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REVIEW
FACTORS FOR
DEVELOPING DIFFERENTIATE GOALS AND
MARKETING CONCEPTS OBJECTIVES
1. Capturing Marketing Insights 1. Capturing Marketing Insights (cont...)
•The overall direction must focus on its • These must be the inherent philosophy of
vision and mission. the marketing organization.
•The organizational goals and objectives •The functional areas in the marketing
must be directed towards the creation of organization must be focused towards its
value to its customers. ultimate set of tasks in the building of long-
lasting relationship with its target market.
2. Effective Financial Management System
2. Effective Financial Management System
(cont...)
•This system in the procurement of quality and •Financing the marketing program will
affordable materials for processing of the develop effective sales program that will
product is a vital component in effective bring in sustainable profitability.
operation of the marketing system.
•The competition in the market is based on
affordable quality products where labor and
materials interplay in their production.
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3. The Value of Human Resources
3. The Value of Human Resources
(cont...)
•All business activities need human •They must develop work ethics and strong
resources in their operation. commitment to the marketing efforts of the
organization.
•The employees must be committed in the
production of quality products and the •Sustainable development and progress rest
with people who are willing to put all efforts
delivery of quality service.
towards the organizational objective of quality
products and service.
4. The Production Process 4. The Production Process (cont...)
• The process must conform to standards in terms of •Production may produce so many
product quality.
products, yet they are useless inventory
• The race to economic profitability is the production
of products that shall satisfy the customer’s wants when they fail to reach their target
and needs. market.
• The role of marketing is to sell more products, but it •Marketing efforts will turn them into
must conform to customer demand.
profitable inventory.
5. The Presence of Competitors 5. The Presence of Competitors (cont...)
•The marketing of products becomes •These marketing strategies must develop
interesting with the presence of customer loyalty to the brand or the product.
competitors. •Product improvement and pricing strategies
•Marketing outfit must develop strategies in with sustained promotional and advertising
program are important components in the
capturing their target market and develop
competitive market.
and sustained patronage.
