Marketing Checklist
Project: [briefly describe your project, service, program, product, book, class, event
tickets, whatever you’re selling.]
Why: [write down three reasons why you want to sell this. Aside from “making money,”
which is definitely important, why else is this important to you?]
Sales goal: [number of sales/enrollments/sign-ups/etc that you want to reach.]
Timeline: [when will you start marketing, and for how many days/weeks/months?]
Friends and Family
[Example: Email five closest friends, one by one, personally, and let then know about this new project!]
( ) ________________________________________
( ) ________________________________________
( ) ________________________________________
Flyers and Posters
[Example: Design a fun flyer and pin up 20 around town.]
( ) ________________________________________
( ) ________________________________________
( ) ________________________________________
Snail Mail
[Example: Send handwritten “thank you” card to last five clients—and invite them to hire you again.]
( ) ________________________________________
( ) ________________________________________
( ) ________________________________________
Email Newsletter
[Example: Write an email newsletter to shine a spotlight on recent clients and their victories.]
( ) ________________________________________
( ) ________________________________________
( ) ________________________________________
Media Outreach
[Example: Drop off beautiful box of product samples and press release at the local newspaper office.]
( ) ________________________________________
( ) ________________________________________
( ) ________________________________________
Previous Customers and Clients
[Example: Host a customer appreciation party and use this as a chance to debut new product line, too.]
( ) ________________________________________
( ) ________________________________________
( ) ________________________________________
Social Media
[Example: Do an Instagram Story with a behind-the-scenes tour of the new studio, under construction,
and announce the grand opening date to get everyone super-excited!]
( ) ________________________________________
( ) ________________________________________
( ) ________________________________________
Super Creative, Weird, Wild, Awesome
[Example: Dress up like a dinosaur and dance on the street corner with a sign. LOL.]
( ) ________________________________________
( ) ________________________________________
( ) ________________________________________
Victory/Reward
How will you celebrate completing this Marketing Checklist?
Come up with a few ways to reward yourself for your hard work.
[Example: Treat myself to a hot lather shave at the barbershop.]
( ) ________________________________________
( ) ________________________________________
( ) ________________________________________
