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Issued to Shreya
Introduction 4

Why Should You Still Use Twitter? 5

Setting Up Your Stand-Out Twitter Profile 7

Name 7
Use Emojis (But Not a Lot) 7
Write About What You Stand For 8
Get Verified 10
Profile Picture 11
Upload In High-Resolution 11
Personality Matters 12
Use the Same Image Across All Social Media 13
Header Image 14
Bio 15
Less is More 15
Compile All Links in a Single Place 16
Use Emojis Tastefully 17

Tweets 18
Write Well 19
Grammatically Correct 19
Be Mindful of Your Words 19
Maximize Character Count 20
Include Images or Videos 21
Tweet About Your Topic 22
Know the Type of Tweet to Send Out 22
Schedule Tweets in Advance 24
Tweet At The Best Times 25
Tag Users in Your Tweets 27
Use URL Shorteners 28
(When To) Include Hashtags 30
Create Threads 32

Building Followers 35
Engage 36
Find Influencers 36
Join Conversations 39
Participate in Twitter chats 42
Get Followers Outside of Twitter 45
Email Signature 46

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 Website 46
Content Promotions 51
Viral Content Bee 52
Quuu Promote 52
Triberr 53

The Case Against Twitter Automation 53

It Annoys People 54
It Makes Your Account Look Spammy 55
It Takes Away the Reason Why You Have Twitter in the First Place 57

Follower Milestone Strategy Changes 57

Under 1k Followers 57
Under 10K Followers 58
Under 100K Followers 58

Conclusion 59

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Introduction
Thanks for downloading this free eBook! I’ve been doing SEO eBooks for years at this point, so
this is my first feature-length piece in a different industry.

In 2020, I tried my hand at Twitter just to freshen things up. It’s a nice change of pace since,
while social media shares similar principles with SEO, the tactics are different.

I took it as a challenge to make something out of my account by learning from the best and
testing different techniques to see if it works just like I would with SEO.

The results have been successful so far:

Best of all, I’m just getting started!

For now, I want to document how I went from a nobody on Twitter to someone who’s pulling in
replies and likes regularly.

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It’s easy to drown in the noise of Twitter due to the volume of tweets sent every second. But in
this guide, I’ll help you cut through the noise and engage with your target audience effectively.

Of course, I’m getting way ahead of myself. Let’s begin first by taking a look at Twitter itself.

Why Should You ​Still​ Use Twitter?

The recent hacks on major Twitter accounts (July 2020) in a bitcoin scam are just the latest
wrinkle in Twitter’s sketchy history.

As a platform that connects people from all over the world, Twitter was once one of the top
social media sites. As of April 2020, it’s not even in the top 10 globally:

Source: S
​ tatista

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It’s been surpassed by sites & apps like Instagram, Tik Tok and Snapshot, all three of which
were launched years after Twitter. However, note that the number of adults using Twitter, in
comparison to these other apps, is significantly higher. Meaning that the average traffic Twitter
drives will convert at a far higher rate, and with often higher spend, than those other networks.

One of the reasons for Twitter’s downward spiral in terms of popularity though is the
proliferation of fake accounts in the platform.

In general, fake accounts are nothing new in social media. However, platforms like Twitter and
LinkedIn suffer far more than those like Reddit or YouTube.

The platform has been in a constant battle with fake profiles for years. And with thousands of
fake accounts linked to the Chinese government (Source: W ​ SJ​) and half of the accounts
tweeting about COVID-19 being from bots (Source: ​NPR​), this problem isn’t going away anytime
soon.

From a marketer’s standpoint, having bots and fake profiles around on Twitter reduces your
ability to strike an authentic engagement with your audience. You have to swim through
thousands of bots to find people willing to engage with you.

However, this shouldn’t discourage you from using Twitter because there are lots of things
going for it as well, especially if you’re an influencer.

For one, launching an influencer marketing campaign helps you earn $6.50 for every dollar
(Source: ​Digital Marketing Institute​). If you plan on taking this route, then you can make sweet
money from promoting not only your own products but being an affiliate as well has gotten
increasingly more profitable with organic social media.

Also, a reported 40% of survey respondents purchased from the platform after seeing a social
media influencer promote it (Source: ​Ion​). In relation to this, 49% of consumers depend on
recommendations made by their favourite influencers (Source: D ​ igital Marketing Institute​).

These statistics are a big deal because revenue is always the bottom line. And if you can
leverage this statistic to your advantage, then you can grow your income if you use Twitter
correctly.

Some figures above apply to influencers who want to build an audience for the purpose of
earning from them. While making money is one of your goals in using Twitter, I’m not saying
that you become this kind of influencer to achieve this.

As for me, I’m lucky to have built my authority even before this influencer marketing craze took
over social media. So I really didn’t have to shill myself for advertisements and products just to
rake in cash. Instead, I use my influence to sell the products I built from the ground up and
promote those that I truly believe in, and use myself.

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But to get to this stage, you need to build an audience who believe in every tweet you send. And
even with bots and fake accounts running rampant on Twitter, you can still build your own tribe
of followers whom you can engage with.

And it all starts with your Twitter profile.

Setting Up Your Stand-Out Twitter Profile

Setting up a Twitter profile is not that difficult. In fact, you probably have set up one already and
are using it on a regular basis.

The only difference in signing up for an account nowadays is the need to enter your phone
number, a pitiful attempt to stop fake accounts.

However, that also means you can’t create multiple accounts using the same phone number.

After you’ve verified your account, you need to fill out your information that will publicly appear
on your profile.

However, it’s not enough to set up an account, upload a photo, write a description, and start
tweeting.

For the purpose of getting the most out of your profile alone, the devil is in the detail.

Every element of your Twitter profile must be carefully crafted for them to exist for a purpose.

Below is the process of how I did mine. You can copy my approach or use it as inspiration to
spark ideas of your own.

Name
As mentioned earlier, I’ve built my name off SEO, years before I hopped on the Twitter train.
Therefore, and not to sound brash or anything, “Charles Floate” carries a bit of weight in SEO
circles. So since I already have name value online, I just simply entered my name on Twitter to
achieve the effect I wanted from my profile: for my audience to search and find me.

Your situation might be different, especially since you’re still building up a reputation in your
industry. In this case, you need to pull out all the stops to help your profile stand out from the
pack.

Use Emojis (But Not a Lot)

Let’s be real here: emojis can be annoying, especially when used frequently during a
conversation. However, in small doses, emojis can help enhance the quality of discussion. Like
pictures, they can help communicate ideas in the least amount of characters possible.

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In the case of using an emoji as part of your Twitter name, I suggest you choose something that
resonates with you or gives you personality.

Melissa Fach uses the cake emoji as part of her Twitter. Why she uses it and what it means
remains unclear, thus making the use of an emoji a curious one. But to be fair, who ​doesn’t l​ ike a
slice of cake?

For my profile, I use the graph emoji to represent high rankings on SERPs. It is pretty descriptive
of what I do for a living without having to type the words.

Write About What You Stand For

As people, you stand by your beliefs and principles. To help give colour to who you are, why not
include them in your Twitter name?

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During these strange times, people need to stay home to keep from spreading the virus with
your friends, family and community at large. At least, that’s what Christop Cemper believes in.
So if you feel the same as he does, then his beliefs would have gained him a follower or two.

Your principles don’t have to be topical or news-related. It can simply be a side note about your
current situation to help inform of your current status, just like what Glen Allsopp did with his
Twitter profile -

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Get Verified

Nothing screams authority more than a blue checkmark after your name on Twitter.

Getting verified on Twitter may not mean much to the platform itself. But for people, it goes to
show the extra step you took to make your Twitter profile look authoritative in the eyes of your
audience.

As of writing, however, verifying your Twitter account is put on hold in the meantime.

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Profile Picture
The recommended dimension for your Twitter profile pic is 400x400 px. That’s why your
headshot as your Twitter profile picture should be sufficient.

However, you may need to observe certain things to ensure that your profile picture reflects who
you are. And some of those things are detailed below:

Upload In High-Resolution

Taking your photo using your mobile device should suffice since most cameras on phones
could produce high-resolution photos.

It’s better if you can get someone to take your photo instead of taking a selfie. You are free to
position yourself for the most optimum headshot.

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Also, the resolution of the back camera is greater than the one on the front, thus helping you
take a more refined profile picture.

Of course, it’s ideal to have a professional photographer take your photo. You can get different
angles with optimal lighting so you can choose which shot to upload. While you’ll have to pay up
for these shots, at least you won’t have to worry about quality.

Or if you’ve attended conferences before, there might be photos of yourself taken by

professionals uploaded somewhere. Just crop yourself and use that as your profile picture.

It would even be better if you’re one of the speakers in the event. This helps you show even
more authority to your audience.

Personality Matters

Smiling for the camera is the safest and surefire way to go with your profile picture. That’s what
most Twitter users go with, anyway.

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However, if you’re not comfortable with your smile, then go with a pose that makes you feel
comfortable. Just because everybody has the same look in their photos, doesn’t mean you
should too.

Noah Kagan’s Twitter profile picture is the perfect example of showing personality. A quick look
at it and the cover photo gives you an idea of who Noah is.

The photos work because they don’t feel forced or unnatural. They’re zany and quirky, but that’s
the kind of person Noah really is in real life.

Showing your authentic side of yourself to your audience, therefore, is a great way to get into
their good side.

Use the Same Image Across All Social Media

If you signed up to other social media sites, it’s preferred to have the same profile pictures on all
your accounts. By using the same image, you ensure that people get to follow you and not
another person with the same name.

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For instance, they’re already a fan of your Facebook page or a friend of yours on the platform.
And if they search your name on Twitter, they might see multiple users with the same name. So
by using the same time, they can easily pick out from the lot which one is your profile.

Header Image
The header image gives you another real estate on your Twitter profile to express yourself and
inform potential followers about what you do.

The curious thing about the header is how the profile picture covers its lower left part when
viewing one’s profile.

Therefore, make sure to leave a blank space on the lower left part of your Twitter header image
when designing it.

Thankfully, online image editing tools like Canva have Twitter templates that take the space into
consideration.

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If you’re not a designer, choose from the templates after logging into your Canva account and
drag-and-drop elements onto the image. Also, they are optimized for Twitter’s required size for
the header (1500 x 500 px) so you don’t have to worry about anything.

When it comes to figuring out what to include in your header, it’s really up to you. There are no
rules as to what you can and can’t put. Just be sure that people who will check your Twitter on
desktop and mobile devices can view the information.

Bio
You can only cram in 160 characters in your bio. While some would be restricted by the
character count, you must use this as an opportunity to be creative in your conciseness.

Below are some ideas to help you get started:

Less is More

People would try to cram in as much information about themselves as possible on their Twitter
bio. The goal here is to make the most out of the allotted space you have.

However, not that there’s only one right way to write your bio, having too much in there could
easily confuse your audience as to who you are.

In this case, having a single sentence in your Twitter bio could be just as effective.

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With just a sentence on Majestic’s Twitter, it was able to capture the spirit of their product. It
does help that the cover photo describes the tool even more.

Still, a clear and concise bio allows your audience to know what you’re all about. It doesn’t have
to be jam-packed with information about yourself and what you do.

Compile All Links in a Single Place

It’s common for people to include a link on the bio pointing to their latest products, services, or
blog posts. However, you can’t paste all those links at the same time because it would look silly
on your Twitter bio.

However, it’s possible to compile and manage all these links in a single place.

In my bio, I use L​ inktree​ to consolidate all links to my landing pages. This is very useful,
especially since I launch lots of products all at once. So instead of promoting them one at a
time, I can just link out to them using Linktree.

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Linktree is free and lets you feature as many links as you want. However, the paid subscription
($6/month) allows you to do other things like schedule links to appear in the list, embed
YouTube and Twitch videos, include social icons and newsletter sign-up forms, and more.

Use Emojis Tastefully

Similar to your Twitter name, using emojis helps attract attention to your bio. In particular, using
emojis like the pointy finger to draw attention to a link on your Twitter profile should help
increase its CTR.

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There really is no rule regarding the amount of emojis you should use on your bio. But unless it
adds value to what you’re trying to convey, then it’s best to not use more than what you need.

Most people dislike people who spam emojis, I like to have a maximum of 2 per bio and tweet.

Tweets
Once you have your profile set up properly, you should be able to begin tweeting.

Unlike most social media posts, you only have 280 characters allotted for your tweet. That’s
what makes Twitter unique - You’re encouraged to make short tweets instead of long-form
posts found on Facebook and sites like Medium.

Again, some may find this limitation a hindrance to communicating their message. But to be
truly successful at Twitter, you need to embrace the platform for what it is.

Also, it’s common for the majority of marketers on Twitter to share and retweet articles they’ve
published on their site.

While there’s nothing wrong with using Twitter for promotions, I’d like to point out that I’m not a
big fan of this approach.

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It’s easy to put publishing your latest content or relevant articles on Twitter on autopilot. Later
on, we’ll talk about some of the pitfalls of Twitter automation and how you should deal with
each situation.

After testing the algorithm out thought, directly sharing links and external videos tends to have a
negative impact on the organic reach of your tweets. Using a thread format will often result in
more reach and more clicks when it comes to sharing pieces, and you can often re-share similar
threads once you reach higher follower milestones, and have a bunch of new followers.

When it comes to actually writing your tweets though, here are my recommendations.

Write Well
Well-written tweets are a given if you want to engage an audience on Twitter. However, it’s best
to break down what “write well” means in this situation to leave no room for misinterpretation.

Grammatically Correct

This is a no-brainer. Nobody will take you seriously if your tweets have grammatical errors in
them.

It’s best to have Grammarly installed on your browser. Even the free account picks basic
mistakes that you shouldn’t be making in your tweets and provides suggestions to correct them.
This way, you won’t have people replying to your tweets just to correct your grammar.

Be Mindful of Your Words

When writing tweets, you need to be your own editor and even copywriter whether you like it or
not. Since the goal is to build connections with your audience, you need to use words that will
help make engaging with them much easier.

Here are some ideas on how you can approach this:

● Write in sentence format, i.e. the first letter of the first word in a sentence is capitalized,
each sentence ends with a period, etc. Grammarly should help you with this, but it would
also help if you make an effort as well.

● Replace “to-be” verbs, i.e. is, are, am, with action verbs, i.e. wrote, shared, published. The
latter is more descriptive and helps you communicate your message better.

● Be clear with your call to action. If you want them to retweet your tweet, for instance, ask
them. Don’t assume that people will RT it just because it’s a good tweet.

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 ● Don’t use business jargon in your tweets. Keep it as simple as possible so even people
who aren’t your audience would understand what you’re saying unless of course, you’re
really trying to niche down the account.

Maximize Character Count

Twitter prides itself as a platform that limits tweets to 280 characters, arguably one of the
shortest among social media. In fact, it was even shorter years ago when users can only tweet
messages up to 140 characters.

Despite the platform’s distinct characteristic, tweets with that 240-259 character range generate
the most engagement.

In particular, they have the highest average likes, replies, retweets, impressions, and link tweets.

Source: M
​ edium

That said, you need to maximize the allotted characters of your tweets to make the most
impact. Of course, you don’t have to force the tweets to reach at least 240 characters if it
compromises your message.

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But the point stands: don’t be shy in making your tweets as long as possible.

Include Images or Videos

To help you counter the limited character count for each tweet, use visual content instead. As
the saying goes, a picture paints a thousand words.

Here, I’m not referring to the images generated on the tweet after sharing a link to a blog post.
I’m talking about uploading a screenshot or a photo taken using your mobile device.

Most images shared in tweets are of the personal variety, just like what I do on my account.

Publishing images as tweets is a good way to broaden the types of tweets you send on the
platform. It also helps ease in replies and likes from your followers.

If you don’t have the right image to use with your tweet, you can include a GIF instead that’s
readily available from the composer.

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Tweet About Your Topic
Aside from your Twitter bio, your tweets will help inform your audience what you’re all about.
And the best place to start is sharing things about your niche and industry.

If you’re in the SEO business, then it makes sense to tweet stuff about it. Share ideas you have
about the current state of search or tweet about your latest blog posts. To make it even easier
for you, retweet stuff from experts in the industry with whom you agree.

At the same time, you should refrain from tweeting about other industries unless they’re either
relevant to your main topic or part of your identity.

For instance, aggressively sharing information about your favourite sports team may turn off
some of your audience, but not because they don’t like sports. Rather, it’s not something they
want to hear all the time from people they follow. At the same time, you’ll attract fans of the
same sports team instead of people whom you want to turn into clients or customers.

While you have all the right to tweet whatever you want, being all over the place isn’t probably
the best way to build a following on Twitter.

Therefore, by narrowing down your tweets to specific and related topics, you make it easier for
your audience to find you. And by remaining consistent and adding value in your tweets, it
encourages people to follow and hear more from you.

Know the Type of Tweet to Send Out

There have been lots of studies about how frequently you should send out tweets. According to
one of the more recent ones, it’s optimal to tweet 15 times a day (Source: ​CoSchedule​).

However, one thing that stands out from these studies is that Twitter requires you to post more
often compared to other social media platforms.

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The character length of tweets may have lent to their fleeting nature. Therefore, users feel the
need to tweet out more to make an impression on their audience.

Nonetheless, the figure above is a benchmark at best. There are various factors involved that
determine the frequency of tweets for each user and it’s never the same for all, especially from
different industries. However, you can use the number and test it out to see the response from
your audience.

Using Twitter Analytics, you can monitor the performance of your profile by checking its key
metrics.

From here, you will see the number of tweets you’ve sent out thus far and the potential effects it
had with impressions, profile visits, mentions, and followers.

It also shows the best tweets you shared based on impressions. This way, you know the types
of tweets that get the attention of your audience.

Referring to the data provided by Twitter Analytics, you can make informed decisions on how to
approach your tweets moving forward.

In the example above, July 10 shows me there were 20 tweets sent out that day that reached
2,000+ impressions. While that may not be a bad figure at all, you have to compare it with the
other days on the graphs.

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The day with the most engagements, July 14, only had five tweets sent out. Again, there are lots
of factors involved here, such as the quality and type of tweets sent out on both days.

However, this goes to show how tweet frequency isn’t as valuable as it should be. While you can
use the average of 15 tweets as a baseline to ramp up your Twitter activity, it’s important to
check your analytics to help you determine the kinds of tweets that get the most traction with
your audience.

After applying the changes, you need to monitor the results after a month to get a full picture of
what worked and what didn’t. This will allow you to double-down on the types of tweets that
proved effective and discard tweet types that didn’t yield results.

Schedule Tweets in Advance

If you have prepared tweets to be sent out in the future, it’s best to schedule them while you
have time.

Twitter has a native scheduler that you can use.

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You can also view the tweets you have set up thus far to ensure that all tweets are lined up in
order.

The tweets you must schedule are promotional ones. This allows you to put Twitter to work by
having it promote your latest products and services.

However, don’t schedule too many tweets at the same time on the same day. It’s good to not
only space them out but to also leave room for you to tweet out something on the fly.

Tweet At The Best Times

According to the latest studies, the best time to tweet is on Wednesday and Friday at 9am
(Source: ​SproutSocial​).

However, the stats are applicable if you have a global audience. If you have a local audience,
then these may not apply to you. Nonetheless, there’s nothing wrong with scheduling your
tweets according to the best times.

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Similar to the average number of tweets, use them as a benchmark to measure how much
engagement you can produce from your tweets. It’s possible that tweeting on Wednesday and
Friday mornings will yield the best engagements. But the opposite is just as viable.

Since Twitter Analytics doesn’t show you what the best times for tweeting out are, you need to
use third-party tools for this.

Tweriod is a free online tool that analyzes your Twitter account and tells you the days and times
when you should send your tweets.

The tool will take time analyzing your account depending on how frequently you’ve been
tweeting and how many your followers are. Tweriod will then inform you via DM or Twitter
notification once it’s done analyzing.

Once it’s finished, you should be able to access to something like this:

You can even check the hourly graphs to see how many impressions your tweets got for that
hour. To get additional data for the same features, you need to sign up for its paid
subscriptions.

However, the free version should be good enough to help you know when you should tweet to
maximize your engagement.

There are social media scheduling tools with built-in analytics that also track the days and times
when most of your followers are active.

Here’s a screenshot from Amplifr, a social media scheduler:

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Other tools feature more than that while others don’t even have this information on their
analytics. For now, however, Tweriod should be enough to help you find the best times to tweet
using your account.

Tag Users in Your Tweets

Tagging is a common practice among Twitter users. In particular, this takes place when you
reply to someone. The Twitter handle of the user then automatically appears on the tweet.

This is also performed when you share an article from another site and what to share with your
audience on its Twitter profile so they can follow him or her. While you can remove the Twitter
handle of the user, it’s common courtesy to include it in the tweet.

By tagging others, they are notified that somebody mentioned them on the platform. This
causes them to check the mention and see what it’s all about.

Tagging is great for engaging with particular users. It works best if used as part of a growth
hacking strategy for increasing your Twitter profile exposure, which could also potentially
increase sales. I’ll discuss it later under the advanced Twitter strategies I used to grow my
account.

For now, however, you need to ensure that you tag the right users when sharing their content or
replying to them.

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Use URL Shorteners
If you are sharing a link to content on your tweet, use a URL shortener to make the most out of
it. This is especially true if you’re sharing an article not published on your site.

There’s more to URL shorteners than meet the eye. You can edit the URL of the link to make it
easier for people to type it in case they lose the link.

More importantly, they help you create a CTA that appears every time somebody clicks on it and
visits the page. Here’s an example:

You can tweak the CTA to also show a subscription form to your email list.

Therefore, instead of people just reading the article written by another person, you can use this
opportunity to increase your conversions.

You can use a tool like Replug to get the job done. It’s a URL shortener that lets you create a
CTA for every link it shortens. You can edit the type of CTA you want but also change its
appearance to maximize its conversions.

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Also, you can edit the position of the CTA and how you want it to appear on the screen
(time-based or scroll-triggered).

The great thing about Replug is you can use it with social media tools like ContentStudio,
MissingLettr, and others.

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Whenever you share a link on Twitter using the aforementioned tools that integrate with Replug,
all links will automatically be shortened and have the CTA on the page.

(When To) Include Hashtags

Just like emojis, hashtags can distract people from your overall message. Therefore, it’s in your
best interest to limit using hashtags on your tweet.

At the same time, you have to know why people use them in the first place. Hashtags help
increase the visibility of your tweets whenever people search for the term. When more than
enough people use the same hashtag on Twitter, you will find it ranking under Trends.

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This explains the multiple hashtags some people use in a single tweet — they want more people
to find their posts. However, you need to keep the hashtags to a bare minimum because having
too many hashtags dilute the point you’re making on your tweet.

That said, you can’t just come up with a hashtag on the fly. You need to know which hashtags
people search for that’s related to your tweet. This way, more people can find your tweet and
will probably follow your account if they like what they see.

Tools like RiteTag simplify the process by providing you with ideas and suggestions for
hashtags to use with your post. Just type in your topic and the tool will also show you how many
tweets, retweets, and exposure per hour the hashtag suggestions have.

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RiteTag takes away the guesswork of finding which hashtags to choose for your tweets. It
shows you all the data you need to know about hashtags so you can come up with an informed
decision as to which one you should use.

Ideally, you can include up to a maximum of three hashtags — having more than three would be
overkill.

Create Threads
As mentioned, the character limit for tweets has paved the way for users to get creative on how
they want to share their thoughts with their followers.

If you’ve been around Twitter for long, you would see tweets like this:

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Property of Charles Floate Training. Issued to Shreya
This is called a Twitter thread and is nothing new in the platform. However, it’s one of the better
ways to tweet and engage your audience to turn them into followers.

For starters, a thread lets you compile tweets pertaining to a topic. From the screenshots above,
I’ve replied to my initial tweet to create a chain of interconnected tweets. Doing this makes it
easier for users to find other ideas about the subject by browsing through the replies.

Also, I leaned on Twitter’s character limit on tweets to share short ideas on how I do Twitter
marketing. Normally, each tweet could go up to 200-300 words on a standard blog post. But
since I can’t do that on Twitter (which is a good thing), I can focus on keeping it brief without
compromising on the message.

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Twitter threads are ideal for use during conferences and live events. Users can track what’s
happening during the event from your tweets as your followers keep track of your updates.

To do this, click on the Tweet button from your dashboard. Type out the first tweet, then click on
the add icon to create another tweet below your first tweet.

Keep adding more tweets until you’re done with the thread. Ideally, on the thread’s last tweet,
you include the most applicable CTA you have available. For instance, from my thread of Twitter
marketing tips, I could edit that to include a link to the page where you can download this ebook.
If you don’t have any relevant products or services for sales, you can just link to the page with
your email sign-up form.

For Twitter thread ideas, you can start by repurposing your old blog posts. Just make sure to
update them with the latest and most relevant information to provide more value to followers.

Also, it would be great if you can create a cover image for your thread like I did. You could create
image quotes on each of your tweets if possible to increase the likelihood of people retweeting
them. You can use Canva templates to design the images to make it easier for you.

Building Followers
Sending out the appropriate tweets will attract you the right kinds of followers. However, you
must know that there’s more than just tweeting if you want to build a sizable audience.

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When amassing followers, you have to go out of your way and engage with people whom you
want to follow you. Tweeting out for the purpose of building your followers can only get you so
far because you’re constantly living in a bubble.

Therefore, by proactively reaching out to them, you burst the bubble and attract more people to
your profile.

Here are some ways that will take you out of your comfort zones so you can grow your Twitter
followers much faster and more effectively.

Engage
We’ve touched upon engaging through the tweets you create. In this part, we’ll reverse-engineer
the process by talking about how you need to find an audience first before you start sending out
tweets.

The idea here is to find users who have extended an olive branch and are looking to discuss or
share ideas with someone. It’s now up to you to take them on their offer by reaching out with a
tweet.

Here are ways that you can do this:

Find Influencers

Getting in the good graces of influencers is arguably the fastest way to generate more Twitter
followers. With a simple tweet from there about you to their followers, you can also attract more
visibility to your website and other online properties.

However, building relationships with influencers can be a painstaking process. You have to
consider the fact that influencers, with over thousands of followers and perhaps an online
business to manage, are busy. Therefore, just because you reached out to them doesn’t mean
that you’re entitled to a reply.

There’s a good chance that they won’t reply to you unless you catch them at the right time which
is a tall order. Also, you can’t keep tweeting them in the hopes of them noticing you. Because
once that happens, they will block you instead.

Therefore, you need to plan your approach when engaging with influencers. And the first thing
you must do is find the ones who will most likely reply to you.

You can’t know this for sure unless you’re using a tool like Buzzsumo to help you see things
about a Twitter account that you wouldn’t normally know.

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Logging into your account, hover over Influencers on the menu, then click on Twitter on the
drop-down menu. Then type in your topic or niche on the search bar to show you the top Twitter
users for your query.

The great thing about this tool is it shows you the following:

● Retweet Ratio -​ The chances of users to retweet the things they see on their feed

● Reply Ratio -​ The likelihood of the users to reply to tweets.

● Average Retweets​ - The average number of tweets a user gets per tweet.

Using these metrics, you must find influencers that score high on all three. For now, organize the
results according to Reply Ratio from descending order. This will show you the most engaged
users on Twitter. That means, by reaching out to him/her, you increase your chances of getting
a reply back.

While figuring out who to reach out on Twitter is one thing, ​how​ to reach out to them is another.

For now, your goal is to get in their radar. You’re a nobody to influencers right now, and you need
to be more than that to make them engage with you.

The first thing you could do is to reply to and retweet their tweets. Organize the influencers
according to Reply Ratio from descending order. Doing this will show you influencers with the
highest likelihood of getting back at you after you retweet or reply to them.

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When organizing them, you also need to consider the number of followers they have. If the
influencer has a very high reply rate but has less than 1,000 followers, you may want to find one
that has more followers and just as high of a reply rate, among other metrics.

Once you have a list of influencers to contact, you can proceed by engaging with their tweets.
The easiest way to do this is by retweeting their tweets to your followers. They will then receive
a notification on what you did.

The great thing about retweeting is you can keep doing it as many times as necessary without
annoying the influencer. In fact, they would enjoy it if you keep sharing their tweets because it
helps spread their message to a greater audience.

You can also reply to their tweets by contributing ideas and insights that help push the
discussion forward. Replies like “Thanks for this tweet” or “Awesome!” are low-effort content
that won’t get you anywhere with the influencer. It’s best to deliver value the same way that they
do with their tweets.

By doing these things consistently, you will be able to get a reaction from the influencer which
will be your “in” to building a relationship with him/her.

Once you’re chummy with the influencer, you can get him/her to help you tweet out your content
to his/her followers. This way, you expose your content to a wider audience, which could lead to
more followers on the platform.

A word for the wise: don’t build connections with influencers if you’re just going to use them for
your benefit. You don’t stop engaging with them just because you finally became an influencer
in your own right.

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Building online relationships is a continuous process, so you always have to put in the work to
maintain it. By doing so, you can continue reaping the benefits to help sustain your success on
Twitter.

Join Conversations

With thousands, if not millions of tweets published every minute, there’s at least one person out
there who’s looking to converse with you. It’s just a matter of you finding them.

Hop on to Twitter search and type in your topic keyword followed by a question mark. So if your
topic is SEO, enter “SEO?” on the search bar (remove the quotation marks).

The purpose of including the question mark is to filter tweets from users with questions about
the topic.

Most of the results under the Top tab will show you links to articles. But if you search hard
enough, you’ll stumble on something like this one:

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You can help by replying to his or her tweet and answering the question. If you have a product or
service that would help solve his or her problem, you can share that in your reply as well.

The goal here is to reach out to people with legitimate concerns about your topic of expertise.
Since they’re literally asking a question, the best thing to do is to provide them with a useful
answer. And as seen above, you can also use this method as a way to promote your assets,
although I’d suggest that you should advise them instead.

Using Twitter search is sufficient enough to help you find questions in your niche. But if you
don’t have time to scour the platform for questions from everybody, you can use a tool that will
automatically do this for you.

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Sites like Awario and BrandMentions scrape the web for mentions of your name as well as
topics you want to track and monitor.

Aside from entering your name on the Brand name text bar, you can also enter the topics you
want the tool to track.

After creating the project, the tool will commence searching for your terms all over the web,
However, you need to refine the project details to filter the results to Twitter and in English
language only.

You have to give the tool a few minutes to gather the tweets for you.

Similar to the native Twitter search, most of the results will comprise links to articles and
landing pages. However, you’ll be able to stumble upon questions that mention the keywords
you entered. In the example below, it was able to find a conversation between two users about
one of your topics.

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From here you can choose to reply, like, or retweet the tweet. You can even follow the user if you
wish. But in this case, it’s probably better to just leave the discussion between the users.

There’s a chance that you might not find tweets that will allow you to engage. But the beauty of
using tools like this is it automatically collects more tweets for you over time so you don’t have
to.

And by the time you’re ready to engage on Twitter and login on your tool of choice, you’ll find
tweets that you can reply to.

Participate in Twitter chats

Twitter chats have long been part of the platform’s ecosystem. At the same time, it’s one of its
most underused features for building connections.

A Twitter chat takes place where a group of users login in at the same time and discuss a topic
using a specific hashtag. The moderator will ask questions using Q1, Q2, and so on. Participants
will then share their thoughts by including A1, A2, and such to each tweet. All tweets must have
the hashtag so the moderator can keep track of the contributions of everyone.

Some more popular Twitter chat in the industry is run by SEMrush (using #SEMrushchat) and
Moz (using #SEOChat).

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If you’re from a different industry, you can find a Twitter chat you can join on ChatSalad. It
shows you the date and time of the upcoming chat so you have ample time to prepare.

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Using the site, you need to log in using your Twitter account to join the chat.

Another tool you can use is TwChat. It’s arguably a much better platform for hosting and joining
the Twitter chat.

It also has a much better search function to help you find upcoming Twitter chats in your niche
and industry.

If you plan on hopping in a Twitter chat for the first time, it’s okay to be a fly on the wall and get
a feel on how people do it. There’s no pressure for you to participate and chime in.

Eventually, however, you need to share your ideas and engage with other participants to help
build your authority. From there, you can get them to engage with you and grow your followers.

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Once you’re ready to join, below are a few things you need to observe at all times:

● Always be respectful of and polite to people in the chat. Since you want to make a name
for yourself, you always have to put your best foot forward. That not only means
dropping knowledge bombs on the chat but also being on your best behaviour at all
times.

● When replying to someone, always put a “.” before the “@” sign as the first character of
your tweet. This allows people to see your reply in public. Without the “.,” only the user
you tagged will see the tweet. This is a pretty common mistake among Twitter users,
and it’s easy to forget this when you’re in the heat of things. If this happens, you can
always edit your tweet and make the necessary corrections.

● Don’t join the chat because you want to sell your products and services. The purpose of
Twitter chats is to exchange ideas with other people in your industry. Therefore, use this
opportunity to deliver as much value as you can do to help elevate your profile. At the
same time, try to soak in as much information that you haven’t heard or read before from
other users.

● If your reply is going to exceed more than a tweet or two, alert people in the chat that you
have a lengthy response coming in multiple tweets. This informs the moderator about
your reply so s/he can catch your answer to ensure that other participants can see it.

● While the chat may come to a close, engaging with others doesn’t have to. After the chat,
reach out to other people who made an impression with you and follow them. Take the
discussion amongst yourself and forge actual relationships with like-minded people.
Others will do the same with you if they enjoyed the things you shared on the chat.

Twitter chat is not only just about building connections. When done right, you can also pick up a
new thing or two about your industry that can help you improve your strategies and processes.

Also, try to spread yourself across different chats to help you find other people to connect with
and learn from. Sticking to a chat group can hamper the opportunities for engaging with new
people.

Get Followers Outside of Twitter

If you want to think outside the box when it comes to promoting and getting more followers on
Twitter, you have to literally go beyond it.

There’s only so much you can do within Twitter to get your name out there. Thankfully, there are
ways that you can get other people to follow you on Twitter w
​ ithout r​ elying on it. Below are
some of them:

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Email Signature

If you send emails to people often, then you might as well use the signature section to include a
link to your Twitter profile.

If you’re using Gmail, click on the gear icon to open Settings, go to the General tab, and scroll
down until you see the signature part.

Gmail gives you the ability to create multiple signatures that you can choose from when sending
or replying emails. But for this purpose, create a new signature to exclusively link to your Twitter
account. It would be best to include your name and title on it as well, to help inform people who
you are.

Even if you have other social media accounts, limiting it to just Twitter makes it clear for
recipients on where you want them to follow you.

You can use signature generators like WiseStamp that you can deploy on your email clients. But
a simple signature on Gmail ought to do the trick since it’s easy to set up and free.

Website

As a website owner, you need to optimize your money pages for search so you can turn traffic
into revenue.

However, a site isn’t just limited for people to make money off it. You can also use it as a
platform to build a readership from the blog posts you write and publish.

In line with this, you can feature a Twitter widget on your site to help you get more followers.

Earlier, we discussed sharing your posts on Twitter to help build your relevance in your topic.
Here, we’re reverse-engineering the process yet again — promote your Twitter on your website
so visitors you get from an organic search can follow you.

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There are different ways you can feature Twitter on your website. The first is by featuring a
Twitter widget of your timeline profile on the sidebar or footer.

Most people will list down all the social media sites where you can follow them. However, if your
goal is to focus primarily on Twitter, then it’s better to leave out everything and just include a
button to your Twitter profile.

To do this, you must determine the kind of widget you want to feature on your site. Twitter
Publish lets you choose from a number of them:

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It’s best practice to just feature a button that allows people to follow you on Twitter after
clicking on it. The caveat here is that visitors might not see the button and won’t be able to
follow you.

The other way is to choose a bigger and more visible Twitter widget to feature on your site. That
means choosing to showcase the timeline of your latest Twitter activity.

On the downside, this Twitter widget takes a while to load and makes your site to load slower
than usual. If you’re concerned with site speed, then you’re better off promoting your Twitter
using a different way.

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Regardless, it’s ideal if you can test both widgets first to feature on your site and see which
between the two produces more followers over time.

Once you’ve chosen, you need to copy and paste the code on the section of your site where you
want it to appear. As mentioned, it’s ideal to place them on your sidebar or footer to not take the
focus away from your content.

However, if you want to put your Twitter front and centre, you can feature your tweets as part of
your content. This is common among groups who hold their Twitter chat like Viral Content Bee.

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VCB does this to promote their #vcbuzz Twitter chat it holds every week. So it makes sense to
embed the tweets that mention the hashtag to document the weekly chats.

While you probably won’t moderate Twitter chats any time soon, you can embed your
best-performing tweets to your audience instead. Use it as you would social proof — by showing
your site visitors that people are engaging with your tweets, you help people form a positive
opinion towards you.

Using Twitter Publish, copy and paste the link to the tweet that you want to feature on your
website. Then take the code and paste it on the part of the content where you want to show it.

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Content Promotions

You may have tweeted some of the best content your industry has ever seen. However, it
doesn’t matter if you don’t have followers who will share it with the rest of the world.

This is a problem for people who are just starting out on Twitter. They have everything they need
to drum up followers and increase sales using the platform. But they don’t have the authority yet
to command followers to do as they say.

Plus, sending out optimized tweets deliberately won’t help your cause.

In this case, you need additional help that will help turn the tide to your favour.

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The key here is getting other people to do that for you whether they’re your followers or not. The
fact that people are tweeting about your content helps you Twitter by association. If they enjoy
your content, there’s a good chance they’ll look for you on Twitter and follow you.

Below are some sites that can help you achieve this.

Viral Content Bee

The idea behind the site is to promote your best content by earning credits. You can sign up for
a monthly subscription of credits that get filled up every month or you can share the posts of
others.

The latter is the preferred way since not only do you not have to pay for anything, but you also
get to share other people’s work on Twitter.

Each share on different social media platforms nets you a corresponding amount of credits. For
instance, sharing the content on Twitter can only get you as high as three credits while pinning it
on Pinterest can get you up to four credits max. Just make sure that the content you’re sharing
is relevant to your niche.

Using the credits you have amassed, you can launch your campaign promoting your blog post.
You need to allot a certain number of credits for the campaign so other users can share them.
Once you run out of credits for your campaign, you can fill it up again as you see fit. You can
keep doing this or delete the campaign in place of a more recent post you wrote.

Aside from getting your content out there in the open, you can also connect with people who
shared it on the platform. By engaging with them, you can create

Quuu Promote

Quuu Promote supplies the content shared by people signed up to Quuu. The latter allows users
to set publishing relevant content on their social media on autopilot.

Using Quuu Promote, you can submit content that you want people to promote. Once approved,
the campaign will run for 30 days in which the tool will pass the content to users for review or
publishing.

The great thing is Quuu users must choose a category where the tool will pull out the posts. This
way, you can be sure that the person who will share your content shares your interest in the
industry as well.

The tool requires you to pay, however. For $50/month, you can launch as many content
campaigns as you need for a single site. But if you want to pay per campaign, that will cost you
$35 for a onetime payment.

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During the campaign, you can also check the analytics to check how many people have shared it
and how many clicks it got.

Triberr

Triberr is a content marketing platform that helps you improve the reach of your social and
content campaigns.

Upon signing up for an account, you must connect it with your blog RSS and social media
platforms. It will then pull out the latest content from your blog for other people to promote.
Also, you can set it to dispatch relevant posts into your social media accounts.

More importantly, the site gives you the ability to create tribes where you can build a community
of like-minded people who are willing to share each other’s content and initiate insightful
discussions about your industry. From here, you can invite influencers in your respective fields
so you can befriend and build lasting relationships with them which could prove important later
on.

Triberr has a free tier account that lets you do all these things. But the paid account starting at
$20/months lets you create more tribes, connect more blogs and social media accounts, and
promote more posts from other users of the site.

The Case Against Twitter Automation

Looking at the tactics above, you can easily automate most of them. In fact, we’ve touched upon
social media automation tactics like scheduling your tweets and others, and keeping track of
Twitter mentions of your name and terms, to name a few.

However, some of you are thinking of putting your Twitter on autopilot.

Instead of doing the legwork of finding content to share on the platform, you’re probably
thinking of using a tool like Jarvee that will like and retweet, follow users and send DMs
automatically.

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You can even set up these tools to help you gain thousands of followers over time with a few
clicks of a button.

I have to stop you right there and tell you that this isn’t the way to go.

Using Twitter automation tools has its benefits, but putting your entire Twitter operation on
autopilot will be the death of your account. Here are the reasons why:

It Annoys People
You’ve probably received direct messages (DMs) from Twitter users minutes after following
them. Aside from the usual greetings, it’s followed with a link to their landing page selling their
product or services.

At first, these automated DMs make sense. If someone is going to follow you, then you could
take the initiative to share with them your best content via direct message.

However, instead of being a good idea, they become a bad one once everybody whom you
follow keeps sending you the exact thing.

Here’s an example of an automated DM that you may have received before:

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This doesn’t mean that all automated DMs are bad. It really depends on how one uses it. And in
this case, a lot of people are using it incorrectly.

The problem with most of these DMs is its promotional nature. It’s always about ​how t​ hey (the
sender) can benefit from their new follower when it should always be the other way around. As a
result, the opportunity to build a genuine connection becomes lost.

And when this happens, you drive a wedge between yourself and your audience due to
automation.

It Makes Your Account Look Spammy

There are ways to determine if a Twitter account is spam. For instance, if the user has no profile
picture and cover photo, it automatically makes the account questionable from the very start.

However, it’s possible for a fully furnished account to be spammy as well. Granted, it’s harder to
spot since there’s an actual human running the account. In fact, that person publishes posts and
tweets them to his/her followers.

But one of the characteristics of a Twitter profile that’s running on automation tools is the high
ratio of users s/he follows to users who follow him/her.

Here’s an example:

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Some Twitter accounts have an inflated number of followers and people who s/he follows, and
there is usually almost a 1:1 ratio.

To be clear, I’m not saying that these accounts are fake and bogus. Again, there’s a real person
behind that account that helped it grow the way that it is now.

However, it makes the account look and appears spam because there is a disconnect between
the number of followers and the engagement in the tweets.

In this case, the account has over 200k tweets, each of which rarely gets enough likes and
retweets. With over 100k followers, you’d expect the tweets to generate more reactions. One
could make an argument that the accounts that follow this one are either bots or use the same
automation tools.

Therefore, it uses the number of followers as a metric to prove its authority, but all it does is the
opposite. It shows how disingenuous the account is due to its focus on vanity metrics instead
of making genuine connections using the platform.

Which brings us to the most important point:

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It Takes Away the Reason Why You Have Twitter in the First Place
The goal is to never find the most convenient way to achieve all the techniques above. Instead,
you want to engage like an actual human and not a machine.

This is not to take away the good things that automation tools can do to help make your job
simpler. Finding the best times to tweet and the best content to share is made easier because
of certain tools.

However, the overreliance on automation defeats the purpose of having a Twitter account in the
first place. If you simply want to pump up the numbers and make your account look legitimate,
then what’s the point if you’re not going to use it to build actual connections with people?

Therefore, it’s never the number of followers you have and the tweets you publish. Rather, it’s
the craft and cares you put into each that really counts.

Because even if you can only muster only a handful of followers over time but most of those
regularly engage with your tweets and even buy your products, then you already won.

Follower Milestone Strategy Changes

From the techniques and strategies shared above, you’re not expected to do all of them after
creating your Twitter account.

Each tactic is not the same as the other. Some are better done at the start to help grow your
followers. Over time, you will have already reached the maximum number of followers that the
tactics can get you. From here, you need to pivot to another set of tactics to help keep your
account growing.

Below are my recommendations on how you can grow your followers the way that I’m doing it:

Under 1k Followers
Some would say that getting over 1,000 followers is the most difficult because you have to start
from the very beginning.

As a brand new account, you will only have a handful of followers and tweets. This is
understandable, which is why you must identify the influencers in your space and engage with
them immediately.

Aside from replying to their tweet, retweeting them allows you to share tweets relevant to your
topic. Doing all these allows you to introduce yourself to the biggest players in your industry on
Twitter.

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I’d also recommend you to join Twitter chats to increase your visibility among different Twitter
communities related to your niche.

Finally, it’s best to set a publishing schedule for your Twitter account. Signing up for a free
Buffer or Hootsuite account should help you get things rolling. Aside from sharing great content
published on other sites, you can also promote your blog posts and send out unique tweets to
help set yourself apart from others.

As mentioned, things will come much harder for you in this part. Your lack of followers could
cause some to hesitate to befriend you.

Building connections will become much easier, but only if you stick around long enough.
Develop a plan using the tactics here and implement them consistently.

Under 10K Followers

Once you have amassed over 10,000 followers, you’re on your way to greater things on Twitter.
In fact, you can leverage your newfound fame to further increase your authority.

Here, you can start creating Twitter threads to help engage your followers and attract your
audience. Aside from repurposing your blog posts, I’d suggest you attend networking events
and conferences where you can tweet live updates.

This allows you to provide unique and original content for your followers. And for those who
aren’t following you, your threads should be an incentive for them to finally subscribe to you.

Also, you might consider holding your own Twitter chat. Since you’ve participated in a lot before
(and probably still are), it’s time to spread your wings and build your group of Twitter users to
discuss the latest news and updates in your industry.

Under 100K Followers

Congratulations! At this point, you can consider yourself as an influencer on Twitter. Users will
be doing to you the things you were doing when you first started.

Also, your authority makes it much easier for you to convert your followers into sales when
promoting your products and services.

From here, it’s easy to just hand the keys of your Twitter account to someone else while you find
another challenge to conquer. However, keep in mind why you signed up for a Twitter account in
the first place: to engage and connect with people.

From here, it’s time to step up your content creation efforts to increase your follower count even
more. Instead of sending out the usual tweets, you can create video content like webinars and
video interviews that you can share exclusively on the platform.

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With the volume of followers you have, you can brainstorm for ideas on what they want to see.
Since your followers helped build your influence, returning the factor to them by giving them
what they want feels like the right thing to do.

Conclusion
Overall, Twitter is one of the least complicated and most enjoyable social media platforms to
start marketing on… Unless you’re dealing with airline customer complaints that is.

If you dedicate a small amount of time per day, get your voice/tone right, find your target
audience and start integrating yourself into a community then it’s one of the easiest fields to
make money in, without all the technical skills required for other digital marketing industries.

I hope this book gave you all the tips and tools you needed to start your Twitter journey. If you
enjoyed it, please ​drop me a review here​.

And, of course, if you haven’t already, follow me on Twitter - ​@Charles_SEO

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