COMPANY
PROFILE
TABLE OF
CONTENTS
We Are BIORUS 01
The Untold Story 02
Our Vision and Mission 03
Values 04
Company Structure 05
Product Lines 06
Summary Of Our Products 07
Applications 08
Our Clients 10
Why BIORUS? 11
Our Partners 12
Behind Our Success With Partners 14
Our Operation Partners 16
Biorus in Photos 17
As technology advances across the world,
WE ARE It isn’t only about what we do, but why
so do the capabilities of the healthcare and
life science sectors. Laboratory solutions are
BIORUS we do it. Our multinational team loves
their work and shares a mutual vision
becoming simpler, faster, and more accurate of improving the population’s collective
by the day, taking the entire healthcare system health through advancing research and
to new heights. supporting better diagnosis. After all, a
healthy society leads to a successful future.
Founded in 2012 and restructured in 2020 and
aptly located in Dubai Science Park, Biorus is
a progressive company that aims to facilitate
innovation in healthcare and life science. Our
team offers bespoke scientific solutions for
the industry, leveraging the pillars of reliability,
trust, and loyalty.
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1
THE UNTOLD STORY
Our founder, A. Shweiki, always had He needed to be an agent of
the penchant and drive to inspire transformation in the healthcare
change in the world. A visit to a industry, and thus, the idea of Biorus
cancer centre in Jordan in 2007 germinated. We now offer innovative,
awakened him to the plight of trusted, high-quality, and cost-effective
cancer patients, their loved ones, solutions that help save lives. Ever since
and even healthcare staff. our conception, we’ve truly made a mark
as a top healthcare solution distributor.
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2
OUR OUR
VISION MISSION
To be the most trusted To empower diagnosis and
laboratory solutions advancing research for better
partner in the health through tailored,
middle east. innovative, and efficient
diagnostic solutions.
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3
VALUES
INTEGRITY RESPONSIBILITY
We abide by We work for
the principles of the people, the
complete honesty environment, and
and transparency. healthcare institutions.
I R S
B O U SOLIDARITY
Listening, understanding,
and executing is our priority.
We stand by our clients
through thick and thin.
BOLDNESS OWNERSHIP UNITY
We believe in
We repeatedly If we don’t take teamwork and
encourage creative responsibility for the limitless
expression, our actions, who possibilities of
experimentation, will? We’ll always collective energy.
and innovation. strive for continuous
improvement.
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4
MAJOR COMMERCIAL TEAM
COMPANY
STRUCTURE
Our team, right from
leadership to executives,
comprises multicultural,
multinational, and
multilingual individuals. Our
flat, decentralized structure
gives everyone the power of
true ownership.
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PRODUCT
LINES
1. IN VITRO 3. EMERGING
DIAGNOSTICS TECHNOLOGIES:
1. Molecular Diagnostics 1. Bioprinting & Bio fabrication
2. Microbiology Diagnostics 2. Automated DNA Synthesis
3. Semen Analysis & Infertility 3. Bioprocessing
4. Quality Assurance & Linearity 4. Live Cell Imaging
5. Hemoglobinopathies 5. Spatial cell analysis
6. Special Clinical Chemistry 6. Non-Contact Liquid Handling
7. Genomics 7. Synthetic culture Media
8. Organ Transplant 8. Artificial tumours
9. Blood bank & Pre-transfusion testing 9. Cell Based Assays & Services
10. Pathology & Digital Oncology 10. Multi-omics testing services
11. Top Vivarium Solutions
12. Research Labs
13. Specialty Labs – (BSL 1,2,3)
14. Biopharma & Biotech Services.
15. Population Screening.
16. Medical Diagnostics & POCs
17. Environmental Water Treatment.
2. INFORMATICS: 4. PROJECTS
1. IoT for Healthcare 1. Scientific consultation
2. Digital Health Transfusion 2. Shop drawing
3. LIMS (Laboratory Information 3. Supply, Installation, Testing and
6 Management System) Commissioning, and Training.
6 4. Annual service contract
A. MOLECULAR 1. Luminex Aries
SOLUTIONS 2. Luminex MagPix
3. Geneproof PCR Kits
SUMMARY OF
IVD PRODUCTS
G. NGS
B. MICROBIOLOGY
SOLUTIONS
4. Accelerate Diagnostics
Pheno
F. SPECIAL
CLINICAL
CHEMISTRY
8. Trinity Biotech C. SEMEN
ANALYSIS
5. Microptic
D. QUALITY
E. HEMOGLOBINOPATHIES ASSURANCE
SOLUTIONS
7. Trinity Biotech
6. Maine Standards – LGC
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7
1. CANCER DIAGNOSTICS AND SCREENING
Different solutions through NGS, PCR, immunology and rapid testing technology to screen
APPLICATIONS
and diagnose cancers such as: breast cancer, cervical cancer, colorectal cancer and more.
2. BLOOD AND ORGANS TRANSFUSION
Different testing solutions through versatile technologies such as NGS, Multiplexing, Immunohematology for pre and post
transfusion, for both diagnostic and life-science research.
3. INFECTIOUS DISEASES
Different solutions through NGS, PCR, immunology and rapid testing technology to screen and diagnose infectious disease through
detecting different microorganisms.
4. SEXUALLY TRANSMITTED DISEASES
Molecular, immunology and rapid testing technology to detect different viruses and to diagnose and screen sexually transmitted
diseases.
5. FOOD INTOLERANCE
Innovative technology of FoodPrint to identify IgG antibodies raised to over 200 foods.
6. AUTO IMMUNE DISEASES
Complete solutions of chemiluminescence and Elisa to detect different antibodies related
to autoimmune diseases.
7. PERSONALIZED MEDICINE
Different technologies to tailor therapy with the best response and highest safety margin to ensure better patient care and a
healthier lifestyle.
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8. DIABETIC DISEASES
Innovative and the most accurate technology globally to screen and diagnose HbA1c through boronate affinity and using HPLC
technology for further hemoglobin testing.
9. HEMOGLOBINOPATHIES DISEASES
Innovative and the most accurate HPLC technology using the largest library in the world to precisely screen and diagnose
related hemoglobinopathies applications and diseases.
10. WHOLE GENOME SEQUENCING
Innovative technologies of sequencing for different applications of genome sequencing.
11. FERTILITY
Different technologies and analysis to help to identify, diagnose and treat fertility issues.
12. COVID-19 (CONTRIBUTION AND REACTION)
Complete solutions for molecular and serology testing during and after Covid-19 the pandemic.
13. RESEARCH
i. Genomics
ii. Proteomics
iii. Tissues
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OUR
CLIENTS
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10
WHY
BIORUS?
Scientific
empowerment
With transparency
Outstanding Optimization
at our core, we offer support
educational programs We are certified and
and training to our 2 to 4 hours
comply with ISO 9001
laboratory end users and commitment.
guidelines.
clinicians.
360 degrees Humanity and Innovative Modernization
solution sympathy solutions We utilize and
We offer tailored We empathize with Helping the distribute state-
solutions, delivering you and patients healthcare system of-the-art tools
over and beyond your across the spectrum. evolve through in the market &
scope of work. innovative solutions. inhouse.
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OUR PARTNERS
A leading manufacturer with mission An American leading Bioprinting manufacturer An European leading molecular
to change patient healthcare standards with 30 years of experience in 3D printing and diagnostic manufacturer with premium
through fast (7 hours) fully automated new innovations to become leaders in the quality for in vitro diagnostic of serious
antibiotic susceptibility testing results with bio fabrication revolution in 2014. Allevi 3D infections and genetic diseases.
MICs direct from positive blood cultures bioprinters, software, and bioinks print 3D living
using the Accelerate PhenoTM System. tissues one layer at a time.
An American innovators and An American recognized leader in enterprise laboratory Beckman Coulter Life Sciences is
manufacturer for the most advanced software solutions that provides laboratories with a trusted, worldwide resource for
applications and automation for cancer a comprehensive portfolio of informatics products tools to help optimize research and
diagnosis. and services, including LIMS (Laboratory Information manufacturing efficiency.
Management System), integrated electronic laboratory
notebook (ELN) and business intelligence.
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Luminex is an American leading molecular LGC is an American – British leading Microptic is an European leading
technology to automate and transform manufacturer with 175+ years of scientific manufacturer for fully automated and
infectious disease solutions to next level. heritage in linearity and calibration verification comprehensive semen analysis
solutions.
Techniplast is an European leading
Trinity Biotech is an American leading HIPLAAS is a company that focuses on
company in the lab animal industry
manufacturer for hemoglobinopathies and the supply of histopathology, laboratory,
since 1949, designs, manufactures and
special chemistry solutions. mortuary, necropsy, anatomy and autopsy
distributes equipment for vivarium.
equipment.
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BEHIND OUR SUCCESS WITH PARTNERS
DEDICATION
1 Dedication and focus to award each product line.
EXPERIENCE
2 Laboratory experience in different product lines.
MARKET ACCESS
3 Great access and relationship with clients and KOL’s.
KNOWLEDGE
4 Market and product knowledge with full experience.
FINANCIAL RESOURCES
5 Financial capabilities and on-time delivery (financial discipline).
COMMERCIAL PERSPECTIVE
6 Always eager to expand and grow the business rather than reducing the costs.
MANAGEMENT TEAM
7 Dynamic experienced management that drive and lead the entire business in the market.
PARTNERSHIP
8 Scalability and seeking long term partnership with win-win situations and outcomes.
TRANSPARENCY
9 Clarity and honesty in all our operations.
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RELIABLE PARTNER
10 Reputation in the market as outstanding support, exceeding customers’ satisfaction, youth and passion.
PROFESSIONALISM
11 Efficient long-term strategy and vision.
COMMUNICATION
12 Effective communication, experienced in dealing with international and leading manufacturers.
13 PLANNING
Professional and realistic planning based on market facts.
SALES MANAGEMENT TOOLS
14 Utilizing CRM, sales funnel and pipeline tools to optimize sales process and outcomes.
MARKETING MANAGEMENT
15 Working based on strategic marketing, market intelligence and marketing mix of 10P’s and 10C’s.
STRATEGIC AND SCIENTIFIC MARKETING
16 Vertical growth plan and execution through dedicating marketing approach and resources such as scientific awareness,
educational seminars and workshops.
17 PROACTIVITY
We are creators and drivers of the business with proactiveness and recognition of the business acumen.
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OUR OPERATION
PARTNERS
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BIORUS
IN PHOTOS
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Contact details:
Headquarter location:
+971 4565 2062
info@[Link] Office 102-103.
Laboratory Complex,
Dubai Science Park,
Dubai, United Arab Emirates
800 BIORUS
246787
BIORUS . AE
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