Milestone Three,,.
Milestone Three,,.
SUPERVISOR : MR KAMAU
i
ACKNOWLEDGEMENT
I acknowledge my family and my supervisor who were there for me during good and bad
moments when I needed help from them and never gave up on me. If it were not for them I
couldn’t have achieved my goal. May God bless you all.
ii
DEDICATION:
This business plan is dedicated to all my family members and friends who assisted me
financially. The Sigalagala National Polytechnic provided me with a conducive environment to
help me write this plan and lastly my supervisor Mr. KAMAU who guided me through this
process.
iii
DECLARATION.
I declare that this business plan is my own work and has not been duplicated by anyone for any
academic purpose.
Name: OUMA JARED
Sign: .....................
Supervisor.
Signature…………………………………
Date……………………………….
iv
EXECUTIVE SUMMARY
Business description
The proposed business is known as Jared stores which will be a leading hardware in Oyugis
town. It is a sole proprietorship that falls under construction industry. Short and long-term
goals are well explained. Also goods and services offered by the proposed business are well
elaborated.
Marketing Plan
Loyal customers will be from Oyugis and its outskirts. Competition has also been well
analyzed. Advertisement, sales promotion, pricing strategy, sales tactics and distribution
means has well been elaborated and explained in details.
Operational/Production Plan.
Machinery tools and equipment are well described. Also their cost has been indicated. Repair,
maintenance and layout of business are well elaborated.
Financial Plan
Pre-operational cost, working capital and financial statements have been identified. Measures
of success i.e. break-even analysis, financial ratio and proposed capitalization have also been
entailed
1
Table of Contents
ACKNOWLEDGEMENT..........................................................................................................i
DEDICATION:..........................................................................................................................ii
DECLARATION.. iii .......................................................................................................................................1
EXECUTIVE SUMMARY........................................................................................................1
CHAPTER ONE........................................................................................................................4
1.0 Business Description.........................................................................................................4
1.1The Nature of the Business................................................................................................4
1.1.1Business name and address..........................................................................................4
1.1.2 Business Location.......................................................................................................4
1.2 Legal Form of Business Ownership..................................................................................4
1.3 Business purpose...............................................................................................................4
1 .4 Industry............................................................................................................................4
1.5 Industry characteristics and size.......................................................................................4
1.6 Goods and services...........................................................................................................5
1.7 Business goals and objectives...........................................................................................5
1.8 Product and services.........................................................................................................5
1.9 Justification of the Opportunity........................................................................................5
2.0 Entry and Growth Strategy...............................................................................................5
CHAPTER TWO.......................................................................................................................6
2.0. Marketing Plan.................................................................................................................6
2.1. Potential Customers.........................................................................................................6
2.2. Competition.....................................................................................................................6
2.3. Market Share....................................................................................................................7
2.4. Pricing Strategy................................................................................................................8
2.5. Sales Tactics.....................................................................................................................8
2.6.0 Advertisement and promotion strategy..........................................................................8
2.6.1 Advertisements...........................................................................................................8
2.6.2. Sales Promotion.........................................................................................................8
2.7. Distribution......................................................................................................................9
2.8 Customers’ service............................................................................................................9
CHAPTER THREE..................................................................................................................10
3.0 Organizational and Management Plan............................................................................10
3.1 Organization Structure....................................................................................................10
3.2 Team management personnel.........................................................................................10
3.3. Support Staff..................................................................................................................11
2
3.4.0 Recruitment, Training and Promotion.........................................................................14
3.4.1 Recruitments.............................................................................................................14
3.4.2 Training....................................................................................................................14
3.4.3 Promotion.................................................................................................................15
3.5.0 Remuneration and Incentives.......................................................................................15
3.5.1 Remuneration policy.................................................................................................15
3.5.2 Incentive program.....................................................................................................15
3.6. Licenses, Permits requirement.......................................................................................16
3.7. Support Services............................................................................................................17
CHAPTER FOUR....................................................................................................................18
4.0 OPERATION/ PRODUCTION PLAN..........................................................................18
4.1.1 Operational plan.......................................................................................................18
4.1.2 Production Plan........................................................................................................18
4.2 Production Facilities and Capacities...............................................................................18
4.3 Production Process..........................................................................................................19
4.4 Production Strategy.........................................................................................................19
4.5 Regulation Affecting Operation......................................................................................19
CHAPTER FIVE: FINANCIAL PLAN...................................................................................20
5.1 Pre – Operational Cost....................................................................................................20
5.2 Working Capital..............................................................................................................20
5.3.Cash flow statement........................................................................................................23
5.3.1 Cash in flow..............................................................................................................23
5.3.2 Cash out flow............................................................................................................23
5.4 Income Statement As At December 2024.......................................................................26
5.4.1 INCOME STATEMENT AS AT 31ST DECEMBER 2024......................................26
5.4.2 INCOME STATEMENT AS AT 31ST DECEMBER 2024......................................26
5.5 BALANCE HEET AS AT 31STDEC. 2025..................................................................27
5.5.1 BALANCE SHEET AS AT 31ST DECEMBER 2025.............................................27
5.5.2 BALANCE SHEET AS AT 31ST DECEMBER 2025..............................................27
APPENDIX..............................................................................................................................27
KEY:.....................................................................................................................................27
LOCATION..........................................................................................................................27
3
CHAPTER ONE
1.0 Business Description
The proposed business will specifically deal with all hardware products which are used in
construction works. These products will include; cement, iron sheets, paints, nails, steel bars
etc. The proposed business will have after sales services. Resources of operation will be
acquired from the main dealers within the area of location of the business. The proposed
business will aimed at expanding due to high demand from loyal customers.
1.1The Nature of the Business
1.1.1Business name and address
The business will be named Jared stores. Jared is a male Luo name and he was also a
prominent chief in the same location to where the business will be located. This will give the
business good name.
Business address
JARED’S STORES
P.O.BOX. 48
OYUGIS.
1.1.2 Business Location
The business will be located in Oyugis town near Jabidii Construction Company. The
business will be located in this area because of its nearness to customers, there is favorable
infrastructure, labor available and there is security.
1.2 Legal Form of Business Ownership
The proposed business form will be sole proprietorship so as to enjoy profit alone, being own
boss, easy decisions making and become full control of the proposed business. The status of
the
Proposed business will be newly started as to introduce new products in construction sector
which is in highly demand by prospective customers.
1.3 Business purpose
The proposes business will mainly involve trading of all construction materials hence selling
of these products. The proposed business will start as small business, but after expansion it
will grow to medium scale and eventually large scale.
1 .4 Industry
There will be high growth rate since there are many buildings under construction within the
area of business location. Modern technology will be applied to fasten the sales. The
proposed business will be intended to have a stable price for steady supply of goods. Source
of raw materials will be from MITRA Company which deals with manufacturing of
construction materials within Oyugis town. The sales volume will be high due to quality
goods thus favorable competition.
1.5 Industry characteristics and size
Jared’s stores will be operating both to the locals and regionally since the business will adopt
modern techniques which will fasten the supply of goods to satisfy the high demand. Fair
competition is expected from the existing firms in the area as the business will be majoring in
creativity and innovation to come up with new items in the market that easily solve the
customers problems hence emerge the best.
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1.6 Goods and services
The business will consist of goods which are of high quality, desirable color and sizes of
goods to satisfy the customers. The services which will be provided by business employees
will be faster, reliable, convenient and of high quality to attract more customers to purchase
goods hence higher purchasing power.
1.7 Business goals and objectives
1.7.1Short term goals
To increase profit level from sales of hardware goods.
Introducing advertisement in the business to create awareness of new products in the market.
Creating more job opportunities when the hardware expands.
1.7.2 Long term goals
Expanding the business to medium or large scale.
Strategize ways to outweigh competition in the business
1.8 Product and services.
The products will be of good quality and standard. The business will also be offering
packaging, fair pricing and partially take part in the delivery of the products.
1.9 Justification of the Opportunity
Main aim of venturing into this business is due to high demand of construction materials in
the market. Therefore, the proposed business will contain new products of high quality, a
demand which has not been made before. In addition, the proposed business will be located at
a strategic place where there is favorable competition in the market. Also purchasing power
of customers is high.
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CHAPTER TWO
2.0. Marketing Plan
The proposed business will be selling building materials at favorable price. Also there will be
Casting of pre-cast concrete according to shapes desired by potential customers. Materials for
construction will be distributed to the sites if needed to do so. There will be proper
arrangement of materials in the hardware for easy work-man ship. The proposed business will
create room for cash or M-PESA payment.
2.1. Potential Customers
Jared’s stores will be put in place to target commercial and institutional customers. For
commercial customers we will target Shivling Supermarket which needs the products for
maintenance purposes. Also there is a retail shop which is in high demand of the products.
For institutional customers, Agoro Sare High School and Oyugis High School are of high
demand of building materials for the construction of their structures.
2.2. Competition
The proposed business will have two major competitors, Mitra stores and Bengwela stores.
They are both located along Oyugis-Kissi road. They closely sell substitute of building
materials at slightly same prices. The proposed business is expected to stand out from its
competitors because of the following features:
Jared’s stores will be located at a central point where products and services offered are at
high demand.
The business will extend its time of operation from that of competitors.
Products and services will be of affordable prices to the potential customers as compared to
competitors.
Provision of quality products and services.
town making
condition Traditional
technology
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Limited hours
in production personnel
town increase
condition advertisement
business will be expected to have a larger portion in market share than other businesses. The
distribution ratio will be 2:3:6 for Mitra stores, Bengwela stores and Jared stores respectively.
The percentage market share will be as follows: Mitra hardware 18%, Bengwela retail shop
27% and Jared's hardware 55% at the start of the proposed business as shown in the chart
below.
Sales
Mitra stores
Bengwela stores
Jared's store
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2.4. Pricing Strategy
The price of building materials will rise if there is high demand and slightly comes down at
low demand to retain profits. Imitative pricing will be allowed in the business to counter for
the prices set by the competitors. This will create fair competition in the market. Also,
psychological pricing will be allowed where prices of the products will be set slightly lower
than the exact figure to attract the purchasing power of potential customers.
product hence increasing sale volume and maximize profit. Thus use of sales person who is
competent in sales and marketing. This will make customers purchase for the product to see
the good usefulness of the products. The proposed business will also allow issuing of warrant
for the customers to feel satisfied to the product for the stated duration of use. Sale
commission agents will also be used in the business to convince customers about Jareds
Therefore, posters will be distributed at strategic places within and outskirts of town to create
awareness about the business. Pamphlets and brochures will be handed out to people in the
streets. Billboards will be erected along Oyugis-Kindu and oyugis-Kisii highway. This will
make sure that awareness on the existence of products and services in the market is created.
of special offers which will be reduction in price of construction materials. After sales
services will be offered to make customers buy the products in large quantities. Also sales
women will be used to convince potential customers about the positive usefulness of
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2.7. Distribution
The proposed business will have convenient, reliable and affordable channel to distribute the
products, for them to reach the customers as agreed time. Thus Jared's stores will be set to use
retail outlets.
create fairness and affordability to our products. ‘The goods once sold never be returned’ idea
had been an issue for most consumers because they have no assurance on the quality of goods
they purchase. For this reason, the business will offer a six months warranty.
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CHAPTER THREE
3.0 Organizational and Management Plan.
The organization and management objectives of Jareds stores will be aimed at profit
welfare and better dealing of suppliers. At the beginning of the proposed business operation,
there will be manager, cashier, two watchmen, sales attendant and customer care.
MANAGER
MANAGER
ACCOUNTANT
ACCOUNTANT
SUPORT STAFF
SURPORT STUFF
duties include:
Qualifications
Entrepreneur skilled.
Goal oriented.
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Pursued certificate in information communication and technology
Decision making.
Qualifications
Diploma in accountancy from certified institution.
5 years’ experience in the field of accounting.
Excellent communication skills
Future oriented.
Duties and responsibilities
Select required machines.
Recruiting, promoting and training of organisation staff.
Introducing new ideas in the business.
Accountant: The accountant of the business will be Felix Simba
Qualifications
Diploma graduate in Accountancy at Kisumu polytechnic
Goal oriented.
3 years’ experience in the field of accounting.
Director of the business will be Marry Auma.
Degree holder in information science at university of Nairobi.
Excellent managerial and administrative skills.
Hardworking.
Creative and innovative.
3.3. Support Staff
The following are personnel who will perform daily work in the proposed business to
improve on efficiency of work: Drivers, typist, security 0fficers, Sales attendant, Cleaners,
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Typist
Qualifications
Computer literate.
Security officers
Qualification
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Sales attendant
Qualifications
Computer literate.
Competent in workmanship.
Explaining different kind of products to customers, negotiating for price and selling of
products.
Cleaner
Qualifications
Ensure that the hardware and its environs is clean all the time.
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Drivers
Qualifications
Applicants will be informed about the interview, date, time and venue.
orientation is done.
3.4.2 Training
Employees will be trained through seminars and short courses on work they are to be
specialised. Training will follow the following procedure:
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Making people apply.
High output.
3.4.3 Promotion
At the beginning of the business, promotions will be limited but after expansion, there will be
promotions of staff members under the following conditions:
Individual output.
Additional qualifications.
promotion.
Title No.of support staff Salary per month Salary per year
Manager 2 30,000 360,000
Manager director 1 40,000 480,000
Supervisor 4 15,000 180,000
Attendant 3 20,000 240,000
Cleaner 2 15,000 180,000
Watchmen 2 10,000 120,000
Typist 2 20,000 240,000
Driver - 15,000 180,000
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Total 17 165,000 198,0000
The proposed business will obtain its trading license from Homabay County Council for legal
Duration: 12 months.
Permit
Jared's stores will obtain its permits to carry out various activities in the business. These
activities will include: Advertisements, promotion road shows and display of bill boards
16
By-law:
The proposed business will have a rule to govern the affairs of Jared’s stores as a business
enterprise.
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CHAPTER FOUR
4.0 OPERATION/ PRODUCTION PLAN
From Monday to Friday we open from 7.30 a.m. to 5.00 p.m. and Sunday from 7.30 a.m. to
1.00 p.m. but Saturday there will be no opening since that day is the day most of workers do
go to church.
During pubic holidays the proposed business will be opened as from 9.30am to 5.30pm.
The number of employees to be employed will be 10 at the beginning and the number may
increase as the business enlarges. There will be use of modern technology like the use of
computers which will be used to record the list of items bought by the customers.
The building is permanent because it is built on the family land hence no cost of paying rent.
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4.3 Production Process
Purchasing will be done by the manager who will go to the company. Transportation will be
done by the use of shop’s vehicle under the employed driver.
When the goods arrive recording will be done by the people employed in that area to ensure
that all the goods are in their quantity in which they were to be packed then taken for storage.
The sale will be done at the counter by the cashier where the goods will be recorded and sale
receipt will be issued.
Maintenance of the machinery will be done once a month while the repair will be done only
when the machines have a problem.
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CHAPTER FIVE
FINANCIAL PLAN
Pre – operational cost
The table below shows the initial cost employed at the start of the business
ITEM JAN FEB MAR APR MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC. TOTAL
Opening csh 400000 430500 465600 578200 79800 914900 1097000 1379100 1571200 1856300 2158900 2550000 14152500
Cash in sales 150000 120000 205000 250000 260000 265000 370000 275000 380000 385000 480000 200000 3340000
Cash in flow 550200 550500 672600 832200 1009800 1179000 1474000 1654100 1951200 2241300 2645900 2752000 17513700
Electricity 5000 5000 4500 4500 4500 6000 6500 6500 6000 5000 5000 5000 63500
Salary/wages 54500 54500 54500 54500 54500 54500 54500 54500 54500 54500 54500 54500 654000
Interest on loan 9000 9500 8000 8000 800 7000 6000 6000 6000 7000 7500 7000 89000
Transport 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000
Water 400 400 400 400 400 400 400 400 400 400 400 400 4800
Total 119700 84900 9440 82400 94900 82900 94900 82900 94900 82400 95900 95900 1106600
Net cash 430500 465600 578200 749800 914900 1097000 1379100 1571200 1856300 2158900 2550000 2656100 16407100
20
Activity Cost
Transportation 3,000
Salaries 35,000
Equipment 12,500
Licenses 600
Advertisement 3,000
Water 350
Electricity 1,200
Renovation 5,000
Miscellaneous 12,730
TOTAL 76,380
1
PROJECTED CASH FLOW
DESCRIPTION YEAR 1 YEAR 2
Opening cash 14,152,500 14,500,000
Cash sales 3,340000 3,000,000
Cash inflow 17,492,500 17,500,000
Expenses
Electricity 63,500 63,500
Salaries/wages 654,000 664,500
Licenses and permits 6,000 6,000
Materials 88,000 95,000
Interest on loan 89,000 89,000
Insurance 16,000 50,000
Transport 180,000 200,000
Advertisement 2,500 3,000
Postage 800 1,000
Repair and maintenance 2,000 2,500
Water 4,800 6,000
Total cash outflow 1,106,600 1,180,500
Net cash 16,385,900 16,319,500
2
PROFOMER INCOME STATEMENT
JARED STORES
PRORMER INCOME STATEMENT
FOR THE YEAR ENDED 31 DEC 2024
ITEM JAN FEB MAR APRL MAY JUN JULY AUG SEP OCT NO DEC TOT
V AL
Sales 55020 5505 67260 83220 10098 1179 14740 16541 19512 2241 2645 27520 17513
0 00 0 0 00 900 00 00 00 300 900 00 700
Purchas 15000 1550 12800 30000 65000 5000 10000 10500 15000 8000 6500 68800 13763
0 0 0 0 0 0 0 0 00
Gross 53220 5320 65980 80220 94480 1129 13740 15491 18012 2161 2580 20640 16137
profit 0 00 0 0 0 900 00 00 00 300 900 00 400
Electric 5000 5000 4500 4500 4500 6000 6500 6500 6000 5000 5000 5000 63500
ity
Salary 54500 5450 54500 54500 54500 5450 54500 54500 54500 5450 5450 54500 65400
0 0 0 0 0 0
License 6000 - - - - - - - - - - - 6000
Materia 12000 - 12000 - 12000 - 12000 - 13000 - 1300 14000 88000
ls 0
Interest 9000 9500 8000 8000 8000 7000 6000 6000 6000 7000 7500 7000 89000
Insuran 16000 - - - - - - - - - - - 16000
ce
Transp 15000 1500 15000 15000 15000 1500 15000 15000 15000 1500 1500 15000 18000
ort 0 0 0 0 0
Advert 5000 500 - - 500 - - 500 - - 500 - 2500
Postage 800 - - - - - - - - - - - 800
Repair 500 - - 500 - - 500 - - 500 - - 2000
Water 400 400 400 400 400 400 400 400 400 400 400 400 48000
Total 11970 8490 94400 82400 94900 8290 94900 82900 94900 8240 9590 95900 11066
0 0 0 0 0 00
Net 41250 4476 56540 71980 82443 1047 12791 14662 17063 2078 2485 19681 15030
profit 0 00 0 0 0 000 00 00 00 900 000 0 800
3
PRORMER FINANCIAL POSITION
JARED STORES
PROFORMER FINANCIAL POSITION
AS AT 31 DEC 2024
DESCRIPTION YEAR 1 YEAR 2
FIXED ASSETS
Equipment’s 60,000 65,000
Furniture’s and fittings
50,000 55000
vehicle
200,000 200,000
Total 310,000 320,000
LESS DEPRICIATION
Equipment’s 3,000 3,250
Furniture and fittings 2,500 2,750
Vehicle 10,000 10,000
TOTAL 15,500 16,000
TOTAL FIXED ASSETS 294,500 304,000
Current assets
Cash in hand 220,000 270,000
Cash at bank 300,000 320,000
Debtors 22,000 30,000
Total 542,000 620,000
Total assets 836,500 924,000
Current liability
Creditors 230,000 250,000
Bank overdraft 120,000 150,000
Total 350,000 400,000
Long-term liability
Long term loan 200000 300,000
4
Owner equity 286,500 224,000
KEY:
RR – Residential houses
SS – Shops
RA – Round About.
LOCATION
MITRA STORES
OYUGIS – KINDU BAY ROAD
OYUGIS-KISII ROAD
JAREDS STORES
BENGWELLA STORES