Batch 2024-29

SCHOOL OF COMMERCE AND MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION (BBA-MBA Integrated)

Five Year Degree Programme – Batch 2024-29

Sr. PAGE No.

TITLE
No. FROM TO
A. PROGRAMME STRUCTURE 2 to 6

B. COURSE STRUCTURE 7 to 22

C. SEMESTER-I 23 to 49

School of Commerce and Management Page 1 of 51

Batch 2024-29

A.
PROGRAMME STRUCTURE

School of Commerce and Management Page 2 of 51

Batch 2024-29

SRI BALAJI UNIVERSITY, PUNE

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Five Year BBA MBA Integrated Degree Programme – Batch 2024-29

PROGRAMME STRUCTURE 2024-29

(Offered by- SCHOOL OF COMMERCE AND MANAGEMENT)
After successful completion of BBA Program, the student will be able to:
 PO1: Analytical and Critical Thinking Skills: Analyze complex
1. Program Outcomes business problems critically and develop effective solutions
using appropriate tools and procedures.

 PO2: Effective Communication Skills: Exhibit strong inter-

personal communication skills needed for effective business
interactions in diverse settings.

 PO3: Professional & Ethical Decision Making: Reflect strong

understanding of ethical principles when they make socially
responsible decisions in business contexts.

 PO4: Global Perspective and Cultural Sensitivity: Recognize

and appreciate cultural diversity in the global business
environment and they will be able to adjust according to cross-
cultural situational demands.

 PO5: Leadership and Teamwork: Demonstrate effective

leadership qualities and the ability to work collaboratively in
diverse teams to achieve common goals.

 PO6: Continuous Learning and Adaptability: Develop a

commitment to lifelong learning that can help adapt to
technological advancements resulting in continuous professional
development.

 PO7: Soft Skill Development/Employability: Exhibit practical

learnings by gaining required soft skills as a result of improved
industry academia collaboration.

School of Commerce and Management Page 3 of 51

Batch 2024-29
Program Specific Specialization 1: Marketing Management
Outcomes  PSO 1: Figure out different ways to deal with marketing issues
and challenges
 PSO 2: Prepare different marketing strategies to deal with
specific marketing requirements
 PSO 3: Evaluate how digital technology is useful to increase
marketing reach and sales.

Specialization 2: Accounting & Finance

 PSO 1: Understand different components of financial
Statements of the organization.
 PSO 2: Get clarity of how Indian Financial system works and
what is the role of financial institutions and financial markets
in the system.
 PSO 3: Explain the role of accounting and finance in carrying
daily business activities.

Specialization 3: Human Resource Management

 PSO 1: Comprehend policies and processes adopted for
manpower planning and human resource management
 PSO 2: Identify legal and procedural formalities involved in
recruitment and selection
 PSO 3: Deal with the problems, grievances and conflicts related
to different HRM functions.

Specialization 4: Business Analytics

 PSO 1: Comprehend and solve various business difficulties by
preparing decision making models.
 PSO 2: Improve critical thinking and problem solving abilities to
deal with daily business operations.
 PSO 3: Develop professional research and analytical skills
needed to perform business analysis.

Specialization 5: International Business

 PSO 1: Understand import export processes and
documentation involved in carrying out international trade and
commerce
 PSO 2: Identify different set of policies and procedures to be
adopted for carrying out international trade in different
nations.
 PSO 3: Find out and deal with various business problems and
challenges competently.

Specialization 6: Entrepreneurship

School of Commerce and Management Page 4 of 51

Batch 2024-29
 PSO 1: Shortlist and develop feasible and useful business ideas
 PSO 2: Develop entrepreneurial mind set required to start and
run business operations successfully.
 PSO 3: Nurture entrepreneurial attitude and innovation skills
to deal with upcoming business challenges.
2. DURATION (IN 60 Months
MONTHS)
3. INTAKE 300 students (5 divisions of 60 students each)
7. MEDIUM OF English
INSTRUCTION
8. PROGRAMME Semester (10 Semesters in 5 Academic Years)
PATTERN
9. COURSE & 1. Marketing Management 2. Accounting and Finance
SPECIALIZATION 3. Human Resource Management 4. Business Analytics
5. International Business 6. Entrepreneurship
All 4 credit, 3 Credit and 2 Credit courses will have 30% internal
11. ASSESSMENT component and 70% component as external [University] examination.
12. STANDARD OF The total weightage (100%) for each subject is equally divided (30/70)
PASSING between Internals and End Term Examinations. Students are expected
to obtain a minimum of 40% of marks in the internals and the End Term
Examinations individually to be considered as pass in the particular
subject. Sri Balaji University, Pune follows grading system for awarding
grade and grade points to students. It follows 10-point grade scale,
SCPA and CGPA are calculated as the weighted average of grade point
multiplied by the credits for the courses.
The system of evaluation will be as follows: For each course, the score
of internal assessment and the End term examinations will be added
together and then converted into a grade and grade point average. A
student shall be said to have earned the credits for the course if he/she
earns minimum of 40% marks in internals and End term examinations
separately. Grade point less than 4.00 will be treated as grade F (fail).
Results will be declared for each semester and the final grade–sheet
will give total grades and grade point
On completion of First Year, the students will be awarded with UG
13. AWARD OF DEGREE Certificate, on completion of Second Year, they will be awarded with
UG Diploma, on completion of Third Year, they will receive UG Degree
at the end of semester VI examination by taking into consideration the
performance of all semester examinations after obtaining minimum 4
CGPA out of 10 CGPA. If the students further continue and complete
Fourth Year, they will get UG Honors Degree. After completion of all 10
semesters, the students will receive Master’s Degree.
14. CLASSIFICATION OF
CREDITS

School of Commerce and Management Page 5 of 51

Batch 2024-29

Semes D M Mino O M VSC SEC IKS A VEC CC O FP/ RP Total

ters S M r E E E J CEP
C C T
I - 3 - 2 1 1 1 1 1 1 - - - 11
II - 3 1 2 1 1 - 1 1 1 - - - 12
III - 2 1 1 1 - - 1 - 1 - 1 - 8
IV - 2 1 1 - 1 - 1 - 1 - 1 - 8
V - 2 1 - 1 - 1 - - - - - 1 - 6
VI - 2 1 - 1 - - - - - - 1 - 5
VII 3 3 - - - - - - - - - - - - 6
VIII 3 3 - - - - - - - - - - - 6
IX 3 3 - - - - - - - - - - - - 6
X 2 4 - - - - - - - - - - - - 6
Total 1 2 5 6 2 3 4 1 4 2 4 1 3 NA 73
Subject 1 7
s
Total 3 9 18 12 8 6 8 2 8 4 8 4 6 - 216
Credits 6 6

* Research Project is applicable for four year UG honors with Research Degree.
*NOTE:
1) MM - Major Mandatory Subject
2) Minor Subject
3) OE – Open Electives
4) ME – Major Electives
5) SC- Specialization Courses
6) VSC- Vocational Skill Courses
7) SEC- Skill Enhancement Course
8) IKS- Indian Knowledge System
9) AEC- Ability Enhancement Course
10) VEC- Value Education Course
11) CC- Co-Curricular Course
12) OJT- On Job Training
13) FP/CEP- Field Project/Community Engagement Project
14) RP- Research Project

School of Commerce and Management Page 6 of 51

Batch 2024-29

B.

Course Structure

School of Commerce and Management Page 7 of 51

Batch 2024-29

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Five Year BBA MBA Integrated Degree Programme Batch 2024-29

Semester-I

Sr. Intern Extern Total

Course Cred
No Course Title Nature of the Course al al Mar
Code it
. Marks Marks ks

1 IBB23010 Fundamentals of Accounting Major Mandatory 2 25 25 50

1
2 IBB23010 Principles of Marketing Major Mandatory 2 25 25 50
2
IBB23010 2 25 25 50
3 3
Human Resource Management Major Mandatory
4 IBB23010 Business Mathematics Open Elective 2 25 25 50
4
5 IBB23010 Business Economics (Micro) Open Elective 2 25 25 50
5
6 IBB23010 Banking and Insurance Vocational Skill Course 2 25 25 50
6
7 IBB23010 Fundamentals of Computers Skill Enhancement Course 2 25 25 50
7
8 IBB23010 English Language Ability Enhancement Course 2 25 25 50
8
9 IBB23010 Environmental Studies Value Education Course 2 25 25 50
9
10 IBB23011 Indian Management Thought Indian Knowledge System 2 25 25 50
0
11 IBB23011 Fitness For Life Co- Curricular 2 25 25 50
1
Total 22 275 275 550

School of Commerce and Management Page 8 of 51

Batch 2024-29
Semester-II
Sr. Intern Extern Total
Course Cred
No Course Title Nature of the Course al al Mar
Code it
. Marks Marks ks
IBB2302 International Business 25 25 50
1 01
Major Mandatory 2
Management
IBB2302 Introduction to Business 25 25 50
2 Major Mandatory 2
02 Analytics
3 IBB2302 Entrepreneurship Major Mandatory 2 25 25 50
03 Development
4 IBB2302 Principles of Management Minor 2 25 25 50
04
5 IBB2302 Business Statistics Open Elective 2 25 25 50
05
6 IBB2302 Business Economics (Macro) Open Elective 2 25 25 50
06
7 IBB2302 Operations Management Skill Enhancement Course 2 25 25 50
07
8 IBB2302 Introduction to MS-Excel Vocational Skill Course 2 25 25 50
08
9 IBB2302 Business Communication Ability Enhancement Course 2 25 25 50
09
IBB2302 Indian Constitution and 2 25 25 50
10 Value Education Course
10 Human Rights
IBB2302 Yoga Education 2 25 25 50
11 Co- Curricular
11

Total 22 275 275 550

School of Commerce and Management Page 9 of 51

Batch 2024-29

Semester-III
Inter Exter Tota
Cred nal nal l
1 2 3 4 5 6
its Mark Mark Mar
Sr s s ks
.
N Nature Marketi Human
Account Business Internati
o. of ng Resource Entreprene
ing & Analytic onal
Cours Manage Manage urship
Finance s Business
e ment ment

Consume Introduct Internatio

r Cost Workforc ion to nal
Ideation and
Major Behaviou Accounti e Program Business
Business
1 Mandat r and ng Planning ming Environm 4 50 50 100
Plan
ary Insights (IBB240 (IBB240 using ent
(IBB240317)
(IBB240 309) 311) Python (IBB2403
307) (IBB240 15)
313)
HR
Talent
Database
Services Indian Acquisiti Internatio
Manage Incubation
Major Marketin Financial on & nal Trade
ment and
2 Mandat g System Retention Relations 4 50 50 100
System Acceleration
ary (IBB240 (IBB240 Manage (IBB2403
(IBB240 (IBB240318)
308) 310) ment 16)
314)
(IBB240
312)
3 Minor Choose one Subject from Basket (IBB240301) 4 50 50 100
4 OE Choose one Subject from Basket (IBB240302) 2 25 25 50
Introducti Introduct Introducti Introduct Introducti
on to ion to on to ion to on to Introduction
5 VSC GST GST GST GST GST to GST 2 25 25 50
(IBB240 (IBB240 (IBB240 (IBB240 (IBB2403 (IBB240303)
303) 303) 303) 303) 03)
Soft Soft Soft Soft Soft
Skills Skills Skills Skills Skills Soft Skills
6 AEC 2 25 25 50
(IBB240 (IBB240 (IBB240 (IBB240 (IBB2403 (IBB240304)
304) 304) 304) 304) 04)
Field Field Field Field Field
Project –I Project – Project –I Project – Project –I Field Project
related to I related related to I related related to –I related to
7 FP 2 50 50
Major to Major Major to Major Major Major
(IBB240 (IBB240 (IBB240 (IBB240 (IBB2403 (IBB240305)
305) 305) 305) 305) 05)
Health Health Health Health Health
and and and and and Health and
8 CC Wellness Wellness Wellness Wellness Wellness Wellness 2 25 25 50
(IBB240 (IBB240 (IBB240 (IBB240 (IBB2403 (IBB240306)
306) 306) 306) 306) 06)

Total 22 300 250 550

School of Commerce and Management Page 10 of 51

Batch 2024-29
Semester-IV
Inter Exter Tot
Cre nal nal al
1 2 3 4 5 6
dits Mar Mark Mar
Sr ks s ks
.
N Natur Marketi Human
Accounti Internati
o. e of ng Resource Business Entreprene
ng & onal
Cours Manage Manage Analytics urship
Finance Business
e ment ment

India's
Recruit Foreign
Financia Innovation
Product ment trade and
l Data and
Major Manage and Internati
Manage Science Entreprene
1 Manda ment Selectio onal 4 50 50 100
tary ment (IBB240 urship
(IBB240 n Institutio
(IBB240 413) (IBB24041
407) (IBB240 ns
409) 7)
411) (IBB240
415)
Sales Informati
and Introducti
Training on Export
Distribut on to International
and security Import
Major Corporate Entrepreneur
ion Develop and risk Document
2 Manda Accounti ship 4 50 50 100
Manage ment Managem ation
tary ng (IBB240418
ment (IBB2404 ent (IBB2404
(IBB2404 )
(IBB240 12) (IBB2404 16)
10)
408) 14)
3 Minor Research Methodology (IBB240401) 4 50 50 100
4 OE Choose one Subject from Basket (IBB240402) 2 25 25 50
Design Design Design Design Design
Design
Thinking Thinking Thinking Thinking Thinking
Thinking for
for for for for for
5 SEC Managers 2 25 25 50
Managers Managers Managers Managers Managers
(IBB240403
(IBB2404 (IBB2404 (IBB2404 (IBB2404 (IBB2404
)
03) 03) 03) 03) 03)
Modern Modern Modern Modern Modern Modern
Indian Indian Indian Indian Indian Indian
Language Language Language Language Language Language
6 AEC 2 25 25 50
(MIL) (MIL) (MIL) (MIL) (MIL) (MIL)
(IBB2404 (IBB2404 (IBB2404 (IBB2404 (IBB2404 (IBB240404
04) 04) 04) 04) 04) )
Performi Performi Performi Performi Performin Performing
ng Arts ng Arts ng Arts ng Arts g Arts Arts
7 CC 2 25 25 50
(IBB2404 (IBB2404 (IBB2404 (IBB2404 (IBB2404 (IBB240405
05) 05) 05) 05) 05) )
Field Field Field Field Field Field Project
Project – Project – Project – Project – Project – –II
8 FP II II II II II (IBB240406 2 50 - 50
(IBB2404 (IBB2404 (IBB2404 (IBB2404 (IBB2404 )
06) 06) 06) 06) 06)
Total 22 300 250 550

School of Commerce and Management Page 11 of 51

Batch 2024-29

Semester-V
Inter Exter Tot
Cre nal nal al
1 2 3 4 5 6
dits Mar Mark Mar
S ks s ks
r.
Human
N Natur Marketi
Accounti Resourc Business Internatio
o. e of ng Entreprene
ng & e Analytic nal
Cours Manage urship
Finance Manage s Business
e ment
ment

Data Foreign
Manage
Retail HR Visualiz exchang Building
ment
Major Manage Analytic ation e Lean Start-
Account
1 Manda ment s using Managem up 4 50 50 100
ing
tary (IBB240 (IBB240 Tableau ent (IBB24051
(IBB240 (IBB240
505) 509) (IBB240 5)
507) 513)
511)
Custome Advance
r d Data Internation
Relation Corporat Strategic Ethics al Entreprene
Major
ship e HRM and Business urial Ethics
2 Manda 4 50 50 100
tary Manage Account (IBB240 Privacy Laws (IBB24051
ment ing 510) (IBB240 (IBB2405 6)
(IBB240 (IBB240 512) 14)
506) 508)
3 Minor Choose one Subject from Basket (IBB240501) 4 50 50 100
Major
4 Electiv Based on Major Subject (IBB240502) 4 50 50 100
e
Basics of Basics of Basics of Basics of Basics of Basics of
Stock Stock Stock Stock Stock Stock
5 SEC Market Market Market Market Market Market 2 25 25 50
(IBB240 (IBB240 (IBB240 (IBB240 (IBB24050 (IBB240503
503) 503) 503) 503) 3) )
Field Field Field Field
Field Field
Project- Project- Project- Project-
Project-III Project-III
6 FP III III III III 2 50 - 50
(IBB24050 (IBB240504
(IBB240 (IBB240 (IBB240 (IBB240
4) )
504) 504) 504) 504)

Total 20 275 225 500

Semester-VI
School of Commerce and Management Page 12 of 51
Batch 2024-29

Inter Exter Tot

Cre nal nal al
1 2 3 4 5 6
dits Mar Mark Mar
Sr ks s ks
.
N Natur Marketi Human
Accounti Business Internati
o. e of ng Resource Entreprene
ng & Analytic onal
Cours Manage Managem urship
Finance s Business
e ment ent

HR and Internati
MSME and
Brand Knowled Introduc onal
Income Family
Major Manage ge tion to Banking
Tax Managed
1 Manda ment Manage Big Data Operatio 4 50 50 100
tary (IBB240 Business
(IBB240 ment (IBB240 ns
506) (IBB24051
604) (IBB240 510) (IBB240
4)
508) 512)
Performa
Investm Researc Internati
nce
ent h onal
Digital Compens Corporate
Analysis Techniq Marketi
Major Marketi ation and Entreprene
and Risk ues ng
2 Manda ng Rewards urship 4 50 50 100
tary Manage using Manage
(IBB240 Manage (IBB24051
ment SPSS ment
605) ment 5)
(IBB240 (IBB240 (IBB240
(IBB240
507) 511) 513)
509)
3 Minor Choose one Subject from Basket (IBB240601) 4 50 50 100

Major
4 Electiv Choose one Subject from Basket (IBB240602) 4 50 50 100
e

5 OJT Based on Major Subject (IBB240603) 4 100 - 100

Total 20 300 200 500

School of Commerce and Management Page 13 of 51

Batch 2024-29
Semester-VII
Inter Exter Tot
Cre nal nal al
1 2 3 4 5 6
dits Mark Mark Ma
S s s rks
r.
N Marketin Human
Nature Accounti Business Internati
o. g Resource Entreprene
of ng & Analytic onal
Managem Manage urship
Course Finance s Business
ent ment

Manager
Financia
ial
l Data Global
Compete
Marketin Plannin Mining Supply Entreprene
ncies
Major g g and and data chain urship
and
1 Mandat Research Wealth warehou Manage stainability 4 50 50 100
ary Career
(IBB240 Manage sing ment (IBB24071
Develop
704) ment (IBB240 (IBB240 9)
ment
(IBB240 713) 716)
(IBB240
707)
710)
Busines Industria Cross
Advertise
s l Python Cultural
ment and Entreprene
Assessm Relation for Consum
Major Sales urship
ent and s and Analytic er
2 Mandat Promotio Finance 4 50 50 100
ary Plannin Labour s Behavio
n (IBB24072
g Laws (IBB240 ur
(IBB240 0)
(IBB240 (IBB240 714) (IBB240
705)
708) 711) 717)
Investm
Emotion Global
ent
al Sourcing Technologi
Marketin Banking
Intellige AI and and cal
Major g and
nce and ML Business Entreprene
3 Mandat Analytics Financia Develop
4 50 50 100
ary Personal (IBB240 urship
(IBB240 l ment
Growth 715) (IBB24072
706) Services (IBB240
(IBB240 1)
(IBB240 718)
712)
709)
Statistics Statistics Statistics
Statistics Statistics
for for for Statistics for
for for
Business Business Business Business
Business Business
4 DSC Decision Decision Decision Decisions 4 50 50 100
Decisions Decisions
s s s (IBB240701
(IBB2407 (IBB2407
(IBB240 (IBB240 (IBB240 )
01) 01)
701) 701) 701)
Strategi Strategi Strategi
Strategic Strategic Strategic
c c c
Manage Manage Manageme
Manage Manage Manage
5 DSC ment ment nt 2 25 25 50
ment ment ment
(IBB240 (IBB240 (IBB24070
(IBB240 (IBB240 (IBB240
702) 702) 2)
702) 702) 702)

School of Commerce and Management Page 14 of 51

Batch 2024-29
Foreign Foreign Foreign Foreign Foreign
Foreign
language languag language languag languag
language I
6 DSC I eI I eI eI 2 25 25 50
(IBB24070
(IBB240 (IBB240 (IBB240 (IBB240 (IBB240
3)
703) 703) 703) 703) 703)
Total 20 250 250 500

School of Commerce and Management Page 15 of 51

Batch 2024-29
Semester-VIII
Inter Exter Tot
Cre nal nal al
1 2 3 4 5 6
dits Mar Mark Mar
Sr ks s ks
.
N Natur Marketi Human
Accounti Internati
o. e of ng Resource Business Entreprene
ng & onal
Cours Manage Manage Analytics urship
Finance Business
e ment ment

Spreadsh
Social Financia eet Global
Internati Social
Media l Modellin Strategic
Major onal Entreprene
Marketi Technol g and Manage
1 Manda HRM urship 4 50 50 100
tary ng ogy Decision ment
(IBB240 (IBB24081
(IBB240 (IBB240 Analysis (IBB240
810) 9)
804) 807) (IBB240 816)
813)
Conflict Introduct
Strategic and ion to Entreprene
Rural Internati
Corporat Negotiat Emergin urship
Major Marketi onal
e ion g Growth &
2 Manda ng Economi 4 50 50 100
tary Finance Manage Technol Expansion
(IBB240 cs
(IBB240 ment ogies (IBB24082
805) (IBB240
808) (IBB240 (IBB240 0)
817)
811) 814)
Internati
onal Internatio Conflict
Applied HRM in R
Financia nal manageme
Strategic Service Program
Major Business
Marketin l nt in
3 Manda
g
Sector ming Simulatio 4 50 50 100
tary Manage ns Business
(IBB2408 ment (IBB240 (IBB240
(IBB2408 (IBB24082
06) 812) 815)
(IBB240 18) 1)
809)
Disaster Disaster Disaster Disaster Disaster
Disaster
Managem Managem Managem Managem Managem
Management
ent ent ent ent ent
4 DSC (IBB240801 4 50 50 100
(IBB2408 (IBB2408 (IBB2408 (IBB2408 (IBB2408
)
01) 01) 01) 01) 01)

Emotiona Emotiona Emotiona Emotiona Emotiona

l l l l l Emotional
Intelligen Intelligen Intelligen Intelligen Intelligen Intelligence
ce and ce and ce and ce and ce and and Personal
5 DSC 2 25 25 50
Personal Personal Personal Personal Personal Growth
Growth Growth Growth Growth Growth (IBB240802
(IBB2408 (IBB2408 (IBB2408 (IBB2408 (IBB2408 )
02) 02) 02) 02) 02)

School of Commerce and Management Page 16 of 51

Batch 2024-29
Intellectu
Intellectu Intellectu Intellectu Intellectu
al Intellectual
al al al al
Property Property
Property Property Property Property
6 DSC Rights Rights 2 25 25 50
Rights Rights Rights Rights
(IBB2408 (IBB240803
(IBB2408 (IBB2408 (IBB2408 (IBB2408
03) )
03) 03) 03) 03)

Total 20 250 250 500

School of Commerce and Management Page 17 of 51

Batch 2024-29
Semester-IX
To
Inte Exte ta
Cre
rnal rnal l
1 2 3 4 5 6 dit
S Mark Mark Ma
s
r s s rk
. s
N
Natu Accou Human
o Marke Busines Interna
re nting Resourc
. ting s tional Entrepre
of & e
Manag Analyti Busines neurship
Cour Finan Managem
ement cs s
se ce ent
Legal 4
Digit Legal
Aspec
Majo al Legal AI for Legal Aspects
ts in
r Finan Aspects busines Aspects in
Marke 10
1 Mand ce in HRM s in IB Entrepre 50 50
ting 0
atar (IBB2 (IBB240 (IBB240 (IBB240 neurship
(IBB2
y 40907 910) 913) 916) (IBB2409
40904
) 19)
)
Emerg 4
Global Business
ing Labour
Micro Human planning
Majo Trend Welfare
Finan Power Resourc and
r s in and
ce BI e Project 10
2 Mand Marke Securit 50 50
(IBB2 (IBB240 Managem manageme 0
atar ting y
40908 914) ent nt
y (IBB2 (IBB240
) (IBB240 (IBB2409
40905 911)
917) 20)
)
Sickness 4
Marke Advance &
ting Behav d Interna turnarou
Env. ioura Organiz statist
Majo tional nd
Analy l ational ics and
r Service strategi
sis & Finan Changes 10
3 Mand data Managem es for 50 50
Strat ce in HRM 0
atar visuali ent small
egies (IBB2 (IBB240
y zation (IBB240 business
(IBB2 40909 912)
(IBB240 918) es
40906 )
(IBB2409
) 915) 21)
Event Event
Event Event Event Event
Manag Manag
Managem Managem Managem Manageme
ement ement 10
4 DSC ent ent ent nt 4 50 50
(IBB2 (IBB2 0
(IBB240 (IBB240 (IBB240 (IBB2409
40901 40901
901) 901) 901) 01)
) )
Lever Lever
aging aging Leverag Leverag Leverag
Leveragi
AI AI ing AI ing AI ing AI
ng AI
for for for for for
for 25 25 50
5 DSC Busin Busin Busines Busines Busines 2
Business
ess ess s s s
(IBB2409
(IBB2 (IBB2 (IBB240 (IBB240 (IBB240
02)
40902 40902 902) 902) 902)
) )

School of Commerce and Management Page 18 of 51

Batch 2024-29
Cyber Cyber Cyber Cyber Cyber Cyber
Security Security Security Security Security Security
6 DSC 2
25 25 50
(IBB240 (IBB240 (IBB24090 (IBB2409 (IBB2409 (IBB240903
903) 903) 3) 03) 03) )

50
Total 20 250 250
0

School of Commerce and Management Page 19 of 51

Batch 2024-29
Semester-X
To
Int Ext
ta
Cre ern ern
l
1 2 3 4 5 6 dit al al
S Ma
s Mar Mar
r rk
ks ks
. s
N
Natu Human
o Marketi Busines Interna
re Account Resourc Entrepr
. ng s tional
of ing & e eneursh
Managem Analyti Busines
Cour Finance Managem ip
ent cs s
se ent
B2B Options HR Simulat Interna Technol
Majo Marketi and Brandin ion tional ogy
r ng Future g value Modelin Trade Entrepr
10
1 Mand (IBB241 (IBB241 proposi g Logisti eneursh 4 50 50
0
atar 003) 007) tion (IBB241 cs ip
y (IBB241 015) (IBB241 (IBB241
011) 019) 023)
Integra Corpora Contemp Ethical Cargo Family
ted te Tax orary and and Managed
Majo Marketi Plannin Employm Legal Logisti Busines
r ng g ent Aspects cs s
10
2 Mand Communi (IBB241 Relatio of managem (IBB241 4 50 50
0
atar cation 008) ns Analyti ent 024)
y (IBB241 (IBB241 cs (IBB241
004) 012) (IBB241 020)
016)
Industr Financi Economi Data Interna Entrepr
ial al cs of Analyti tional eneursh
Marketi Modelin HR cs Adverti ip
Majo
ng g (IBB241 Using sing Finance
r
(IBB241 (IBB241 013) SAS and (IBB241 10
3 Mand 4 50 50
005) 009) (IBB241 Brand 025) 0
atar
017) Managem
y
ent
(IBB241
021)
New Financi HR Cloud Interna Leaders
product al Risk Audit Computi tional hip in
Majo develop Managem (IBB241 ng Human Entrepr
r ment ent 014) (IBB241 Resourc eneursh
10
4 Mand and (IBB241 018) e ip 4 50 50
0
atar marketi 010) Managem (IBB241
y ng ent 026)
(IBB241 (IBB241
006) 022)
Sustain Sustain Sustain Sustain Sustain Sustain
able able able able able able
Innovat Innovat Innovat Innovat Innovat Innovat
25 25 50
5 DSC ion :& ion :& ion :& ion :& ion :& ion :& 2
Entrepr Entrepr Entrepr Entrepr Entrepr Entrepr
eneursh eneursh eneursh eneursh eneursh eneursh
ip ip ip ip ip ip

School of Commerce and Management Page 20 of 51

Batch 2024-29
(IBB241 (IBB241 (IBB241 (IBB241 (IBB241 (IBB241
001) 001) 001) 001) 001) 001)

Researc Researc Researc Researc Researc Researc

h Paper h Paper h Paper h Paper h Paper h Paper
Writing Writing Writing Writing Writing Writing
6 DSC & & & & & & 2
25 25 50
Seminar Seminar Seminar Seminar Seminar Seminar
(IBB241 (IBB241 (IBB241 (IBB241 (IBB241 (IBB241
002) 002) 002) 002) 002) 002)
50
Total 20 250 250
0

Semester-wise Distribution of Marks and Credits

Semester Credits Internal External Total

I 22 275 275 550
II 22 275 275 550
III 22 300 250 550
IV 22 300 250 550
V 20 275 225 500
VI 20 300 200 500
VII 20 250 250 500
VIII 20 250 250 500
IX 20 250 250 500
X 20 250 250 500
Total 216 2725 2475 5200

School of Commerce and Management Page 21 of 51

Batch 2024-29
Basket of Open Electives
Semester-I Semester-II Semester-III Semester-IV
OE-I OE-II OE-I OE-II OE OE
Business Business Business Business Indian Economy Legal Aspects of
Mathematics I Statistics I Mathematics II Statistics II Business
Business Eco Business Eco Philosophy of Introduction Decision Rural
(Micro) (Macro) Swami Public Science Economics
Vivekanand Relations
Sociology for Social Justice Business Development Corporate Employability
business Intelligence of Life Skills Administration skills

School of Commerce and Management Page 22 of 51

Batch 2024-29

C.

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SYLLABUS
SEMESTER- I

School of Commerce and Management Page 23 of 51

Batch 2024-29
INDEX
SR. COURSE PAGE
COURSE
NO. CODE NO.

1. IBB240101 Fundamentals of Accounting 18

2. IBB240102 Principles of Marketing 20

3. IBB240103 Human Resource Management 22

4. IBB240104 Business Mathematics 24

5. IBB240105 Business Economics (Micro) 26

6. IBB240106 Banking and Insurance 28

7. IBB240107 Fundamentals of Computers 30

8. IBB240108 English Language 33

9. IBB240109 Environmental Studies 35

10. IBB240110 Indian Management Thought 37

11. IBB240111 Fitness For Life 39

School of Commerce and Management Page 24 of 51

Batch 2024-29

FUNDAMENTALS OF ACCOUNTING
COURSE CODE- IBB240101
CREDITS: 2
OBJECTIVES OF COURSE -
1. To help students to acquire the basic knowledge of Accounting.
2. To prepare the students to comprehend and utilize this knowledge to record the day-to-day financial
transactions.
3. To know how the transactions are entered in Double entry book keeping system and various books of
accounts.
4. To Prepare the final accounts of an organization and to examine the financial data.

COURSE OUTCOMES -
After the completion of this course, the students will be able to:
CO1: Recall the fundamental accounting concepts and principles.
CO2: Understand different types of financial statements.
CO3: Apply double entry bookkeeping system to record financial transactions
CO4: Prepare basic financial statements from given data.
CO5: Analyse financial statements to assess the financial health of an organisation.

TOTAL HOURS: 30

UNIT NUMBER OF
TOPIC
No. HOURS
1. Introduction to Accounting and double entry book keeping 05
system
1.1 Definition, Objectives and Importance of Accounting
1.2 Terms and terminologies used in Accounting
1.3 Accounting concepts and conventions
1.4 Classification of Accounts
1.5 Golden Rules of Debit and Credit
1.6 Capital, Revenue and Deferred Revenue Expenditure
and Incomes
2. Journal, Ledger and Trial Balance 08

2.1 Meaning, Need and Ruling of Journal and Ledger

2.2 Practical Problems on Journalizing - simple problems
2.3 Posting into Ledger and Balancing of ledger accounts
2.4 Meaning and types of trial balance
2.5 Practical Problems on Preparation of Trial Balance

School of Commerce and Management Page 25 of 51

Batch 2024-29
3. Subsidiary Books 07

3.1. Meaning and Importance of Subsidiary books

3.2. Different types of Subsidiary books
3.3. Simple Practical Problems on subsidiary books
4. Final Accounts of Sole Proprietor 10

4.1 Meaning and Need for preparation of Trading Account, Profit

and Loss Account and Balance sheet.
4.2 Practical Problems on Trading Account, Profit and Loss
Accounts and Balance sheet with following adjustments only:
Closing Stock, Outstanding and Prepaid Expenses, Accrued and
pre-received incomes, Depreciation of fixed Assets.

References:
1. T. S. Grewal and S. C. Gupta – Introduction to Accountancy.
2. Principles & Practice of Accounting – Mr. Ghosh, Banarjee and Bansal.
3. Book Keeping and Accountancy by L. N. Chopade and D. H. Choudhary.
4. Book-keeping and Accountancy by M.G. Patkar.
5. Book-keeping and Accountancy by Dr. Mahajan, Dr. Kulkarni, Dr. VenkataRamani, Dr. Chadda.
6. A textbook of Book-keeping and Accountancy by Dr. S. S. Alurkar, V. S. Nargund, Dr. SP
Nadgauda and S. Y. Patankar.

Webliography:

1. Objectives of financial accounting ([Link])

2. RECTIFYING-ACCOUNTING-ERRORS-USING-THE-MODERN-APPROACH-A-
[Link] ([Link])

Journal:
1. Indian Journal of Finance ISSN 0973-8711
2. Banking Finance ISSN 0917-4498

School of Commerce and Management Page 26 of 51

Batch 2024-29

PRINCIPLES OF MARKETING
COURSE CODE: IBB240102
CREDITS: 2

Course Objectives:
1. To develop an overview about concepts underlying in the marketing management process.
2. To learn about market, product, consumer behaviour, distribution, promotion and pricing decisions.
3. To develop knowledge and skills in students in analysing issues concerning major decision making
areas of marketing.
4. To provide knowledge about effective tools, techniques and practical skills in marketing of goods,
services and ideas

Course Outcomes:
At the end of the course, students will be able to
CO1: Describe the key terms associated with 7P’s of Marketing.
CO2: Compare and contrast various approaches to pricing for a real world marketing.
CO3: Demonstrate an understanding of various channel options for a real world of marketing offering.
CO4: Examine the product line of a real world marketing offering.
CO5: Explain the role of various communication mix elements for a real world marketing offering.
TOTAL HOURS – 30
NUMBER
UNIT No. TOPICS OF
HOURS
1 INTRODUCTION TO MARKETING 8
1.1. Definition, Nature and Scope of Marketing
1.2. Evolution of Marketing Theory
1.3. Functions of Marketing
1.4. Role of Marketing Manager
1.5 Green Marketing
2 MARKET SEGMENTATION, TARGETING & POSITIONING 8
2.1 Meaning, concepts, importance & need of Segmentation
2.2 Types of Segmentation, Criteria of Successful Segmentation
2.3 Target Market selection process
2.4 Positioning – Meaning, concepts & Strategies
3 PRODUCT MIX, PRICING DECISION AND STRATEGIES 6
3.1 Product: Concepts of Products, classification of products,
product differentiation
3.2 Product life cycle, Stages in product life cycle
3.3 Importance of pricing, The 5 C’s Framework of Pricing
Decision
3.4 Pricing Strategies
School of Commerce and Management Page 27 of 51
Batch 2024-29
4 PLACE & PROMOTION MIX 8
4.1 Place mix meaning and concepts of channel of distribution or
intermediaries
4.2 Promotion mix meaning, definitions, importance and
limitations of advertisement
4.3 People mix meaning & concepts, elements, importance
4.4 Process mix -stages, meaning& importance
4.5 Physical evidence- meaning, importance & components

Text Books:
1. “Marketing Management”, Dr. K. Karunakaran, Himalaya Publishing House, Mumbai.

Reference Books:
1. “Marketing Management”, Tapan K Panda, 3rd edition, Taxmann’s Publication
2. “Principles of Marketing”, Philip Kotler, Gary Armstrong, Prafulla Agnihotri, Pearson
Publication
Web References:
1. A_Comparative_study_of_product_life_cycle_and_its_marketing_applications -
[Link]
_cycle_and_its_marketing_applications
2. Iosrjournals - [Link]
Journals:
1. Indian Journal of Marketing, AMC, ISSN No. 0973-8703
2. Journal of Marketing. AMA, ISSN: 0022-2429, Online ISSN: 1547-7185
3. Journal of Interactive Marketing, ISSN: 1094-9968, Online ISSN: 1520-6653
4. Journal of International Marketing, ISSN: 1069-031X, Online ISSN: 1547-721

School of Commerce and Management Page 28 of 51

Batch 2024-29
HUMAN RESOURCE MANAGEMENT
COURSE CODE: IBB240103
CREDITS: 02
Course Objectives:
1. To provide the students with basic knowledge and understanding of Human Resource Management
concepts.
2. To develop the student’s analytical thinking towards different strategies required to select and
develop manpower resources.
3. To enable the students, to integrate the various HR concepts along with other management
disciplines to take appropriate managerial decisions.
4. To build and maintain positive relationships among all employees for a sound and optimum
organisational structure.

Course Outcomes:
At the end of the course, the students will be able to:
CO1: To develop the understanding of the concept of human resource management and to
understand its relevance in Organizations. Demonstrate thinking skills, creativity and
innovation orientation in understanding and addressing the issues relating to the
Human Resource Management.
CO2: Ability to apply the knowledge of Human Resource Management concepts to address
the various managerial issues and complex problems by investigating and analysing the
problem’s situation and context.
CO3: To integrate the knowledge of HR concepts to take correct business decisions.
CO4: To develop necessary skill set for application of various HR issues. Apply and practice
their management knowledge, skills, and traits to become self-employed and job
creators.

TOTAL HOURS: 30
NUMBER
OF
UNIT No. TOPIC
LECTURE
HOURS
1. Introduction and Key Processes in Human Resource Management
1. Definition, Scope and Objectives of HRM
2. Growth of Human Resource Management
3. Organising the HRM function:
organizing the HRM department 9
Functions and Role of HR Manager
4. Approaches to HRM
5. Job Analysis: Concept and its Components
6. Human Resource Planning: Concept, Features, Objectives and
Importance
7. Recruitment – Concept and Methods of Recruitment
8. Selection- Concept and Steps in the Selection Process.
9. Induction and Placement

School of Commerce and Management Page 29 of 51

Batch 2024-29
2. Training & Development 6
3.1 Meaning, Importance, Types and Methods of Training
3.2 Human Resource Development – Concept, Features, Scope and
Objectives
3.3 Career Planning – Concept, Need, Objectives and Process
3. Performance Appraisal and Compensation Management 6
4.1 Meaning, Objectives and Benefits of Performance Appraisal
4.2 The performance Appraisal Process
4.3 Methods of Performance Appraisal
4.4 Compensation: Concept, Nature, Key Issues
4.5 Factors Influencing Compensation Levels
4. Workers Participation in Management, Employee Safety, Health and 9
Welfare
5.1 Concept, Forms and Levels of Workers’ Participation in management
5.2 Industrial Accidents and Industrial Injury: Nature, Cause, Cost
and Consequences of Industrial Accidents
5.3 Industrial Health: Concept, Industrial Hazards, Risk and
Occupation Diseases
5.4 Labour Welfare: Concept, Features and Aims

Text Books:
1. “Personnel and Human Resource Management”, P. Subba Rao, Fifth Edition,
Himalaya Publishing House, 2015
2. “Fundamentals of Human Resource Management”, Dessler Gary, Fourth
Edition, Pearson,2017

Reference Books:
1. “Human Resource Management,” Gary Dessler, BijuVarrkey, Sixteenth Edition,
Pearson,2020
2. “Human Resource Management - Text and Cases, K. Ashwathappa, Sadhna Dash,
Ninth Edition, McGraw Hill,2021
3. “Human Resource Management”, C.B Gupta, Sultan Chand & Sons, 2018

Journals:
1. “Journal of Strategic Human Resource Management”, Publishing India Group, ISSN: 2277-2138
2. “NHRD Network Journal – An academic journal for HR Practitioners”, Sage Publishing,
ISSN2631-4541 Online: NHRD Network Journal: SAGE Journals ([Link])

Online References:
1. NHRDN ([Link]) - [Link]
2. Human resource management - HBR - [Link]

School of Commerce and Management Page 30 of 51

Batch 2024-29
BUSINESS MATHEMATICS
COURSE CODE: IBB240104
CREDITS: 02

Course Objectives:
1. To understand the concepts of ratio, proportion and percentage.
2. To understand the concept and application of profit and loss in
business.
3. To use the concept of EMI.
4. To know applications of simple interest and compound interest in real life problems.

Course Outcomes:
At the end of the course, students will be able to:

CO1: Compare numbers in quantitative terms in real-world situations.

CO2: Calculate Profit and loss to make decisions about pricing, product mix,
and expenses.
CO3: Interpret and solve real-life business problem using such concept as
Simple and compound interest.
CO4: Understand concept and application of commission and Brokerage.

Total Hours: 30
NUMBER OF
UNIT
TOPIC LECTURE
No.
HOURS
1 RATIO, PROPORTIONS AND PERCENTAGE 8
1.1 Ratio: Continued ratio and inverse ratio
1.2 Proportion: Continued proportion, Direct proportion and
inverse proportion
1.3 Percentage: Meaning, computations of percentage

2 PROFIT AND LOSS 9

2.1 Cost price, Selling price, profit and loss
2.2 Market price and Discount
2.3 Profit percentage, loss percentage

3 SIMPLE INTEREST, COMPOUND INTEREST, 13

COMMISION AND BROKERAGE
3.1 Concept of Principal, Rate of interest, Time period
3.2 Simple interest
3.3 Compound interest
3.4 Equated monthly instalment (EMI)
3.5 Rate of commission
3.6 Types of commission agents
3.7 Examples

School of Commerce and Management Page 31 of 51

Batch 2024-29
Text Books:

1. A Textbook of Business Mathematics; Khan, Shadab

2. Business Statistics; S.C. Gupta, Indra Gupta
3. Business Mathematics; Dr. Amarnath Dikshit & Dr. Jinendra Kumar Jain.
4. A Textbook of Business Mathematics; Dr. Padmalochan Hazarika

Reference Books:

1. Business Mathematics: Theory and Applications; J.S. Sharma

2. Business Mathematics; V. K. Kapoor
3. Business Mathematics and analytics; Sharma, Anand.
4. Business Mathematics; Chris Kellman; Leslie Major; Don Mallory; Frank Gruen; and Amy Goldlist.
5. Mathematics for Commerce; K. Selvakumar
Web References:
1. [Link]
2. [Link]

Research Journals:
1. Journal of Accounting Research Utility Finance and Digital Assets
([Link]
STATEMENTS_PT_SIANTAR_TOP_PERIOD_2020-2021)
2. Journal of Physics Conference Series 812(1):012048

([Link]

School of Commerce and Management Page 32 of 51

Batch 2024-29
BUSINESS ECONOMICS- MICRO
SUBJECT CODE: IBB240105
CREDITS: 02

COURSE OBJECTIVES –
1. To provide students with an understanding of fundamental economic concepts and principles.
2. To stimulate the student’s ability in analysing and evaluating various alternatives and make
informed decisions to maximize profits, minimize costs, and achieve the organization's goals.
3. To apply economic reasoning to business problems.

COURSE OUTCOMES-
After the completion of this course, the students will be able to:
CO1: Apply fundamental economic concepts and principles to analyse and solve real- world
business problems.
CO2: Evaluate various alternatives and make informed decisions in a business environment.
CO3: Analyse and interpret market conditions and dynamics.

TOTAL HOURS - 30
NUMBER
UNIT
TOPIC OF
No.
HOURS
1. Introduction to Business Economics 08
1.1. Nature and Scope of Economics
1.2. Definition of Economics, Plant, and Industry
1.3. Utility- meaning and types of Utility
1.4. Law of Diminishing Marginal Utility
1.5. Consumer’s Equilibrium
1.6. Indifference Curve Analysis and Budget Line
2. Demand Analysis 08
2.1. Meaning of Demand, Demand equation, Factors affecting Demand
2.2. Law of Demand, Exceptions to the Law of Demand
2.3. Changes in Demand- Increase, Decrease, Expansion and
Contraction of Demand
2.4. Elasticity of demand- Meaning and types of Elasticity of Demand
(Price, Income and Cross Elasticity of Demand)
2.5. Income Effect, Substitution Effect and Price Effect
2.6. Demand Forecasting- Meaning, objectives and types of Demand
Forecasting
3. Supply Analysis 07
3.1. Meaning and Factors affecting Supply
3.2. Law of Supply, Exceptions to Law of Supply
3.3. Elasticity of Supply- Meaning and Types of Elasticity of Supply
3.4. Determinants of Elasticity of Supply
4. Production Function, Costs, and Revenue concepts 07

School of Commerce and Management Page 33 of 51

Batch 2024-29
4.1 Production Concepts- Meaning and Factors of Production,
Production Function
4.2 Cost Concepts- Meaning and types of costs (Total, Average, and
Marginal Costs)
4.3 Revenue Concepts- Meaning and Types of revenue (Total, Average
and Marginal Revenue)

References:

1. Koutsoyiannis, A. (1979), Modern Microeconomics, 2nd edition Macmillan Press,

London.
2. Ahuja H.L. (2003) Advanced Economic theory: Microeconomic Analysis, 13th
Edition, S. Chand and Co. Ltd. New Delhi.
3. Dr. Sinha Binod Kumar & Dr. S. Deepthi K. (2022), “An Introduction to Business Economics”, Himalaya
Publishing House,1st Edition
4. Thankachan K. J., Nirmal B. K. & Bavishi Hardik (2017), “ Economics For manager (Text & Cases)”,
Himalaya Publishing House,1st Edition

Webliography:
1. [Link]/themes/managerial
2. [Link]/economics/textbooks/boundless-economics-textbook
3. [Link]/details/books/principles-microeconomics

Journals:
1. Managerial and Decision Economics
[Link]/journal/10.1002/(ISSN)1099-1468
2. Journal of Economic Research- ISSN 2771-7763

School of Commerce and Management Page 34 of 51

Batch 2024-29
BANKING AND INSURANCE
SUBJECT CODE: IBB240106
CREDITS: 2

Course Objectives:
1. To make students understand the basic principle of Banking and Insurance.
2. To understand the working of Banking Organizations and the facilities provided by Banks to
consumers.
3. To make oneself known about the Insurance model and Insurance Organizations their working and the
rules governing them.
4. Exposure to importance of Insurance in Personal as well as in Business Sector.

Course Outcomes:
At the end of the course, students will be able:
CO1: Explain the origin and history of banking in India and assess the different type of accounts and
the different roles played by bank and parties involved.
CO2: Articulate the significance of Principles of Insurance and how it works in real-time.
CO3: Gain in-depth knowledge about the regulation and legal framework of the Indian banking and
insurance system
CO4: Apply the knowledge gained by Banking and Insurance in real-life situations and to Know about
the various career options in the Insurance domain.

TOTAL
HOURS – 30
NUMBER
UNIT TOPICS OF
NO. LECTURE
HOURS
1 Introduction to Banking 7
1.1 Definition of Banks, Principles of Banking
1.2 Banking System: Banking System in India and Overview of RBI
1.3 Types of Banks: Public, Private, Co-operative, Payment Bank,
Regional Rural Banks
1.4 Emerging trends of banking - Universal banking, electronic
banking, globalization of banking.
2 Banking Scenario in India 7
2.1 History of banking sector reforms from 1991-2000 & Current
developments in banking sector.
2.2 Retail Banking – Meaning, Features and Significance of Retail
Banking.
2.3 Corporate Banking Meaning, Features and Significance of
Corporate Banking.

School of Commerce and Management Page 35 of 51

Batch 2024-29
3 Electronic Banking 6
3.1 Electronic Banking: Meaning of Electronic banking,
Automated Teller Machine (ATM), Internet Banking,
Telebanking, Mobile Banking, Electronic Clearing System,
National Electronic Fund Transfer (NEFT), Real Time Gross
Settlement (RTGS) and Immediate Payment System (IMPS),
4 Introduction to Insurance 6
4.1 Insurance: Introduction, Meaning and History of Insurance
Policies.
4.2 Types of Insurance: Types, Conditions and Principles of
Insurance.
4.3 Nature of Insurance Business: Nature of Insurance contract,
Importance of Insurance- Uses of Insurance Business.
5 Role of Insurance Agent 4
5.1 Role of Insurance Agents: Meaning and Definition of Agents.
5.2 Recruitment and selection of Agents, Training of Agents,
Duties of Agents and Code of Conduct for Agents.

Text Books:
1. [Link] & Sumathi Gopal, Principles and Practices of Banking and Insurance, Himalaya Publishing
House.

2. Dr. Seethalekshmy & Jitendra Aherkar, Principles and Practices of Banking and Insurance. Sheth
Publishing House

Reference Books:
1. Sethi Jyotsna, Bhatia Nishwan, Elements of Banking and Insurance, PHI learning Pvt. Ltd., New Delhi.
2. Gupta Atul, ‗Banking and Insurance, A.K. Publications, New Delhi
3. Farooqi, A. W. Principles and Practice of Insurance. Wisdom Publications, New Delhi
4. Dr. [Link], Insurance and Risk Management, Himalaya Publishing House
5. [Link], Insurance Principles and Practices, [Link] & Company Ltd.
6. Nalini Tripathy, Insurance Theory and Practices, Prentice Hall of India Ltd. New Delhi

Online References:
1. [Link]
2. [Link]

Research Journals:
1. [Link]
ecent_Trends_Challenges_and_Feasible_Growth_Measures
2. [Link]

School of Commerce and Management Page 36 of 51

Batch 2024-29
FUNDAMENTALS OF COMPUTERS
COURSE CODE – IBB240107
CREDITS - 2

OBJECTIVES OF COURSE -
1. To summarize the basic concepts of related to the computer generations, computer classification, computer
components and their functions, applications of ICT and computer facts.
2. To infer the basic concepts related to computer networks, internet applications, popular Web browsing
softwares, search engines and URLs.
3. To explain the key aspects of issues and trends in computer technologies like computer security, ethical and
social issues and emerging technologies.
4. To describe the fundamentals of Microsoft Word, Microsoft Excel and Microsoft Office.

COURSE OUTCOMES:
After the completion of this course, the students will be able to:
CO1: Summarize the basic concepts computers.
CO2: Infer the basic concepts of internet, WWW and web browsers.
CO3: Explain the key aspects of issues and trends in computer technologies.
CO4: Describe the fundamentals of Microsoft Office.

TOTAL HOURS – 30
UNIT NUMBER OF
TOPIC
No. HOURS
1. Introduction to Computers 08
1.1 Evolution of Computers – Computer Generations.
1.2 Classification of Computers.
1.3 Computer Components and their Functions.
1.4 Applications of Information and Communication
Technology.
1.5 Facts about Computers.

2. Introduction to Internet, WWW and Web Browsers 07

2.1 Networks – LAN, WAN, MAN, PAN, CAN, SAN, WLAN,
VPN, Intranet & Extranet.
2.2 Internet – Concept & Applications.
2.3 World Wide Web (WWW) – Popular Web Browsing
Softwares.
2.4 Search Engines – Popular Search Engines, Using
Bookmarks and Favorites Folder, Downloading and
Printing Web Pages and understanding URL.

3. Issues & Trends in Computer Technologies 07

School of Commerce and Management Page 37 of 51

Batch 2024-29
3.1 Computer Security – Passwords, Encryption &
Authentication, Common Cyber Threats & Protection
Measures.
3.2 Ethical & Social Issues – Intellectual Property Rights,
Privacy Concerns in the Digital Age, Cyberbullying &
Online Behavior.
3.3 Emerging Technologies – Cloud Computing, Internet of
Things (IoT), Artificial Intelligence & Machine Learning.
4. Introduction to Microsoft Office 8
4.1 Microsoft Word
- Word Processing Basics: Menu Bar, Using The Icons
Below Menu Bar, Opening and Closing Documents and
Printing of Documents.
- Text Creation and Manipulation: Document Creation,
Editing Text, Text Selection, Cut, Copy and Paste, Spell
Check and Thesaurus.
- Formatting the Text: Font and Size Selection, Alignment of
Text, Paragraph Indenting, Bullets and Numbering and
Changing Case.
- Table Manipulation: Draw Table, Changing Cell Width and
Height, Alignment of Text in Cell, Delete/Insertion of Row
and Column and Border and Shading.

4.2 Microsoft Excel

- Elements of Electronic Spread Sheet: Opening of Spread
Sheet, Addressing of Cells, Printing of Spread Sheet and
Saving Workbooks.
- Manipulation of Cells: Entering Text, Numbers and Dates,
Creating Text, Number and Date Series, Editing Worksheet
Data, Inserting and Deleting Rows and Columns and
Changing Cell Height and Width.
- Formulas and Function: Using Formulas and Function.

4.3 Microsoft Powerpoint

- Creation of Presentation: Creating a Presentation Using a
Template, Creating a Blank Presentation, Entering and
Editing Text and Inserting and Deleting Slides in a
Presentation.
- Preparation and Printing of Slides: Inserting Word Table or
an Excel Worksheet, Adding Clip Art Pictures, Inserting
Other Objects and Resizing and Scaling an Object and
Printing Slides and Handouts.
- Slide Show: Running a Slide Show, Transition and Slide
Timings and Automating a Slide Show.

References:

1. Norton P. Introduction to Computers. Tata McGraw Hill.

School of Commerce and Management Page 38 of 51
Batch 2024-29
2. Sinha P. K. and Sinha P. Computer Fundamentals, BPB Publications.
3. Rajaraman V. Fundamentals of Computers. Prentice Hall India.
4. Hamacher, Comptuer Organization. McGrawhill.
5. Leon A. Computers for Everyone. Vikas.
6. Madaan A.; Illustrated Computer Encyclopedia. Dreamland.

Webliography:

1. Fundamentals of Computer Studies.

[Link]
2. Computing Fundamentals
[Link]

Journals:

1. Journal of Computer Science and Technology (Springer).

[Link]
2. Frontiers of Computer Science (Springer).
[Link]

School of Commerce and Management Page 39 of 51

Batch 2024-29
ENGLISH LANGUAGE
COURSE CODE: IBB240108
COURSE CREDITS: 2
COURSE OBJECTIVES:
1. To comprehend the basics of linguistics and language structure.
2. To encourage appreciation of literary texts in students.
3. To develop and enhance LSRW skills in students.
4. To build a proper understanding of grammar in English.
5. To equip students in practical application of the English language, in real-life.

COURSE OUTCOMES:
At the end of this course, the students will be able to:
CO1: Correctly infer the basics of linguistics and language structure.
CO2: Analyze literary texts (stories and poems), thereby increasing their vocabulary.
CO3: Develop practical application of their LSRW skills.
CO4: Understand the proper usage of language variations with respect to the different dialects, registers
and styles.
CO5: Establish proper handling of English grammar as well as literature.

Total Hours: 30
Number of
Unit Topic Lecture
No. Hours
1 Introduction 06

1. Language: Nature, Function, Origin theories

2. Origin and Study of English Language
3. Linguistics and Language Structure- Phonology,
Morphology, Semantics, Syntax
2 Short Stories and Prose 06
1. Swami Vivekananda’s Speech of September 1893, Chicago,
at the World’s Parliament of Religions (excerpts): 11th
September- Response to Welcome; 15th September- Why We
Disagree
2. Iswaran- R.K. Narayan
3. The Trail of Green Blazer- R.K. Narayan
3 Poems 06

1. Where the mind is without Fear- Rabindranath Tagore

2. Leave this chanting- Rabindranath Tagore

4 English Grammar 06
1. Parts of Speech (8 parts)
2. Tenses

School of Commerce and Management Page 40 of 51

Batch 2024-29
3. Clauses, Phrases, Voices
4. Reported Speech

5 Language Contact and Variation 06

1. Distinctive Features of American English vs British English
vs Indian English
2. Bilingualism and Multilingualism
3. Dialect, Register and Style
4. Code Switching and Code Mixing

Textbooks:
1. Malgudi Days- R.K. Narayan
2. Gitanjali- Rabindranath Tagore
3. English Grammar- Wren and Martin (Latest Edition)

References:
1. Strevens, Peter (1992), ‘English as an International Language’ in Braj B. Kachru,
ed. (1992), The Other Tongue, OUP Volume 25, Issue 1, January 1992, pp. 1 - 14
DOI: [Link]
2. Trudgil, Peter – Sociolinguistics ISBN 014023926X, 9780140239263

Webliography:
1. Works by Swami Vivekananda:
[Link]
2. Language Structure: chrome-
extension://efaidnbmnnnibpcajpcglclefindmkaj/[Link]
351/downloads/Diaz%20Rico_SE_01.pdf

Journals:
1. Language: Its Nature and Functions, J. H. Pettingell, American Annals of the Deaf and Dumb, Vol.
20, No. 1 (JANUARY, 1875), pp. 1-26 (26 pages)
2. Communication Research - ISBN-13: 978-0-495-09588-0ISBN-10: 0-495-09588-5
3. Journal of Communication - ISSN: 1796-2021 (Online); 2374-4367 (Print)

School of Commerce and Management Page 41 of 51

 Batch 2024-29
ENVIRONMENTAL STUDIES
COURSE CODE: IBB240109
CREDITS: 2

Course Objectives:
1. To acknowledge the importance of ecological balance for sustainable development.
2. To learn the environmental protection and pollution controlling measures.
3. To understand the relevance and importance of the natural resources in the sustenance of life on earth and living
standard.
4. To enhance the knowledge, skills and attitude towards environment studies.
5. To understand natural environment and its relationship with human activities.
Course Outcomes:
At the end of the course, students will be able to:
CO1: Identify different types of environmental pollution and control measures.
CO2: Correlation between exploitation and utilization of conventional and non-conventional energy
resources.
CO3: Comprehend the importance of ecosystem and biodiversity and develop the awareness
about his/her role towards environmental protection and prevention.
CO4: Student will have first-hand knowledge on various local environment aspects which forms an
irreplaceable tool in the entire learning process.
TOTAL HOURS - 30
Unit Topics No. of
No. Lecture
Hours
1. Introduction to Environmental Studies and Natural Resources 10
1.1 Definition, Scope and Importance of Environment.
1.2 Need for Public Awareness, Institutions work for Environment Protection,
1.3 and Expertise in Environment study.
1.4 Renewable resources- Forest, Water, Mineral, Food Resources, Energy
Resources and Land resources.
2. Ecosystems 06
2.1 Structure, Types and Functions of an Ecosystem.
2.2 Biogeochemical Cycle- The Water cycle, The Carbon cycle, The Oxygen cycle
and The Nitrogen cycle.
2.3 Ecological Pyramids- Energy Flow in Ecological System, Food Chains, Food
Webs.
3. Environmental Pollution and Ethics 10
3.1 Environmental Pollution- Causes, Effects and Control Measures.
3.2 Pollution- Air, Water, Soil Pollution, Marine, Noise, Chemical Pollution and
Nuclear hazards.
3.3 Solid Waste Management- Causes, Effects and Control Measures of Urban and
Industrial Waste.
3.4 Environmental Ethics- Role of Religion and Cultural Environmental
Conservation with reference to India.
3.5 Sustainable Development- Introduction and The Need for Sustainable
Lifestyles.

School of Commerce and Management Page 42 of 51

Batch 2024-29
4. Field Work 04
4.1 Visit to a Local area to document environmental assets River / Forest /
Grasslands / Hill / Mountain /Visit to a Local Polluted Site/ Study of
Common plants, Animals and Birds / Study of Simple Ecosystem.
Reference Books:
1. Environmental Studies Universities Press (India) Private Limited, Erach Bharucha, Reprinted Edition
2022-2023
2. Hazardous Waste Incineration - McGraw Hill lnc.480p, Brunner R.C.
3. Encyclopedia of environmental studies, by William Ashworth, Charles E Little, Janice M Fowler.

Web References:
1. [Link]
2. [Link]
3. [Link]
4. [Link]
5. [Link]

Journals References:

1. Indian Journal of Environmental Sciences, (ISSN: 0971-8958).

2. Indian Journal of Environmental Protection, (ISSN 0253–7141).

School of Commerce and Management Page 43 of 51

Batch 2024-29
INDIAN MANAGEMENT THOUGHT
SUBJECT CODE: IBB240110
CREDITS: 2
Course Objectives:
1. To explain the concept of Management Thoughts.
2. To describe the Management Thoughts developed in ancient India.
3. To infer the development of Management education and thoughts in Modern India.
4. To make a comparative analysis of the Indian and Western thoughts for enabling inclusivity in
organizations.
5. To explore their relevance in the current management practices.

Course Outcomes:
1. Understand the concept of Indian Ethos in Management.
2. Analyze the concept of Indian Epics and Management.
3. Explain the applications of Yoga and medications in Stress Management.
4. Identify the relevance of Ethics and values in Management.
5. Describe the thoughts of Indian Thinker and Indian business leaders.

TOTAL HOURS: 30

UNIT TOPICS NUMBER

NO. OF
LECTURE
HOURS

1. INDIAN ETHOS: 7
1. Spirituality and Management, concept of Spirituality.
2. Indian Ethos and Values; role of values in Management.
3. Western values and Indian values.
4. Application of Yoga and Meditation in Management.

2. PERSONALITY DEVELOPMENT: 7
1. Personality development through Yoga and Meditation.
2. Meditation and management of stress.
3. Meditation – the technique for development of self.
4. Leadership: qualities of leaders with special
reference Indian thoughts

3. INDIAN EPICS AND MANAGEMENT: 8

1. Dimension of Vedic Management.
2. Management in Ramayana
3. Management in Bhagavad Gita.
4. Management lessons from Mahabharata.

School of Commerce and Management Page 44 of 51

Batch 2024-29
4. INDIAN THINKERS AND INDIAN BUSINESS LEADERS:
1. Swami Vivekananda
2. Mahatama Gandhi
3. S.K. Chakraborty
4. JRD Tata, Ram Krishan Bajaj, Dhirubhai Ambani,
Narayana Murthy
5. Case Study: Indian Management Though

TEXT BOOK:
1. Chakraborty, S.K. AND Bhattacharya, Pradip: Human Values, New Age International (P)
Limited Publishers.
2. Saneev, Rinku and Khanna parul: Ethics and Values in Business Management, Ane Books
Pvt. Ltd.
3. Khanna, S.: Vedic Management, Taxman Publication (P) Ltd.
4. Bhagavad Gita as Viewed by Swami Vivekananda: Vedanta Press & Bookshop.
5. Rajagopalachari, C.: Ramayana, Bhartiya Vidya Bhawan.
6. Gita Piramal: Business Legends.
7. Indian Ethos in Management , P.K. Ghosh,-
8. Ethics, Indian Ethos and Management, S. Balachandran and others, Shroff publishers and
Distributors Pvt. Ltd.

RESEARCH JOURNALS:
1. International Journal of Multidisciplinary Research and Technology ISSN 2582-7359 impact
of factor 6.328
2. International Journal of Advances in Engineering and Management (IJAEM) Volume 2,
Issue 8, pp: 566-569,ISSN: 2395-5252
3. International Journal of Research Publication and Reviews Journal homepage: ISSN 2582-
7421
ONLINE REFERENCES:
1. Role of Indian Ethos in Management.
[Link]
sharma-consulting-editor-the-people-management
2. Spirituality and Management.
[Link]
3. Personality Development through Yoga and Meditation.
[Link]
[Link]
4. Indian Epics and Management.
[Link]

School of Commerce and Management Page 45 of 51

Batch 2024-29
FITNESS FOR LIFE
COURSE CODE – BBA240111
CREDITS: 02

COURSE OBJECTIVES:
1. To Acquire knowledge and skills to make meaningful and lasting behaviour change.
2. Participate in physical activity programs to enhance health, Fitness & Lifestyle.
3. Asses personal levels of fitness, motor fitness, and movement qualities.
4. Describe and discuss the health benefits of a fitness program and the effects of training on the
functioning of the body.
5. Identity and describe the various components of physical fitness, motor fitness, sports skill, and
movement qualities to a variety of sports and movement forms.
6. Describe how nutrition plays a role in personal fitness.

COURSE OUTCOMES:
At the end of the course, students will be able to:
CO1: Select and adopt personalized strategies including activities, programs, and events thatpromote
health and well-being.
CO2: Be able to implement an exercise training plan for the development of fitness components.
CO3: Execute a personal program to improve or maintain designated components of physical fitness,
motor fitness, sports skills, and movement qualities.
CO4: Be able to Implement a nutrition plan for weight Management.
TOTAL HOURS – 30
UNIT [Link]
TOPIC
NO. HOURS
1 BASIC FITNESS CONCEPTS & Life Style Management
1.1 Components of Fitness
1.2 Principles of Training
1.3 Personal Fitness Program Plan
1.4 Safety and Injury Prevention 06
1.5 Healthy Eating and Hydration (THEORY)
1.6 Alcohol, Smoking, and Substance Abuse
1.7 Sleep
1.8 Concept of Wellness
1.9 Weight Management
2 WARM-UP AND COOL-DOWN ROUTINES
2.1 Benefits and Exercise of Warming up.
(increasing Heart Rate, Injury Prevention, Improve
Performance, Improve Blood Flow, Improve Oxygen 02
Efficiency) (THEORY)
2.2 Benefits and Exercise of cool-down.
(Increase flexibility, Faster Recovery, Reduces body
Temperature & Heartrate)

School of Commerce and Management Page 46 of 51

Batch 2024-29
3 WEIGHT TRAINING EXERCISES
3.1 Principles of Weight Training & Anatomy in Motion
3.2 Chest – Major and Minor Muscles
3.3 Back – Major and Minor Muscles 08
3.4 Shoulder – Major and Minor Muscles (PRACTICAL)
3.5 Biceps & Triceps – Major and Minor Muscles
3.6 Legs – Major and Minor Muscles
3.7 Exercise for Core Muscle Groups
4 FITNESS TRENDS
4.1 Group Fitness Class (Yoga Exercise, Rhythmic Exercise) 6
4.2 Bodyweight Training Principles (PRACTICAL)
4.3 Functional Fitness Training Principles
5 PERSONAL WORKOUT (MONITORED) 08
5.1 Workout Log (Gym, Yoga, Aerobics (PRACTICAL)

Recommended Books:
1. Corbin, C, Welk G, Corbin W & Welk K (2011) Concepts of physical fitness:
activelifestyles for wellness, 16th ed, Mc Graw – Hill, New York.
2. Hopson, JL, Donatelle, RJ, & Litrell, TR (2013), Get fit, stay well, 2nd ed,
Pearson,New York.
3. ACSM’s resource manual for guidelines for exercise testing & Prescription
(2012),(7th Ed.).
4. Fahey, Insel, Roth, Fit & well (2010) Boston: McGraw Hill co. (9th Ed.).
5. Greenberg, Dintiman, Oakes. (2004). Physical fitness & wellness (3rd Ed.).
IL:Human Kinetics
6. ACE Personal Trainer Manual: The Ultimate Resource for Fitness (2003),
3rdEdition.
7. Asana Pranayama Mudra Banda (2008) Swami Satyananda Saraswati,
YogaPublications Trust, Munger, Bihar, India

Webliography:
1. [Link]
2. http:[Link]/

School of Commerce and Management Page 47 of 51