R LO
YO U CLIENT NAME:
G
Sarah & Jackson
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E
GO
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HE
E S PROJECT NAME:
Messaging & Identity
PREPARED FOR:
Sarah Jackson
Project
Proposal
21. August, 2021
ADDRESS: PHONE: WEB:
123 Anywhere St. 123-456-7890 @reallygreatsite
Any City, ST 12345 [Link]
OVERVIEW 01
This is a proposal containing the outline and scope of the project - from
all of the key steps we will take, milestones we set beforehand and the
pricing of the project. If you have any questions regarding any aspect of
this proposal, please get in touch via email or through our website.
All of the content within this proposal is confidential and meant only for
the client and for his/her affiliates. If you are receiving this proposal as a
third party by accident, please make sure to let us know!
OBJECTIVES 02
The purpose of this project is to develop a coherent brand identity for
the client alongside an effective and client focused messaging. In order
to do that ,we first start with a discovery process, then move on to
research and strategy. Once those stages are finished we'll begin with
the actual identity design process.
BRAND IDENTITY BRAND STRATEGY BRAND MESSAGING
We'll create a coherent We'll come up with an We'll devise brand
brand identity and all of effective brand strategy messsaging that attracts
the assets. for marketing. the right clients.
[Link] @REALLYGREATSITE
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TIMELINE
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First objective is to find out the direction for the whole branding
process. We will take the first steps for this during the discovery 01
session and materialize it during the actual strategy work.
PROJECTED DURATION:
August 22-25
Secondly we will start working on the brand strategy and
messaging. Getting this part right is crucial for buidling a brand 02
that will resonate with your core audience.
PROJECTED DURATION:
Aug. 25 - Sep. 05
Step number three is to actually start designing the brand
collateral - logo system, business card, letterhead, social media 03
designs etc.
All of the assets will provided in industry standard formats.
PROJECTED DURATION:
Sep. 05 - Sep 15
The last step of the process is the launch of the new identity. We
will help you set up all of the assets and oversee that everything 04
gets implemented according to the brand guidelines.
PROJECTED DURATION:
Sep. 15 - Sep 20
[Link] @REALLYGREATSITE
DELIVERABLES
Brand Identity Brand Strategy
Includes logo design (3 variations) You'll receive a brand strategy
in PNG, JPG and SVG filetypes. workbook in PDF format.
Brand Messaging Support
Brand Messaging will be included We provide a 1 month support
in the Brand Strategy. after the project delivery.
Total
Investment: $ 1500
Including VAT
TERMS OF PAYMENT
Payments for projects are to be made before the project starts. We will
provide you with the payment details as we begin the project. We also offer
payment plans for each milestones separately - meaning your upfront
investment amount will be smaller. Please contact us for details!
[Link] @REALLYGREATSITE
