FACULTY OF COMMUNICATION AND MEDIA STUDY
BACHELOR OF COMMUNICATION ( HONS ) INTERPERSONAL
COMMUNICATION ( MC247 )
INTRODUCTION TO COMMUNICATION AND MEDIA STUDIES
( COM 410 )
INDIVIDUAL ASSIGNMENT
TITLE: TELEVISION OR CINEMA? IS TELEVISION BECOMING MORE POPULAR
THAN CINEMA?
PREPARED BY:
AMIRA ANTASYA BT ABU HASSAN
2023217094
018 221 2990
GROUP: MC247S1A
CLASS: COM410B
LECTURER NAME:
SIR DZULKARNAIN BIN MAZLAN
DATE OF SUBMISSION:
WEEK 8
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I. TELEVISION OR CINEMA? IS TELEVISION BECOMING MORE
POPULAR THAN CINEMA?
Television or cinema? Both have been at conflicts with each other ever since
the digital era began. This argument ignites a fire that has been burning for many
years. Both cinema and television are well-known forms of visual entertainment that
were important parts of our growing up years. These both kinds of entertainment
were made possible by the swift growth of technology, and they have since
undergone major developments based on consumer preferences. The purpose of
this write is to study and investigate the state of television and cinema by considering
the factors that influence their attractiveness and analyze the relationship between
the choices made by users and these two. As the consumers keep questioning “Is
television becoming more popular than cinema?”. We will later know.
First of all, television has replaced radio as the dominant broadcast medium
and took over home entertainment. The largest influence on 21st-century living is
technology. The television(TV) has changed the world in a variety of ways since it
was invented in the 1920s. Nowadays, every home has at least one TV. It's actually
difficult to picture a house without a TV console. Television's previous status as a
secondary form of entertainment has greatly improved in recent years. Many
significant factors have been cited as the causes of this increase. As the state of the
economy increasingly influences our leisure activities, more people are opting to
spend their hard-earned money on new and improved TV technology rather than
going to the movies. With all of the new TV technology and the conveniences of
home living, it's now simple to fare well to people who bring their phones to the
movies and welcome pause, rewind, and volume control.
Relatively recent invention of high definition television has allowed us to enjoy
movies in the comfort of our own homes. Compared to a standard TV, a High
Definition TV can produce a picture with up to five times more detail. When paired
with the greatest surround sound available, you may experience the sensation of
being in the front row of a movie theater while viewing your favorite program or film.
Compared to a standard TV, a High Definition TV can produce a picture with up to
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five times more detail. When paired with the greatest surround sound available, you
may experience the sensation of being in the front row of a movie theater while
viewing your favorite program or film. These days, streaming services and original
content that isn't shown in theaters are accessible on television. The most well-
known streaming services that have devastated and upended the world of traditional
television are apps like Netflix, Amazon Prime, and Disney Hotstar. These platforms
have invested heavily in producing exclusive, high-quality content; as a result, some
dramas, films, TV series, and even movies are only available on the apps rather than
in theaters. Customers have given this strategy positive reviews, and it has a sizable
subscriber base.
As an example, ‘Queen Charlotte: A Bridgerton Story’ is a historical drama
limited series created by Shonda Rhimes for Netflix. The series is a prequel spin-off
of the Netflix series Bridgerton. The story is loosely based on the rise of Charlotte of
Mecklenburg-Strelitz to prominence and power in the late 18th century. The series
premiered on May 4, 2023, and consists of 6 episodes that are roughly an hour in
runtime. In the first week after its premiere, it debuted at number one in 91 countries,
including the United States, the United Kingdom, Australia, and atop the Netflix
Global Weekly Top 10 of the ten most-watched English-language TV series on the
platform in seven days on May 7, 2023. This series starring India Ria Amarteifio has
become an extraordinary phenomenon to the drama fans out there. Among the
popular dialogues that has been utilized on social media is,
“I will stand with you between the heavens and the earth, I will tell you where you
are.”
“do you love me.” You literally can hear and found this sound of dialog all over the
social media as Tiktok.
When it comes to cinema anyway, as we know a larger screen and better
audio are features of cinemas, making for a more engaging and visually spectacular
experience. This is especially beneficial for movies with grand cinematography,
amazing special effects, or stunning visuals. Compared to watching at home, you are
less likely to be side-tracked by outside distractions when you are in a movie theatre,
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making for a more concentrated and engaging viewing experience. While going to
the cinema can be a delightful experience, there are also some disadvantages
associated with it. Attending a movie can get pricey, particularly when your account
for concessions, transportation, and ticket costs. This can get expensive, particularly
if you're going in a group or going often. Next, keep in mind that movie theatres have
set times for their screenings, so the consumer need to arrange the calendar
accordingly. This may cause inconvenience to people whose schedules are hectic or
erratic. In a movie theatre, you also have limited control over the ambience. The
movie cannot be stopped or resumed, and you might have to wait until it is
accessible online to make up for lost time. Last but not least, cinemas can be
crowded, especially during peak times or for highly anticipated releases. This may
result in crowded lobby areas, lengthy wait times, and an overall less pleasurable
experience.
As the closure, online platforms accounted for 57.7% of total revenue in 2018,
with $55.7 billion (+16% from 2017) in revenue from home viewing. Online
subscribers were primarily responsible for the growth. The portion of physical media
(such as Blu-ray discs) is getting diminished. IPTV and online subscriptions (e.g.,
Netflix, Amazon Prime) experienced the biggest increase. The study indicated that
most families use TV and online video simultaneously. In conclusion, a wider variety
of shows and programs, greater flexibility, and rewindable content make television
more appealing to viewers these days. In the end, this increases the prominence of
television as a source of entertainment and information for our generation. It is
evident from examining the constantly evolving media entertainment landscape that
television is the most popular and dominant form of entertainment.
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References
1. Which is better, TV or Cinema? (n.d.). Cyprus
Cinema. [Link]
2. 1920s – 1960s: Television. (n.d.). Imagining the Internet | Elon
University. [Link]
1960/#:~:text=Television%20replaced%20radio%20as%20the,million%20had
%20them%20by%201960
3. Cinema vs. Television | Infomir Blog.
(n.d.). [Link]
4. Queen Charlotte: A Bridgerton Story.
Wikipedia. [Link]
