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MBA Program Overview at LN Mithila University

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0% found this document useful (0 votes)
52 views16 pages

MBA Program Overview at LN Mithila University

Uploaded by

kwrwn805113
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

MASTER OF BUSINESS ADMINISTRATION

LALIT NARAYAN MITHILA UNIVERSITY


KAMESHWARaNAGAR, DARBHANGA

The MBA Program aims at training the high caliber professional, who devote themselves to effective
management of an organization by achieving excellence with values. The main goal of MBA Program
is to provide a learning environment for students to become Leaders and Entrepreneurs in a
competitive business environment. The MBA Program enriches the learning curve of the students
through practical exposure viz. Short term projects with the association of various organizations.
Students are also exposed to the corporate world through industry – academia interface, special
guest lectures, and summer – internship.

The MBA Program provides options to the students to have exposure in specialized
domain viz. Financial Management, Marketing Management and Human Resource Management.

Financial Management

 To employ financial models and tools through data based decision making for managing
organizational growth.
 To apply accounting skills for wealth creation and maximization.

Marketing Management

 To employ business strategies and marketing theories through create idea implementation
for gaining competitive advantage to the organization.
 Understand current trends and market scenario by applying marketing knowledge.

Human Resource Management

 In order to achieve best Human Resources practices understand the various Human
Resource theories as well as employ interpersonal skills.
 Human Resource laws and welfare practices impact in transforming Human Resource into
Human Capital.

Page 1 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
SEMESTER-I
Course Objective

This course intended to develop the basic awareness of


management functions and various dimensions of
organizational life. It also attempts to provide exposure of the
ethical dilemma in management practices.

After completion of this course the students will be able to:

CO1. Understand the meaning of the management; define the


process and functions of the business management.

Principles & CO2. Know the meaning, nature and significance of principle of
1. MB-101 Practice of management.
management
CO3. Understand the concept, advantages, disadvantages and
process of various types of decision making.

CO4. Understand that how planning is crucial in functioning of


organization.

CO5. Understand the concept & process of communication.

CO6. Delineate the concept & process of communication.

CO7. Understand the concept and meaning of the controlling.

Course Objective

The basic objective of this course is to make the students aware


of the various economic issues that they are expected to face as
managers at the firm level and to equip them with the tools and
techniques of economic analysis for improving their decision
making skills.
Managerial
2. MB-102 After completion of this course the students will be able to:
Economics
CO1. Understand the meaning, nature and scope of Managerial
Economics and its relevance in business decisions.

CO2. Comprehend the aspects of demand analysis and demand


forecasting.

Page 2 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
CO3. Explain the concept and properties of indifference curves
as well as describe income, substitution and price effects.

CO4. Understand the aspects of cost analysis, profit analysis


and profit forecasting.

CO5. Aware of the various recent economic issues and


development.

Course Objective

The objective of the course is to make the students familiar


with basic statistical techniques and their applications in
management decision-making.

After completion of this course the students will be able to:

CO1. Understand the meaning of Statistics, its nature and


importance as well as basic statistical techniques for
managerial decision making.

Statistical Methods CO2. Familiar with fundamental of probability and theoretical


3. MB-103
For Decision Making distributions.

CO3. Apply measure of central tendency-Mean, Median and


Mode as well as calculations of quartiles, deciles and
percentiles.

CO4. Measure dispersion (variation) coefficient of variance,


Skewness Moments and kurtosis, and Measures of
Skewness.

CO5. Familiar with Test of Significance and its Designing as well


as Test of Variables and Proportions.

Course Objective

The main objective of this course is to acquaint the students


with fundamental concepts and processes of accounting so
that they are able to appreciate the nature of item presented
in the annual accounts of a firm. Further, it aims at
familiarizing the student with those significant tools and
Accounting and techniques of financial analysis which are useful in the
4. MB-104
Financial Analysis interpretation of financial statements. These tools and
techniques form an important part of management planning
and control systems. Thus, the course does not intent to make
the students expert accountant.

Page 3 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
After completion of this course the students will be able to :

CO1. Acquaint with the fundamental concept, nature and


scope of Financial Accounting as well as an overview of
accounting principle, conventions, and Indian Accounting
Standards.

CO2. Understand the processes of accounting-recording of


transactions into the Journals, Posting them into Ledgers,
Preparation of Trial Balance, and Annual Accounts.

CO3. Familiarize with tools and techniques of financial analysis


useful in the interpretation of financial statements.

CO4. Understand the aspects related to valuation of shares,


goodwill and inventories.

CO5. Aware of current issues in accounting like- Forensic


Accounting, Money Laundering, Financial intelligence.

Course Objective

This course intends to provide an experienced based approach


to Marketing theory and its practical applications. The course
is designed to enable the students to learn the basic of
Marketing. Topics of the syllabus shall be addressed and
discussed from an application oriented perspective.

After completion of this course the students will be able to:

CO1. Learn the Conceptual Framework of Marketing.


Marketing
5. MB-105
Management
CO2. Understand the various Concepts of Marketing.

CO3. Learn the Environmental impact on Marketing, Bases for


Market segmentation, Buyer's Behaviour Analysis, MIS
etc.

CO4. Understand Marketing Mix specially 4P's and 7P's


concepts.

CO5. Learn the emerging concepts of Marketing.

Course Objective

The present course aims at familiarizing the participants with


Human Resource various aspects of HRM. It aims at providing a rich fund of
6. MB-106
Management contemporary knowledge, time tested principles, basic
concepts, emerging ideas, evolving theories, latest technique,
ever changing procedures & practices in the field of HRM in a
comprehensive way.

Page 4 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code

After the completion of the course the students will be able to

CO1. Understand the fundamental of Human Resource


Management.

CO2. Aware of aspects related to Human Resource Planning


and Job Analysis along with Job Design.

CO3. Comprehend the process of Human Resource Acquisition


viz. Recruitment, Selection and Placement.

CO4. Acquaint with the related aspects of Training and


Development.

CO5. Aware of Nature, Importance and relevance of HRM


Ethics and HR Audit.

SEMESTER-II
Course Objective

The present course aims to develop the interpersonal abilities


in the students. It aims to develop an intimate understanding
of the individual and group behavior.

After completion of this course the students will be able to:

CO1. Understand the concept of organizational behavior


Organizational
7. MB-201 CO2. Understand the concept of individual behavior
Behaviour
CO3. Understand the development stages of group

CO4. Understand the concept of stress & causes of stress


among Understand the concept and meaning of
organizing.

CO5. Understand the research & the theoretical framework


underlying the various theories of Leadership.

Course Objective:

This course gives a comprehensive introduction to the subject


of business research methods. The objective of this course is to
Business Research develop the research skills of the students in investing the
8. MB-202
Method business problems with a view to arrive at objective findings,
interpretation of data conclusions of their investigation in the
form of systematic reports. Further, acquainting students with
all modern and universally applied research concepts, tools
and techniques and encouraging them to apply their acquired

Page 5 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
theoretical knowledge to real situations are paramount course
objectives.

After completion of this course the students will be able to:

CO1. Understand the introductory aspects of Business


Research.

CO2. Learn about Research Problem, Formulation of Research


Hypothesis, Types of Research Designs etc.

CO3. Understand the concepts of Sampling and its types,


Scaling techniques etc.

CO4. Learn about data collection tools and the tools for data
analysis.

[Link] the approach by which final Business Report


drafting takes place.

Course Objective

This paper intends to acquaint the student with the


management of different operational aspects of organizations
especially with respect to the manufacturing, assembling and
serving processes with numerical and quantitative technical
value addition.

After completion of this course the students will be able to:

CO1. Acquaint with the fundamental introductory aspects of


Operations Research and its application in different
operational aspects of organizations,

CO2. Develop the skill of formulation and solution of Linear


Operations
9. MB-203 Programming Problems using simplex method and
Research
Graphical Method,

CO3. Build competence on solving Transportation Problems,

CO4. Know how to construct a Network Diagram and apply


CPM and PERT Models in Project Management.

CO5. Acquaint with the Fundamentals of Game Theory and its


application in managerial decision making.

Page 6 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
Course Objective

The objective of this course is to expose the students to the


applied aspect of accounting and making them familiar with
the techniques of using Accounting information for decision
making. Having been introduced to these techniques and
having acquired the ability to understand accounting language,
the students should be in a position to make effective use of
accounting information in resolving the problems. Which they
may face as managers, Applied side of the subject will be given
more emphasis and attention as compared to its conceptual
aspect, consequently, case-method of teaching will be used
besides class lectures.

After completion of this course the students will be able to :


Management
10. MB-204 Accounting and CO1. Understand the meaning, objective , nature and scope of
Control management accounting and its distinction form
financial accounting.

CO2. Acquaint with the knowledge of the concept and


calculation of Break Even Point and Use of Break-even
analysis in managerial decision making.

CO3. Know the concept and computation of marginal costs and


managerial uses of marginal costing.

CO4. Develop the skill of Budgeting and be able to prepare


different budgets for an organization,

CO5. Acquire the conceptual knowledge of standard costing


and variance analysis and its applications.

Course Objective

The present course aims at familiarizing the participants with


the skills related to basic principles, tools and techniques of
financial management.

After completion of this course the students will be able to:

Financial CO1. Acquaint with the concept, nature and scope of Financial
11. MB-205
Management Management,

CO2. Explain the concept and principles of Capital Structure of


a corporate entity,

CO3. Know about the different forms of dividend payment and


highlight the factors which influences the determination
of dividend policy,

Page 7 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
CO4. Understand the concept of time value of money and
various aspects of Capital Budgeting,

CO5. Familiarize with the concepts, components and need for


working capital as well as determinants of working
capital and its measurement.

Course Objective

The objective of this course is to enable the students to gain


basic knowledge about the concept of project, project
management, project life-cycle, project appraisal; to acquaint
the students about various issues of project management.

After completion of this course the students will be able to:

CO1. Understand the basics of project management,

Project CO2. Highlights the coverage and conductance of market


12. MB-206
Management feasibility,

CO3. Highlights the coverage and conductance of technical


feasibility,

CO4. Develop the skills required for financial analysis in the


context

CO5. Acquaint with the aspects related to project


implementation, project planning, and project control
and project review.

SEMESTER-III
Course Objective

The present course aims at familiarizing the participants with


the important role that strategic management plays in a
business’s success and enables them to develop analytical and
conceptual skills. The centre of attention is the total
enterprise- the industry and competitive environment in which
it operates its long-term direction and strategy, its resources
Strategic and competitive capabilities, and its prospects of success. Class
13. MB-301
Management participation and case discussion will be fundamental to the
development of these skills.

After completion of this course the students will be able to:

CO1. Learn introductory part of Strategic Management and


understand the difference between Planning and
Strategy.

Page 8 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
CO2. Understand Strategic Intent and Organizational Values.

CO3. Study the impact of environment on business.

CO4. Understand the concept of Value Chain Analysis.

CO5. Learn the various level of strategy viz. Functional level,


Business level and Corporate level.

Course Objective

The present course aims at familiarizing the participants with


various legal aspects of business. It aims at providing a rich
fund of contemporary knowledge, time tested principles, basic
concepts, emerging ideas, evolving theories, latest technique,
ever changing procedures & practices in the field of Law in
comprehensive way.

After completion of this course the students will be able to:

CO1. Understand the various provisions of the Indian Contract


Act, 1872 Understand Strategic Intent and
Legal Aspects of
14. MB-302 Organizational Values,
Business
CO2. Aware of various provisions of The Sale of Goods Act,
1930,

CO3. Understand the various provisions of The Indian


Companies Act, 2013,

CO4. Comprehend the various provision of The Negotiable


Instrument Act, 1881,

CO5. Aware of different relate Acts governing business in India.

Course Objective

The objective of the project study is to help the student


15. MB- 303 Project Study
develop ability to apply multi-disciplinary concepts, tools and
techniques to solve organizational problems.

Course Objective

The objective of the summer internship programme is to


MB-304 Summer Internship impart internship to the management students in business
16.
units. During the period of internship a student undergoes
rigorous internship in acquiring skills for managing business in
the light of the theoretical concepts, tools and techniques.
Which they acquire in the class-room teaching.

Page 9 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
Course Objective

The Objective of this course is to expose the students to the


concept, tool and technique in the field of security analysis and
portfolio management.

After completion of this course the student swill b

CO1. Acquaint with the fundamentals Acquaint with the


Security Analysis fundaments of Investment Management and gain the
MB FC
17. and Portfolio knowledge of the investment decisions,
01
Management
CO2. Comprehend the aspects of Risk Analysis in the context of
Investment Management.

CO3. Understand the dynamics of Efficient Market Theory,

CO4. Know the basic of portfolio analysis,

CO5. Familiarize with the dynamics of Capital Market Theory.

Course Objective

The course aims to provide understanding of corporate Tax


including Rules pertaining there to and application to different
business situation & to understand principles and procedures
underlying the Goods and Services Tax (GST).

After completion of this course the students will be able to:

CO1. Acquaint with the fundamental related to assessment of


Corporate Tax
MB FC various entities,
18. Planning and
02
Management
CO2. Understand tax procedures and assessment of corporate
tax,

CO3. Comprehend the concepts of tax evasion, tax planning


and tax management,

CO4. Acquaint with the dynamics of levy and collection of GST,

CO5. Develop the skills of Assessment and filling of GST.

Course Objective

The course intends to educate and create awareness among


Labour and
MB HC the students about several of Labour and Employment Law and
19. Employment Laws
01 thus equip them to handle this delicate this delicate subject
in India
with maturity, objectivity and understandings.

Page 10 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
After completion of this course the students will be able to:

CO1. Aware of Labour and Employment Laws in India.

CO2. Understand the provisions related to The Workmen’s


Compensation Act, 1923 and The Employees State
insurance Act, 1948.

CO3. Comprehend the various provisions related to the


Employee’s Provident Fund and Miscellaneous Provision
Act, 1952.

CO4. Aware if main provisions related to the Minimum Wages


Act, 1948 and The Industrial Employment (Standing
Orders) Act, 1946.

CO5. Aware of main provisions of The Payment of Bonus Act,


1966 and The Apprentices Act, 1969.

Course Objective

In this course, the students are to be acquainted with the


Industrial relations framework in our country, the importance
of the maintenance of Industrial peace and efforts to reduce
the incidence of Strikes and Lockout and Industrial Strike are to
be emphasized. Further, the students are to be acquainted
with social security frame-work prevailing in our country. It is
necessary to know the concept of social security, its
importance and also constitutional basis for the same in India.

After completion of this course the students will be able to:


MB HC-
20. Industrial Relations
02 CO1. Understand the various concept of Industrial Relation.

CO2. Understand the objectives, characteristics, causes &


types of Industrial Conflicts.

CO3. Understand the meaning of grievance, causes of


grievance.

CO4. Know the concept, functions & Types of Trade Union.

CO5. Understand the three Tier Disputes settlement


Machinery under Industrial Dispute Act, 1947.

Course Objective
MB-MC-
Objective of this course on Consumer Behavior is to present
21. 01 Consumer Behavior
comprehensive coverage of the subject with examples from
the Indian Scenario. This course also challenges students to
understand the complexities of consumer needs and

Page 11 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
perceptions and translate them into effective Marketing
Strategies. The course will be based on real life case-studies
from Indian environment.

After completion of this course the students will be able to:

CO1. Learn the Conceptual Framework of Consumer Behavior.

CO2. Understand the Consumer Decision Making Process.

CO3. Learn the various theories of Consumer Motivation.

CO4. Study the various influences of culture on Consumer


Behavior.

CO5. Learn the changing Indian Consumer Behavior.

Course Objective

The objective of this course is to develop insight into emerging


trends in the service sector in a developing economy like India.
Further, the course in Services Marketing in intended to
broaden student view of marketing to give an understanding of
how marketing is practiced in service organization and how it
will be managed in the future.

After completion of this course the students will be able to:


MB-MC-
22. Services Marketing
02 CO1. Understand the fundamentals of services marketing.

CO2. Aware of the concept of service marketing mix.

CO3. Understand the process of effective service delivery.

CO4. Acquaint with the various aspects related to


implementing service marketing.

CO5. Aware of Contemporary Issue in Services Marketing.

SEMESTER-IV
Course Objective

This course exposes the students to the various concepts of


corporate governance and business ethics and provides an in-
Corporate
depth study of various issues there under.
23. MB-401 Governance and
Business
After completion of this course the students will be able to:

CO1. Understand the fundamentals of Corporate Governance.

Page 12 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
CO2. Trace the Historical perspective of corporate governance.

CO3. Aware of issues related with Corporate Governance &


Role of Board of Director.

CO4. Comprehend the various Aspects related to Corporate


Governance & Role of Audit committees.

CO5. Familiar with the aspects related to Corporate


Governance & Business Ethics.

Course Objective

This course exposes the students to the basic fundamentals


and practical aspects related to Computer Application and
Management Information System required for managerial
decision making.

After completion of this course the students will be able to:

CO1. Understand the Introductory Aspects of a Computer,


Computer Networking and Internet.
MB-402 Application and
24.
Management CO2. Aware of needs, basics and types of Operating System.
Information System
CO3. Acquaint with the fundamentals of Word Processing,
Electronic Spreadsheet and Power Point Presentation.

CO4. Comprehend the Fundamental of Database Management


System.

CO5. Aware of Concept, Role and Approach of Management


Information System and other related aspects.

Course Objective

Comprehensive Comprehensive Viva-voce carrying 100 marks shall be


25. MB-403 Viva-Voce conducted by a dully constituted examination board. The
comprehensive Viva-voce shall encompass the entire course of
study.

Course Objective

This course intends to develop good communication skills in


students for their future jobs and endeavours in the corporate
Business
26. MB-404 world so that they can gain a cutting edge over their other
Communication
counterparts within the country and across the globe.

After completion of this course the students will be able to:

Page 13 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
CO1. Understand the meaning, importance, process and
models of communication in business.

CO2. Aware of the various channels of communication, their


effectiveness and limitations.

CO3. Acquaint with the aspects related with group


communication through committees.

CO4. Comprehend the essentials of Effective Business


Communication, structure of Business Correspondence
including enquiries, replies, complains and orders.

CO5. Aware of strategies to improve reading skills and finally


become a good speaker as well as listener.

Course Objective

The present course aims to familiarize the students about


banking and financial services and strengthen their analytical
understanding about Indian financial environment.

After the completion of this course the students will be able to:

CO1. Aware of changing role of Banking in India and objectives


and functions of Reserve Bank of India.

CO2. Understand the Objectives, functions of commercial


MB FC- Banking and banks and recent developments and challenges of
27.
01 Financial Services commercial banks in India,

CO3. Comprehend the relevance of marketing approach to


deposit mobilization in a bank along with formulating
marketing strategies for deposits mobilization by a bank
in India.

CO4. Aware of Principle and Practices of Credit Management


of Commercial Banks in India.

CO5. Acquaint with the status of venture capital and credit


rating in India.

Course Objective

The objective of this course is to expose the students to the


MB FC- Financial concept, tool and technique applicable in the field of
28.
02 Derivatives Derivatives as a tool of investment and Derivative analysis.

After the completion of this course the students will be able to:

Page 14 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
CO1. Acquaint with fundamentals of Derivatives, Derivative
Market and effects of derivative markets on the financial
system,

CO2. Gain knowledge about the Future market,

CO3. Understand the Swaps and Options trading,


CO4. Learn about the Derivative Pricing methodologies,

CO5. Know about the present status of Derivatives in India.

Course Objective

The course intends to develop an orientation towards the


change. It shall coach the students to be proactive towards a
planned change. It details the relevant aspects of change that
help the students understand the importance of managing
change.

After completion of this course the students will be able to:

CO1. Understand the meaning & significance of change,

MB HC- Management of CO2. Understand the concept & significance of organizational


29.
01 Change change.

CO3. Know the utility of Recruitment & Selection process for


planned & unplanned change.

CO4. Understand the concept of strategic reward


management.

CO5. Understand about the concept of Evaluating & promoting


change.

CO6. Describe the different Approaches to evaluate change.

Course Objective

To familiarize the students with the meaning, scope and


significance of group and group dynamics, to examine the
factors and issues that influence group performance and group
effectiveness, to identify causes of intra group and inter group
MB HC- conflict and ways and means of resolving the conflict and to
30. Group Dynamics
02 cultivate skills for group decision-making and teambuilding.

After completion of this course the students will be able to:

CO1. Understand the Introductory Aspects of groups and


Group Dynamics.

Page 15 of 16
MASTER OF BUSINESS ADMINISTRATION
LALIT NARAYAN MITHILA UNIVERSITY
KAMESHWARaNAGAR, DARBHANGA

Sr. Course
Course Name Learning Outcomes
No. Code
CO2. Aware of anatomy and methods of Group Decision-
making.

CO3. Acquaint with the fundamentals of Conflict in Groups and


the ways to resolve conflicts between groups.

CO4. Comprehend the theoretical viewpoints of Crowds and


Collective Behavior.

CO5. Aware of the sources of change in groups and


understanding the group as an agent of change.

Course Objective

It aims to help management students understand the


fundamentals of Sales management and Distribution
management so as to recognize the need of Business and to
have the effective Sales and Distribution strategies for the
satisfaction of channel partners.

After completion of this course the students will be able to:

Sales and CO1. Understand the emergence of Sales Management.


MB MC-
31. Distribution
01
Management CO2. Learn Sales Training Program Techniques and its
importance.

CO3. Understand the concepts of Sales Organization and its


various types.

CO4. Learn the introductory aspects of Channel of Distribution


and its types.

CO5. Understand in detail about designing Channel System.

Course Objective

The objective of the present course is to develop analytical


skills for the formulation and implementation of market driven
strategies. It also aims at recognizing, embracing, and
MB MC-
32. Strategic Marketing managing change by focusing on higher-level strategic issues
02
and decision making to deliver superior value to customers in
global market and competitive situations. Class participation
through case discussion will be fundamental to the
development of these skills.

Page 16 of 16

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