Rafael Taborda Valdez

Literal Comprehension Questions

1)What is one of the challenges mentioned in the article regarding big data?
2)What are some of the ways big data can be used for business insights, according to the
article?
3)The article mentions that AI is becoming more important for big data analysis. What does
AI stand for?
4)What are some new ways to visualize data, as discussed in the article?
Inferential Comprehension Questions
5)Why do you think the article says that big data management is becoming increasingly
important?
6)The article talks about big data trends for 2024. Can you think of any reasons why these
trends might be important for businesses?
7)is becoming more important for big data analysis, what skills do you think data analysts
might need in the future?
8)How do you think new ways of data visualization can help businesses gain insights from
big data?
Critical Reading Questions
9)The article claims that AI is becoming increasingly important for big data analysis. Do
you think there might be any drawbacks to relying on AI for data analysis?
10)The article is written by Innowise, a big data and cloud consulting company. How might
this bias the information presented in the article?
11)Are there any other big data trends that you think are important but were not mentioned
in this article?
12)The article talks about the growing volume of data. Do you think there might be any
ethical considerations related to big data that the article doesn't mention?
1) The current trend towards big data highlights the importance of solving practical
problems such as improving data security, ensuring privacy, and effectively managing
diverse data sources.
2) AI-based data insights: Artificial intelligence (AI) and machine learning help automate
data processing and identify patterns so that companies can predict trends and customer
behavior.
 ESG reporting: Companies can collect and analyze data related to environmental,
social, and governance (ESG) metrics to improve transparency and inform decision-
making.
 Data integration and centralization: Consolidating data from different sources into a
single repository improves the quality and availability of information, thereby
facilitating data-driven decision-making.
 Democratizing data access: Giving employees across departments access to data
analytics can foster a more inclusive data culture and improve decision-making
across the organization.

3) AI stands for “artificial intelligence.” It refers to the simulation of human intelligence

processes by computer systems. This includes tasks such as learning, reasoning, and self-
correction. In the context of big data, AI is used to analyze large amounts of data, identify
patterns, make predictions, and automate decisions, helping businesses gain valuable
insights and make informed decisions more effectively.
4) The article mentions several new ways to visualize data, including:
 Data visualization tools: These tools convert complex data sets into more
understandable graphical formats, making interpretation easier.
 Interactive dashboards: These allow users to drill down into specific data points and
explore information in more detail.
 Data storytelling: These use visualizations to tell stories, helping companies
communicate insights effectively to stakeholders.
 Graphical representations: These can include charts, maps, and other formats that
help identify hidden patterns and trends in data.
These innovations in visualization are key to improving decision making in organizations.
5) The article shows that big data management is becoming increasingly important for the
following reasons:
 Massive data growth: A huge amount of data is generated every day, and businesses
need effective strategies to manage and analyze this information.
 Harnessing untapped data: Much data remains untapped, providing opportunities
for valuable insights. Good governance can help unlock this potential.
  Data-driven decisions. As businesses strive to make smarter strategic decisions,
proper data management is essential to ensure accurate and relevant insights are
used.
 Advanced technology integration: Using a combination of artificial intelligence and
machine learning tools, big data management can provide more efficient and
productive analytics.
6) Businesses are increasingly using big data to make strategic decisions, but they still only
use 57% of the information they collect. The remaining 43% of data is unused, which
represents a huge opportunity for businesses. This unused data can contain surprisingly
useful information that can drive further innovation, highlighting the need for better data
management and analysis methods, as well as more accurate and immediate insights.
7) Given the growing role of artificial intelligence (AI) in big data analytics, data analysts
will need to develop a variety of key skills in the future:
 Knowledge of AI and machine learning: Understanding the fundamentals of AI and
machine learning will enable analysts to apply these techniques for data analysis
and insight generation.
 Data visualization: Being able to present data clearly and effectively is critical.
Using visualization tools such as Tableau, Power BI, or [Link] will become even
more important.
 Statistical and mathematical analysis: A strong knowledge of statistics and
mathematics will help analysts interpret data and assess the validity of predictive
models.
 Knowledge of data management: Skills in database management, as well as in the
use of big data tools such as Hadoop or Spark, are crucial for handling data from
different sources.
 Critical thinking and analytical skills: The ability to think critically and tackle
complex problems will be vital to extracting meaningful insights and making
informed decisions.
 Data ethics and privacy: With increasing concerns about privacy, analysts will need
to be aware of regulations and ethical practices related to data handling.
Together, these skills will enable data analysts to not only manage and analyze data, but
also use AI to generate insights that drive innovation and strategic decision-making.
8) New forms of data visualization can be instrumental in helping companies extract
valuable information from big data in several ways:
 Facilitating understanding: Graphical visualizations simplify complex data,
allowing users to understand patterns and trends that would be difficult to discern
in tables or textual reports.
 Identifying trends: Interactive tools, such as dashboards, allow companies to
observe data in real time and detect emerging trends, facilitating faster and more
informed decisions.
  Interactive exploration: Interactive visualizations allow users to explore different
aspects of the data, zooming in on specific areas and adjusting parameters to delve
deeper into the analysis.
 Effective communication: Clear and attractive visualizations help communicate
insights to stakeholders and teams, promoting better understanding and alignment
in decision making.
 Anomaly Detection: Visualization tools can highlight outliers or anomalies,
allowing businesses to investigate problems or identify opportunities that might
otherwise go unnoticed.
New forms of data visualization not only improve data understanding and analysis, but also
empower strategic decision-making and foster a more proactive business culture in the use
of big data.
9) Yes, relying on AI for big data analysis can have several disadvantages, including:
 Algorithm bias: If the data used to train an AI model contains biases, these biases
can persist in decision-making and analysis. This can lead to misunderstandings or
exclusion of certain groups.
 Lack of transparency: Many AI models, especially more complex models like neural
networks, act as “black boxes.” This means it’s difficult to understand how they
arrived at their particular conclusions, further complicating accountability.
 Overconfidence: Companies can rely too heavily on AI tools and override human
judgment and intuition in decision-making, which can be problematic in situations
that require a more nuanced approach.
 Data quality issues: The effectiveness of AI is highly dependent on the quality of the
data. If the data is incomplete, inaccurate, or out of date, so will the AI analysis be.
While AI offers many advantages for big data analytics, these gaps must be addressed to
ensure that AI-based decisions are fair, accurate, and efficient.
10) The fact that the article is written by Innowise, a big data and cloud consulting firm,
can influence the information presented in several ways:
 Positive focus: The article is likely to highlight the trends and benefits of big data
and AI from an optimistic perspective, as the company has an interest in promoting
these technologies and its own expertise in the field.
 Trends aligned with its offering**: The trends discussed may be aligned with the
services that Innowise offers, which could lead to a more biased focus towards
areas where the company has expertise or wants to position itself.
 Success stories: Examples or success stories may be presented that show how
companies can benefit from implementing big data solutions, which might not
cover the entirety of the users’ experience in the field.
 Lack of criticism: The company might omit or downplay the disadvantages or
challenges associated with big data and AI, as a critical approach could be seen as
negative for its image.
  Market perspective: The information presented might reflect more the view of the
market in which Innowise operates, which may not be representative of all the
realities in the big data industry.
It is important to read the article with a critical eye and consider that there may be biases or
commercial interests that influence the information presented.
11) Yes, there are several trends in the big data space that might be relevant but were not
mentioned in the article. Some of these include:
 Real-time data analysis: The ability to process and analyze data as it is generated is
increasingly crucial for companies looking to make fast, information-driven
decisions.
 Automation of data analysis: Implementing tools that automate data analysis can
free up time for analysts, allowing them to focus on interpreting results rather than
collecting data.
 Increased ethics in data use: As data privacy and ethics become more prominent
concerns, companies are looking for ways to ensure their big data practices are
responsible and respectful of user rights.
 Data interoperability: The ability of different systems and platforms to work
together and share data effectively is becoming essential, especially with the
These trends reflect the continued evolution of the field of big data and its integration into
various areas of business and technology.
12) Yes, there are several ethical considerations related to big data that might not have been
mentioned in the article. Some of these include:
 Informed consent: It is critical for users to understand how their data is collected
and used. Privacy policies are often complicated and users may not be fully
informed about the use of their information.
 Digital exclusion: Big data analysis can favor those with access to technology and
information, potentially marginalizing communities that do not have access to the
internet or digital devices, thus perpetuating inequalities.
 Privacy and surveillance: As more data is collected, concerns arise about personal
privacy and the possibility of mass surveillance. This raises questions about how
far companies should go in collecting information.
 Manipulation of information: There is a risk that data could be used to manipulate
consumer behavior or decisions in unethical ways, such as in the case of misleading
advertising.
 Transparency: Lack of clarity about how data is collected and used can lead to
mistrust among users. Organizations must be transparent about their data
management practices.
These ethical considerations underscore the importance of a responsible and conscious
approach to big data management, ensuring that the rights and dignity of individuals are
respected.