“Spark”
Brand Noun
“F” from
Fusable
Brand Nouns: Spark and F
I really, really love the use of the custom font of the letter F stacked in a
way that it shows a spark in the negative space. I also love the way the “F
Spark” brand mark can be a beautiful standalone and can be used alone
on hats and then layered like the screens on the right and put on banners,
backgrounds, vehicle wraps, etc.
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Brand Nouns: Tent and Flag
One of my favorites. Beautiful use of
the tent and flag as the brand nouns.
I also love how the tent (“A”) can be
used as a standalone for caps and
more subtle and sleek branding
which is beautiful from my
perspective. I really love brandmarks
that are so attractive that people
would want to wear even if they didn’t
know the brand because it is so
attractive and powerful. “Capture the
flag” is a popular game the kids play
at this camp.
Brand Nouns: Eiffel Tower and
Seine River
This re-made Paris Olympics logo is
beautiful. The “A” is the Eiffel Tower and the
“P” and the “R” are custom fonts that have
a wave to them to show the Seine River
that is a huge attraction in Paris.
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The Eiffel Tower in the
The “wave” on the “P” and “R” to Olympic Rings and also
represent the Seine River in the place of the “A”
Brand Nouns: Star from
the flag, Blue Sky, and Ten
Thousand Lakes
This is a really amazing blend of 3
brand nouns delivered in a beautiful
symbol that is still clean and
timeless.
Links:
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Brand Nouns: Empire and House
I REALLY love this logo. I think it is a beautiful
blend of the brand nouns and think the brand
mark icon is world class! I love the castle and
the home inserted as negative space. I truly
cannot say enough good things about this logo
and think a similar castle with another brand
noun or even an “S” or “SD” added creatively
using lines in the negative space could make for
a truly one-of-a-kind brand mark for Service
Dynasty!
The castle here
representing empire is
incredible and I really
love the use of negative
space! Bravo!
Brand Nouns: Jet and Flight
Awesome use of the negative space
and the Jet symbol that flies above
the text but also a flight path starting
below the J and the E and then going
in between the letters.
Reel making the logo:
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Brand Nouns: Rhino and Shield
I love how clean this logo is and how the shield
is super simple and the rhino is a strong and
tough logo but also just an outline. Overall it is
VERY clean and timeless.
Brand Nouns: Cross
and ‘City on a Hill’
Beautiful use of “City on a Hill”
with all the stacked building
and then a great use of
negative space with the cross.
Use of the Based on all their various
Cross designs, you can see how
powerful this is on hats,
backgrounds, etc. Definitely
one of my favorites.
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Brand Nouns: Crown and Shield
This is a really great logo using the brand noun
of the “crown” and also the brand noun of the
shield.
I think the lines on the shield could be redone to
make an “S” on the left side and a “D” on the
right side for Service Dynasty and it can look
really cool. I’d love to see how that looks!
Brand Nouns: Pizza and Fire
Flame
I love the use of pizza in the negative
space of the fire. Brand nouns of fire
and pizza.
Reel making the logo:
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Brand Nouns: Wrench and Bolt
Procore is a company in a similar
space but focused more on building
and construction. Great use of a
“wrench” in the C and a “bolt” in the
Os.
Brand Nouns: Number 3
This is my favorite hat. I wear it all the time
because I really like the simplicity of the 3 logo
and at the same time it is bold and timeless and
clean.
Brand Nouns: Tree and W and
Cross cut of lumber
This is a really good use of a tree to represent
lumber and a W for the name “White Pine
Lumber” and also the saw blade in one of the
logos, but also making the W in the shape of a
round, cross cut of lumber
Brand Nouns: Fire Flame and
Polar Bear
This one is super creative. It is for an HVAC
(Heating, Ventilation and Air Conditioning
company). The polar bear symbolizing the air
conditioning and keeping customers’ homes
cool in the summer and the fire flame represent
heat and the company heating customers’
homes in the winter. It is simple and yet tells a
clear and powerful story.
Brand Nouns: Eagle, Book and
Star
Use of the eagle and freedom and
book all in one. The wings of the
eagle look like pages of the book
opening up.
Reel making the logo:
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Brand Nouns: Gear and D
Another great blend of two brand nouns. I think
the D is clean and the use of the gear inside is
really amazing as well!
Brand Nouns: American Flag and
Fish
This is a great use of a modified
American flag for the “E” with a
“fish” on the flag instead of a start
to represent the fishing company
that it was designed for. Overall
very clean and tells a story about
an “all-American fishing company
named Patriot”
Brand Nouns: Shield and Sun
A nice blend of “sun” and “shield” into a symbol
that is clean, tells a story and shows hope for a
solar company. The sun represents the solar
and the shield represents security and strength
that owners will feel when they purchase solar
panels from Sol Invictus and can have the
security of providing their own energy for their
home or RV by using the solar panels.
Brand Nouns: Creek and R
Rush Creek logo uses the flow of the creek in
the custom “R” typography which I think is really
sleek and nicely done.
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Brand Nouns: Sun and Eagle
I think the sun wrapping into the wings of the
eagle is really clever and sleek. It tells a story
and represents both brand nouns very well.
Brand Nouns: Stars and N
This is a nice mix of the N with the stars around
it creating the N in negative space. Nicely done.
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Reel making the logo:
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Brand Nouns: Sun, Shield and Sky
This is another great combination of brand
nouns to create something really special.
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Brand Nouns: C and shield
The brand name is Casper so there
is a subtle “C” built into the
overlapping geometry of the shield
and I think it is done in a really nice
and powerful way.
Brand Nouns: Bear and House
The house in the negative space of the bear is
clean and tells a story.
Link:
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Brand Nouns: Wifi Symbol
Brand Nouns: Escalators and S
This may not initially jump off the page at you or
be my overall favorite, but I do think it is a clean
and creative way to tell a story of Smith’s
Escalator company by crafting an “S” in the
negative space between an escalator going up
and an escalator going down. Overall, it is a
really nicely done and clean logo and I always
appreciate when brands effectively use negative
space.
Brand Nouns: Bird
This is a simple logo but I think the bird brand
noun used in the negative space on the “B” is
done nicely and makes it a unique and still
timeless brand.
Brand Nouns: Wrench
This is not my favorite logo overall
but a nice example of using a wrench
head in the brand name to highlight
the market they serve.
Brand Nouns: Number 47
Watch the video of Allen Peters making this on
his Instagram page. You can flip the 47 in any
direction and it is still the same. Very subtle and
nicely created logo.
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Brand Nouns: Motion and Lifeforce name
I like this logo a lot but it lacks a symbol to be used as a standalone on caps, vehicle wraps, shirts, etcf.
However, I do thing the “motion” shown on the F and R is clean.
