ANDREW CLARK
E-mail Marketing Executive
E +1-238-499-5214 ruthholland@[Link]
q [Link]/in/__ruthholland__ Newark, NJ
EXPERIENCE LANGUAGES
Head of Email Marketing 2015 - Present English Native
Blanchette Bengaluru
•
Brazilian Portuguese
Created and implemented the SEO strategy for 23 clients
Advanced
• Increased email open rate by 15% over tenure
• Planned & executed email marketing campaigns across 9 EU markets
• Centralized all email marketing operations to a single MAP (Eloqua), saving $36,000/year
CERTIFICATION
Content & Email Marketing Manager 2014 - 2015
Hubspot Content Marketing
Bernier Newark, NJ
Certification
• Developed and executed the local email marketing strategy for 10 key markets in Central
and Eastern Europe 2018
• Monitored and launched successfully 9 new websites
• Reached ranking of #1 brand in segment on social media worldwide Marketo Certified Expert
2019
Email Marketing Specialist 2010 - 2014
Carroll Remote
Google Analytics IQ
Carroll is an AI-driven marketing tool for individual and small businesses. Carroll app lets you
2018
manage & market your social media accounts.
• Expanded EM database by 45% and DM by 20% in first year
• Realised 3k+ new depositing customers in one month
• Developed holiday DM campaign to 300K driving $12MM revenue INDUSTRY EXPERTISE
Email Marketing Coordinator Intern 2005 - 2008 Customer segmentation and
targeting
Drouin S.A.R.L. Remote
• Tripled the revenue that Drouin S.A.R.L. achieved for Mother’s Day (2015 vs 2014)
• Increased email open rate by 12%
• Increased attributable partner revenue in email 20% in one year Customer lifecycle strategy &
• Developed omni-channel content strategy raising engagement by 215% execution
EDUCATION
Knowledge of privacy law, CAN-
MS in Digital Marketing 2001 - 2006 SPAM and CASL requirements.
Rutgers University
GPA 3.8 / 4.0
STRENGTHS
BS in Marketing 1997 - 2001
Rutgers University Z Presentation
Key speaker at DigitalCon New York
GPA 3.5 / 4.0 2017. Topic included client case
study of increasing email CR by 50%
to 5.6% total in two months.
g Organization
Created and evangelized a goal-
setting framework within my
previous team @ UpCity
b Proactivity
Reworked and optimized our email
templates’ HTML & CSS code at
Antenna to cut creation time by
25%.
