changing layout options for visuals.
Applying data filters to the report
Incorrect
Not quite. Please review Report Editor in Power BI.
9.
Question 9
During a Microsoft Power BI seminar for Adventure Works' marketing managers, the topic of ribbon
charts garners a lot of interest. With various visual elements at their disposal, you want them to
understand where ribbon charts fit best. To gauge their initial knowledge, you challenge them with a
question: When thinking about the core capabilities of a ribbon chart in Power BI, what is its primary
purpose?
1 / 1 point
To visualize geospatial data
To visualize data that changes over time and has a clear ranking order
To plot individual data points across a distribution
To identify data anomalies over time
Correct
That’s correct! A ribbon chart is particularly useful for visualizing data that has a time component and
a clear ranking order. This makes it easy to track shifts in rankings over time and compare
performance across different categories.
10.
Question 10
As a data analyst, you find yourself deeply embedded in the data realms of Adventure Works,
unravelling the insights of business data. In your journey through the datasets, how would you
describe the primary essence and functionalities of a dashboard to a new member of the data team?
Select all that apply.
0 / 1 point
Dashboards play a pivotal role in transforming raw data into actionable insights, providing a
comprehensive view of business performance.
Dashboards present critical business data in visually understandable way, aiding decision-making.
Correct
Correct! Dashboards consolidate important information and display it visually to support decision-
making processes.
Dashboards can only represent data in the form of charts.
Dashboards are interactive and allow users to drill down into specific details when needed.
Correct
Correct! Dashboards are designed to be interactive, allowing users to delve deeper into data and
explore specific details as required.
You didn't select all the correct answers
11.
Question 11
Adventure Works' senior management team is keen on having a complete view of the financial
landscape of the company, particularly how monthly sales and product returns intersect. This
interplay could reveal underlying trends and patterns that can shape future strategies. As the in-
house data analyst, you recognize the versatility of Combo charts in Microsoft Power BI. What's the
primary purpose of using such a chart for this representation?
1 / 1 point
To offer a more granular view with other metrics
To refine the way data is visualized in a report
To help in comparing and analyzing patterns over a specified time period
To visually represent two different yet interconnected data points
Correct
That’s correct! Combo charts are useful for visually representing two different yet interconnected
data points simultaneously, such as monthly sales and order quantity, to provide a comprehensive
overview.
12.
Question 12
It's been a breakthrough month for Adventure Works with several product launches, and there's an
array of data waiting to be visualized. As you're building a comprehensive Microsoft Power BI report,
you're thinking about making it accessible to all stakeholders, including those who might be visually
impaired. Given this perspective, what is the purpose of adding alt text to visuals in reports?
1 / 1 point
To enhance user interaction
To simplify visual content
To offer descriptive information for screen readers
To provide subtitles for audio narration
Correct
That’s correct! The primary function of alt text in Power BI reports is to provide alternative
descriptions for visuals, which can be read out by screen readers for the visually impaired.
13.
Question 13
Adventure Works has always been at the forefront of inclusivity, and your role as the data analyst
emphasizes this. Preparing for a big presentation on product performance using Microsoft Power BI,
you want to ensure that all visuals in the report are accessible to individuals with color vision
challenges. Which of the following options should you consider to aid these users? Select all that
apply.
0 / 1 point
Customizable color palettes
This should not be selected
Not quite. Please review Accessibility in reports.
Use of markers in line charts
Correct
That’s correct! In Power BI, markers can be added to line or area charts to make it easier for users
with color vision deficiencies to distinguish between different data series. This feature adds a
secondary visual indicator, reducing reliance on color alone for data interpretation.
Enabling High Contrast mode
This should not be selected
Not quite. Please review Accessibility in reports.
Pattern fills in pie charts
Correct
That’s correct! Power BI allows for pattern fills in pie or bar charts, offering an alternative way to
differentiate sections without relying on color.
14.
Question 14
As the senior data analyst at Adventure Works, a new intern approaches you. They've found a
Microsoft Power BI theme online that they believe aligns with a project they are working on. Eager to
use it, they ask you for steps on how to get that theme into Power BI. How can you import a theme
into Power BI?
1 / 1 point
By syncing the theme from an existing report.
By selecting it as an additional option within the Power BI Service online.
By downloading a JSON file and importing it through the Themes dropdown menu.
By dragging and dropping it into the report.
Correct
That’s correct! You can download a JSON file containing the custom theme from a community
gallery or other trusted source. Then, you can import this JSON file into Power BI by navigating to
the Themes dropdown menu in Power BI Desktop.
15.
Question 15
During a design brainstorming session at Adventure Works, the team is looking for solutions to
reduce clutter on a particularly dense dashboard. One team member asks how tooltips could help.
How would you explain the impact of tooltips on a dashboard's visual clarity and information
presentation?
1 / 1 point
They remove the need for textual descriptions in a report.
They allow users to access updated data metrics.
They allow hiding visuals that are not important.
They condense information into pop-up boxes that appear upon hovering over a data point.
Correct
That’s correct! Tooltips effectively manage space by storing additional information in a pop-up box
that only appears when needed, thereby keeping the dashboard clean and easy to navigate.
16.
Question 16
During a training session for new hires at Adventure Works, you're discussing the importance of data
organization in Microsoft Power BI. A junior analyst asks you about the benefits of using hierarchies
in reports. How would you explain the capabilities enabled by hierarchies in Power BI reports?
Select all that apply.
0 / 1 point
Structuring data from a general overview to detailed levels
Correct
That’s correct! Hierarchies in Power BI enable users to navigate from high-level overviews to
increasingly specific levels of data. This hierarchical structure aids in a logical and comprehensive
data exploration, which is crucial for making informed decisions.
Facilitating custom data filters
This should not be selected
Not quite. Please review Report hierarchies.
Enabling data drill-down capabilities within a single visual
Correct
That’s correct! An advantage of using hierarchies in Power BI is to allow users to drill down into
specifics within the same visual. This enables a more detailed data analysis without needing to
switch between multiple visuals or reports.
Enhancing data visualization options
17.
Question 17
During a Microsoft Power BI training conference, a participant raises their hand and mentions
hearing about a feature in Power BI that allows moving from one report page to a more detailed
view. They're not sure what it's called but ask for its advantages. Which of the following are
functionalities enabled by the drillthrough feature in Power BI? Select all that apply.
0 / 1 point
Interactive parameter passing between report pages
An option to return to the main report from a drillthrough page
Correct
That’s correct! When configuring a drillthrough in Power BI, an option to return to the main report is
usually provided, enhancing navigability. This 'round-trip' functionality ensures a smooth user
experience and facilitates an easier exploration of data.
Cross-filtering within the same report page
This should not be selected
Not quite. Please review Report drillthrough.
Navigating from a main report or visualization to a detailed, focused report page
Correct
That’s correct! The drillthrough feature in Power BI enables navigation from one report or
visualization to another, or to a detailed page focused on a specific aspect or context of the selected
data point.
18.
Question 18
During a department-wide training on Microsoft Power BI, you're asked about the essence of data
sorting. You explain how sorting enhances the readability of visuals. What is the primary purpose of
sorting data in Power BI reports?
1 / 1 point
To facilitate quicker data analysis
To remove unwanted data from the report
To enhance the readability and understanding of visuals
To focus on key performance indicators
Correct
That’s correct! Sorting data in Power BI reports helps to arrange the data in a logical manner,
making it easier to read and understand. For instance, sorting sales data by region in ascending
order can make it clearer which regions are performing well and which are not.
19.
Question 19
At Adventure Works, you're tasked with understanding the rise and fall of sales data. The company
uses Microsoft Power BI, a tool rich with functionalities that can aid in data visualization and
analysis. As a data analyst, you're particularly intrigued by the features of cross-filtering and cross-
highlighting. Which of the following statements are true about cross-filtering and cross-highlighting in
Power BI? Select all that apply.
1 / 1 point
Cross-highlighting is used to display raw data directly.
Cross-highlighting dims or fades unrelated data but still displays them.
Correct
That's correct! Cross-highlighting functions by dimming or fading unrelated data points in other
visuals but not hiding them. This feature enables you to understand the context while focusing on
specific pieces of information.
Cross-filtering is the default behavior for most visuals in Power BI.
Cross-filtering allows a selection in one visual to filter out unrelated data in another visual.
Correct
That's correct! When you select a data point in one visual, the other visual automatically filters out
unrelated data. This enables you to quickly isolate relevant information for more precise analysis.
20.
Question 20
In a training session for new hires at Adventure Works, you're introducing them to Microsoft Power
BI and its capabilities. One of the attendees inquires about the term statistical summary in the
context of Power BI. Which of the following best describes a statistical summary?
1 / 1 point
A DAX-enabled set of functions for data computation and analysis
An in-built feature for automated report generation
A visual representation of all data entries in a dataset.
A comprehensive range of statistical functions used for data analysis.
Correct
That’s correct! A statistical summary in Power BI offers an extensive set of statistical functions aimed
at articulating and analyzing your data. This feature is allows you to go beyond basic data
visualization and delve into more rigorous data analysis.
21.
Question 21
In a recent workshop at Adventure Works, you were explaining to the marketing team how Microsoft
Power BI can aid in visualizing their campaign data. One team member asks about the primary
difference between grouping and binning. How do you respond?
1 / 1 point
Grouping allows manual separation of data points into specific categories while binning automatically
separates them into equal intervals.
Grouping is often associated with numerical data, while binning typically works best with textual
data.
In some editions of Power BI, binning and grouping might be referred to interchangeably.
Binning is done manually, while grouping is an automated process in Power BI.
Correct
That’s correct! Grouping in Power BI enables you to manually divide data points into separate
groups based on your own criteria. Binning, on the other hand, automatically separates data points
into specific intervals or bins, depending on the parameters you set.
22.
Question 22
During a quarterly review at Adventure Works, you present a histogram to depict monthly sales
distribution. A manager then asks about the difference between a histogram and a bar chart. How
would you explain the distinction?
1 / 1 point
Histograms cannot use vertical bars, only horizontal ones.
Bar charts require binning techniques, while histograms do not.
Histograms display the distribution of numerical data by grouping them into bins or ranges.
Histograms show relationships between two variables, while bar charts show distributions of a single
variable.
Correct
That’s correct! One of the key features of a histogram is its binning technique. By partitioning a
continuous dataset into intervals (or bins), histograms offer a bird's eye view of data distribution.
23.
Question 23
Imagine you're a seasoned data analyst at Adventure Works. Over the years, you've been
instrumental in making data-driven decisions, and now you're mentoring new recruits. During a
training session, a discussion emerges about the clustering techniques. What are some
functionalities of clustering techniques? Select all that apply.
0 / 1 point
To categorize and classify diverse datasets
This should not be selected
Not quite. Please review Clustering techniques.
To identify outliers within a dataset
To discover groups of similar data points within a dataset
Correct
That’s correct! Clustering is a crucial tool in as its primary functionality is to segregate datasets into
distinct clusters or groups where data points in the same cluster are more similar to each other than
to those in other clusters.
To separate data based on predefined labels
24.
Question 24
As a lead data analyst at Adventure Works, you've been tasked with creating an extensive report for
the management on the latest sales figures. You decide to use Microsoft Power BI, given its robust
visualization capabilities. While setting up your report, you encounter diverse axis choices. Which of
the following statements about axes is accurate? Select all that apply.
1 / 1 point
Power BI solely relies on manual input to determine the axis type.
All axes in Power BI are automatically set to continuous by default.
Continuous axes in Power BI can represent numerical data points with an inherent order.
Correct
That’s correct! Continuous axes in Power BI are crafted for numerical data points that exist on a
spectrum. This might be data like sales revenue, temperature, or age.
Categorical axes in Power BI organize data into distinct categories without inherent numerical order.
Correct
That’s correct! Categorical axes in Power BI are specifically designed to handle discrete, non-
numeric data points. This means that while data like product names can easily fit into distinct
categories, these categories do not have a numerical ordering or ranking inherent to them.
25.
Question 25
It's a chilly evening at Adventure Works. While most of the lights in the building have dimmed, your
office is brightly lit, a beacon for the late-night data crunching sessions you've come to cherish. As
you sift through your latest findings, you reflect on Microsoft Power BI's Analyze feature. What is one
of the main functions of the Analyze feature in Power BI?
1 / 1 point
To automatically detect patterns, trends, and anomalies in the data
Streamlining data for better visualization
Simplifying data source integrations
Assisting in future business projections
Correct
That's correct! At its core, the Analyze feature serves as a sophisticated analytical engine in Power
BI. It autonomously searches through data to spotlight patterns, trends, and anomalies, offering
users a richer and more detailed perspective.
26.
Question 26
Your office door chimes, and the junior data analyst you've been mentoring steps in, clutching a
laptop. They're eager, bubbling with questions about the intricacies of Microsoft Power BI. After a
particularly exciting discussion on visualization techniques, the topic of reference lines pops up. What
is the primary purpose of using reference lines in Power BI visualizations?
1 / 1 point
To highlight key insights or pieces of information within the data
To simplify the visual interpretation of complex datasets
To primarily act as divider between distinct data categories
To reinforce the narrative of the data story
Correct
That’s correct! Reference lines are additional elements added to Power BI visualizations to draw
attention to crucial insights, benchmarks, or comparisons in the data, thereby aiding in data
interpretation and decision-making.
27.
Question 27
The newest recruits of Adventure Works sit eagerly in the training room. As the company's chief data
analyst, you're tasked with introducing them to the company's data-driven culture. To achieve this,
you turn to the company's trusty dashboards. How do dashboards promote a culture within an
organization?
1 / 1 point
By fostering transparency and accountability through clear data visualization
By enabling cross-departmental collaboration
By streamlining managerial oversight
By enhancing data literacy among employees
Correct
That’s correct! Dashboards primarily promote a culture of transparency and accountability by
presenting data in a clear and accessible manner. They act as unbiased, data-backed mirrors that
reflect the true performance of different business units against set targets and benchmarks.
28.
Question 28
At Adventure Works, the sales team is always on the move. Their need for real-time insights is vital.
With the latest Microsoft Power BI dashboard that you've developed for them, they're now able to
make swift decisions. However, the complexity of data can be intimidating. To address this, you've
called in a workshop to discuss features that make their life easier. Which of the following features in
Power BI assist in enhancing dashboard usability? Select all that apply.
1 / 1 point
Quick Insights
Correct
That’s correct! Quick Insights is a feature in Power BI that automatically searches datasets to
discover and visualize potential insights, making it easier for users to understand their data.
Custom Visualization Integration
Real-time Data Syncing
Q&A feature
Correct
That’s correct! The Q&A feature allows users to interact with data by asking questions in plain
English, receiving answers in visual or numeric formats, thus enhancing dashboard usability.
29.
Question 29
The marketing team at Adventure Works is planning a campaign that requires insights from various
departments. After a rigorous analysis, you’ve prepared a comprehensive report in Microsoft Power
BI Desktop. Given the widespread nature of the campaign, the team needs this report in a PDF
format for easy dissemination. In Power BI Desktop, where do you navigate to begin the process of
exporting your report as a PDF document?
1 / 1 point
Within the File menu, proceed to Export and select To PDF
Within the Model view, select Convert to PDF option
Within the Data view, using the Export feature
Within the Report view, select the New PDF Report function
Correct
That’s correct! Power BI Desktop's File menu provides a range of options related to the file and
report operations. Among these, the Export submenu houses the To PDF option, which is the direct
route to convert your Power BI report into a PDF document.
30.
Question 30
Adventure Works is buzzing with energy as new recruits have joined. Eager to introduce them to the
intricacies of data visualization and reporting, you schedule a comprehensive Microsoft Power BI
workshop. The Performance Analyzer is a significant segment, and you want them to understand its
essence. What is the primary function of Power BI's Performance Analyzer?
1 / 1 point
To analyze the accuracy of data in your report
To measure the loading time of each visual element in your report
To audit the quality of data in your report
To optimize data storage used by your report
Correct
That’s correct! The Performance Analyzer in Power BI is designed to measure the load time for each
visual element in your report. This information can help you identify bottlenecks and improve the
overall performance of your report.
ross-highlighting

.
Question 1

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.

In which of these situations would it be more appropriate to use a probability model rather than a
regression/data-mining approach?
0 / 1 point

Predicting whether the customer will churn in the next year

Predicting when the customer will make her next purchase
Predicting whether the customer will buy the brand at least once in the next year
Predicting which customer is most likely to churn in the next year
Predicting the brand that the customer will buy during her next category purchase
Incorrect

Incorrect. Please review the video “Beyond Period 2.” Customer churn is the loss of customers
2.
Question 2

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.
Which of the following are genuine data-mining procedures? (Please check all that apply)
1 / 1 point

All answers are correct

MARS
Correct

MARS is one genuine data-mining procedure.

CART
Correct

CART is one genuine data-mining procedure.

SCAN
3.
Question 3

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.

Which of these statements is most aligned with our assumption(s) about randomness when it comes to
modeling/explaining customer behavior?
1 / 1 point

Customers are not truly random but appear to be “as if” random from an outsider observer’s
perspective
Any given customer is quite predictable, but the randomness exists across customers
We make some assumptions about randomness in order to derive the mathematical model, but
when it comes to actually estimating the model they no longer apply
Each customer is assumed to behave randomly in accordance with a standard normal (“bell-
shaped”) distribution
Most customers are predictable but there is usually a segment of “as if” random ones that should be
accounted for
Correct

Correct
4.
Question 4

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.

Among the explanations below, which one is a reason to favor a probability model over a regression-like
(e.g., data-mining) model for long-run projections of customer behavior?

1 / 1 point
If the observed behavior is viewed in an “as if” random manner, it would be wrong to put it into a
regression-like model as if it’s deterministically true
Regression-like models are fine for a one-period-ahead prediction, but not beyond that horizon
Probability models can determine customer motivations
Probability models are more accurate than regression models
Correct

Correct
5.
Question 5

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.

Why does the “RFM” rubric present the three key measures (recency, frequency, and monetary value)
in that order?
1 / 1 point

Recency is the easiest of the three to observe/measure

This is the order in which they were discovered/identified as being highly predictive of future
behavior
There is no particular reason; it’s just an arbitrary order
Recency is the most predictive of the three
Recency and frequency are equally important, and monetary value is far less important than both of
them
Correct

Correct
6.
Question 6

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.

When we refer to a “cohort,” we are talking about a group of customers who:

0 / 1 point

Share similar observable personal characteristics (e.g., demographics)

Share similar purchasing propensities
Share similar churn propensities
Share similar acquisition characteristics (e.g., time of acquisition)
Share similar responsiveness to marketing tactics
Incorrect

Please review the video “Making Predictions Using a Data Set”

7.
Question 7

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.

Referring back to the dataset (and model) we covered extensively, how would these two customers (both
“acquired” in 1995) compare to each other, in terms of their expected future purchasing?

1995 1996 1997 1998 1999 2000 2001 2002

Vrinda 1 0 0 0 1 1 1 0
Yoshinori 1 1 1 1 0 0 1 0
0 / 1 point

They would be expected to be roughly equal

There’s not enough information here to make the decision
Vrinda would likely be more valuable
Yoshinori would likely be more valuable
Incorrect

Please review the video “Data Set Predictions: Mary, Sharmila, or Chris?” Remember the RFM
principle, and order of importance.
8.
Question 8

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.

What does a “BTYD” model refer to?

1 / 1 point

Back-Test Your Data

Bayesian Transformation of Yearly Data
Buy Till You Die
Beta Time-Yield Distribution
Correct

Correct
9.
Question 9

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.

Referring back to the dataset (and model) we covered extensively, how would these two customers (both
“acquired” in 1995) compare to each other, in terms of their expected future purchasing?

1995 1996 1997 1998 1999 2000 2001 2002

Ted 1 0 0 0 1 0 1 0
Jane 1 1 1 1 0 0 0 0
0 / 1 point

Ted would likely be more valuable

Jane would likely be more valuable
There’s not enough information here to make the decision
They would be expected to be roughly equal
Incorrect

Please review the video “Data Set Predictions: Mary, Sharmila, or Chris?” Remember the RFM
principle, and order of importance.
10.
Question 10

Please note: Some of the questions you’ll find in this quiz aren’t just straight “regurgitation” of the
materials presented in the videos – and this is exactly what I had in mind. These questions will force
you to think a bit about the concepts/methods covered, but careful consideration of the course
material should lead you to an indisputable correct answer in every case.

Here’s one hint: make sure you look at the presentation decks as well as the videos.

Which of these real actions would not be represented by the “buy” in the BTYD model?
0 / 1 point

When a customer participates in a promotional sale

When a customer files an insurance claim
When a customer attends a sales event
When a customer renews a subscription
All answers are possibilities
Incorrect

Please review the video “Probability Models”

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