BME

Eve D. Arimado BSHM 2-C

Activity

1. Research and write a short paper ( two pages maximum) about your
cellphone provider. What are its mission, strategy, and competitive
priorities? How is sustainability incorporated in its strategy, value chain,
and operation?

The Oppo
OPPO’s journey continues to be as extraordinary and impressive today as
the first day it come into existence. The brand’s commitment to excellence, with
the customer always at the heart of what they do has seen the brand makes huge
leaps in a short period of time, compared with its competitors.
Said best by founder Tony Chen “OPPO uses technology to empower people to
capture the beaty around them and to unleash their imagination of the future;
thereby helping everyone get the best out of life”
About OPPO
OPPO is a leading global technology brand since 2004, dedicated to providing
products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the
era of intelligent connectivity. The smartphone devices have simply been a
gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies
in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar
three-year investment plan in R&D to develop core technologies furthering design
through [Link] is firmly pursuing the creation of the best technology
products and technological artistry for global users. Based on the brand elements
of leading, young and beautiful, OPPO dedicates to the mission of letting the
extraordinary users enjoy the beauty of technology.
Mission
We strive to be a sustainable company that contributes to a better world. We
exist to elevate life through technological artistry.
Strategy
OPPO’s market strategy simply insists on a consumer-oriented strategy and tries
to explore the demand of consumers and increase consumers’ experience.
Consumers aged 16–25 and 26–35 account for around 40.4 percent and 47.9
percent respectively.
Competitive priorities
Due to high level of competition in the global marketplace. Consumers can easily
switch brands given the large number of players in the market. However, OPPO
provides customers with high-quality smart phones at competitive prices, making
it a major advantage, in order to lower the bargaining power of buyers.

Besides focusing on high-quality products, Oppo’s success can also be attributed

to the fact that they understand consumer demands and take feedback seriously.
Oppo has established itself as a leader in selfie and group selfie technologies, and
has been ranked fourth in the world for generating selfie experiences for the
younger generation. The company has positioned itself based on cutting-edge
image capture and processing technology that focuses on the aesthetics of high-
quality photographs. Whether it's Oneplus's lightning-fast technology or the
artificial intelligence-enabled front camera, the selfie beautifying revolution has
[Link]'s major brands, Oppo and Oneplus, have been designing devices
with high-end specifications at low rates, in contrast to established firms in the
market that focus on all categories from entry-level mobiles to medium and high-
end mobiles.
2. What might the competitive advantage be for each of the following
companies?
A ) Starbucks used the “Third place” concept for their brand which refers to a
place where people can gather and connect with each other than their home,
office or educational institution without any boundaries. Starbucks is known for
its innovation in drinks and foods. It always tries to analyze the needs of its
customers and serve them with new products.

B.)Apple- For apple, there exists a strong unique differentiation. The technology
industry is full of undifferentiated products. Also, Apple has gained a positive
image of innovation. Apple consecutively introduced different types of tech
products including Apple I, Apple II, iMac, iPod, iPhone, iTunes, and iPad.

C.)eBay- The company develops and maintains competitive advantage based on

cost minimization, which translates to low prices or high profit margins. In this
case, for example, eBay's generic competitive strategy involves technologies that
minimize fixed and variable costs in multinational e-commerce operations.

D.)Southeast Airlines- Southwest Airlines' competitive advantage also comes from

its low operating costs. The company is always looking for ways to cut costs to
keep ticket prices low. This benefits the airline in two ways: it helps it to be more
profitable, and it builds customer loyalty.

3. Discuss Questions.
A.)What ways has technology benefited your life and work as a student?

Technology provides students with easy-to-access information, accelerated

learning, and fun opportunities to practice what they learn. It enables students to
explore new subjects and deepen their understanding of difficult concepts,
particularly in any subject. Through the use of technology inside and outside the
classroom, students can gain 21st-century technical skills necessary for future
[Link] a single click of a button, students can access a wide range of
programs and information sources. Technology has improved the efficiency of
data organization and record-keeping, which has sped up the learning process.
Teaching methods have also improved as a result of modern technological
breakthroughs such as WIFI and superior hardware solutions. Students can learn
and sketch solutions faster with these tools. Furthermore, technological
improvements have altered the speed with which pupils solve problems.
Technology has improved critical thinking, which benefits society. Students utilize
the internet to research a variety of topics. They have a front-row seat to the
world thanks to technology. Online educational materials are now available,
ranging from scientific articles to instructive films. You only need a browser and
an internet connection to take advantage of the internet's power. You can look
for the information you need to help you learn. People can now choose their
preferred mode of communication and data thanks to technological
advancements. The changes that technology has brought in our lives
are saving time, enabling instant communication and interaction, a better
quality of life, easy access to information, and ensuring safety. The latest
invention to help humankind is considering the changes in the environment

B.)How can social media enhance the sale of physical goods or service? Provide
some examples and explain.

A firm’s social media strategy, if properly planned and executed, can lead to
expansion of the customer base and increase in revenue generation. Such social
media strategies are generally executed two basic human needs - to meet new
people and to strengthen exiting [Link] beauty of social media is that
it is what you want it to be and the more creative you get, the more engaged your
clients or potential clients will [Link] media can enhance the sale of a good or
service in a variety of ways depending on what is the best way to represent your
brand. An example of a way to use social media to enhance the sale of a good or
service would be to create not only your brand’s social media page but a product
assistance page. I have seen numerous companies create pages for product
owners to learn more about uses, best practices, share photos, and ultimately
create a community around the product. This is also an effective way to engage
with your users by going in when someone is stuck with product use or cannot
make the product work the way that it should for your brand to step in and
provide advice or instruction. Social media again depending on your brand and
the type of product could be as simple as customers sharing how they are using
your product. You could even create a contest around who can use the product in
a certain number of environments or who gets the most likes on their photo
shares in a 10-day period.
Opportunities are endless on how to create real or perceived value and
excitement surrounding a product or service. Businesses can use social media to
form more meaningful relationship and learn more about potential customers. A
company can develop a fan following and collect feedback from its target market.
It has the potential to generate new traffic streams that lead to their products
and strengthen their brand identification among consumers. An example of how
social media enhance the sales of physical goods or services is the one that we
call online selling through social media online sellers make money and keep
improving their profit through posting or selling stuff on Facebook live, streaming,
etc. Social media help to convince the customer to buy and order essential or
things that they like.