L'Oréal Paris Việt Nam

high

board
License
Government board media local communities

Inform

Report
(Chairman, CEO, Directors) (Thanh Nien, VnExpress, etc.)
L’Oréal Vietnam actively
employees The highest authority in the corporation. The media informs people about situations participates in activities that bring

collarborate
they are unaware of, and they still have the benefits to society as well as

collarborate
Inform

report
They are responsible for formulating right to express criticism or perspective organizes meaningful programs.
investors
Feedback
strategies wisely that create a sustainable (Catherine and greg 2013)
balance between [Link] For ex: make a commitment to
media communicate the L'oréal’s message
"plant forests for a green future"

Inform
strengthen their commitment to employee
to clients, staff and investors.

Inform
engagement. Aiming to achieve business with their employees (Nhịp Sống
(Brands VietNam 2023)
Power

Doanh Nghiệp 2023) or "beauty for a

support

profits and long-term efficiency for

customers businesses. (Nour and Josep 2019) ex: “Chính Nữ ” -L’Oréal ([Link] 2023) better life" ([Link] 20230).

suppliers employees customers suppliers

( BASF, Dow, Albéa ,etc. )
L'oréal employees have the primary Customers are vital because they can spread Suppliers will improve supply
responsibility for executing the company’s the word and give businesses shrewd chain performance and will help
goals and core values propels the feedback with staff primary factor forming businesses reduce purchasing
group's operations, products and efficiency
local communities the growth and income of the L'Oréal brand. costs and improve business
competitors
(Adejoke 2022) competitiveness (William et al.
(Peek 2023)
L'Oreal offers comprehensive and precise 2015.).
“Employees are brand ambassadors - the
information about the procedure used in the
face of your company” (Karolina 2021)
production, which contain over 400 Informing from board is also
low

They will grasp the psychology and ingredients (l'oreal paris nd ) crucial .
understand customers so they can orient develop a strong sense of trust with
product quality.
Interest
clients.
low high

investors Government competitors

4 PR MODELS THEORIES (the Bettencourt Meyers Family ,Nestlé S.A, etc.) section 5 of decree no .09/2018/NĐ-CP(Govt) (Estée Lauder, P&G, Unilever,etc.)

Two-way
external internal
Although they don’t have much
Asymmetrical keep satisfied key players They are providing the capital and strategic Allows the operation, purchase and
impact on the company, they are
direction required for enterprises to thrive. promotion of commercial service with
diverse and difficult to identify(Enn
Two-way (khusniddin 2024) organization.
symmetrical least important keep informed 2015) as a catalyst for strong

📰
Even with the finest of intentions, investors While they are not self-interested, growth of organization
Press Agentry can nevertheless thwart a company's well- government stakeholders still have the
communication channels laid aims. (Sagi 2022) responsibility to monitor and manage the
Public information Direct execution of projects. (Tommi et al. 2023) Loreal's brand identification reached
Investors have the right to continue investing
up to 98%, which alarmed competing
or withdraw if their investment is not
COMMUNICATION THEORIES Mail profitable
cosmetic firms (Annie 2021).

Framing Website
Social exchange Report
Social Learning
Social Media
Agenda Setting
Press Release
 Reference list
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[Link]
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industry-experts-insights
Brandsvietnam (2023) What is Media doing now? Brandsvietnam website, accessed 19 July 2024. [Link]
Media-La-Lam-Gi-Hien-Nay
Catherine H and Greg P (2013) ‘The Role of the Media in the Construction of Public Belief and Social Change Authors’, Journal of Social and Political
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[Link]
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[Link]
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[Link]
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[Link]
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[Link]
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[Link]
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[Link]
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[Link]
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