A WARM

WELCOME
Accelerating business through face-to-face events
Matt Denton
President, dmg events
September 2023
Engy Naguib - Senior Engagement Manager, Public Sector and Tourism, MEA
 About Euromonitor
International
© Euromonitor International
ABOUT EUROMONITOR INTERNATIONAL

Euromonitor International network and coverage

ABOUT EUROMONITOR INTERNATIONAL

Research expertise
Consumer Products Services Economies
Alcoholic Drinks Home Care Consumer Finance Business Dynamics
Apparel Hot Drinks Consumer Foodservice Cities

Automotive Luxury Goods Retailing Economy, Finance and Trade

Beauty and Personal Care Nutrition Sports Industrial

Cannabis Packaged Food Travel Natural Resources

Consumer Appliances Personal Accessories
Supply Consumers
Consumer Electronics Pet Care Ingredients Digital Consumer
Consumer Health Product Claims and Positioning Packaging Households
Eyewear Soft Drinks Income and Expenditure
Analytics
Fresh Food Tissue and Hygiene Competitor Analytics Lifestyles
Health and Wellness Tobacco Industry Forecast Models Population
Home and Garden Toys and Games
 Economic Landscape and Saudi
Arabia's Role as a Key Trade
Destination

© Euromonitor International
Macro-Economic Environment
The Kingdom's strong economy strengthens its international trade strategy.

10% 100 50%

80 40%
5% 8.7% 60 30%
40 77 83 89 83
3.2% 2.6% 3.4% 20% 40.8%
0% 51 33.2% 27.7% 27.7%
20 26.9%
10%
2020
-4.1% 2021 2022 2023 2024
0 0%
-5% 2020 2021 2022 2023 2024 2020 2021 2022 2023 2024
Real GDP Growth (%) Brent Oil Price/Barrel (USD) Government Expenditures % of GDP

3%
4% 8%
2% 3% 6%
4%
1% 2.2% 2%
3.5% 6.5% 6.6% 6.6% 6.9% 6.0% 5.8% 5.8%
3.1% 2% 4.8%
2.7% 2.2%
0.50% 0.5% 0.7% 0.7% 1% 2.0%
0% 0%
2018 2019 2020 2021 2022 0% 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
2020 2021 2022 2023 2024 2021 2021 2021 2021 2022 2022 2022 2022
KSA FDI Net Inflows % of GDP
Inflation Rate (%) Saudi Unemployment Rate (%)

Source: Euromonitor International, IMF January 2023, and World Bank Open Data 2022
 Investment Landscape in Saudi
FDI intensity in 2022 was
Arabia in 2022
2.3%
FDI Intensity
OF TOTAL GDP, UP FROM 0.8% YEAR BEFORE 0.0% 1.0% 2.0% 3.0%

Gross Fixed Capital Formation,

% of GDP 23.0% 24.0% 25.0% 26.0% 27.0%

Financial Account Balance, %

of GDP 0.0% 1.0% 2.0% 3.0% 4.0%
GFCF in 2022 accounted for
Capital Account Balance, %

24.8% of GDP

World
-5.0% -3.0% -1.0%

Middle East and North Africa

1.0% 3.0% 5.0%

Saudi Arabia

OF GDP UP FROM 20.4% YEAR BEFORE

Source: Euromonitor International, IMF January 2023, and World Bank Open Data 2022

© Euromonitor International
 Construction and Infrastructure Landscape in Saudi Arabia in 2022

$250 100% $250

Billions
Billions

$200 80% $200

$150 60% $150
215 225 231 238 245 40% $100
$100 197
147
$50 20% $50 105 108 101
14.8 14.4 13.2 13.5 13.3
$0 0% $0
2023 2024 2025 2026 2027 2018 2019 2020 2021 2022 2018 2019 2020 2021 2022

construction turnover forecast

Construction andTopInfrastructure
5 companies Others
Landscape in Total Costs
Saudi Arabia in 2022

Regional Ranking
Indicator
(out of 18)

Turnover, 2022 1

Historic turnover growth, % CAGR 2017-2022 9

Future absolute turnover growth, 2022-2027 1

Future turnover growth rate, % CAGR 2022- 2027 13

© Euromonitor International
Profitability, 2022 13
 Opening Saudi Arabia to the
world through Vision 2030

• Economic Transformation and

Diversification

• Strategic Global Trade Position

• Investment Opportunities and Reforms

Source: Vision 2030 website

© Euromonitor International
 Giga projects by the Public
Investment Fund (PIF)
Neom Red Sea Development
Futuristic smart city in Tabuk Developing Amaala, a luxury wellness
destination
• Infrastructure Advancement for
Growth

• Elevating Tourism and Hospitality

• Cultural Renaissance The Diriyah Project Roshn Qiddiya

Showcasing rich heritage and Developing premium Focusing on entertainment
culture through UNESCO World holistic residential and leisure facilities like
Heritage site communities parks, wellness and sports
facilities

Source: Vision 2030 website

© Euromonitor International
 In-Destination Spending in Saudi Arabia
2019/2022/2027
Visionary Cultural
Other In-Destination

Commissions for Spending

Transformation Mobility

• Empowering Saudi Culture on the

Wellness
Global Stage

• Saudi Cabinet's Approval of 11 Cultural Attractions

Commissions

•
Shopping
Shopping remains a primary expense
0 5,000 10,000 15,000 20,000

2022 2019 2017

Source: Ministry of Culture Saudi Arabia Source: Travel in Saudi Arabia, 2023 edition

© Euromonitor International
 Core industries to focus on
Health and Beauty Fashion Retail
• Diverse Opportunities Across Beauty and Personal Apparel and Footwear USD111.5 billion
Care
Industries in KSA USD5.8 billion USD17.9 billion Infrastructure
Development
Personal Accessories
Consumer Health Malls, Boulevards
Eyewear
USD1.4 billion Store Openings
• Enhanced Lifestyles: Health,
Beauty, and Fashion Trends
Travel and
• Luxury Consumer Profile and Tourism Consumer
Mobility Foodservice
Trends in KSA USD22.1 billion
USD17.7 billion
Domestic and Automobile
International Tourists City/Cross-City Others
transport
Luxury Hotels and Real Estate, Yachts,
Resorts etc.

© Euromonitor International Source: Euromonitor International Passport, 2022-2023 edition

 Key Opportunities & Challenges
Increased Flagship Projects Contracting &
Investment Consulting Boom
The construction Vision 2030 initiatives, Numerous tenders
OPPORTUNITIES sector is poised for
rapid growth, driven
like the Red Sea
bridge, offer
and contracts will be
issued under NTP,
by Vision 2030 and substantial providing diverse
NTP investment prospects opportunities

Source: Saudi Ministry of Finance Source: Vision 2030 Source: Vision 2030

Legal Complexity Decennial Liability Payment

Ambiguity
Saudi Arabia's legal
CHALLENGES system, differs from
Western norms,
Mandatory insurance
coverage comes with
Ambiguous contract
provisions and
a risk of increase interest prohibition
posing legal upfront cost can create payment
challenges challenges
Source: Saudi Arabian Ministry of
Municipal and Rural Affairs

© Euromonitor International
 Sustainable tourism: Government's key focus
• Vision 2030: Global Tourism Target
• Digital Strategy Boosts Tourism
• Growing Luxury Hospitality: Key Focus

Eco-tourism or sustainable travel option chosen as an important travel I prefer to spend money on experiences rather than things 2022
destination feature 2022
2022
202
2

202 2021
1

202 2020
0

201 2019
9
0% 10% 20% 30% 40% 50% 60%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Global Saudi Arabia
Global Saudi Arabia
© Euromonitor International
Source: Euromonitor International Voice of the Consumer Lifestyles Survey, fielded January to February 2022 2021,2022
 Spotlight

© Euromonitor International
 MAIZ: Pioneering Saudi's Premier Fine Dining, Supported by
Ministry of Culture and DGDA
Most influential food features and
• MAIZ: A Culinary attributes in Saudi Arabia
Collaboration by Al Khozama, 100% organic

Ministry of Culture, and All natural

Diriyah Gate Superior taste

Premium or gourmet

• MAIZ: Redefining Saudi Health and nutritional

properties
Cuisine - Tradition Meets Non-GMO
Modernity in 2022 Specialty or new
variety
Ready to cook
• A Fusion of Tradition and Environmentally
conscious
Modernity for International
Well-known brand
Brands
0% 10% 20% 30%
Euromonitor International Consumer Lifestyles Survey 2022

© Euromonitor International
 Transformation in Retail Infrastructure

• Saudi Lifestyle Expansion

• Luxury Retail Flourishes
• Future Urban Vision

The District Al Faisaliah – Mode Mall Riyadh Boulevard City The Mukaab/The Murabba Via Riyadh
© Euromonitor International
 Mega projects to meet Vision’s 2030 goal for unrivalled luxury

Source: Red Sea Global Source: Neom Source: Al-’Ula

Amaala Sindalah ALULA’S Historic

Wellness Destination, Clinique La Neom's opulent marine tourism Transformation
Prairie and Jayasom Partnership with 86 piers, hotels, and more global tourism beacon,
immersive living museum

© Euromonitor International
 Key Takeaways

Government Consumer Business

The government aspires to In the Saudi panorama, As Saudi Vision unfolds, a
create an environment where consumer and leadership's symphony of local, regional,
cultural heritage and vision unite in perfect and global investors
international excellence resonance. Millionaires, harmonize, tailoring to the
mingle like masterful HNWIs, UHNWIs, empowered consumer needs. The nation's
performers. This masterwork, women, and the vibrant trajectory towards robust
painted in Vision2030's lavish youth compose a canvas, growth and prosperity
ways of life by fusing awaiting the strokes of local orchestrates a crescendo
tradition with cutting-edge and global luxury brands to over the next seven years
comforts. craft their masterpiece. and beyond.

© Euromonitor International
 Thank you
Engy Naguib, Senior Engagement Manager, Public Sector and Tourism, MEA
[Link]@[Link]
[Link]/in/engy-naguib

© Euromonitor International
DESIGN & HOSPITALITY DIVISION
 OUR PORTFOLIO OF EVENTS

INDEX W O R K S PA C E LEISURE SHOW THE HOTEL SHOW

&

Organized by
 Riyadh Front Exhibition & Conference Centre

532 Exhibitors | 40 Countries | Estimated 20,000 Visitors

LAST DAY TODAY!

 EXHIBITORS FROM OVER 40 COUNTRIES

Australia Austria Bahrain Belgium China Czech Republic Egypt France Germany Greece India

Indonesia Italy Kazakhstan Morocco Netherlands Oman Pakistan Poland Portugal Qatar Saudi Arabia

Serbia Singapore Slovenia South Korea Spain Switzerland Thailand Turkey UAE United Kingdom Uzbekistan
 WHO CAN EXPORTERS EXPECT TO MEET?

HOSPITALITY BUYERS TRADE INTERIORS AND DESIGN BUYERS

Hotel and Restaurant Hotel Engineers and FM Food Importers Food Caterers Interior Designers Retailers Architects
Operators Owners Managers and Wholesalers Retailers

Hotel Chefs & F&B Gym and Spa CIOs Food Manufacturers Interior Fitout Lighting Developers and
Procurement Managers Owners and CTOs and Distributors Contractors Designers Business Owners

DISTRIBUTORS
 HOW CAN WE HELP EXPORTERS?

• HOW TO TRADE IN
SAUDI ARABIA SEMINAR • PRE-ARRANGED MEETINGS
• Licensing your product WITH DISTRIBUTORS AND
• How to set up a business in END-USER BUYERS
Saudi Arabia
• DISTRIBUTOR NETWORKING
• How to set up a contract with
RECEPTION
a distributor
• Recent case studies from • SITE VISIT TO A CURRENT
successful exporters PROJECT
• Trends and opportunities from
leading Saudi Arabia buyers
 2024 SAUDI CALENDAR OF EVENTS

APRIL MAY SEPTEMBER DECEMBER

CONSTRUCTION DIVISION
 OUR EXPERIENCE & GROWTH

Over 10 years of experience Spectacular Expansion from one

in running events in the demand-driven event in 2023 to over
Kingdom of Saudi Arabia. growth. 10 events in 2024.

Four sectors covered – Over 3,000 local Connecting with nearly

Construction, Infrastructure, and international 100,000 of Saudi Arabia’s
Industrial, Signage. manufacturers. key buyers.
 FOUR SECTORS COVERED

CONSTRUCTION INFRASTRUCTURE INDUSTRIAL SIGNAGE

 3,000 45 50 100,000+
Exhibitors Countries Country Pavilions Buyers

EXHIBITOR COUNTRIES

Australia Austria Bahrain Belgium Brazil Bulgaria Canada China Cyprus Czech Republic Denmark Egypt Finland France Germany Greece

Hong Kong India Indonesia Israel Italy Japan Jordan Kazakhstan Latvia North Macedonia Malaysia Netherlands Oman Poland Portugal Qatar
Special Administrative
Region of China

Romania Saudi Arabia Serbia Singapore Slovenia South Korea Spain Switzerland Taiwan Thailand Turkey UAE United Kingdom USA Uzbekistan
Province of China
A SNAPSHOT OF GIGA PROJECTS KEY VISITOR PROFILES:
WORTH $736B, WITH $13B AWARDED
Agent/Distributor/Dealer 25%
Amaala Manufacturer 23%
Value = $1.4bn
Work awarded = $280m
Contractor 17%
ROSHN, Multiple Cities Arabian Highland. Asir
Value = $90bn Value = $13bn
Al Ula Work awarded = $1.1bn Work awarded = NA Engineering Firms 9%
Value = $15bn
Work awarded = $50m
Qiddiyah, Riyadh
Architectural & Interior Design Firms 6%
Value = $6.5bn
Work awarded = $3.5bn Consultancy 4%
Rua Al Madinah
Value = $10bn
Work awarded = $NA
Green Riyadh
SEVEN, multiple cities Regulators & Bankers 3%
Value = $5bn
Value = $22bn
Work awarded = $100m
Work awarded = NA Facilities & Project Management Firms 3%
Boutique Group
Value = $1.5bn Diriyah Gate, Riyadh Property Developer 3%
Work awarded = $NA Value = $20bn
Work awarded = $3.5bn
Other 7%
The Red Sea Project King Salman Int. Park, Riyadh
Value = $16bn Value = $17bn
Work awarded = $2.4bn Work awarded = $500m

NEOM
Value = $500bn
Work awarded = $2.9bn VISITORS SENIORITY LEVEL:

Middle Management 36%

Senior Management
(Director, Head of Department) 35%
C-Level 17%
Ministers 4%
*Source Meed projects
Other 8%
 HOW WE CAN HELP

Agents in your Organising country Global country Buyer match

country and funded pavilions visits making services
THANK YOU
FOR JOINING US
Please visit Saudi Infrastructure Expo and Global Water Expo
11 – 13 September 2023, Halls 1 – 4, 16:00 – 22:00