Master of Business Administration

Course Code: 2.1

Name of the Course: Technology for Management
Course Credits No. of Hours per Total No. of Teaching Hours
Week
4 Credits 4 Hrs 60 Hrs

Course Learning Objectives:

1. To evaluate the role of technology in achieving competitive business advantage
through strategic decision making
2. To help students in developing the ability to develop, deploy and manage
technology in terms of creating firm’s value creation
3. To elevate student’s consciousness about the ethical responsibilities while dealing
with the information and technology

Course Outcomes: On successful completion of the course, the students will be able
to:
1. Analyze the role of technology in gaining a strategic perspective on business
decision making
2. Gain the skills required in deploying, developing and managing the
applicable firm’s technological importance
3. Understand and behave ethically while dealing with information and technology

Course Content

Module 1: Introduction to Information Systems 12 HOURS

Information System: Concept of Data and Information, Meaning and Role of Information
Systems, Elements and types of a System, Conversion/Installation modes of
Information System, Strategic Information System. Classification of Information
Systems: Management Information System (MIS), Transaction Processing Systems
(TPS), Decision Support System(DSS), Knowledge Management System (KMS),

34
Operations Support System (OSS), Management Support System(MSS), Process
Control System(PCS), Enterprise Collaboration System(ECS), Artificial Intelligence
(AI), Applications of Artificial Intelligence: Neural Networks, Fuzzy Logical Control
Systems, Virtual Reality, Expert Systems (ES), Executive Information Systems (EIS)

Module 2: Management Information System 10 HOURS

Management Information System (MIS): Definition and characteristics of MIS,
Components of MIS, Function and Role of MIS, Process of MIS Implementation,
Applications of MIS, System view of Business, Development of MIS within the
organization, System approach in Planning, Organizing and Controlling MIS, Reasons
for the failure of MIS.

Database Management Systems (DBMS): Overview; Components, Objectives of

DBMS, Functions performed by DBMS, Recent trends in DBMS, The Concept of
RDBMS;

Module 3: Information Systems Analysis and Design 12 HOURS

Applications of Information System: Information System for Strategic Advantage,
Strategic role for information system, Breaking business barriers and Improving
business qualities, Business process reengineering. Information system analysis and
design: Information SDLC, Stages in System Analysis – Structured SAD and tools like
DFD (Data Flow Diagram), Context Diagram Decision Table, System Development
models: Water Flow, Prototype, Spiral; Hardware and Software acquisition, system
testing, documentation and its tools, conversion methods. Emerging Concepts and
Issues in Information Systems: Supply Chain Management, Customer Relationship
Management, ERP, Introduction to Data Warehousing, Data Mining and its Applications

Module 4: E-commerce and its Applications 10 HOURS

Technology Adoption, Diffusion, and Absorption: New Technologies, Automation
decisions, Technology Adoption, Perspectives of innovation diffusion process,
Technology absorption – Role, benefits; Issues Involved in the Management of
Technology and Government Initiatives E-commerce: Introduction, Comparison

35
 between Traditional commerce and E-commerce, Advantages & disadvantages of E-
commerce, Buying & Selling on Internet, Challenges in Implementing Electronic
Commerce, Electronic Payment System, Electronic Commerce and banking, E-
Security in cyberspace payment

Module 5: Ethics in IT 4 HOURS

Security and Ethical challenges of IT: Ethical Responsibility- Business Ethics,
Technology Ethics; Ethical responsibilities of Business Professionals, environmental
impact analysis, Cyber Crime and Privacy Issues – Hacking, cyber theft, unauthorized
use at work, Software and Intellectual property, Issues on internet privacy.

Ethical issues pertaining to Technology: Cloud and mobile computing, Internet of

Things, M- Commerce, IT influence on the changing business environment, Health and
Social Issues, Ergonomics and Cyber terrorism

Module 6: Introduction to Application Software 12 HOURS

Basics of MS-Word, MS-Excel and MS-Power point; Application of these software’s for
documentation and making reports; Preparation of questionnaires, Presentations,
Tables and reports (Practical). Basic ways of connecting to the internet, Internet
Protocol, IP Address, Working with Google Services: Docs, Spreadsheet, presenter,
sites etc;
Introduction to Oracle or MySQL, MS Access: Overview of MS-Access. Creating tables,
queries, forms and reports in MS-Access

Skill Development Activities:

1. Students should study the adoption of technology by various business entities

2. Students should simulate a business environment, access its technological needs
and create
3. Hypothetical technological framework for its strategic building

Suggested Readings:

36
1. Rohtagi P K, Rohtagi K and Bowonder B, (2018), Introduction to Technological
Forecasting, Tata McGraw Hill, New Delhi, Single Edition.
2. Ramesh, B. (2018), Computer Fundamentals and Information Technology. New
Delhi: Laxmi Publication Pvt. Ltd, Single Edition.
3. David Cyganski, John A. Orr , Richard F. Vaz (2000) Information Technology:
Inside and outside. New Delhi: Prentice Hall, Single Edition.
References:

1. Leon, A. (2019). Fundamentals of Information Technology. New Delhi: Vikas

Publishing, Second Edition.
2. Goel, R & Kakkar, D.N. Computer Applications in Management. New Delhi: New Age
International, Third Edition.
3. Laudon, K. & Laudon J. (2014). MIS: Managing the Digital Firm. New Delhi: Pearson
Education. Sixteen Edition.
4. James, O. B. (2015). Introduction to Information Systems. New Delhi: Tata McGraw
Hill, Thirteen Edition.

37
 Name of the Program: Master of Business Administration
Course Code: 2.2
Name of the Course: Management Research Methods
Course No. of Hours per Week Total No. of Teaching
Credits Hours
Credits: 4 Hrs: 4 60 Hrs
Course Learning Objectives:

1. To understand the concepts, tools and terminologies used in research world.

2. To identify the methods best suited for investigating different types of problems and
questions.
3. To construct research questions that are based on and build upon a critical appraisal
of existing research.
4. To develop a research design and analysis the results to provide suggestions based
on research findings.
5. To apply Data visualization for exploratory analysis and communicate effectively to
diverse audience.
Course Outcomes: On successful completion of the course, the students will be able
to

1. Demonstrate ability to understand different research terminologies.

2. Identify research problems and questions
3. Develop methodology for research problems
4. Analyse data required for business decision-making.
5. Propose suggestions based on the findings from the research
6. Apply Data visualization for exploratory analysis and communicate effectively to
diverse audience

38
 Course Content

Module 1: Business Research 8 HOURS

Meaning, Objectives, purpose, types, scope and significance of research in business
and industry. Criteria for Good research, Ethics in research. Research Process - Steps
in research, identification and formulation of research problem, extensive literature
review, Research gap, statement of the problem, need for the study, Variables-
meaning and types. Theoretical framework, research questions. Deductive and
inductive logic.

Module 2: Formulation of Research Problem and Hypotheses 10 HOURS

Identifying and formulating research problem, Diagnosis of symptoms and problem.
Setting research objectives. Doing review of literature – purpose, methods. Hypothesis
– Meaning, Purpose, Sources, characteristics of hypotheses, types of hypotheses,
Formulation of hypothesis.

Module 3 Measurement and Data Collection concepts 12 HOURS

Sample design, steps in sampling process, sampling methods – probability Sampling
and non- probability sampling, sampling error, Criteria for good sample, determining
sample size (infinite and finite). Measurement – Types of Scales, Scaling techniques.
Meaning of Primary and Secondary data, Primary data collection methods -
observations, survey, interview and Questionnaire, Qualitative Techniques of data
collection, Questionnaire design – Meaning - process of designing questionnaire.
Secondary data -Sources – advantages and disadvantages.
Measurement and Scaling Techniques: Basic measurement scales-Nominal scale,
Ordinal scale, Interval scale, Ratio scale. Attitude measurement scale - Likert’s Scale,
Semantic Differential Scale, Thurstone scale, Multi-Dimensional Scaling. Case Study
as per the chapter needs.

Module 4 Data Analysis 12 HOURS

Data processing – Editing, coding, tabulation, normality and stationary test, pictorial
and graphical presentation of Data, Parametric and non-parametric hypothesis testing,

39
hypothesis testing using statistical tools such as descriptive statistics, Chi–square, t-
test, ANOVA, Correlation and Regression.

Module 5 Report Writing and Presentation of Results 8 HOURS

Classification and tabulation, Research presentation, Types of report - Research
proposal, research report. Format of a report- Layout, Precautions. Citation and
referencing.

Module 6 Introduction and Application to Business Analytics 10 HOURS

Data – Information – Intelligence – Knowledge Approach, Types of Analytics, Types of
Digital Data, Sources of Data, Importance of Data Quality, Looking at Data from many
perspectives, Evolution of Business Analytics, Business Analytics Process, Business
Analytics Architecture and Framework. Analytics in Business Support Functions,
Analytics in Industries – Sports Analytics, Social Media Analytics, Social Networking
Analytics, Recommendation Systems.

Skill Development Activities:

1. To identify research problem and collect relevant literatures for data analysis.
2. To write the research design by using exploratory and descriptive research
methods.
3. To conduct Market survey and to investigate consumer perception towards any
FMCG and to conduct the data analysis and submit a small report.
4. To demonstrate Report writing and Presentation method skills.
5. To demonstrate the data using analytical tools
Suggested Readings:

1. William G. Zikmund, Barry J. Babin, Jon [Link], Atanu Adhikari, Mitch Griffin.
(2019). Business Research Methods., Delhi: Cengage Learning India Pvt. Ltd, Eight
Edition
2. Kothari, C. R. (2019). Research Methodology Methods & Techniques. New Delhi:
Vishwa Prakashan, Fourth Edition
3. Naresh K. Malhotra and Satyabhusan Das (2019). Marketing Research : An Applied

40
 Orientation | Seventh Edition | By Pearson Publication
4. R N Prasad and Seema Acharya (2018), “Fundamentals of Business Analytics”,
Second Edition, Wiley India Pvt. Ltd

References:
1. Bryman, Alan and Bell, Emma (2018), Business Research Methods, Oxford
University Press. Third Edition
2. Chawla, D. & Sondhi, N. (2017). Research Methodology: Concepts and cases. New
Delhi: Vikas Publishing House, Second Edition.
3. Gupta, S. L and Gupta, Hitesh (2017), Business Research Methods, McGraw Hill
Education (India) Private Limited, New Delhi, 1st Edition
4. Krishnaswami, O., & Ranganatham, M. (2013). Methodology of Research in Social
Sciences. Mumbai: Himalaya Publishing House, Second Edition

41
 Name of the Program: Master of Business Administration
Course Code: 2.3
Name of the Course: Entrepreneurship and Ethics
Course Credits No. of Hours per Total No. of Teaching Hours
Week
4 Credits 4Hrs 60 Hrs

Course Learning Objectives:

1. The objective of the course is to understand the students with the entrepreneurship
concepts, develop entrepreneurial talents and generate innovative business ideas
in emerging industrial scenario and to understand the ways of starting a company
of their own and also to create a conscious effort to treat people and companies
with respect and establish a positive working environment.

2. To motivate the students on entrepreneurial opportunities and to run a business

efficiently by various sources of financial supporting institutions for young
entrepreneurs.

Course Outcomes: On successful completion of the course, the students will be able
to
1. Understand of starting a company by the various financial institutions
support
2. Develop new innovative business ideas.
3. Understand the marketing demand in various forms of business
4. Aware of alternative to jobs and employment which will make them job providers
in an ethical manner

Course Content
Module 1: Introduction to Entrepreneurship 8 HOURS
Concepts of entrepreneur and entrepreneurship, Importance and Characteristics of
entrepreneurs, Types of entrepreneurs, Benefits and potential risks of
entrepreneurship, Myths of Entrepreneurship, Factors affecting growth of

42
Entrepreneurship in India, Role of Entrepreneurship in Economic Development,
Competency requirement for entrepreneurs - Awareness of self-competency and its
development.

Module 2: Opportunity Assessment and Entrepreneurial Finance 10 HOURS

Opportunity Identification and Selection, Environmental dynamics and changes,
Business Opportunities in emerging environment, challenges of new venture start-
ups, Pit falls in selecting new ventures, Critical factors for new venture development,
why new ventures fail, Sources of Finance for New Venture. Institutional support for
Enterprises-Central & State Government Policy regarding Small and Medium Scale
Enterprises in India.

Module 3: Feasibility Analysis and Business plan 12 HOURS

Feasibility analysis of Industry, Market, Product or service and Finance; Business

plan Meaning, Significance, contents, formulation and presentation of Business Plan,
preparing a model project report for starting a new venture, Final project report with
feasibility study Common errors in Business Plan formulation.

Module 4: Legal forms of Entrepreneurial Organizations 10 HOURS

Identifying legal structures, Selection of an appropriate legal structure, Sole
Proprietorship's, Partnerships, Companies, Companies under section 25,
Franchising, Legal environment – patents, copyrights, trademarks.

Module 5: Social Entrepreneurship 8 HOURS

Introduction, Meaning, Perspective of social entrepreneurship, Social

entrepreneurship in practice, Boundaries of Social entrepreneurship, growth of
entrepreneur communities, Few experiments.

Module 6: Corporate Ethics 12 HOURS

Meaning and Need for business ethics, Arguments for and against Business ethics,
Business Ethics in an Evolving Environment, Entrepreneurship and Start-Up Culture,
ethical issues in start –up, Ethics and laws, Establishing strategy for ethical
responsibility, Approaches to managerial ethics, Ethics and Business decisions,

43
Frame work for ethical decision making, WhyEthics Still Matter, Becoming an Ethical
Professional , Making a Difference in the Business World, CSR, Environmental
awareness, Ethical leadership by entrepreneurs, Corporate citizenship.

Skill Development Activities:

1. Understand types of entrepreneurs a n d what motivated them to start their

career as entrepreneurs- Make Presentations
2. Students to identify their own innovative business ideas
3. Prepare a business plan and how to give a presentation of business plan for
financial institutions and banks
4. Discuss with bankers / financial institutions to find out what they look for in a
business plan - modify accordingly and present it in the class.
5. Identify the legal forms for organization and intellectual property rights for their
business ideas
6. Submit business plan report at the end of the course in groups
7. Identify the social problems and business ideas to solve the problems faced by
society and to know the impact of social entrepreneurs on society.
8. Create an awareness for entrepreneurs about ethics and CSR
9. Identify the organizations which are engaged in CSR and impact of that towards
society.

Suggested Readings:
1. Kanaka SS- Entrepreneurial development, S Chand -Fourth edition.
2. Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd, & Sabyasachi Sinha
(2020), ‘Entrepreneurship ‘. McGraw – Hill, Eleventh Edition
3. Laura Hartman & Abha Chatterjee (2017), Perspectives in Business Ethics,
McGraw Hill, Third Edition
4. Vasant Desai , The Dynamics of Entrepreneurial Development and Management,
Himalaya Publishing House. Single Edition

44
References:
1. Ashwathappa K “Essentials of Business Environment”, Himalaya Publishing
House, Fifteen Edition
2. Jeffry .A. Timmons & Stephen spinelli, New Venture Creation, Entrepreneurship
for the 21st Century, Tata McGraw Hill, Seventh Edition
3. John R Boatright, "Ethics and the Conduct of Business". Pearson Education,
Sixth Edition.
4. Prof. P S Baja] and Raj Agrawal. "Business Ethics — An Indian Perspective".
Biztantra. New Delhi. 2004, Single Edition

45
 Name of the Program: Master of Business Administration
Course Code: 2.4
Name of the Course: Human Capital Management
Course Credits No. of Hours per Total No. of Teaching Hours
Week
4 Credits 4 Hrs 60 Hrs

Course Learning Objectives:

1. To clarify the character of the special capital – human resource as capital.

2. To develop the basic set of methods and techniques needed for managing human
capital
3. To learn about basic administrative processes related to human capital
management.
4. To inculcate in the students an awareness of legal framework within which the
businessfunction

Course Outcomes:
On successful completion of the course, the students will be able to:

1. Know new trends in human capital management.

2. Understand the work, competencies tasks and organization of Human Resource
Specialist
3. Know basic processes related to Human Capital Management Skills:
4. Assess the human capital potential assessment and planning
5. Recruiting and keeping proper candidates.

Course Content

MODULE 1: Introduction to HRM 8 HOURS

Human Resource Philosophy – Changing environments of HRM – Using HRM to

attain competitive advantage – Trends in HRM – Organization of HR departments –
Line and staff functions – Role of HR Managers-Contemporary issues and practices
in HRM, Changing concept of HRM in India and in the globe.

46
 MODULE 2: Human Capital Planning and Employee Hiring 12 HOURS

Nature of job Analysis, job design, Job evaluation, Human resource planning,
Demand forecasting, HR supply forecasting, Need for and factors influencing HRP,
Career planning, Promotion, transfer, demotion and separation; Employee hiring-
Nature of Recruitment, Sources of recruitment-internal and external, Employee
selection, process of employee selection.
MODULE 3: HR Development 10 HOURS

Orientation & Training: Orienting the employees, Nature and importance of Training,
Methods of training, TNA, Nature of HRD program, Methods of management
development and Executive development programs, Development beyond training,
Contemporary HRD practices
MODULE 4: Performance Appraisal 10 HOURS
Methods - Problem and solutions - The appraisal interviews - Performance appraisal
in practice. Managing careers: Career planning and development - Managing
promotions, demotion, transfers and separation.

MODULE 5: Industry Relations 12 HOURS

Employer, Employee, Rights of an Employee at Work Place. HR Policy- Meaning and
Its Importance. Legal Issues Related to HR in the Organization. Compensation Act,
1923-TheWorkmen's Compensation Act,1923- Introduction, Main Features of the Act,
Definitions, Provisions Under the Act

MODULE 6: Strategic HRM 8 HOURS

Introduction, characteristics and scope of SHRM, SHRM Vs HRM, Barriers tostrategic

HRM, Linking HR strategy with business strategy, SHRM and business performance.

Skill Development Activities:

1. Conducting model role play

2. A write up on HRM at an organization- Split the class into teams with two
members. Each team must choose one organization in any industry. They must
write a report on the HR department at the organization and the HR practices
there.

47
Suggested Readings:
1. Gary Dessler & Biju Varkkey (2018). Human Resource Management, Pearson
Education India, Fifteen Edition.
2. Robbins & DeCenzo (2017). Personnel/Human Resource Management, Prentice
Hall. Latest Edition, Third Edition
3. V.S.P. Rao and C.B. Mamoria (2012), “Personal Management (Text and Cases)”,
Himalaya Publications, Thirtieth Edition.

References

1. Snell and Bohlander, Human Resource Management, South-Western Cengeage

Learning. ,Indian Edition, (2019) Latest edition.
2. Uday Kumar Haldar and Juthika Sankar, Human Resource Management. Oxford
Higher Education, 2013, Single Edition
3. K. Aswathappa, Human Resource Management, McGraw Hill Education Seventh
Edition.
4. K. R. Bulchandani, Business Laws for management, Latest Edition, Himalaya
Publishing House, Bombay, (2020), Eight Edition.

48
 Name of the Program: Master of Business Administration
Course Code: 2.5
Name of the Course: Financial Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
Credits: 4 4 Hrs. 60 Hrs

Course Learning Objectives

1. To provide the concepts and foundations of managing finance in business

enterprises.
2. To equip students with tools and techniques for managing financial resources.
3. To orient the students regarding financial management practices in Indian
companies and Global enterprises.

Course Outcomes: By the end of this course, a student would learn:

1. Identification of financial challenges faced by a business enterprise,
2. Tools and techniques for making financial decisions,
3. Financial management practices in corporate sector.

Course Content

Module 1: Introduction to Financial Management 6 HOURS

Concept of Financial management - Meaning and definitions, Scope of Financial

Management, finance functions, Financial Goals of a firm, Agency problem, Emerging
role of finance manager in India.

Module 2: Time Value of Money 6 HOURS

Compounding, Continuous Compounding, Effective Rate of Interest, Discounting –

Single Cash Flows & Series of Cash Flows, Annuity – Future Value and Present Value,
Present Value of Growing Annuity, Perpetuity – Present Value, Present Value of
Growing Perpetuity, Equated Annual Installments.

Module 3: Long-term Financing Decisions

49
(Capital Structure Decisions) 14 HOURS

Sources of Funds: Short term sources, Long term sources, Venture Capital: features,
stages and types of venture capital. Factors influencing capital structure, Benefit to
Owners – EBIT –EPS Analysis, Point of Indifference, Financial Break-even Point, Cost
of Capital- Methods of computing cost of capital: Cost of Equity Capital, Cost of
Preferred Capital, Cost of Debt Capital, Cost of internally generated funds, Weighted
Average Cost of Capital (Theory and Problems), Leverages-Types and Measurement

Module 4: Capital Budgeting Decisions 14 HOURS

Meaning of Capital Budgeting, significance, principles, capital budgeting proposals,

methods of appraising Proposals. Payback period, ARR, IRR, MIRR, NPV, Profitability
Index, APV Method, Capital Rationing.

Module 5: Working Capital Management 14 HOURS

Concept of working capital, factors determining working capital, Sources of working

capital, estimating working capital needs, Managing cash, marketable securities,
debtors and inventory

Module 6: Dividend Decisions 6 HOURS

Meaning, Theory of relevance on Theory of Irrelevance. Walter’s Model, Gordon’s

Model (Theoryand Problems) Types of dividends, Bonus Shares, Stock Splits

Skill Development Activities:

1. Draw an organization chart showing the steps used in financial planning of a

company
2. Capital structure analysis of companies in different industries.
3. Take a company as example and show how firm borrows money and uses financial
leverage.
4. Bring out the structure of dividend policy and the factors included in any 5 companies

50
Suggested Readings:

1. Corporate Finance – A Focused Approach (2017)-Brigham and Ehrhardt, Edition,

Cengage Learning, Sixth Edition
2. Corporate Finance (2015)- Jeffrey Jaffe, Prof Stephen A. Ross, Randolph W
Westerfield, Bradford D Jordan, Tata McGraw Hill Publication, Eleventh Edition
3. Financial Management: Theory & Practices (2015): Prasanna Chandra, Ninth
Edition, Tata McGraw Hill Publication, Tenth Edition.

References;

1. Study material of the Institute of Chartered Accountants of India (ICAI), The Institute
of Cost and Management Accountants of India (ICMAI), and The Institute of
Company Secretaries of India (ICSI) – [Freely downloadable from the websites of
respective institutions].
2. Anand, Manoj (2002), “Corporate Financial Practices in India: A Survey”, Vikalpa,
Volume 27, Number 4.
3. Jain and Yadav (2002), “Financial Management Practices in India, Singapore and
Thailand”, “Management and Accounting Research”, Volume 3, No. 4, April-June, pp
84-102.
4. Ryan and Ryan (2002), “Capital Budgeting Practices of Fortune 1000: How have
things changed”, Journal of Business and Management, Volume 8, Number 4.
5. Block, Stanley (2005), “Are there differences in capital budgeting procedures
between industries? – An Empirical Study”, The Engineering Economist, pp 55-67

51
 Name of the Program: Master of Business Administration
Course Code:2.6
Name of the Course: Quantitative Techniques and Operation Research
Course Credits No. of Hours per Week Total No. of Teaching Hours
Credits: 4 Hrs. 56 Hrs.
4

Course Learning Objectives:

1. Ability to understand and analyze managerial problems in industry so that they are
able touse resources (capitals, materials, staffing, and machines) more effectively.
2.
2. Knowledge of formulating mathematical models for quantitative analysis of
managerial problems in industry.
3. Skills in the use of Operations Research approaches and computer tools in solving
real problems in industry.
4. Mathematical models for analysis of real problems in Operations Research
5. To build capabilities in the students for analyzing different situations in the industrial/
business scenario involving limited resources and finding the optimal solution within
constraints.
6. Develop mathematical skills to analyze and solve integer programming and
network models arising from a wide range of applications.

52
Course Outcomes:
On successful completion of the course, the students will be able to:

1. Understand the application of Operation Research and frame a Linear

Programming Problem with solution – graphical and through solver add in excel
(software).
2. Analyze any real-life system with limited constraints and depict it in a model form.
3. Build and solve Transportation and Assignment problems using appropriate
method.
4. Design and solve simple models of CPM and queuing to improve decision making
and develop critical thinking and objective analysis of decision problems.
5. Solve simple problems of replacement and implement practical cases of decision
making under different business environments.
6. Take best course of action out of several alternative courses for the purpose of
achieving objectives by applying game theory and sequencing models.
7. Understand different queuing situations and find the optimal solutions using models
for different situations.
8. Develop a report that describes the model and the solving technique, analyse the
results and propose recommendations in language understandable to the decision-
making processes in Management

Course Content
MODULE 1 - Introduction to Operations Research 10 HOURS

Introduction, Historical Background, Scope of Operations Research, Features of

Operations Research, Phases of Operations Research, Types of Operations
Research Models, Operations Research Methodology, Operations Research
Techniques and Tools, Structure of the Mathematical Model, Limitations of
Operations Research

Linear programming problem, Mathematical Formulation of LPP, Graphical method,

Simplex method (standard maximization) problems, Formulation of duality.

53
MODULE 2 – Minimization Techniques 12 HOURS

Transportation: Importance, terminologies used, methods for finding Initial basic

feasible solution; NWCM, LCM and VAM, unbalanced, degeneracy in transportation,
test for optimality (MODI method only), maximization problems.

Assignment: Introduction, Mathematical Formulation of the Problem, Hungarian

Method Algorithm, Routing Problem, Travelling Salesman Problem.

MODULE 3 - Sequence and Replacement 10 HOURS

Sequencing: terminologies and notations, types of sequencing problems; processing

‘n’ jobs through 2 machines, processing ‘n’ jobs through ‘m’ machines.

Replacement Models: Failure mechanism of items, assumptions of replacement

theory, types of replacement problems, replacement of items which deteriorates with
time, group replacement

MODULE 4 - Network analysis 10 HOURS

Networking Concepts; Rules for drawing network diagram; CPM Computations: CPM
Terminology, finding critical path - Different Floats; PERT Computations:
Computation of earliest and latest allowable times, Probability of meeting the
scheduled dates; difference between PERT and CPM, Concept of Project Crashing

MODULE 5 – Game Theory 10 HOURS

Introduction, Types, pure and mixed strategies with two people zero sum game,
Maximin – Minimax Principle, Saddle point, principle of dominance. Graphical method
of solving a game.
Queuing Theory (waiting line): Single server/single queue, essential features of
queuing system, single queue, operating characteristics of queuing system,
probability distribution in queuing system, multi-server, description of other queuing
models (only description).

54
MODULE 6 - Simulation 8 HOURS

Basic concepts, procedures and application, Monte Carlo simulation using Random
numbers, Application of simulation in Inventory Management, Marketing
Management, Financial Management

Skill Development Activities:

1. Construct linear integer programming models and discuss the solution
techniques.
2. Set up decision models and use some solution methods for nonlinear
optimization problems
3. Use computer software’s to solve decision models
4. Understand the usage of game theory and Simulation for Solving Business
Problems.
5. Formulate and solve problems as networks and graphs.
Decide an optimal replacement period/policy for a given item/equipment/machine.

Suggested Readings:

1. Cynthia Menezes Prabhu, Operations Research Techniques (2021), First

Edition, Better Yourself Books Publishing.
2. K.K. Chawla and Vijay Guptha, Operation research, quantitative techniques for
management, Kalyani publishers, Seventh Edition
3. N.D. Vohra (2012), “Quantitative techniques in management”, Tata McGraw-Hill
Publications, 4th Edition.

References

1. David M. Lenine (2012), quantitative techniques for management. Pearson

publication.
2. Fedric S Hiller and Gerald J Lieberman (2012), introduction to operation

55
 research. 8th Edition.
3. Er. Prem Kumar Guptha and Dr. D.S. Hira (2014), Operation research. S. Chand
publications, Third Edition

56
 Name of the Program: Master of Business Administration
Course Code:2.7
Name of the Course: Managerial Skills-2
Course Credits No. of Hours per Week Total No. of Teaching Hours
Credits:2 2 Hrs. 30 Hrs

Course Learning Objectives:

1. To assess the students' understanding of self-development.

2. To enable the students to have a clarity about required employee’s skills and work
process.
3. To appraise the students on the importance of goal setting for the organization.
4. To understand the Problem Solving and Conflict management techniques.
5. To identify and apply facilitating skills and leadership competencies.
6. To create awareness of professional ethics, Work life balance and Time
Management.

Course Outcomes: On successful completion of the course, the students will be able
to:
1. Demonstrate an understanding of managerial skills and apply some of them for self-
development.
2. Demonstrate an understanding of work process and employability skills
3. Manage Teams and Set Goals for the teams effectively.
4. Undertake Root Cause Analysis for problem solving.
5. Learn and apply Design thinking Skills for problem solving.
6. Exhibit an awareness and importance of professional ethics and manage time and
stress effectively.

57
 Course Content

Module 1: Skills for Self-Development: 4 HOURS

Need for Self-Development, Self-awareness by taking the help of JOHARI Window-
SWOT Analysis; Showing initiative, Self-confidence, Problem-solving,
Communication, Adaptability.

Module 2: Developing Employee Skills 6 HOURS

Employee Skills: Need for development; Define the Skill, Steps required for Employee
Skill development, Prepare and Practice; Create a Skill Development Plan, Review the
Plan; Action and Control of the plan.

Module 3 Skills for Improving Work Process 6 HOURS

Processes and Capabilities – Know your customer (exercise), Define the process of
work,eliminate the waste from the work process, Reduce Variances, Improve process;
Mapping value stream; Work Process and Relationship Maps; Work System
Architecture.

Module 4 Goal Setting 4 HOURS

Goal Setting – Need & Importance, life cycle of goals; Develop Team Scorecard;
Balanced Score Card; Target, Goals and Objectives; MBO & Self Control;

Module 5 Problem Solving Skills and Conflict Management 6 HOURS

Importance, Attitudes of Problem Solving, Root-Cause Analysis; Plan-Do-Check- Act
(PDCA) model; the 5 Whys, Fish Bone Model, Cause-Effect analysis; Pareto Analysis;
Affinity Diagram; Design Thinking for Problem Solving. Conflict Management skills:
Types and sources of conflicts; the influence of various cultures on the solving of
conflicts.

Module 6 Facilitation Skills 4 HOURS

People Skills, Networking Skills, Critical thinking: Emotional Intelligence or Emotional
Quotient-Spiritual Quotient, Resilience; Professional ethics and code of conduct- Work
life balance, Time management: importance of time management: various steps for
better time management process.

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Skill Development Activities:

1. Conducting model Group Discussion

2. Conducting model Personal Interview
3. Use of Psychometric instruments to assess the student’s managerial
competencies.
Suggested Readings:

1. [Link] Sai and M. Ramakrishna Sayee, (2011), Skills for your career success:
Touch your tipping point, Shroff publishers & Distributors Pvt. Ltd, Single Edition
2. Pavan Soni, (2020), Design Your Thinking: The Mindsets, Toolsets and Skill Sets
for Creative Problem-solving, First Edition
3. Susan Raines, Conflict Management for Managers: Resolving Workplace, Client,
and Policy Disputes (2019), Second Edition.
4. Developing management skills -David. A. Whetten, & Kim S. Cameron, PHI, Eighth
Edition

References:
1. Enhancing employability at soft skills -Shalini Varma, Pearson, First Edition.
2. Skills Development for Business and Management Students -Kevin Gallagher,
Oxford University Press, Third Edition.
3. Personality Development and Soft skills, Oxford University Press by Barun K. Mitra,
Second Edition.
Soft skills for everyone Butterfield Cengage, Second Edition.

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 MBA COURSE MATRIX-YEAR 2

III SEMESTER IV SEMESTER

CORE COURSES

3.1. Strategic Management and 4.1. International Business

Corporate Governance

3.2. Project and Operations

Management

III SEMESTER IV SEMESTER

3.3 FINANCE 4.2 FINANCE
3.3.1 Business Valuation and Value Based 4.2.1 Financial Techniques for Strategic
Management Decision-making
3.3.2 Indian Financial Systems 4.2.2 International Financial Management
3.3.3. Investment Analysis and Management 4.2.3 Risk Management and Derivatives
3.3.4. Business Analytics using Excel 4.2.4 Data Analysis and Visualization using
Tableau
3.4 MARKETING 4.3 MARKETING
3.4.1 Retailing Management and Services 4.3.1 Strategic Brand Management
3.4.2 Consumer Behaviour 4.3.2 Marketing Research and Metrics
3.4.3 Rural and Agricultural Marketing 4.3.3 Digital Marketing
3.4.4. Business Analytics using Excel 4.3.4 Data Analysis and Visualization using
Tableau
3.5 HUMAN RESOURCES 4.4 HUMAN RESOURCES
3.5.1 Learning And Development 4.4.1 Strategic HRM
3.5.2 Team Dynamics at work 4.4.2 International HRM
3.5.3 Performance Management Systems 4.4.3 Talent and Knowledge Management
3.5.4 Business Analytics using Excel 4.4.4 Data Analysis and Visualization using
Tableau
3.6 HEALTHCARE MANAGEMENT 4.5 HEALTHCARE MANAGEMENT
3.6.1 Perspectives On Health Care Sector 4.5.1 Basic Management Aspects of Health
Care
3.6.2 Management Of Public Health Systems 4.5.2 Strategic Management in Health Care
Settings

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