Today you will learn the art of persuasion, specifically seven powerful principles that

influence everyone's decision-making, including yours. You will learn ways to apply
these seven principles with people, but beyond that you will learn them and be aware
when someone is using them on you. Robert Cialdini's book Influence is responsible for
teaching me these principles. One of the strongest principles of persuasion that you need
to be aware of is social proof. People need confirmation from each other to decide the
value of something or someone. For example, observe what happens during the sale of a
digital product, such as a course. People always want to see testimonials or witnesses
from other people, to be absolutely sure that the product is really good and to buy it.
Especially if the product is recommended by a very famous digital influencer, people
think, for example, if Michael B Jordan uses it, the product must certainly be good.
Anything is very good if it is used by a very famous person, for example. Even though
this thing is not good at all. First, recognize that other people can distort how you
perceive something or someone. This is something you need to be aware of if you are in
a closed social system like a school or office. Otherwise, you might end up pursuing a
friendship or relationship with someone you don't even like just because other people
do, or you might end up ignoring someone amazing just because other people don't feel
the same way. Now there are some ways to improve your life as you know from social
proof. First, if you like going out to meet new people, don't wander around without
talking to anyone looking for someone you're interested in. Instead, focus on having fun
and talking to everyone around you. You'll have more fun, and when people see you
bouncing around in groups, making them laugh and having fun, you'll automatically
become magnetic. Social proof can also be used in clubs. If you arrive at a club
accompanied by beautiful women, even if they are just your friends or cousins, your
social status will automatically increase from 10 to 1000 in the eyes of other women in
the club. Because they will think, if you are with beautiful women it means that you
must be very competitive with women, and you become the prize for them. In addition
to social proof, we have the next principle of influence, scarcity. People have a
tremendous fear of losing something and regretting it later, so when something is
perceived as rare or in limited quantity, its value increases in everyone's eyes. You can
very easily identify the scarcity discourse: almost sold out, limited places, last places
and limited time. These phrases trigger the fear of missing out and regret, this is how
many sellers often lie about scarcity to persuade the reader or viewer to buy something.
More than any other factor in today's video, this principle of scarcity should set off
warning signs in your mind. Nava will separate you from your money faster than
scarcity. One specific type of scarcity to be careful with is the scarcity of time. Take
action now or miss this opportunity forever. People manipulate the principle of scarcity
also in personal relationships, for example when they are dating for the first time, and
on purpose, they do not respond to your messages for hours or days. This makes you
feel like you are in high demand and that your attention is scarce, which can
consequently make you start to want it more and more, slowly destroying the person's
emotions. The next principle of influence is reciprocity. People are more willing to say
yes to someone they have already received a favor or gift from. This can be a good and
bad thing, it is a double-edged sword. A friend helps you with a college project and you
help him back, so everything is fine. The biggest danger comes when someone gives
you something that you probably need very much, this to trigger your sense of
reciprocity, and then asks for a much bigger favor compared to the favor he did for you,
and you have no choice whether to feel obliged to say yes.
Another sneaky way for reciprocity to manifest itself in your life is during a negotiation
or disagreement. A person may make an extreme request knowing that you will reject it,
and then back off to a smaller request, which is the original request the person wanted.
The extreme order is a way of making something seem very heavy, so that when you
make the original order, it no longer seems so heavy compared to the first order. Robert
Cialdini calls this technique rejection and retreat. It's a useful trick to know so you can
defend yourself. Don't feel obligated to compromise. It's okay not to accept the order if
you don't want to. On the other hand, this is not a trick I would recommend trying if
your first order is seen as a low bid or an obvious gimmick. The person will hate you for
trying to manipulate them. It is much better to ensure that every suggestion you make in
a negotiation is reasonable and made in good faith. One thing that makes all of these
principles more persuasive is authority. People have a natural instinct to listen to those
who appear credible or who they see as experts who speak with a lot of conviction.
While this is generally a good instinct to follow, it can be easily abused, especially when
people use symbols of authority like titles, credentials, or a uniform to trick people. The
danger of authority persuasion goes beyond pranks and scams, because even when
someone is truly an authority on something, blindly trusting them can be dangerous.
Very successful business people can still give bad business advice, and a real doctor can
still give bad medical advice. This does not mean that every authority you consult will
give bad advice. But if you're about to make a life-changing decision based on someone
else's expert advice, there are two things you can do to protect yourself from bad
intentions. First, outline the financial incentives. Does this authority benefit financially
if you follow their advice? This doesn't automatically mean it's bad advice, but it's
always worth being aware of. Secondly, always seek a second opinion if you can.
People are more easily persuaded by people they like. If you have a unique charisma,
your life will certainly be much easier. You have more chances of getting friends, dates,
job offers, promotions. This because? Simple because you entertain people with your
presence and charisma. How to be nice is a topic that takes more than a minute to teach,
but if it's an area you want to improve, just watch any of the other videos on this
YouTube channel. Social Stoic is a channel that aims to deepen personal development
and Stoicism as a whole, so that the world has more and more better people. So don't
waste time and subscribe to the channel. Now let's address another persuasive principle
which is risk mitigation. People are loss averse. Everyone fears being scammed.
Comment me if you don't fear. We fear wasting our time, basically, making any big
decision and regretting it. So if you're trying to persuade someone to do something,
think about what they think might be their disadvantage in saying yes and offer them a
way to minimize that disadvantage. This principle connects closely with the principle of
social proof in the world of sales. Because when people are about to make a purchase,
they think: has anyone else already purchased and had good results with this product?
This happens to everyone, I know that when you buy a product, but you're not sure
whether you made the right choice, you look for videos on YouTube of people who have
the same product. You can deny it in the comments if I'm lying. This is something
natural for human beings, because human beings do not like to be different from the
world, no one wants to feel deceived or strange in some situation. So don't spend time
trying to persuade someone to do something unless you truly believe it's good for them.
One, it's unethical, and two, even from a purely selfish standpoint, it's bad for you. Even
if you get what you want, they will end up resentful that you tricked them or convinced
them to make a bad decision. They will not want to be in a relationship with you or do
business with you again, they will warn other people to stay away from you because
you are not trustworthy. On the other hand, if you use the principles in this video only to
persuade people to do things that are actually good for them, then each persuasion will
make the person like you more and trust you more. You are building a bank of goodwill
and strengthening your relationship. If you want to learn more about persuasion and
psychology, you are definitely on the right channel. I recommend you subscribe on the
channel if you want to continue learning and developing your intellectual skills more
and more with our teachings. Thank you for watching the video so far. I hope it was
useful and I'll see you in the next one.