Amazing Spec Ad
Examples (Print &
Video)
By Curious Refuge
Contents
Print Spec Ads 3
Commercial Spec Ads 5
AMAZING SPEC AD EXAMPLES
Print Spec Ads
LEGO
Oh, the dread of a midnight LEGO
encounter! This ad is effective because it
cleverly plays on a common experience
which is humorously compared to
traditional Halloween scares. The image is
impactful with high contrast and a focused
light on the LEGO brick, which stands out
against the dark background. The tagline is
a playful twist that resonates with anyone
who's felt the sharp surprise at night. This
approach uses humor and a shared
understanding to create a memorable and
engaging ad.
Credit: Nishi Agarwal
GOLD’S GYM
Credit: Jay Paul
It’s time to pump *clap* you up! The ad cleverly juxtaposes a scrawny body with a
bodybuilder's muscular arm to deliver a punchy message: "Don't pay an arm... build one." It's
playful and motivational, inspiring gym-goers with a visual pun that's both humorous and
aspirational. By playing on the phrase "costing an arm and a leg," it implies that at Gold's
Gym, you won't just save money — you'll be building strength. It's a fun twist that says "get
strong, not broke" without missing a beat on professionalism.
AI ADVERTISING COURSE CURIOUS REFUGE
AMAZING SPEC AD EXAMPLES
Print Spec Ads
KELOPTIC
These ads are a stroke of genius (get it?)! They
play with the concept of vision correction in a
way that's both smart and sassy. By placing
glasses in front of impressionist artworks, they
reveal a crisp, realistic image of what's beneath
the blur, and voilà – the pitch for clarity is made
without saying a word about lenses or light
refraction. It's the kind of ad that doesn't just sell
you specs; it gives you a new perspective. And
that's the kind of clever that has people doing a
double-take, both at the art and the clever brand
behind the glasses.
Credit: Éric Esculier
FESTER
Credit: Mario Berber
Fester’s ad campaign is like a visual puzzle that clicks perfectly into place. An office building
having a pool party underwater without a single soggy document? Cheers to their
waterproofing systems. And a house hanging off a cliff that's not tumbling down? Their
grouts and anchoring products must be the secret sauce. It’s a series of 'Wow, no way!'
moments that make you think, "If Fester can hold that up, my patio’s a piece of cake." It's
smart, it's cheeky, and it sticks with you — just like their products.
AI ADVERTISING COURSE CURIOUS REFUGE
AMAZING SPEC AD EXAMPLES
Commercial Spec Ads
These four spec ads are a snapshot of where we are in the AI creative world right now. On
one hand, we have two ads that were generated completely with AI (Nike and Adidas),
pushing boundaries of what was considered impossible just months ago. On the other hand,
we have classic Live Action / VFX ads (AirBNB and Aston Martin), which prove timeless
techniques still capture our hearts. So here's the point: we now have the capability to craft
ads with that authentic, non-AI feel using today’s AI technology. Imagine crisp visuals, lively
animations, and rich audio, all created on our simple laptops. In this era of advertising, it's
truly amazing that we can craft professional-level mockups without breaking the bank or
bending over backward for time.
Aston Martin AirBnB
Credit: Luke Holiday Credit: Filmakademie Baden-Württemberg
Nike Adidas
Credit: Dave Clark Credit: Dave Clark
AI ADVERTISING COURSE CURIOUS REFUGE
