LOGO DRAWING
A logo design brief is a document that provides a designer all of the information needed to
create logo for you. It commonly outlines fundamental information about the business, the
desire design style, the project timing and the budget.
Provide Information About The Bussiness
While its easy (and fun) to jump into the visual aspects of a logo design, brief its always
better to start with the why. In this case, background information on you and your business.
Describe Your Product, Target Audience And
Industry
Good designers know which design techniques work well for different types of products,
audiences and industries, so this is a good place to go into detail.
Describe your brand values
Different brand values also translate to different design style. Notice the stark difference
between a fun logo and a sophisticated logo or young vs mature.
Communicate your desired logo style
(i) Express what logo type you need.
(ii) Design style.
(iii) Colours.
(iv) Inspiration.
Clarify timing and budget
The design process is just that a process. While creating a great logo design can happen
unexpectedly in a few hours, it often requires a period of experimentation and exploration on
the part of the designer. For this reason allowing more time to designers will increase your
chances of receiving amazing designs.
Budget
It can be awkward to talk about money, but it’s necessary if you have a budget need to stick
to it! Make sure you clarify if the designer works on a pre-project or hourly basis. If they are
per project, clarify how many version and revisions of the logo you will get. If they work
hourly ask them approximately how long they think your project will take.
In most cases, the term “you get what you pay for” is accurate when it comes to logo
design.
