WEEK 3: TEAM 016A
CREATING A KEY MESSAGE
KEY MESSAGE
What is a Key Message?
A specific idea for your audience to understand and remember.
Explains the value and/or service you provide.
Typically a one- to two-sentence marketing message addressing
customer pain points and how your product/service solves them.
Why is Key Messaging Important for a Company?
Helps ensure that your audience understands and cares about your
product.
Forms the foundation for all written and spoken communications.
Aligns closely with brand messages and promises.
Components of a Good Key Message:
1. Concise: 1-2 sentences, maximum three commas.
2. Compelling: Makes the audience want to learn more.
3. Relevant: Essential information without unnecessary details.
4. Value-Focused: Clearly conveys the value of the product or service.
Tips we used to Write a Good Key Message:
Use a simple framework: [Value] by [how] with [capabilities].
Tailor messages to different audience personas.
Evaluate the message by asking:
Do I understand what this company does?
Does the copy make me want to learn more?
Is the writing clear and concise?
Does the message convey the value of the product?
Avoid jargon and focus on concrete value.
Use specific examples and avoid buzzwords.
Test and iterate messages to find what works best.
WARDIERE INC.
Some of the examples of key messages we came up with based on
some of the considerations:
Evidence-based Approach: “Excelerate leverages data-driven strategies
to provide proven results, ensuring trust and reliability in every service we
offer.”
Expert Team: “Our team comprises industry experts with years of
experience, reinforcing our credibility and fostering confidence in our
capabilities.”
Innovative Solutions: “We deliver cutting-edge solutions tailored to
meet the unique needs of our clients.”
Transparent Communication: “We prioritize clear, open communication
to ensure our clients are well-informed at every step.”
Empowering Success: “We empower businesses to reach their full
potential through our innovative and strategic solutions.”
Positive Impact: “Our solutions not only drive success but also create a
positive impact on the community and the industry.
Purposefulness.”
Mission-driven: “Our mission is to accelerate business growth through
innovative, customized solutions.”
Value-aligned: “Our services are designed to align with our core values
of integrity, excellence, and innovation.”
Some of the Examples Qualities of a Strong Key Message
Short: "Excelerate: Driving business growth with innovative solutions."
Memorable: "Excelerate: Your partner in achieving unparalleled business
success."
Simple: "We turn challenges into opportunities."
Specific: "Excelerate: Specializing in bespoke strategies for your unique
needs."
Repeatable: "At Excelerate, we accelerate your success."
Engaging: "Join us in transforming potential into excellence."
WARDIERE INC.
4 Key messages we created:
Key Message 1: Shaping Your Future with Excelerate Internships
“1.2 billion lives will change due to workplace automation. At Excelerate,
we’re here to help you get ahead. Our internships and personalized
learning experiences are designed to bridge the skills gap and prepare
you for the future. Join us and be part of a community that’s building
bridges to bright futures!”
Key Message 2: Real-World Experience, Real-World Impact
“At Excelerate, we believe learning and adaptation are key to staying
relevant in a rapidly changing world. Our mission is to empower you
through transformative experiential opportunities. Whether you’re a fresh
graduate or a working professional, our internships provide the real-world
experience you need to thrive. Apply now and take the first step towards
your bright future!”
Key Message 3: Join the Future of Learning
“Excelerate, founded by Sundar Kumarasamy, is here to guide you
through the future of work. With over two decades of experience in
education leadership, Sundar has created a platform that bridges the
skills gap and prepares you for the future. Our internships offer real-
world experience and expert guidance. Join us and be a part of the future
of learning!”
Key Message 4: From Learning to Leading
“Are you ready to shape a limitless future? Excelerate offers a
personalized learning platform that connects you to top-tier resources
and expert guidance. Our internships are designed to accelerate your
career development and prepare you for lifelong success. Join our
dynamic community of lifelong learners and leaders!”
WARDIERE INC.
